上海入境游客目的地需求特征研究

本文从性别、年龄、国籍、职位、旅游目的等因素,用描述统计、单因素方差分析探究上海入境游客在目的地对旅游景观、娱乐类型、旅游商品种类的需求特征。此外,还探讨了欧美入境游客在商务旅行中对休闲观光需求的差异以及入境游客的目的地形象感知。     

地域文化与旅游纪念品开发探析

文化是旅游的灵魂,旅游是文化的载体。在"文化牵引经济"的时代背境下,具有鲜明特色的地域文化应成为旅游纪念品开发的根基和源泉。在旅游纪念品的设计、包装、传播中注入地域文化元素,表现和彰显地域文化的个性特征,一方面有利于宣传旅游地品牌形象;另一方面,有助于提升旅游纪念品自身的文化品位,增强吸引力,实现其价值和功能,使旅游纪念品成为旅游者回忆、回味与旅游地密切相关的独特旅游体验的记忆线索。     

Improving customer experience in tourism: A framework for stakeholder collaboration

Tourism represents a service industry replete with unique complexities since a tourist's overall experience is modulated by multiple stakeholders, e.g., immigration officials at airports, policy makers responsible for investment in transportation infrastructure and managers at various tourist attractions. Effective management of customer satisfaction in this service sector entails cross-functional collaboration and a transparent measurement scheme that clearly delineates the impact of each stakeholder's actions on overall customer experience. In this paper, we propose a simple conceptual framework for stakeholder collaboration in tourism. A four-phase customer experience measurement process is developed to prioritize resource allocation and to increase tourists' advocacy levels for a destination. The proposed measurement framework has wide applicability and can also be exercised in the context of other public sector services, e.g., mass transit systems. We illustrate the process using an empirical case study at Chennai, a tourist destination in India and provide a number of substantive insights that are valid for this destination.     

“大千山”视角下的旅游资源整合研究

旅游资源是旅游目的地借以吸引旅游者的最重要的因素,也是旅游开发的条件之一。从构建"大千山"视角出发,对千山旅游资源的整合与开发进行探讨,以促进鞍山旅游事业的快速发展。     

Trahit sua quemque voluptas. The multidimensional satisfaction of foreign tourists visiting Italy

Is everyone truly drawn by his or her own delight? Tourist satisfaction - and hence the attractiveness of key tourism destinations - is a multifaceted phenomenon, the understanding of which requires fully integrated and multidimensional interpretative frameworks. Assuming that tourist satisfaction plays a crucial role in defining the present and future of any tourism product or service, we focus on the perception that foreign visitors have of Italy as tourism destination by adopting a multidimensional approach that is based on quantitative information derived from official statistics. Using microdata from the Survey on International Tourism conducted by the Bank of Italy in 2016, the perceived quality of Italian tourism was assessed using an original framework grounded in the counting approach proposed by Chakravarty and D'Ambrosio (2006) and the dominance criterion introduced by Lasso de la Vega (2010). This methodology allows evaluation of the satisfaction of specific subgroups of tourists and analyses differences in perceived quality that is attributable to specific sociodemographic traits. By investigating multiple aspects of tourist satisfaction with a common interpretative framework, the empirical results of this study constitute an advanced knowledge for evaluation of the efficiency of policies promoting tourism attractiveness in Italy.     

推动澳大利亚入境游的宏观环境因素综述

澳大利亚不仅是南半球经济最发达的国家,还凭借其独特的自然风光和出色的人文景观吸引了全球游客的光临。本文针对澳大利亚入境游的文献资料进行了研究调查与分析,重点放在两大宏观因素上,社会文化因素(恐怖主义和兴趣旅游)和经济因素(汇率和中国市场)。通过调研本文指出,澳大利亚入境游人数在一个相对安全的国际环境下呈现出稳定增长的趋势,尤其在开发兴趣旅游方面表现出色,并且中国市场对澳大利亚入境游起到了不可小视的推动作用。全球经济回暖后,澳币汇率近五年的变化对入境游造成了附加影响,当澳币增值时澳大利亚入境游发展速度放缓,反之加快。     

“大千山”下的旅游资源整合研究

旅游资源是旅游目的地借以吸引旅游者的最重要的因素,也是旅游开发的条件之一。从构建“大千山”视角出发,对千山旅游资源的整合与开发进行探讨,以促进鞍山旅游事业的快速发展。     

消费方式改变背景下体育旅游发展的研究

旅游活动和体育活动二者存在着主观条件相近、客观条件相同、活动内容兼容的关系,旅游是由人们前往既非永久性定居地亦非工作地旅行并在该处逗留所il起的相互关系和现象的总和;而体育旅游是旅游者在旅游过程中所从事各种身体娱乐、身体锻炼、体育竞赛、体育康复及体育文化交流活动等,与旅游地、体育旅游企业及社会之间关系的总和。在人们消费方式改变的背景下,旅游市场需求急剧膨胀、旅游主业规模庞大、体育产业兴起,丰富的体育旅游资源和优越的人文资源条件为体育旅游的发展定了基础,我国体育旅游随着旅游业的发展将成为旅游市场的消费热点。     

Network analysis approach to map tourism mobility

The spatial distribution of tourists is uneven and it can include some areas at regional and/or sub-regional level. The social–economic and environmental impacts of tourism, are concentrated in different areas. Some recent contributions show the usefulness and the effectiveness of network analysis (NA) approach in revising the organization of tourist facilities and services. This paper proposes to apply methods borrowed from NA to map the spatial distribution of tourism mobility in Sicily. So, we analyze the network features of tourism in a multi-destinations net. By means of traditional measures of NA, we propose to measure the links among destinations. The study aims to connect destinations, represented as nodes, to define a territorial network of tourism demand. In the specific instance, the degree centrality, closeness centrality, betweenness centrality are used to localize central areas and the main routes. We test survey data collected on a sample of tourists leaving from airports and ports of the main Sicilian cities, who visited two destinations at least. Then, we study tourism mobility on those areas selected by tourists. Finally, employing measures derived from NA, the work attempts to set out territorial networks. This approach could be useful to plane tourism development policies.     

Weak cognitive image of cultural tourism destinations

The current study aims to take an in-depth look at the perceived image of an inland cultural tourism destination. This destination has traditionally had a weak image, making it important to study the components of this image and the factors influencing it in order to identify the best strategies for improving the destination’s positioning with respect to its image. This research is part of the ATLAS Cultural Tourism Research Project, which focuses on the image of tourist destinations. The basic questionnaire prepared by ATLAS and applied in a number of different countries is the key element of the survey. The results obtained show the different influences of factors such as information sources (distinguishing between induced, organic and autonomous sources), previous visits to the destination and the places visited during the tourist’s stay on the overall image of the city. This research will help public institutions to project the image of destinations in their target markets using precise information channelled through the appropriate media. In global terms we try to contribute to the study of factors influencing image formation in the case of inland cities not yet on the tourist map, but whose potential resources could make them obvious cultural tourism destinations. From this perspective, the influence of cognitive attributes in forming the image, as well as the atmosphere the tourist experiences in the city as a psychological attribute, have been studied.     

The analysis of risk perception with fuzzy means-end approach

Visitors’ risk perceptions have been found to influence the on-site behavior of tourists and their intention to return to a destination or to recommend it to others. This study discusses how the uses of a means-end approach with fuzzy conceptualization in eliciting the perception of tourism risks in a better understanding of the visitors’ perceptual orientation toward the tourism values. We provide a hierarchy value map that fuses the attribute–consequence–value (A–C–V) and fuzzy linguistics to effectively and efficiently understand vacation risks and risk characteristics. Fuzzy logic is also adopted to deal with the ill-defined nature of the tourist linguistic judgments required in the proposed means-end chain. This research findings suggest that additionally to managing the most likely risks, tourist resorts should be prepared to cope with worst case scenarios such as “Thunderstorm”, “Bus accident”, “Food poisoning” and “Cable car accident”. From an overall risk perceptive, tourists are most concerned with dominant perceptual orientation of risk delivers being “Bus accident” → “Decrease of trust in the safety management as a result of the event of damage” → “Anger”.     

Intervention analysis of SARS on Japanese tourism demand for Taiwan

Japan was Asia’s leading generator of international tourism in the 1980s and 1990s. Japanese tourists make up over 30% of all international tourists to Taiwan and they have been the highest ranking tourist source market since the early stages of the island’s tourism development in the 1970s. However, the Severe Acute Respiratory Syndrome (SARS) outbreak in 2003, the most catastrophic disaster in the past 100 years in Taiwan, had a huge impact on Japanese inbound tourism to the island. The purpose of this study is to evaluate how Japanese inbound arrivals have been affected by the SARS outbreak. A SARIMA with intervention model is used to assess the impact of the epidemic on inbound tourism from Japan to Taiwan in the aftermath of the SARS outbreak. The empirical results indicated that inbound tourism from Japan was devastated by the crisis, particularly during the first 5 months after the SARS outbreak. This study provides some helpful insight for the tourism industry to respond to the impact of exogenous shock.     

旅游网络口碑传播中意见领袖的研究

网络口碑对旅游目的地以及景区形象的传播为旅游者提供了出行决策的参考,而意见领袖因其专业的旅行知识、丰富的旅游经验对普通旅游者的影响成为旅游网络口碑传播中的重要角色。通过面谈、电话访谈、QQ聊天等方法在对意见领袖进行深度访谈的过程中,分析了其在旅游网络口碑传播时所起的作用。目的在于理清这些意见领袖在旅游网络口碑传播中的影响因素。     

旅游目的地影视意象的衍变与旅游发展契合研究——以山西乔家大院为例

以旅游目的地意象为切入点进行旅游产品开发和营销的研究在学术界已非常普遍。随着旅游者经验的不断积累及各类信息获取、整理、加工,作为新兴意象之一的关于旅游目的地的旅游影视意象更成为一个不断发展、动态修正的研究内容而被重视。本文借助于乔家大院游客问卷调查,从影视体验、验证角度探寻旅游者影视意象是一个自发衍变的过程,表现结果为推动影视旅游活动的实现和发展,同时能够为景区构建、跟踪、宣传影视旅游意象提供借鉴。     

桂林旅游目的地品牌延伸的探讨及策略研究

品牌延伸是旅游目的地可持续发展的关键因素,甚至是各个旅游目的地间相互竞争的最高境界。桂林旅游目的地品牌的深度挖掘、旅游品牌的创新依然还停留在一个较低的层面上。桂林旅游目的地应通过实施旅游品牌的产品创新、旅游品牌的促销创新和旅游品牌联合等策略,提高桂林旅游目的地的品牌建设,促进桂林旅游目的地的和谐发展。     

西安市重点景区游客满意度评价的模式构建

为提升西安市旅游形象和竞争力,本文基于游客满意度理论,以到到网中西安市景区人气、点评次数排名前十的景区为研究对象,根据游客点评内容确定6个评价指标,采用李克特5级量表法收集数据,运用单层次模糊综合评价法对十个景区逐一进行评价。结果表明:四个景区游客满意度为"很满意",六个景区为"满意"。得出游客对西安市景区整体上满意;对少数景区旅游消费、景区管理不满意的结论。研究结论为景区更好的发展、制定相应的政策提供依据。     

日本地震对山东省旅游业的影响分析

本文就日本在2011年3月发生的地震以及由此引发的核辐射事件给山东省旅游业的出入境旅游和各旅游企业带来的影响进行了分析,进而尝试性地提出了做好日本的替代性出游目的地、着力开发国内旅游市场等的积极应对策略。     

现代旅游景区发展的三大核心理念

旅游景区要想获得持久的竞争优势,就需要更新管理观念。本文认为旅游景区发展必须拥有三大核心理念:一是可持续发展理念;二是关注游客的体验需求;三是为游客提供完整的服务。     

传统村落游客感知价值、地方认同对公民行为的影响

基于“认知-情感-行为”理论,构建传统村落游客感知价值、地方认同与公民行为关系模型,从游客认知、情感的视角探讨公民行为的生成机制。研究结果显示:传统村落游客公民行为不仅取决于游客对传统村落旅游价值的感知判断,还受自身对传统村落地方认同的影响;感知价值通过地方认同对公民行为产生显著影响,但不同维度的感知价值影响有所不同。基于此,建议我国传统村落保护与发展应将游客纳入其中,构建和谐文化生态,提升游客多元化感知价值,培育和引导游客自发采取有利于传统村落保护与传承的公民行为。     

对口援疆背景下的新疆入境旅游发展研究

利用年际变动指数、地理集中指数对新疆入境旅游时空演变特征进行定量分析。研究表明:入境旅游呈现人数波动式增长,入境游客中外国游客占主导;入境旅游年际变化较大,客源市场不稳定。利用灰色系统模型GM(1,1)模型对新疆未来五年入境旅游指标进行预测,以期为新疆旅游管理部门和旅游企业提供参考。