Destination brand personality and destination brand attachment – the involvement of self-congruence

Drawn upon the brand attachment theory, this study examines the role of destination brand personality (DBP) and self-congruence in developing destination brand attachment (DBA) from the perspective of tourists. In particular, the study investigates whether DBP tends to match tourists’ ideal self or conforms more to the actual self during the DBA development process. The conceptual model is empirically tested with a sample of Chinese independent tourists in Yangshuo, China, a popular destination for this market segment. In addition to identifying the four DBP dimensions relevant to Yangshuo, the most important findings of this study rest on the mediating role of self-congruence between DBP and DBA. These findings suggest that congruence between the actual self and the DBP dimensions of Excitement and Charming contribute to the development of DBA, while the ideal self-congruence does not.     

Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.     

The role of brand personality,self-congruity,and sensory experience in elucidating sky lounge users’ behavior

This study attempted to develop an integrated model linking brand personality, self-image congruity, hedonic and utilitarian values, and behavioral intentions in the sky lounge context. Our results indicated that brand personality was significantly related to self-image congruity, which in turn influenced hedonic and utilitarian values. While hedonic value significantly affected intentions to revisit and recommend, utilitarian value significantly influenced intention to recommend. Moreover, self-image congruity and values played a significant mediating role. Furthermore, the links from hedonic value to intentions to revisit and recommend, and from utilitarian value to intention to revisit were significantly moderated by sensory experience.     

Leisure corporations,beer brand culture,and the crisis of masculinity: the Speight’s ‘Southern Man’ advertising campaign

Leisure corporations and their brands are becoming increasingly signified to represent certain values and attitudes towards leisure and particular aspects of identity. One popular leisure product and practice is beer and its consumption, which also plays a role in constructing identity and, more specifically, masculinity. Within the context of contemporary promotional culture, beer advertising serves to reproduce the cultural links between masculinity, sport/leisure, and the consumption of beer, which form a theorised ‘holy trinity’. In this paper, we focus on Speight’s, one of New Zealand’s renowned breweries and beer brands, to explore the ways in which its promotional culture illuminates notions of a crisis of masculinity. Our multimethod, qualitative approach combines contextualisation with the critical textual analysis of two advertisements from the ‘Southern Man’ television campaign and interview data obtained from one key cultural intermediary, the campaign’s creator. From this, our analysis elucidates three key dimensions about the important role of the Speight’s ‘Southern Man’ advertising campaign as a site for understanding masculinities, in addition to how they are constructed and, ultimately, how they embody a crisis of masculinity. The first is the campaign’s exploitation of societal cleavages. The second is the campaign’s explicit use of nostalgia. And the third is the campaign’s omission of ‘other’ masculinities.     

Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

This paper explores the influence of the formative brand heritage construct on perceived authenticity at repaired/reconstructed heritage sites, understood in relation to the Japanese practice of kintsugi (金継ぎ), thereby extending Kolar and Zabkar's consumer-based model of authenticity. It notes that variations of kintsugi occur in architectural heritage conservation worldwide. We establish relationships between brand heritage, cultural motivations, perceptions of authenticity, relational value, and consumer commitment, based on questioning 768 visitors to repaired and reconstructed Japanese heritage sites. Analysis using partial least squares found consumer preconceptions of brand heritage stimulating increased perceptions of authenticity at sites of limited historical provenance, thereby increasing visitor commitment to visiting. Heritage managers should use marketing strategies that effectively communicate a site's brand heritage prior to, during, and after the tourist experience. Even where the material components of the site are entirely reconstructed, this can lead to relational value, and improved consumer commitment. In sustainability terms, holistic brand marketing can increase site revenue, help conservation maintenance and, by increasing repeat visits, reduce footfall damage at other “unreconstructed” sites. Practical implications include better artefact and information presentation, ensuring synergy between site experiences and its purported values, especially through tour guide narratives and interpretation.     

The antecedents of tourists’ gaming spend: does the brand prestige matter?

This study endeavors to empirically analyse the influential effect among brand prestige, service quality, casino visitor satisfaction and spend. Data from 304 tourists who had travelled to Macau and had participated in gambling activities were used and structural equation modelling and multi-group analysis were employed in hypotheses testing. The findings demonstrated that both brand prestige and perceived service quality are determinants of satisfaction and gaming spend, and that brand prestige also affects service quality positively. Furthermore, past experience moderates the service quality and visitors’ satisfaction relationship, also service quality and visitors’ gaming spend relationship.     

Training,tracking, and traversing: digital materiality and the production of bodies and/in space in runners’ fitness tracking practices

ABSTRACT

The impact of the Quantified Self (QS) movement, or the digital quantification of the body for the purposes of self-betterment, on leisure has been well-established within the literature. Drawing on the experiences of ten women who self-track while running, this project extends the literature on running and place, and lived experiences of the QS, by considering the role of fitness tracking on embodiment and emplacement. First, I trouble the notion that running data is an objective replication of a runner’s activities, illustrating instead that fitness tracking is an accomplishment of human and non-human agencies and that this accomplishment does not always go according to the runner’s plan. Second, I complicate the idea that personal data collection is a disembodying act that turns visceral sensations into impersonal numbers. Instead, I argue that running data collection is often intertwined with visceral and experiential aspects of running, thus maintaining a connection between the body and the data that is collected on that body. In so doing, I contribute to digital leisure studies efforts to characterise the lived experiences of self-tracking, pointing in particular to the role of non-humans and place in those lived experiences.     

Hotels’ corporate social responsibility practices,organizational culture,firm reputation,and performance

Corporate social responsibility (CSR) practices are considered one of the key success factors influencing firm performance. However, how CSR practices should be integrated into an organization’s business practices has not been investigated empirically. The present research proposes an integrated model incorporating the interrelationships among CSR practices, organizational culture, and corporate reputation to improve firm performance in the hotel industry. The proposed model is developed using stakeholder theory and the perceptions of the general managers. According to the study’s results, organizational culture influences different dimensions of CSR. The results further indicate that hotels using CSR practices related to employees and customers strengthen their reputation. Through improved reputation, CSR practices positively influence firm performance. Furthermore, hotel managers perceive that CSR activities in the local community and related to the environment do not significantly affect a hotel’s reputation. Theoretical and practical implications are provided, and the limitations of the study and future lines of research are discussed.     

Potential Mainland Chinese Cruise Travelers’ Expectations,Motivations, and Intentions

The global cruise industry is the fastest growing sector in the entire leisure market. Due to the limited development of the Chinese cruise sector and government controls on outbound travel, the cruise, especially the outbound cruise, is a new concept in China. Few studies have addressed Chinese consumers’ perceptions of cruises. This study aimed to explore the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise. This study also proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model. Data were collected in Beijing and Shanghai; 242 valid responses were received. The results partially supported the proposed model. The theoretical and practical contributions of the study are discussed.     

Film tourism – Evolution,progress and prospects

Film tourism has emerged as a major growth sector for research in tourism and it is widely recognised as a driver of tourism development for many destinations. To date, there has been a relatively substantial literature on the subject, little of which has sought to synthesise and engage with the wider social science paradigm of culture, film and media research. The aim of this Progress Review is to critically evaluate film tourism as a subject of cross-disciplinary academic study, highlighting the major research themes, issues and contributing conceptual frameworks, critiquing existing and developing perspectives and addressing critical gaps in knowledge. This review is particularly timely as the literature on film tourism has not been synthesised from a cross-disciplinary perspective. Accordingly, this paper seeks to provide a road map of the exponential growth in social science literature associated with the cognate areas that study, or contribute to, film tourism.     

We Aren’t So Different After All: Differences and Similarities Between Political Affiliation and Issues of Park Use,Management, and Privatization

Abstract

Many researchers have argued that political polarization has increased dramatically over the past 25 years. This article explores partisan polarization regarding specific issues of state park use, management, and privatization. An online demographically stratified panel survey of New York and Pennsylvania residents was used to examine differences in attitudes toward these issues by political affiliation. Respondents were placed into three categories: Republican, Independent, and Democrat. While significant differences were found among the groups, they were often small and rarely between Democrats and Republicans. The only issues demonstrating clear partisan differences were certain park privatization issues, support for diversity initiatives, support for additional greenways, and support for shale gas development within state parks. The results from this study indicate little partisan polarization of state park issues.     

The Impact of Tour Guides’ Physical Attractiveness,Sense of Humor,and Seniority on Guide Attention and Efficiency

In this study, we investigated whether tourists view attractive tour guides as more competent, humorous tour guides as more approachable, and experienced tour guides as more professional, and whether these three factors influence the effectiveness of tour guide interpretation. The results indicated that physical attractiveness and humor had additive effects on interpretation effectiveness when combined. Although some tour guides were not physically attractive, experience provided an additive effect on interpretation effectiveness. Thus, we recommend discarding stereotypes regarding physical attractiveness and improving education and training in humor for tour guides. Experienced tour guides wearing appropriate attire also increases interpretation effectiveness.     

Urban Subversion and Mobile Cinema: Leisure,Architecture and the “Kino-Cine-Bomber”

Abstract

This article introduces our bicycle-based cinema device—the “kino-cine- bomber”—as a vehicle to re-imagine disused buildings and obsolete urban infrastructure for re-activated public leisure spaces. It is also a vehicle to conceptualize theoretical relations among leisure, architecture, cinematic geographies, and urban spaces. Through these lenses, we focus on a series of Situationist-inspired methods using the kino-cine-bomber to identify buildings that could be removed—as architecture by subtraction—in Coventry, United Kingdom. There, the River Sherbourne flows hidden beneath the city, culverted and capped, a relic of postwar urban planning no longer fit for purpose. We explore river “daylighting” plans by postgraduate architecture students using the kino-cine-bomber, first to trace the hidden river beneath the city streets then to project architectural designs where buildings may be repurposed and the river revealed. We discuss the possibilities of these designs and, befitting a paper celebrating Situationism, we close with a manifesto for urban leisure spaces.