A triple lens measurement of host–guest perceptions for sustainable gaze in tourism

This paper investigates perception of self and others by hosts and guests, which may be critical for sustainability of a destination receiving tourists with different cultural backgrounds. Specifically, the study investigates self-perception of hosts and reciprocal perception between hosts and guests on several service personnel characteristics using importance and performance analysis. Thus, a triple lens of hosts’ evaluation of self, hosts’ evaluation of the guests, and hosts’ evaluation by the guests is involved in a multi-cultural tourism experience context. Results report differences between the lenses, hosts’ self-evaluation being harsher than guests’ evaluation of hosts. Suggestions are provided for destination marketing and management organizations to design effective tourism experiences for both hosts and guests for a more sustainable gaze between hosts and guests.     

Sustainable Mi'kmaw cultural tourism development in Nova Scotia,Canada: examining cultural tourist and Mi'kmaw perspectives

This study assessed tourists' motivations and satisfaction in participating in authentic Mi'kmaw tourism activities in Nova Scotia, Canada, as well as the ideas, perceptions and components of sustainable cultural tourism development from the Mi'kmaw perspective. To solicit the tourists' perspective, surveys were administered to tourists visiting the existing Mi'kmaw cultural tourism sites in Nova Scotia, while the Mi'kmaw perspective was obtained through key informant interviews. The results of the survey suggest that tourists visiting the Mi'kmaw cultural tourism sites were highly educated and deeply interested in learning about culture and participating in authentic cultural experiences. Tourists were also highly satisfied with their experience and were interested in participating in aboriginal tourism again. Findings regarding the Mi'kmaw perspective indicate a focus on cultural tourism's ability to educate both tourists and the Mi'kmaw people on the Mi'kmaw culture as well as provide economic opportunities for Mi'kmaw communities. Of greater importance to the Mi'kmaw people is the preservation and protection of the Mi'kmaw culture. Conclusions drawn from the research include recommendations for the future success and sustainability of the Mi'kmaw cultural tourism sector. This study's findings may also inform other Canadian aboriginal communities seeking to develop robust and sustainable cultural tourism in their own settings.     

Modelling attitudes to nature,tourism and sustainable development in national parks: A survey of visitors in China and the UK

This research undertook a visitor survey in two protected areas in different cultural contexts, namely China and the UK, to explore whether the value a person attaches to the environment influences their attitude towards sustainable tourism development in national parks. Structural equation models were developed with data from 597 and 368 questionnaires collected in Jiuzhaigou National Scenic Area, China and the New Forest National Park, UK respectively. The results suggested that anthropocentric or ecocentric values significantly influence people's attitudes to tourism and sustainable development. The same structured causal relationship was found in both samples, between people's attitudes towards the natural environment, conservation and tourism in a national park context.     

A Cultural Encounter through Volunteer Tourism: Towards the Ideals of Sustainable Tourism?

International volunteering is increasingly recognised as a form of alternative tourism. However, the nature of the ‘alternative’ experience gained, and the ensuing narrative between host and volunteer, remains under-explored in published research, especially in volunteer tourism research within a cultural context in a developed nation. This paper examines the nexus between volunteer tourism and cultural tourism in the search for alternative and sustainable experiences through tourism. Qualitative research using in-depth interviews, diaries and participant observation was conducted to examine the pre-, during and post-trip experiences of 12 Australian visitors undertaking organised volunteer activities in an indigenous Maori community in the North Island of New Zealand during January 2005. Members of the indigenous Maori community were also interviewed to provide an important host perspective. Findings suggest that the nature of the interaction and cultural experiences gained were perceived as mutually beneficial and seemingly different from those gained from traditional cultural products. In particular, the volunteers experienced an alternative Maori cultural product and engaged in a different narrative with their Maori hosts through their volunteer work, one rich in authentic cultural content, genuine and reflective of modern Maori life in New Zealand society.     

Conceptualizing the selves of tourism

A profusion of touristic experiences of the last 20 years has generated a variety of means of theorizing, analysing and marketing tourism. This paper has sought to recentre the analysis on the ideas of a conceptualization of the self through the tourism experience. Predominant current conceptualizations of tourism as commiditized escapes have been re-examined and recontextualized in the light of feminised post structural viewpoints to bring a richer understanding of tourist experience(s). The potential for changes in self and identity through cross-cultural interactions is discussed. The approach taken is person centred, rather than those focussed on economics, marketing or management. Nevertheless we demonstrate the usefulness of such a people orientated perspective for all aspects of the tourism industry. At the same time the threads of an interactive, person centred approach are being woven together to emphasise the importance of interactions – personal, communal and cultural in the tourist enterprise and to position the selves and identities of tourists and hosts at the ethical centre.     

Indigenous tourism from a visitor's perspective: an empirical examination of Valene L. Smith's 4Hs at a Sámi festival in Norway

Over the past three decades, indigenous tourism has received a growing amount of attention from both the tourist market and tourism academics. The research conducted regarding indigenous people has often treated the subject from a conflict perspective. In this study, a symbiotic perspective is employed in that visitors' attractions built upon indigenous resources may positively contribute to indigenous hosts. Nevertheless, to do so is dependent upon acquiring an understanding of visitors' preferences in an indigenous tourism context. To empirically ascertain visitors' preferences, a framework proposed by Valene L. Smith has been adopted. This framework operationalises the indigenous tourism product as consisting of four primary components: habitat, handicrafts, heritage, and history. This study first identifies these four components, and then examines the magnitude of their effect on visitors' experiences and perceptions at a Sámi festival in Northern Norway. The findings indicate that habitat is clearly the most salient component of this particular indigenous event in that it positively influences the visitors' satisfaction with the festival, their willingness to recommend the festival to others, and their willingness to pay to attend the festival. Further details of the findings as well as the study's implications are also provided.     

Local Perspectives on the Impact of Tourism on Religious Festivals in Bhutan

The Himalayan nation of Bhutan is known to embrace Gross National Happiness rather than Gross National Product as the measure of its people's well-being. Happiness, spirituality and cultural authenticity are prominent factors in Bhutan's tourism image, and these attributes are most clearly exhibited in the traditional festivals that are among the most popular attractions for many foreign tourists. This paper introduces the cultural practice of religious festivals in Bhutan and investigates how tourism may be affecting these festivals. Within this context, this paper reports on the findings of a survey of Bhutanese monks and lay people, regarding their impressions of the effects of tourists on one particular event – the Tsechu festival. With the Bhutanese government's aim to increase the number of annual tourists more than fourfold to 200,000 by 2018, this research provides a baseline study of the perceived impact of tourism on religious festivals and addresses the issue of whether such an increase in volume of tourists would pose a threat to the integrity and value of these festivals as perceived by Bhutanese people.     

Capital deployment and exchange in volunteer tourism

This paper draws upon Bourdieusian literature to examine how capitals are exchanged between stakeholders in volunteer tourism settings. Through exploratory interviews at schools in Cambodia and Kenya, we identify how volunteers and hosts cognise objectified cultural value for volunteer schools. However, due to the financial hardship associated with volunteer projects, the findings illustrate how a negotiated understanding is reached for Western volunteers' economic value. This study applies an interactionist perspective to examine how social interaction and cognition precede Bourdieu's structural capital exchanges. We argue that meaning development significantly influences capital exchange and, thus, by applying the theoretical framework of Bourdieu's practice theory with Blumer's symbolic interactionism we consolidate two previously un-synthesised concepts and contribute a new avenue for sociological research.     

Viewpoint of suicide travel: An exploratory study on YouTube comments

Tourism is often associated with recreation, leisure, or business; suicide travel—visiting a destination for the explicit purpose of ending one's life under a physician's guidance—starkly opposes traditional tourism definitions. Although physician-assisted suicide has been a focus of ethical debate, perceptions of suicide travel have not yet been addressed in the literature. This study presents a thematic content analysis of online comments to uncover people's reactions to physician-assisted suicide in a tourism context. Findings suggest that human rights, religion, legal issues, and fear of the dying process shape people's stances. Suicide travel can also include preliminary (i.e., informational) journeys. This study enhances knowledge about suicide travel, provides insight for tourism operators, and identifies relevant benefits.     

The Potential for Developing Community-based Tourism among the Bedouins in the Badia of Jordan

Population displacement through desertification has affected the socioeconomic and cultural development of Jordan's Badia desert. To counterbalance this change, it is important to preserve and revitalise cultural heritage as a source of tourism development in the desert. One possible way of revitalising the Badia regions is to highlight their cultural resources for tourism. The goal of the study is to find alternative tourism resources based on understanding the potential tourism resources in the Badia and to attract tourists for cultural heritage experiences. The analysis suggests new opportunities for cultural heritage tourism with elements of Bedouin material and non-material culture. Solutions include establishing community-based Bedouin tourism that involves the local people in partnership with the BRDC,1 expanding the tourism network to include the Badia region using resources such as folkways and archaeology to enrich the experience, building a rest house; and erecting a Bedouin heritage village. This will generate income and give Badia indigenous communities additional revenue, thereby positively impacting the regional and national economy.     

Cross-Cultural Differences in Tourism: A Strategy for Tourism Marketers

Abstract

This paper discusses the importance of understanding cultural differences for developing positive tourist-host contact and, consequently, enhancing tourist holiday satisfaction and repeat visitation. The cultural differences between Korean tourists and Australian service providers are identified and dimensions of these differences are determined by principal components analysis. The strength of the relationships between the cultural dimensions and their critical indicators is measured by using structural equation modeling Submodel 1. The results indicate that the most critical dimensions of cultural difference between Australian hosts and Korean tourists are: communication and understanding the tourist, display of feelings, interaction and idealism. Their critical indicators are identified. The implications of the results for tourism industry marketers are presented.     

Willing Workers on Organic Farms (WWOOF): A Neglected Aspect of Farm Tourism in New Zealand

Despite the importance of farm tourism to many rural communities in New Zealand, there has been no attention given to the contribution of the Willing Workers on Organic Farms (WWOOF) venture to farm tourism in New Zealand. While the primary objective of the venture is organic farming, the facilitation of tourism experiences on the farm remains an additional concern among WWOOF hosts. This paper is based on a postal survey of 67 WWOOF hosts located in four main regions of New Zealand's South Island. The study sought to understand the management of WWOOF farms in relation to their role in providing tourism opportunities, to determine the reasons for becoming a WWOOF host, to provide a demographic profile of hosts and evaluate the environmental values and attitudes held by hosts. The study findings highlighted that WWOOF hosting has over recent years provided an increasing contribution to farm tourism in New Zealand. The study also provided some evidence to suggest that the motivations and experiences of WWOOF hosts were notably different from that of other farm tourism hosts. In particular, environmental ethic and shared knowledge of organic practices were considered essential.     

The politics of knowledge as a tourist attraction

The past ten years have seen an increasing interest in the politics of knowledge production in tourism studies. However, tourists’ hosts’ politics of knowledge, the ways in which tourists’ hosts can use local knowledge as both a tourist attraction and a way to negotiate power relationships, are yet to be explored. This article identifies the need for more analysis of the political uses of cultural knowledge as a tourist attraction, reporting on an ethnographic study of the politics of knowledge unfolded by an Aboriginal group of Western Australia in the context of their tour guiding activities. It will hopefully contribute to a better understanding of the political conditions, and potentials for, local cultural knowledge (re)production and utilization in tourism.     

Tourism and poverty alleviation: perceptions and experiences of poor people in Sapa,Vietnam

This paper examines the perceptions and experiences of poor people in Sapa, Vietnam, regarding tourism as a means of poverty alleviation. Participant observations and semi-structured interviews were conducted with local people and key informants. The paper indicates that local people perceive poverty as a lack of rice and/or income and attribute it to both internal and external causes. The local tourism sector has primarily benefited the non-poor and tour operators, resulting in conflicts of interest among community members. However, more local people consider tourism a contributor to poverty alleviation than those who do not. All interviewees wish to become homestay owners or tourist guides. The most important barrier to the former is the lack of capital, while foreign language proficiency is the main hindrance to the latter. It is concluded that while an appropriate approach is required to involve local people in tourism, alternative livelihoods other than tourism are also needed. The study suggests that poor people's interpretation of poverty may be substantially different from that of academics and policy-makers. It argues that by valuing the perspectives of those experiencing poverty we can establish more meaningful approaches to alleviating poverty through tourism that are more likely to succeed.     

An investigation of the influence of heritage tourism on local people's sense of place: the Macau youth's experience

With Macau making inroads into heritage tourism, Macau people are given a push to rediscover the city's heritage values. This renewed sense of appreciation has afforded locals across all levels of society a new perspective of their homeland. As such, with heritage tourism continuing to blossom in a heritage-minded society, inhabitants' sense of place (SOP) may be affected accordingly. Although tourism research literature does not lack timely discussions of Macau's heritage tourism, no studies to date have effectively explored the influence of heritage tourism on Macau people's SOP. Owing to this, the present study aims to investigate the influence of heritage tourism on SOP among young people in Macau.     

Archaeological heritage tourism in China: the case of the Daming Palace from the tourists' perspective

Archaeological heritage tourism has been critical in historic cultural revival, archaeological knowledge dissemination, environment upgrading, and local community improvement. Little has been undertaken to evaluate the effectiveness and consequences of archaeological heritage projects in China from the tourist perspective. This study of the Daming Palace Heritage Site in Xi’an illustrates how archaeological and cultural resources have contributed to tourists' experiences. Through investigating an array of approaches that have been applied to advance tourists' understanding of archaeological and cultural resources, the paper proposes that more versatile methods and creative works are to be integrated to develop effective interpretative methods for both education and entertainment purposes. Local government needs to change its top-down approach to a more inclusive one, to establish strong networks among state and non-state stakeholders, and to promote their collective involvement in archaeological heritage tourism. Heritage site packaging strategies and partnerships among heritage resources citywide are advocated. More attention should be given to how to integrate various resources of local communities into heritage tourism. The current organization of government-run archaeological heritage in China calls for more opportunities for archaeologists to contribute actively with their expertise to enhance interpretive programmes and general tourist experience.     

Understanding primary stakeholders' multiple roles in hallmark event tourism management

This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings. The tangible and symbolic tourism benefits instilled in destinations by hallmark events are well-documented; with destination managers increasingly adopting event portfolio approaches to nurture and develop existing and new hallmark events. Nevertheless, limited understanding exists of how stakeholders engage with hallmark events over time; their lived experiences in event tourism; and consequent management implications. This paper uncovers multiple and shifting roles of primary stakeholders in a long-established hallmark event tourism context (Edinburgh's Festival Fringe). It presents a typology identifying five primary stakeholder roles. Phenomenological interviews with twenty-one primary stakeholders revealed that most fulfilled multiple roles. Existing concurrently and historically, these differed throughout stakeholders' lived experiences and engagement. In its findings, this paper extends knowledge of stakeholders' roles in event tourism and implications in further tourism management settings.     

“With a young spirit,we will be young forever”: Exploring the links between tourism and ageing well in contemporary China

This research explores the entangled relationships between tourism, ageing and well-being in later life. We challenge the universal connotations of old age and “ageing well” and see their relationships with tourism as dynamic processes, in which older people are continuously producing different meanings and fulfilling personal quests over life courses. Using the contextualist and temporal lens, four scenarios of the evolving relationships between tourism and ageing well were identified from the lived experiences and travel histories of 48 Chinese senior travelers. The results demonstrate that how tourism affects ageing well are shaped by senior travellers' early life and travel experiences, the personalised conceptions attached to tourism and well-being, which are indeed complex responses to their personal, social and cultural contexts. This research unveils vivid pictures of Chinese older adults’ leisure lives, and highlights the urgency to develop relevant tourism policies and marketing strategies to cater for their changing needs.     

Cultural identity through an educational school trip: Voices of native Papuan students

Educational school trips may contribute to student visitors' cultural identity by facilitating exposure to new cultural values. This study sought to analyse how native Papuan student visitors from a secondary school in Indonesia make meaning of their own cultural identity, and further, explore their responses to the cultural issues faced by young Papuan generations. The study employed a grounded qualitative methodology, which allowed respondents to voice their own opinions on cultural identity. The results include 3 themes: Becoming more Papuan; Clarifying and understanding the cultural context and; Self-reflection. This study reveals how students in the trips conceptualize cultural understanding as a bridge to their cultural identity. Furthermore, they brought the larger ideas of Papuan identity and community values and demonstrated intention to maintain it through conservation and preservation. Several recommendations are provided for future research in the tourism and education fields to foster cultural experiences for student visitors from different cultural backgrounds.