Who's on the tourists' menu? Exploring the social significance of restaurant experiences for tourists

Taking a Consumer Culture Perspective, this paper explores the co-production of meaning among participants in tourists' restaurant experiences. Responding to criticisms that interpreting consumer behaviour should focus both on the individual and also on the collective context of consumption (Askegaard and Linnet, 2011), our research explores the social significance of these experiences and how they feed into the tourist's identity project. 34 ethnographic interviews are led with a view to exploring how tourists co-produce meaning within their group and also with staff and other patrons in the context of restaurant experience and these are followed up with a further 57 semi-structured interviews. Restaurant experiences are shown to be both rich and complex in social meanings. Thematic analysis leads to the identification and discussion regarding four contexts where social meanings are co-produced, namely sharing experiences, family togetherness and transmission, cultural guidance and customer-to-customer interaction.     

Chinese diaspora tourists' emotional experiences and ancestral hometown attachment

This study adopts a mixed method to examine Chinese diaspora tourists' ancestral hometown emotional experiences. A qualitative approach was used to establish a conceptual framework of emotional experience, and quantitative research was performed to evaluate the effects of respondents' emotional experiences on their ancestral hometown attachment with diaspora tourism. Results show that diaspora tourists' emotional hometown experiences included nostalgic memory and affective arousal, which influenced diaspora tourists' hometown attachment. Specifically, nostalgic memory positively influenced place dependence, place identity and affective attachment; affective arousal positively influenced place identity and social bonding. Diaspora tourists' emotional experiences and hometown attachment also differed demographically. These findings provide practical implications for the construction of diaspora ancestral hometowns.     

Keep it real: Assessing destination image congruence and its impact on tourist experience evaluations

Inaccurate promotional information about tourist destinations may result in tourists' negative evaluations. This study proposes a new approach to measure the congruence between projected and received images of a destination's attractions. Based on online textual data, this study investigates how image congruence influences tourists' evaluations of their destination experiences. Using promotional messages and reviews of attractions in Hainan, China obtained from a leading Chinese online travel agency (Ctrip) and a three-way fixed-effects regression model, this study demonstrates that image congruence positively affects tourists' appraisal of their destination experiences. External crises (e.g., the COVID-19 pandemic), the readability of promotional messages, and tourists' expertise moderate this relationship, reducing the positive impact of image congruence on tourist experience evaluation. This study bridges theoretical and empirical gaps in destination image (in)congruence research, informing tourism marketing agencies of effective promotional strategies in different contexts.     

Exploring tourists' perceptions of tourism impacts

Unlike how tourism is viewed by residents, little is known about how tourists feel about tourism in the destination. Nevertheless, studies have shown that tourists' emotional bonds with the destination positively affect their perceptions of and reactions to tourism in the destination. Such emotional bonds often vary based on tourists' previous experience in the destination. Thus, this study explored how tourists' emotional solidarity with residents influences their perceptions of tourism and how first-timers and repeat tourists differ in their views. To this end, 404 responses from South Korean sport tourists were analyzed. Though differences were not evident between first-timers and repeat tourists in their emotional solidarity or attitudes toward tourism, a positive relationship was confirmed between emotional solidarity and perceptions of tourism. The findings suggest that attitudes toward tourism is no longer a construct exclusive to residents and destination managers should also consider tourists' views.     

SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

The context faced by online travel agencies (OTAs) during the pandemic is nothing short of dramatic. During the state of emergency, marketing communications have proven essential to maintain emotional ties with online communities even though sales have plummeted to zero. This study analyses the social network communication strategy during the worst days of the crisis of two OTAs specialized in selling flights and in distributing activities, excursions, and guided tours at the world's top tourist destinations. This qualitative study, based on the observation of online activity and personal interviews with marketing managers, shows how to respond to a crisis, maintain brand identity and strengthen the support of the online community. With the help of the community and co-creation processes, the sector has been able to reinvent itself and new services have emerged. From selling flights, one of the studied OTAs has now changed to planning trips around the regions.     

Corporate social responsibility in times of need: Community support during the COVID-19 pandemics

Since the outbreak of COVID-19, the hotel sector has engaged in various corporate social responsibility (CSR) initiatives to show solidarity with local communities. Our research examines the impact of such initiatives on tourists' intentions to spread positive word-of-mouth (WOM) and their intentions to visit when the current pandemic ends. Our experimental results suggest community support in the form of providing free accommodation to homeless people increases tourists' intentions to spread positive WOM, bringing reputational benefits. But such initiatives reduce tourists’ intentions to visit, presenting potential business risks. Our results further suggest that community support in the form of providing free accommodation to medical professionals has little impact, as it shows no significant difference to control (no CSR initiatives).     

Influence of tourists' well-being in the post-COVID-19 era: Moderating effect of physical distancing

To prevent COVID-19, tourists are required to maintain distance from other people. However, interpersonal contact is a crucial element in tourists' well-being. It is necessary to ask how eliciting both eudaimonic and hedonic well-being will change as a result. The answer is unclear. To address this issue, we used partial least squares equation modeling to examine a city that has efficiently responded to COVID-19. This study expands the influencing model of tourists' well-being by revealing how physical distance moderates the influence of such factors as contact intention, leisure involvement, and flow experience. The study throws light on tourists' psychological recovery and destination management in the post-COVID-19 era.     

To buy or not to buy? The effect of time scarcity and travel experience on tourists' impulse buying

By its very nature, tourism is a temporary experience. But how time scarcity makes an impact on tourists' impulse buying is still unclear. By looking into the role played by travel experience and overconfidence, this study explores the mechanism behind the influence of time scarcity on tourist impulse buying of local products through an integrated series of experiments together with a post-trip survey. The results show that the interaction between time scarcity and travel experience affects impulse buying. For tourists with rich travel experience, time scarcity increases their impulse buying, while for tourists with less travel experience, time scarcity decreases it. Overconfidence plays a mediating role in the effect of time scarcity and travel experience on tourists' impulse buying.     

The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic

During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in corporate social responsibility (CSR) activities to help overcome the crisis. Given that most existing research examines the impact of hotel CSR on a single stakeholder, how hotel CSR activities in a crisis are perceived by multiple stakeholders is unknown. Drawing on the concept of strategic philanthropy, this study examines the impact of hotel CSR activities during the pandemic, such as providing accommodations to healthcare workers, on hotel firms' market value and prospective hotel customers’ booking behavior. Adopting mixed-methods approach, this study finds negative impacts of hotel CSR for strategic philanthropy on firm market value and customer booking behavior. The study result indicates that the value of hotel CSR depends on the nature and environmental contexts of CSR. Specific theoretical and practical implications are provided.     

Are we behaviorally immune to COVID-19 through robots?

In the context of the health risks of the COVID-19 pandemic, tourists' choices have shifted to reflect a subconscious psychological mechanism – the behavioral immune system – that facilitates human organisms to better identify plausible threats to ones' health through environment cues. This research draws upon this theoretical lens to assess tourists' pre-trip hotel evaluation in two 2 × 2 between-subject experiments. Experiment 1 (robot vs. human) tested the service provider's effect on hotel selection evaluation through the mediation of sense of control and the moderation of pandemic risk. Experiment 2 examined this chain of relationship through the moderation of hotel type. This research contributes to the literature by underscoring the pathogen-avoidance mechanism in tourist evaluation and the peril of robotization.     

Exploring best practices for online engagement via Facebook with local destination management organisations (DMOs) in Europe: A longitudinal analysis

Further longitudinal and empirical studies of destination management organisations (DMOs) are needed to enhance our understanding of tourists' engagement management via social networking sites (SNS). In the context of European local DMOs and exploring a timeframe of 6 years, this paper provides evidence of a positive trend in tourists' online engagement. However, greater effort in managing SNS must be made, prioritising interactive conversations. Seasonality exists: more online interaction takes place during the off season than in the peak season. The successful management of SNS requires careful attention to the content, format and timing of posts and to the expression of sentiments. Emphasis should be placed on the natural resources of the destination, on the use of video formats, on the expression of positive sentiments and on making posts during weekends, in the evening and at night.     

Sharing travel stories and behavioral outcomes: A case of travel

The benefits of tourism have been drawing a great deal of attention from tourists, community, and society alike. This study investigates how tourists' story sharing activities influence their post-purchase behavioral process, depending on different communication conditions. Two 2x2 between-subject experiments were conducted with recent travelers in the U.S. Results reveal tourists' post-purchase behavioral processes depend on what, how, and with whom they engage in post-trip story sharing activity. Findings contribute to the literature on purchase-driven happiness, self-enhancement, well-being, and communications by providing evidence on how different communication conditions alter the effects of tourists' story sharing on their post-purchase behavioral outcomes. Findings also suggest that destination marketers should apply strategies to encourage tourists’ story sharing activity.     

Impact of the COVID-19 pandemic on tourist public transportation use and on its determinants: Evidence from a Catalan coastal destination

Despite the key importance of public transportation for the accessibility, attractiveness, and sustainability of tourist areas, little is known about how the COVID-19 pandemic may have impacted its use among tourists. In response, we compared the likelihood of using transit among visitors in a Catalan coastal area based on surveys conducted in 2019 (n = 1493) and 2020 (n = 1465). The pandemic caused a significant decline in tourists' use of public transportation, from 54.5% in 2019 to 34.6% in 2020, and in mobility at the destination. Results from a set of bivariate probabilistic models revealed that though most of the traditional determinants of visitors' use of transit remained unaltered, pandemic-related factors were associated with its decline. For the tourism sector and for local authorities and transit agencies, those results characterize the crucial challenge of ensuring the use of public transit among visitors in consideration of its many environmental and social benefits.     

Ethnic Tourism and Minority Identity: Lugu Lake,Yunnan, China

Ethnic tourism has been employed as a development strategy in many minority communities where options for development are often limited. This research explores the impacts of ethnic tourism development on minority people and their identities in an ethnic community in Lugu Lake, Yunnan, China. Findings reveal that active involvement in tourism and commercialization of Mosuo cultural traditions have resulted in the consolidation of a collective Mosuo identity for economic, social and cultural purposes. Local villagers actively express their identity and re-create their dress, dances and religion to satisfy tourists' desires for authenticity. Tourism has reinforced elements of Mosuo culture, giving it new prestige in the Han-dominated society, but it has also brought numerous changes to Mosuo communities. It is argued that the preservation of minority culture and identity should be enhanced if long-term sustainable development of tourism is to occur and the evolving nature of ethnic identity is to be recognized.     

Tour Leaders' Impression Management and Job Performance: Exploring the Moderating Role of Tourists' Self-Monitoring

A tour leader (TL) is a first-line service provider whose performance shapes a tourist's experience and satisfaction during a journey. We examine the moderating effects of the self-monitoring level of group package tour members on the relationship between the use of impression management (IM) tactics by TLs and tourists' subsequent job performance ratings (PRs) of a TL. Data from 485 responses of tourists from 59 outbound tour groups in Taiwan revealed that TLs' use of positive IM tactics – that is, ingratiation, self-promotion, and exemplification – is positively related to tourists' PRs. In contrast, their use of non-positive IM tactics – that is, supplication and intimidation – is negatively related to tourists' PRs. Furthermore, tourists' self-monitoring appears to weaken the effects of supplication and intimidation on their PRs. We also found that tourists' level of self-monitoring is a stronger moderator when TLs use supplication than when they use other tactics.     

A process perspective on experience co-creation: How pre-trip involvement prompts destination loyalty

Although the existing literature has suggested that tourists' experience co-creation during or after trips benefits destination loyalty, knowledge of how pre-trip behavior impacts future behavioral intention from a process perspective is limited. To address the gaps, we develop a logic chain linking past behavior, cognition, emotion, and future behavioral intention under a stage-by-stage process of tourists' experience co-creation using the service-dominant logic of value co-creation theory and the self-consistency principle of attitude theory. Empirically, utilizing PLS-SEM and mediation analysis in a survey (n = 500) and an experiment (n = 128), we found a serial mediation pathway whereby high-degree pre-trip involvement heightened satisfaction with the co-creation of experience, which increased place identity or place dependence, and which ultimately enhanced destination loyalty. This research is the first attempt to examine the impact of past behavior on future intention for tourists’ experience co-creation from a process perspective.     

Exploring home-based accommodation operators' responses to Covid-19: Implications of untact hospitality adoption

Unlike the mainstream research conducted on the COVID-19 pandemic and its impacts on both large-scale tourism and hospitality firms, and also at the destination level, the current study focused on home-based accommodations in Iran which have experienced rapid development throughout the country. In-depth interviews with a number (n = 45) of such accommodation operators revealed that due to their perceived high vulnerability to the pandemic and self-protection, they adopted “untact hospitality”, thereby decreasing their direct interaction with guests. Looking through the lens of Protection Motivation Theory, four main themes were explored: motivations to work in the hospitality industry; local accommodation operators' perception of threat; coping appraisal; and protection behavior intention. The results revealed that many local ventures were unable to survive, leading to the bankruptcy of such units throughout the country. With few exceptions, the public sector's responses to the pandemic, and the hospitality sector's measures, were generally unsuccessful in managing the health crisis. The current study contributes to the risk, crisis preparation and crisis management of hospitality organizations at the local level in the context of their health protection motivation behavior.     

Spatial-temporal response patterns of tourist flow under entrance tourist flow control scheme

This paper explores the relationship between tourists' information demand about entrance tourist flow control schemes (ETFCS) and tourists' entrance transfer decision-making behavior, using the case study of the Summer Palace, one of the most important resort destinations in Beijing, China. After discussing tourists' decision-making behavior under ETFCS information, a revealed preference and stated preference survey (N = 1742 valid observations) were created and a joint choice model of tourist's entrance transfer and diversion entrance selection was established. Results show how various ETFCS are formulated and affect tourists' decision-making behavior under different traffic congestion. Sensitivity analysis reveals that tourists' entrance transfer decision-making behavior is related to the entry time of current crowded entrance and the time saved from the diversion entrance. Hence it is possible to formulate ETFCS in terms of tourist's spatial-temporal distribution in order to anticipate the levels of tourist intensity, especially during peak periods.     

COVID-19 in Singapore and New Zealand: Newspaper portrayal,crisis management

News frames influence destination reputation. Research primarily focuses on social media impact relative to destination reputation. Newspaper reporting is a major source of information which remains a study area underexplored when assessing news media framing. This study fills the gap by analyzing how newspapers from tourist generating countries such as China, USA, and Australia portrayed reputable destinations like New Zealand's and Singapore's efforts to mitigate the COVID-19 pandemic. The ProQuest library database was used to collect 192 newspaper articles. The software Qualtrics Text iQ and Leximancer were used to track sentiments, identify themes and concepts correlating with literature on tourism crisis management. Responses to the COVID-19 pandemic yields a negatively lower sentiment value for New Zealand, than Singapore's higher sentiment value. The contribution lies in the relationship concept emphasizing shifts in destination reputation corollary to crisis management, and to account for reputation fluctuations in media framework theory.     

Tourism Studies in Spain

ABSTRACT

This paper's aim is to reflect on the contribution of Sociology to our knowledge of tourism, just when the tourism industry is demanding professionals with a wider knowledge and understanding of tourism, and European universities are redefining their programmes. Half of the Spanish universities offering a degree in Tourism Studies include Sociology of Tourism in its programme. A comparative analysis of the syllabi shows how their content covers the main issue areas in this field. More emphasis has been placed on typologies of tourists and the impact of tourism, while the tourists' social behaviour and the tourist system as a social structure are largely ignored.