Travel2．0博客的商业价值分析

在旅游产业面临散客化、旅游需求多样化的大趋势下,Travel2．0对旅行者的影响日益强大,Travel2．0已经在不知不觉中改变着我们的旅游方式,更新着我们的消费主张。而Travel2．0blog作为一种自由表达的网络传播方式,它具有强烈的个性化、开放性、互动性和即时性的传播特质,其商业价值也日益凸显。但仍缺乏具体地、系统地探讨Travel2．0博客商业价值的论文。从Travel2．0博客用户的角度来看,博客用户具有较高的忠诚度和消费能力;从Travel2．0博客的功能来看,Travel2．0博客具有用户体验价值、知识传播价值、网络营销价值等。     

XML Web Service在电子商务中的应用

随着电子商务的发展,Internet／Intranet无可避免的成为现代商业信息化发展的必然趋势,我们需要做的就是将传统的商业概念延伸到电子商务中去,基于XML技术的Web服务正是解决这一问题的最佳手段。本文主要讨论XMLWebService架构、原理及其应用。     

用Web Service实现教学资源库的互操作

本文通过对教学资源库互操作内容的分析,结合Web Service的特征,提出了用Web Service实现教学资源库互操作的框架,并给出了利用Microsoft.NET平台实现Web Service的方法.     

基于XML/Web Service的电子商务系统模型的研究

XML是当前处理结构化文档信息的有力工具,而WebService是当今IT界的关注热点。将二者结合起来开发电子商务系统的主要目标是在现有的各种异构平台的基础上,构筑一个可以通用的与平台和语言无关的技术层,来实现各种不同平台上的数据交互。本文研究了一个基于XML/Web服务的电子商务应用系统模型,罗列了它的关键技术,并描述了一个基于XML/Web服务的电子商务系统模型的应用示例——ICX电子商城管理系统。     

The effects of perceived scarcity on consumers’ processing of price information

This research examines how perceived scarcity influences consumers’ processing of price information. To explain the effects of scarcity, a conceptual framework which incorporates both the motivational and the interference effects of scarcity on information processing is developed. The results from two studies show that under scarcity, consumers’ perceptions of quality and monetary sacrifice exhibit different response patterns, depending on the relative price level and consumers’ motivation to process information. We provide insights into how these perceptions of quality and sacrifice are integrated to form perceptions of value. Additional analyses of thought measures provided further understanding of the underlying processes that influenced the evaluation of price information under scarcity.

Communicative Language Testing of Speaking

Testing speaking ability offers plenty of scope for meeting the criteria for communicative testing.The article describes the model of CLA,analyzes basic factors involved in speaking competence,discusses what is a communicative language test of speaking,and suggests some factors that should be taken into consideration when designing a communicative language test of speaking.     

Effects of price framing on consumers’ perceptions of online dynamic pricing practices

The viability of online dynamic pricing, or differential pricing for the same product from the same seller, is still debatable given the contradictory findings reported in both modeling and behavioral price research. This paper examines tactical ways for online merchants to mitigate consumers’ negative reactions when adopting dynamic pricing strategies. In three experiments, we show that using various price-framing tactics, compared to no framing, can induce price-disadvantaged consumers to perceive their ostensibly similar transactions differently relative to their comparative other parties. As the degree of perceived transaction dissimilarity increases, price-disadvantaged consumers’ perceived price fairness, trust, and repurchase intentions are enhanced. We further compare different price framing tactics and demonstrate that they have different effects on consumers across different product price levels, customer segments, and framing formats. The paper concludes with theoretical and managerial implications of the research.     

and moderate earthquake of intensi

d story change sharply. When the test is at the stage of major earthquake, because of damage to transfer story and vicinity stories, part of earthqua     

Historic Nodes in the Chinization of Marxist Economic Thought——An Analysis of the First Half of the 20th Century

20世纪上半期,中国革命的伟大实践,马克思主义研究的日益深入,为马克思主义经济思想中国化提供了丰富的营养.中国的先进分子运用马克思主义,论证了中国经济的性质,剖析了中国半封建半殖民地经济形态的基本规律,构建了新民主主义经济思想的框架,形成了马克思主义经济思想中国化发展的三大“节点”,对马克思主义经济思想的发展,以及20世纪下半期中国经济的改造产生了深远影响.     

Analysis Into the Impacts of A Unified Layout of Business Letters on a Company

This paper tells about the layout of a business letter and explains some impacts of a unified layout on a company.     

A determination Standard of Jurisdiction in Cross-Border Insolvency——Center of Main Interests

The UNCITRAL Model Law on Cross-Border Insolvency (‘the Model Law’) enacted on May 5 1997 and the European Commission Insolvency Regulation enforced in 2002 both adopted a new type of establishing standard-company’s main interest (COMI)-to distribute the jurisdiction around the world in cross-border insolvency cases. The purpose of these two legal documents is to endeavor to find the place that has the most significant connection with the debtor. This essay is trying to analyze the new standard and enlighten the judicial practice of China in cross-border insolvency field.     

The link between attractiveness of “Extrabrand” attributes and the adoption of innovations

While innovators may rush to purchase many new products, most consumers are more conservative and do not want to buy into fads but purchase only those new products that are viable. How do the majority of consumers make judgments about whether they will adopt an innovation? This article examines the evaluative aspects of adoption as a means for better understanding consumer adoption and the market factors that may influence the success of an innovation. This research introduces a conceptual model that shows how consumers’ evaluation of product category attractiveness affects the adoption decision for really new products. These consumer evaluations are based on the attributes of the product category (“extrabrand” attributes) rather than brand attributes. Results from a test of the model indicate that consumers do use extrabrand attributes to assess the attractiveness of innovative new products.     

Price of life——the murder case of Scientist Yun Xiaohua during carving out

The cooperation of technology and capital is just same as the two sides of one coin, which are independent to each other but depend on each other If one wants to awoid the tragedy and failure, the combination like the two sides of the coin shall be realized in the true sense. If not having a common goal and if not being open with each other, it is supposedly difficult to reach the ideal effect to realize such combination.     

The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence

This research examines whether suppliers’ capabilities impact OEM customers’ dependence on the supplier and thereby generate customer loyalty. Using a sample of purchasing managers focusing on a single key component supplier, we examine three supplier capabilities, two dependence dimensions, and three aspects of customer loyalty. Core offering capability increases the customer firm’s benefit-based dependence. Operations capability has a more comprehensive effect, enhancing both benefit-based and cost-based dependence. Benefit-based dependence leads to relational loyalty and, through its effect on relational loyalty, to insensitivity to competitive offerings and future purchase expansion. Cost-based dependence motivates insensitivity to competitive offerings, but does not affect relational loyalty or purchase expansion. The supplier’s communication capability is associated with relational loyalty, but this effect does not flow through the customer firm’s dependence. The divergent pattern of antecedents and effects of benefit-based dependence and cost-based dependence may explain the inconsistent and insignificant research findings in previous research on dependence. Our results suggest that adopting a bi-dimensional model of dependence more fully captures the theoretical domain of dependence, thereby permitting researchers to better examine its role in supply chain, channel, and marketing relationships.