Distinction and omnivorousness in tourists’ food consumption

This study investigates tourists’ cultural tastes in food by applying the sociological theory of cultural distinction and omnivorousness. The consumption of food by Chinese tourists in their travels across Spain is analyzed, with the fieldwork being conducted in Spain. Semi-structured interview was used to collect data about tourists’ food tastes. The results show that distinctive and omnivorous tastes in food coexist, but differently across tourist groups. Snobbish tourists regarded exotic food as distinctive and legitimate, and undervalued familiar food. Omnivorous tourists held a more equal and inclusive attitude towards both exotic and familiar foods. The omnivorous tourists’ openness to familiar food involved many utilitarian purposes. The research results have implications for future research on cultural tastes of tourist class, and destination marketing and management.     

The relationship between hotel employees’ cross-cultural competency and team performance in multi-national hotel companies

In this study, the authors explored the benefits of understanding employee cross-cultural competency and strengthening team performance, which are essential for improving the organizational effectiveness of multi-national hotel companies as they expand globally. Data were collected from six multi-national hotel companies in Thailand. A total of 738 valid questionnaires were obtained and analyzed using structural equation modeling to test the proposed relationships, in which cross-cultural competency was developed as determinant of multi-cultural team performance. The results indicate that cross-cultural competency had a positive, direct effect on team performance. The authors provide significant cross-cultural theoretical and practical management advice for stakeholders in the hospitality industry. In addition, the authors establish the foundation for future studies into cross-cultural competency and multi-cultural team performance in the context of Thai multi-national hotels.     

Role of food neophilia in food market tourists’ motivational construct: The case of La Boqueria in Barcelona,Spain

In this paper we advocate the study of local food markets to explore fundamental issues about the relationship between these urban tourist attractions and visitors’ motivation and satisfaction. Based on a survey in La Boqueria Market in Barcelona, Spain, we test the direct effect of escape from routine, cultural experience, prestige, and food market involvement on satisfaction, and also the moderator role of food neophilia in this relationship. We conclude that tourists visiting food markets are motivated mainly by cultural experience and interaction with local producers, while food neophilia plays a significant moderator role.     

Human ethology and tourists’ photographic poses

In this study the ideas and approaches of human ethology are applied to the topic of individual tourists posing for a photograph at iconic tourism sites. The emphasis in the study is on tourists’ postures and, using both researcher collected examples and internet materials, the work outlines an original category scheme for the kinds of poses observed. An eight part coding scheme was built on a careful analysis of the position of the tourists’ head, trunk, arms, legs and gestures. The labels assigned to the five most common poses were composed, cute, bland, model, and interacting with the tourist attraction. There was substantial agreement among two coders who applied the eight part system to 325 images. Explanations for these posture styles were pursued through considering concepts from human ethology. The potential applications of this style of work were briefly noted.     

The effects of teppanyaki restaurant stimuli on diners’ emotions and loyalty

This research examines the influence of restaurant stimuli (i.e., chefs, service staff, other customers, food quality, and atmospherics) on diners’ emotions and loyalty to teppanyaki restaurants. In teppanyaki restaurants, chefs take orders from diners, prepare food in front of diners, and serve dishes to diners. Although the importance of chefs has been acknowledged by scholars, empirical research on the influence of chefs on diners has been scarce. To augment the literature on how chefs influence diners, this research incorporates “chef’s image” into an extended Mehrabian-Russell model (M-R model) to conceptualize diner loyalty to teppanyaki restaurants. A total of 308 diners from Taiwan were recruited. After examining their completed questionnaires, this study found that chef’s image, service quality, and food quality can affect the positive and negative emotions of diners. Moreover, other diners and restaurant atmospherics affect only the negative emotions of diners. Both positive and negative emotions can affect diner loyalty to teppanyaki restaurants. In addition, the managerial implications of this study are discussed.     

The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions

In order to enhance our understanding of the effectiveness of information transmission through virtual reality (VR), this study used a modified stimulus–organism–response framework to examine the relationships between information presentation modes (VR versus picture), emotions (pleasure and arousal), and tourists’ responses, namely attention, interest, desire, and action (AIDA) in the context of Internet tourism marketing. Multivariate analysis of variance (MANOVA) and multivariate analysis of covariance (MANCOVA) were employed to analyze data gathered from 184 respondents participating in a factorial experimental design. The results indicated that compared with the picture mode, the VR mode had superior effects on tourists’ responses, but these superior effects were moderated by arousal. High-arousal tourists had stronger AIDA responses in the VR mode than in the picture mode. However, the stronger effects of the VR mode on tourists’ AIDA responses disappeared in the low-arousal group. The findings of this study provide several important theoretical and practical implications for Internet tourism marketing.     

Should I leave this industry? The role of stress and negative emotions in response to an industry negative work event

The effects of subjective stress and negative emotions on work have been theorized and widely researched, but the literature has mostly focused on organization-specific contexts. The purpose of the current paper was to understand the impact of subjective stress and negative emotions associated with COVID-19 on employee attitudes and behaviors toward the hospitality industry. In Study 1, qualitative interviews showed that the COVID-19 pandemic is (1) perceived as a negative event affecting the industry, rather than only affecting a particular job or company, and (2) distressful, provoking negative emotions. In Study 2, a quantitative study examined subjective stress and negative emotions associated with COVID-19, as well as industry turnover intentions and industry negative word-of-mouth as responses to the stress and negative emotions associated with the COVID-19 pandemic. The current research underscores the importance of studying work events that impact an industry and attitudes and behaviors toward the industry.     

Food tourists’ connectivity through the 5A journey and advocacy: comparison between generations Y and X

ABSTRACT

By adopting the new 5A model of Marketing 4.0, which conceptualizes a consumer-driven paradigm shift in digital marketing, this study empirically investigated food tourists’ connectivity throughout the 5A process (aware, appeal, ask, act, and advocate). Furthermore, we compared the 5A journeys of Generation Y and Generation X. Along the 5A path, both generations indicated the strongest social connectivity in the ask stage. Generation Y showed stronger social connectivity than Generation X, while there was no significant difference in channel connectivity. The social connectivity in the advocate stage was most strongly correlated with that in the act stage. Within each generation, active netizens were more strongly engaged in sharing and positive/negative advocacy. Based on these findings, we discuss the theoretical and practical implications.     

The influence of travel photo editing on tourists’ experiences

Photo editing has become a prevalent practice when people share their travel photos on social media. This study examines this understudied phenomenon by exploring travelers' photo-editing behavior and its impact on tourists' destination experiences. Three pilot interviews and 23 in-depth interviews were conducted using photo-elicitation. The results show that photo editing does not necessarily alter the objective part of the trip memories, but rather reminds tourists of more positive than negative memories. Compliments from the social media audience on the edited photos improve tourists' overall recall of their destination experiences and further enhance their reflection on these experiences. The findings also enrich the understanding of the hermeneutic circle of representation in tourists’ photo editing behavior.     

The influence of face on Chinese tourists’ gift purchase behaviour: The moderating role of the gift giver–receiver relationship

This study investigated the influence of face as a Chinese cultural value on Chinese outbound group tourists' gift purchase behaviour. Specifically, the study examined how face's impact on gift purchase behaviour is moderated by the gift giver–receiver relationship. The results confirmed that self-face concern positively affected gift selection effort, brand orientation, and purchase cost in gift purchase. The type and status aspects of the giver–receiver relationship were found to moderate the relationship between face concern and gift purchase behaviour. Self-face concern has a stronger impact on gift purchase for non-family receivers and higher status receivers. The findings suggest that cultural values and social relations in the home society exert influence on tourist behaviours even though tourists are physically away from home. This study also provides valuable practical implications for destinations wishing to better understand the shopping needs of Chinese tourists.     

The impact of relational identity on the relationship between LMX,interpersonal justice,and employees’ group commitment

Lord and Brown (2004) have suggested that relational identity plays a boundary role in the relationship between leader–subordinate congruence (leader affective behaviors and interactive justice) and subordinates’ attitudes and behaviors. The purpose of this study is to test this hypothesis in the context of China's hotel industry. A sample of 585 questionnaires from 43 two-five star hotels in Mainland China was analyzed. The results show that the moderating role of relational identity was not significant, though it did have a direct effect on group commitment.     

Is more better? The relationship between meeting space capacity and hotel operating performance

This study examines the effect of meeting space capacity on hotel operating performance. We use Resource-Based View (RBV) of the firm as the theoretical foundation. We employ a national-level dataset with more than 20,000 hotels in the United States for the 2007–2012 period. We find that meeting space has a non-linear effect on hotel operating performance. That is, at low levels of meeting space, meeting space capacity is negatively related to hotel operating performance. At high levels of meeting space, meeting space capacity has a positive influence on operating performance. These findings provide insights for hotel owners, developers and practitioners in planning hotel meeting space capacity.     

Strategic alignment leverage between hotels and companies: The buyer–supplier relationship perspective

Hoteliers are seeking ways to increase their revenue by working with travel agencies to costeffectively expand sales. In addition, they are simultaneously turning to hotel bookings to bolster their revenue in the face of decreasing airline commissions. The research objectives of the present study included determining how the strategic decisions of cooperating contract companies and travel agencies of the hotels are influenced by the service vision and standard service communication. Data were obtained via a mailed questionnaire survey from a sample of travel agencies and contract companies in Taiwan. Of the 300 questionnaires sent, 201 responses (67%) were received, yielding a usable response of 192 fully completed questionnaires. The use of the structural equation model to test the theoretical model of collaboration relationship could lead to a greater understanding of the nature and determinants of choice and decisions related to cooperation between firms. From the perspective of buyer–supplier relationships, hotels are seeking ways to develop long-term relationships and to increase their revenue by collaborating with travel agencies and contract companies, and through the firm's service vision and service-standard communication, hotels can develop services to align with their needs. Moreover, service trends affecting hoteliers may include adapting customer demands, increased expectations of value and quality, and an increasingly highly competitive environment. Hotels would therefore need to be able to make these changes in order to continue this alignment relationship, with substitution possibly being an option for these firms when hotels cannot do this. That is, hotels generally face fierce competition, and to be able to compete they must make continuous efforts to maintain product and service quality; they also need to be innovative to be the leading performers.     

Exploring tourists’ stress and coping strategies in leisure travel

Leisure travel can mediate daily stress, but also provoke stress. Tourists experience multiple stress during their vacations. The aim of this study was to identify what types of stress tourists encounter during their travel experiences and what strategies they use to cope with stress. Using semi-structured interviews and participant observation, the study findings reveal that tourists encounter four major types of stress (i.e., service-provider-related stress, traveler-related stress, travel-partner-related stress, and environment-related stress) during their vacations and use many strategies (i.e., problem-focused and emotion-focused coping) to cope with stress. These findings not only contribute to tourism research by documenting specific types of stress in the travel context and exploring new insights into ways of coping with stress, but also provide suggestions for how tourism and hospitality professionals should modify programs/experiences in response to tourists’ stress and the need to cope with stress during travel experiences.     

The relationship between price paid and hotel review ratings: Expectancy-disconfirmation or placebo effect?

Whilst there is extant research focusing on the link between hotel reviews and pricing there is scant attention paid to the impact of pricing on hotel review ratings. This paper presents a large scale study based on a novel dataset of more than 44,000 guest review ratings linked to the prices paid for rooms of an European hotel group. Through applying a panel regression analysis we reveal that expectancy-disconfirmation is generally stronger than the placebo effect and higher prices have a negative effect on review ratings, not only when assessing perceived value for money but also when evaluating perceived quality. We identify the trip and guest characteristics which impact on the price-review relationship. Findings provide hotel managers with key quantitative information for simultaneously calibrating quality and revenue targets. Substantial implications include an integrated approach for segmentation as a route to better manage pricing, revenue optimization and reputation.     

Do emotions play a mediating role in the relationship between owner leadership styles and manager customer orientation,and performance in service environment?

This study examines the dynamic relationships among leadership style (transformational and transactional), emotion in service employees, customer orientation (dimensions of enjoyment and needs), and job performance. The study proposes a model based on existing literatures and examines the mediating role of service employees’ emotion in the relationship between leadership style and their customer orientation. The study found that all four elements of transformational leadership have a significant effect on positive emotion. Emotion is found to have a significant influence on both enjoyment and needs dimensions of customer orientation and to partially mediate the relationship between leadership style and customer orientation.     

An exploration of foreign tourists’ perceptions of Korean food tour: a factor-cluster segmentation approach

Food tour in Korea has emerged as a popular program for foreign tourists who learn and experience Korean culture through cuisine, restaurants, and dining customs. The main objective of this empirical research is to investigate foreign tourists’ perceptions of Koran food tour and segment the emerging Korean food tour market. A total of 211 usable responses from foreign tourists who experienced Korean food tour were collected through the purposive sampling approach. The results of an exploratory factor analysis showed 7 food service factors delineated from 30 food tour service attributes and 4 segments of Korean food tour market (authenticity seekers, knowledge seekers, guidance seekers, and utmost experience seekers) were identified through the cluster-discriminant analysis. Detailed implications for the operators and marketers of Korean food tour programs are discussed.     

Responses to COVID-19: The role of performance in the relationship between small hospitality enterprises’ resilience and sustainable tourism development

Tourism is one of the hardest-hit industries by the global pandemic of Novel Coronavirus (COVID-19). Small tourism enterprises have been heavily affected and have had difficulty in business recovery. This research is an early attempt to explore the direct impact of small hospitality enterprises’ resilience on sustainable tourism development as well as indirect impact through performance. A pre-tested questionnaire survey was self-administered to owner-managers of small hospitality enterprises in Greater Cairo, Egypt. The results of structural equation modeling (SEM) using AMOS showed a positive, direct, and significant impact of resilience (planned and adaptive) on sustainable tourism development and indirect influence through performance. The results of the multi-group analysis showed that enterprise type has a significant effect on the results, where restaurant owner-managers expressed more resilience than their hotel counterparts. Several theoretical (for scholars) and practical implications for tourism policy-makers and owner-managers have been discussed and elaborated.     

Are we all environmental tourists now? The role of biases in social comparison across and within tourists,and their implications

From a management and research perspective, it is important to get a better understanding of what influences tourists in their decision to choose environmentally friendly travel options, and how these are related to social cognitive processes. This paper reports findings from two separate studies investigating the role of biases in social comparison, with particular reference to tourists' perception of their personal roles as environmentally friendly tourists, and especially tourists’ views of the environmental attitudes of other tourists. Samples of N = 1607 and N = 2076 tourists, respectively, were obtained for two studies in Western Norway. Results indicate that tourists perceive themselves to hold more pro-environmental attitudes than other tourists (i.e. “typical tourist”, “average tourist”, “tourists”). This suggests that there are differences in the perception of the self and others when it comes to social comparisons concerning issues of environmental sustainability. The findings also suggest that tourists hold overly positive views of themselves generally concerning issues of environmental sustainability and that their environmental attitudes reflect perceived desirable standards. The theoretical and practical implications of the findings are discussed from a social psychological perspective, and implications for tourism managers and researchers noted.     

Cultural distance and international tourists’ intention to visit a destination

Drawing on literature about travel motivation and travel risk, this paper examines how cultural distance influences international tourist’s intention to visit a destination country. Structural equation modeling is utilized to analyze the responses from 729 potential tourists in China. The data supports a model suggesting that cultural distance has bidirectional effects on tourists’ intention to visit a destination country through exerting influences on tourists’ novelty perception and risk perception of this country. Finally, it is suggested to make reasonable use of cultural distance in destination marketing practice.