Tourists’ consumption and perceptions of red heritage

Although tourism suppliers project the positive changes visits wrought upon tourists, the latter do not mindlessly consume the information they receive. A research gap exists in understanding how tourists consume political heritage and read the embedded nationalistic discourses from an emic perspective. This paper adopts the framework of social situation analysis to explore how tourists consume and perceive Chinese communist heritage and how those visits can impact their attitudes towards and support for the CCP. The results suggest that tourists were driven by a variety of motives, participated in various activities, and had split opinions about the effectiveness of “red tourism” in enhancing their nationalism. Comparisons of people’s motivations and perceptions between activity-based clusters were conducted. Managerial implications are discussed.     

The roles of attitude,subjective norm,and perceived behavioral control in the formation of consumers’ behavioral intentions to read menu labels in the restaurant industry

Increases in food-away-from-home purchases brought public awareness to policies for improving nutritional value of foods served at restaurants. As a result, offering choices to consumers that affect health and wellness has become a growing concern in the food industry and restaurants, as evidenced by provisions for nutritional labeling to guide consumers’ food purchasing decisions for healthy eating. This study pursues an empirical examination of the consumers’ behavior toward reading nutritional labeling at casual-dining restaurants. The study tests the conceptual framework of the proposed effects of constructs on consumers’ behavioral intentions. Findings indicate that the variable of attitude acts as a mediator in the relationship between subjective norm and behavioral intention. This study is meaningful to academia by offering insights into the relationship between consumers’ behavior and nutritional information in the context of restaurants and is beneficial to the restaurant industry by offering implications for establishing marketing strategies to improve consumers’ perceptions of menu items.     

Restaurants’ healthy eating initiatives for children increase parents’ perceptions of CSR,empowerment, and visit intentions

In this study, we examine how healthy eating initiatives (i.e., providing healthful foods and nutrition information on children’s menus) affect parents’ intentions to visit restaurants. We test the mediating roles of perceived corporate social responsibility (CSR) and empowerment and examine whether mediating effects are contingent on the level of parents’ concerns about children’s eating. The results of a scenario-based experimental design show that both initiatives increase parents’ visit intentions through increased CSR perceptions. The indirect effect of nutrition information on visit intentions through perceived CSR is pronounced only among parents with moderate to high concerns about children’s eating. The provision of healthful foods has an indirect effect on parents’ visit intentions through perceived CSR, regardless of concern level. Our findings suggest that providing healthful items and nutrition information on children’s menus increases parents’ perceptions of CSR and visit intentions.     

Environmental knowledge and consumers’ intentions to visit green hotels: the mediating role of consumption values

ABSTRACT

The aim of this research is to explore the effect of environmental knowledge on consumers’ intentions to visit green hotels through consumption values. The research data was collected using the questionnaire survey. The results showed that environmental knowledge is significantly related to consumption values of consumers, which in turn has significant impacts on the visiting intentions. Moreover, this study also found that consumption values mediate the relationship between environmental knowledge and the intentions to visit green hotels. According to the results, the implications, limitations, and the directions of follow-up research were discussed.     

Does living in the vicinity of heritage tourism sites influence residents’ perceptions and attitudes?

Abstract

This study investigates whether the perceptions and attitudes of residents living within the vicinity of heritage tourism sites differ from those living further afield. It examines residents’ attitudes toward tourism development; community attachment; environment and culture attitudes; economic gain; and involvement, alongside the moderating role of distance from heritage tourism sites. In doing so, it investigates how the aforementioned factors influence residents’ perceptions of tourism development in their city. Data was collected from inhabitants of Kashan and Tabriz, two historic cities couched within Iran’s growing heritage tourism sector, and analyzed using partial least squares - structural equation modeling. The findings demonstrate significant differences between the perceptions of tourism impacts, economic gain, environmental and cultural attitudes, and involvement between residents living within the vicinity of heritage tourism sites and those living further afield. However, these findings contradicted the hypotheses; identifying higher positive perceptions, environmental and cultural attitudes, economic gain, and involvement for residents living far from heritage tourism sites. Further, the findings did not support the moderating role of distance for the effects of influencing factors on residents’ perceptions. Therefore, this study proffers significant theoretical contributions and practical implications with regards to developing sustainable tourism in Iran.     

Changing perceptions and reasoning process: Comparison of residents’ pre- and post-event attitudes

Upon a systematic assessment of how residents’ trust in government(s) and attachment to a marquee event influence their evaluations of the event’s impacts and subsequent attitudes towards the hosting of the event, this study further explores the dynamic nature of residents’ subjective evaluations and corresponding attitudes to the event. In line with the confirmation bias theory, findings clearly demonstrate that residents’ trust in government(s), attachment to the event, perceptions of the event’s impacts and ultimate support to the event have changed in a predictable manner over time. Moreover, findings indicate that individuals’ direct experience with the event alters the associations between their cognitive/affective evaluations and attitudes towards the event, with a shifted focus to the cognitive evaluations after the event.     

Customers’ relationships leading to brand tribalism and tribe behavioral intentions

This study investigates the influence of customer relationships on brand tribalism and tribe behavioral intention in the cruise industry. A survey was conducted on a sample of 254 luxury cruise travelers. Results suggest that customer/brand and customer/other cruiser relationships have positive influences on brand tribalism, leading to brand tribe behavioral intention. Involvement moderates the influence of sense of community on brand tribe behavioral intention. Despite the critical importance of successful brand management, it has been little known the leading factors affecting brand tribalism. Furthermore, there is a linkage void with relationship marketing although it is significantly related to brand management. To fill this gap, this paper proposes an explanatory model in which the two leading factors of the relationship are associated with brand tribalism, leading to brand tribe behavioral intentions. The findings will contribute to the development of brand-related theory and managerial directions for practitioners.     

Factors affecting international event visitors’ behavioral intentions: the moderating role of attachment avoidance

ABSTRACT

This study developed and tested a theoretical framework of event quality, motivation, value, and destination image in order to investigate visitors’ behavioral intentions to revisit an international event, along with the moderating role of attachment avoidance. Results revealed that the relationships among event quality, motivation, value, image, and behavioral intentions were highly significant. Attachment avoidance was additionally found to moderate the relationships between quality and value, motivation and value, value and destination image, and value and behavioral intentions. Findings further provide specific implications for both theoretical insight and marketing practice in the context of annual and international events.     

Undergraduate students’ perceptions of the importance of English in the tourism and hospitality industry

Educators commonly promote English as beneficial to future employability, but students’ perceptions of the importance of English in the tourism and hospitality industry are often not considered. It is important that students’ perceptions are examined as gaining better insights could allow more positive attitudes to both English and the industry being fostered. This study investigated the perceptions of students (n = 71) enrolled at a university in Japan and found no statistically significant differences based on gender, country of origin, year of study, work experience, or future work intentions. However, it was indicated that communicative competence, confidence, English listening, and English speaking were the factors perceived to be most important by the students. Consequently, it is suggested that tourism and hospitality courses should incorporate components that focus mainly on these skills, but not to the detriment of English reading and writing, which were also perceived as important.     

The influence of restaurant co-workers’ perceived warmth and competence on employees’ turnover intentions: The mediating role of job attitudes

The current study examines the influence of co-workers’ perceived warmth and competence on employees’ job satisfaction, organizational commitment, and turnover intentions in a casual dining restaurant setting. The warmth and competence dimensions represent two fundamental social dimensions that people often use to evaluate other individuals or groups. The current findings determined that co-workers’ perceived warmth and competence had significant effects on employees’ job satisfaction, which in turn improved their organizational commitment.Furthermore, job satisfaction and organizational commitment mediated the relationships between co-workers’ perceived warmth and competence and employees’ turnover intentions. Theoretical and managerial implications are discussed.     

The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the act

Marketers increasingly use brand popularity statements in attempts to influence consumers’ purchase decisions. Through the use of two experiments this research finds that a brand's popularity statement exerts a greater positive influence on the purchase intentions of consumers who possess less favorable instrumental attitudes toward the associated act (i.e. useless/foolish/harmful) than on purchase intentions of those consumers who have more favorable instrumental attitudes toward the act (i.e. useful/wise/beneficial). Further, this research also finds that a popularity statement for a brand of which society generally has a less favorable instrumental attitude toward the associated act (e.g. fast food consumption) has a larger positive influence on consumers’ purchase intent than does a popularity statement for a brand of which society generally has a more favorable instrumental attitude toward the associated act (e.g. dining at a casual theme restaurant). These findings suggest that brand popularity statements should be targeted at those consumers who might possess less favorable attitude toward the associated act or can be most effective in sectors in which consumer sentiment is generally low (e.g. the fast food sector).     

Are lodging customers ready to go green? An examination of attitudes,demographics, and eco-friendly intentions

This study attempted to answer the following research questions: (1) Do eco-friendly attitudes affect hotel customers’ environmentally friendly intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for a green hotel?; (2) If so, which facet of attitudes has the greatest impact?; (3) How do their expressed intentions differ across gender, age, education, and household income?; (4) How do such expressed intentions differ based on the existence of previous experience staying at a green hotel? A total of 422 cases were used to answer the research questions. Findings indicate that customers’ green attitudes are, in general, significantly associated with their expressed intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for it. Gender differences in such intentions were found, and the intentions were affected by their previous experiences with a green hotel. However, the eco-friendly intentions did not significantly differ across age, education, and household income.     

Urban residents’ place-based perceptions and attitudes toward tourism development: a comparison between the United States and China

This study aims to examine whether any cultural difference exists on the influence of residents’ place-based perceptions on perceived tourism impacts and support for tourism. A survey was distributed to urban residents in China and the United States. Structural equation modeling results show that self-esteem and self-efficacy were two important factors that influence residents’ attitude to tourism impacts in both contexts. Distinctiveness was only observed as influential in the China study, while continuity was not evident in either culture. Results imply the need for destination marketers to use various strategies to reach the target market.     

Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: The influence of luxury restaurant attachment,emotional ambivalence,and luxury consumption goals

The purpose of this research is to examine how consumers’ attachment to luxury restaurants and their emotional ambivalence contribute to their reservation session abandonment during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the moderating effect of luxury consumption goals (e.g., self-presentation motives, status consumption, and need for uniqueness) is examined. A total of 408 participants completed questionnaires, and the results reveal that luxury restaurant attachment significantly influences consumers’ emotional ambivalence, which in turn causes them to not complete their reservation sessions. Furthermore, the moderating effects of status consumption and need for uniqueness are supported.     

Exploring employees’ perceptions of costs and benefits of unionization in the hospitality industry

There is scant research on the impact of unionization on hospitality employees’ job security, health, and working conditions. This research explores employees’ beliefs of costs and benefits of unionization in hospitality organizations given that previous research has mainly focused on its influence on the firm and the industry. The findings of this study suggest that unionization can present a unique set of challenges both for line-level employees and managers. The ‘it’s not my job’ attitude associated with unionization can have a dampening impact on employees’ future career opportunities. Future research needs to consider the long-term consequences of unionization on employees.     

Residents’ perceptions of the 2014 Sochi Olympic Games

This study examines the perceptions of local residents prior to the 2014 Sochi Olympic and Paralympic Games. A survey conducted amongst residents, 5 months prior to the Games opening, reveals a lower level of support for the Games during the preparation period compared to other Olympic host cities. Socio-demographic data about the residents help explain the varying attitudes towards the Games that were identified. The conclusions suggest that Sochi residents’ perceptions have been largely influenced by their thoughts regarding potential economic and socio-cultural impacts, whether positive or negative. When these opinions are analysed further, three main considerations were found: (1) impacts on urban development and quality of residential life; (2) positive impacts on tourism and the destination’s economy and (3) negative results of hosting the Games. The study also finds, using structural equation modelling, that residents of Sochi, who could receive some benefit from the Games, were involved in the decision-making process or had more information about the upcoming Games, demonstrated more positive attitudes towards hosting the Olympics.     

‘Time-out’ with the family: the shaping of family leisure in the new urban consumption spaces of cafes,bars and restaurants

In many north-western European countries, the family practices of drinking and eating used to be largely located in the private domain of the home. This situation has recently begun to change, particularly in gentrified urban areas where middle-class families are growing in number and family outings in bars and restaurants are becoming more widespread. This paper examines the new practices of family consumption from two perspectives: the providers and the consumers. Entrepreneurs shape family-friendly spaces by reducing boundaries between eating, drinking and playing and by offering out-of-home pleasures in home-like environments for both parents and children. They balance between accommodating the families and retaining their childless clients. Families that consume in the food and drink spaces are primarily local middle-class families, and fathers and mothers equally participate. This study further reveals that leisure time spent with the family cannot always be classified as leisure time as a family. Parental involvement with the children differs. We distinguish leisured caring time with high parental involvement, own leisure time mainly directed at parents’ personal activities and social leisure time mainly directed at maintaining social relationships beyond the family. We discuss earlier research on the complicated character of family leisure related to the caring duties of parents. Empirical evidence comes from an exploratory study of ten consumption spaces in the inner city of Amsterdam, The Netherlands.     

Will we have the same employees in hospitality after all? The impact of COVID-19 on employees’ work attitudes and turnover intentions

A crisis caused by COVID-19 pandemic affected the whole world leaving long-lasting effects on almost every aspect of human lives. The aim of this study was to test how different effects of COVID-19, expressed through job insecurity, employees' health complaints occurred during isolation, risk-taking behavior at workplace and changes in the organization, may impact work-related attitudes (job motivation and job satisfaction) and turnover intentions of the employees in hospitality industry. Based on the data collected from 624 hospitality workers from Serbia, the results indicated that job insecurity and changes in the organization were predictors of all outcomes, in a negative direction, while risk-taking behavior acted as a predictor of job satisfaction only, also in a negative direction. The significance of demographic characteristics, as control variables, showed that age and marital status had significant impact on job motivation and turnover intentions. The theoretical and practical implications were discussed.     

Students’ perceptions of the educational usage of a Facebook group

ABSTRACT

The arrival of digital native students and the omnipresence of Internet access and mobile devices have motivated professors to reflect on their teaching practices. The educational usage of Facebook includes communication, collaboration, and sharing. Different research designs and the lack of baseline data made it difficult to compare research findings and conclude students’ perceptions of the educational usage of a Facebook group. The findings from this research showed even more positive attitudes towards the educational usage of a Facebook group after the experience. Specifically, positive significant differences were found in “improves communication between teacher and students”, “provides rich multimedia resources and media support to improve the educational experience”; and a negative significant change in “encourages the creation of academic groups (communities) of people with the same interest and needs”.