Considering the role of agritourism co-creation from a service-dominant logic perspective

In recent decades, providing production and service simultaneously has remained an unsolved problem in developing agritourism. This study adopted the concept of service-dominant logic, with a service blueprint to assist entrepreneurs in designing agritourism activities that will enhance the tourists' experience within four working farm field experiments. The results showed that agritourism activities with SDL design (experiment B) did not comprehensively enhance the experience of tourists learning agricultural knowledge. The agricultural activities (i.e., experience of rural culture) (experiment C) and other tourist behaviors (i.e., tourists' mutual engagement) (experiment D) were integrated with SDL agritourism activities in order to more effectively enhance the tourists' experience of agritourism and lead to an increase in tourists' intention to revisit and actual purchase of agricultural products. Based on our findings, rural culture and tourists' mutual engagement were critical for agribusiness to integrate the specific characteristics of internal service (e.g., agritourism activities or service strategy).     

Hospitality employee and customer role in value co-creation: Personal,organizational and collaborative outcomes

With the growing frequency and importance of peer-to-peer service exchanges, the role of front-line employees for traditional hospitality service providers is changing. This study is the first to examine differences in value co-creation appraisal between front-line employees and customers. Respondents (N = 720) were equally assigned to either an employee or customer role and performed that role for four different online co-creation scenarios based on destination resort context: co-innovation, co-creation of marketing, co-production, and co-recovery. The results of between-within online experimental design were analysed using repeated measures ANOVA and PLS-SEM. Co-created value was appraised significantly higher by employees and positively affected well-being, satisfaction, and competitive advantage for both employees and customers. Co-created value served as a mediator between the four types of co-creation and outcomes only for customers. The study contributes to understanding roles as knowledge-based resources in value co-creation and provides practical implications for successful value co-creation in hospitality.     

The dark side of co-creation in a tourism experience: an exploratory study of the different types of ill-being

The present article aims at exploring the concept of ill-being by setting a typology of tourism experiences and the associated forms of ill-being. A qualitative study was conducted on 31 French-speaking tourists. It reveals different types of tourism experiences (commercial/non-commercial) and forms of participation (interaction/active participation). Several types of ill-being have been identified. Managerial recommendations are provided to tourism professionals on how to improve the experiences of their customers according to each type of ill-being.     

Environmental governance for sustainable tourism development: Collaborative networks and organisation building in the Antalya tourism region

For more than two decades the attainment of sustainable environmental quality and the protection of environmental assets have been at the forefront of central policy issues in global tourism development. Recently, it has been argued that collaborative and associative forms of governance among tourism companies and other related agents are growing in importance in the drive for sustainable and environmentally sensitive tourism. Despite the increasing number of debates on the role of networking on tourism they are not well supported by empirical studies, and still far from explain how such networks can contribute to the sustainable development of territories. This paper aims to contribute to previous literature by analysing together governance networks and literature on sustainable development, and by providing empirical findings that highlight the importance of governance networks in sustainable tourism development, the importance of different scales of collaborative governance networks and the role of organisation building for environmentally sustainable tourism development in Antalya. The paper offers analytical findings on the networks of environmental governance among different types of tourism organisations based on a company-level survey, which reveals an increase in local collaboration and self-help networking based on local concerns and endogenous dynamics among the different actors in tourism. Unfortunately, the findings show that environmental motivations fall far behind economic considerations in networking practices.     

Drivers and resources of customer co-creation: A scenario-based case in the restaurant industry

The aim of this study was to build and test a model that explores customer co-creation by integrating drivers and resources that promote customer co-creation. This study used a scenario-based survey that combines respondents’ personal experiences of dining at a full-service restaurant and their responses to the hypothetical scenario of the co-creation experience. The population of the study was restaurant customers in the United States who visited any full-service restaurant within the previous three months before the survey date. Using convenience sampling, respondents were recruited from the Amazon Mechanical Turk. A total of 501 responses were used for data analysis using a two-step approach of structural equation modeling. This study found that customers with a higher level of knowledge, self-efficacy, and motivation are more likely to participate in the co-creation experience. In addition, the results supported the role of the customer as a resource integrator during the co-creation experience.     

Co-creating value in hotels using mobile devices: A conceptual model with empirical validation

The service-dominant (S-D) logic paradigm is increasingly gaining ground within the scholarly literature and current hotel industry practice. The S-D logic purports that consumers are no longer passive receivers of firms’ value propositions, but rather interact with firms in service settings, thus co-creating value. Using data from a general population sample of hotel consumers from the U.S., this study developed and validated empirically a conceptual model that recognizes the central role of consumers’ degree of value co-creation in creating valuable service experiences using mobile devices in hotels. It was found that the mobile (m-)commerce habit influences the degree of consumer co-creation, which in turn influences the perceived value of co-creation behavior. In addition, the perceived value of co-creation was found to influence consumers’ perceived value of the hotel stay and intentions to stay in a hotel that facilitates co-creation via the mobile environment.     

A multi-level approach to the study of production chains in the tourism sector

This paper proposes a multi-level approach to analyse the production chains in which two characteristic tourism activities – the hotel and travel agency industries – participate. Firstly, from a macroeconomic perspective, input-output techniques are used to identify the most significant tourism production chains from the regional input–output table of Andalusia (Spain). Secondly, from a microeconomic perspective, a different approach is taken based on the concept of Global Value Chains (GVC). In this respect, the structure and main agents participating in the tourism GVC are presented, and the role of small and medium-sized enterprises (SMEs) in the hotel and travel agencies industries in Andalusia is put forward. Finally, these two approaches are compared and connected, exploring some characteristics of these tourism production chains at the mesoeconomic level of analysis.     

Scale development for the practices involved in creating value propositions in the exhibition industry: Service-dominant logic with a mixed-methods approach

Building on a mixed-method approach, this study examines the practices engaged in creating value propositions in the exhibition industry from the perspective of service-dominant (S-D) logic, which regards the offering of value propositions as service innovation and an essential prerequisite for value cocreation. Consequently, a five-factor structure with 40 measures underlying the practices of offering value propositions is developed and validated. The extant tourism literature on the meetings, incentives, conventions, and exhibitions (MICE) industry mainly examines value cocreation issues while overlooking the concept of value propositions. This study contributes to the S-D logic literature by extending the theoretical understanding from value cocreation to value proposition. The findings of this study present important dimensions and attributes that are involved in creating value propositions for service innovation. Exhibition service providers can use these findings as a blueprint for service innovation project management and as a checklist for assessing their innovation competency.     

Value orientations toward coral reefs in recreation and tourism settings: a conceptual and measurement approach

This paper examines recreationist and tourist value orientations toward coral reefs (e.g. protection–use, biocentric-anthropocentric), tests a scale for measuring these orientations in recreation and tourism settings, groups individuals based on their orientations and examines demographic and activity differences among groups. Data were obtained from surveys of 2821 users at three coastal and marine sites in Hawai'i. Belief statements about reefs (e.g. “coral reefs have value whether humans are present or not”) were used to measure value orientations. Users agreed with protectionist and disagreed with use-oriented beliefs. Except for one statement (“humans should manage coral reefs so that humans benefit”), the scale provided a reliable and valid measure of value orientations toward reefs. Respondents were grouped into three subgroups (strong protection, moderate protection, mixed protection–use). The largest number of users had strong protectionist orientations toward reefs, and there was no group possessing only use orientations. There were no relationships between value orientations and site, age and residence. Females, snorkelers and sunbathers had stronger protectionist orientations, whereas most scuba divers and anglers had mixed orientations. Given that most respondents had protectionist orientations, efforts to conserve reefs would be supported, whereas activities with deleterious effects on reefs would not be widely supported.     

Mass tourism and water efficiency in the hotel industry: A case study

Mass tourism, which has traditionally been associated with an unsustainable use of natural resources and intensive land use, is frequently identified as a major environmental stressor in coastal regions. Nonetheless, mass tourism resorts typically have a compact and vertical urban configuration and have been shown to make more efficient use of water resources than other low-density tourist destinations. This article investigates how the main variables identified by the literature as determinants of water consumption by hotels influences water efficiency in hotels in Lloret de Mar, a well-known mass tourism destination on the Costa Brava in Spain. The results of a generalized linear mixed model show that large, high-rise hotels that attract thousands of tourists annually also benefit from economies of scale in terms of water efficiency.     

Modelling substitution between domestic and outbound tourism in Australia: A system-of-equations approach

This study uses a system-of-equations approach to model the substitution relationship between Australian domestic and outbound tourism demand. A new price variable based on relative ratios of purchasing power parity index is developed for the substitution analysis. Short-run demand elasticities are calculated based on the estimated error correction almost ideal demand systems. The empirical results reveal significant substitution relationships between Australian domestic tourism and outbound travel to Asia, the UK and the US. This study provides scientific support for necessary policy considerations to promote domestic tourism further.     

Perceived environmental uncertainty in tourism: A new approach using the Rasch model

One of the core steps in all strategic management processes, but especially in tourism firms, is the consideration of the organisational environment. A methodology for scanning that environment is presented from the perspective of perceived environmental uncertainty, according to its dynamism and complexity. To that end, the Rasch model [Rasch, G. (1980). Probabilistic models for some intelligence and attainment tests. Chicago: University of Chicago Press (First publication in 1960, Chicago, IL. MESA Press)] is applied, and both dimensions are considered latent variables defined by a set of items. The concepts are assessed using a sample of tourism firms located in the Canary Islands (Spain). The results confirm that dynamism and complexity are related to the perception of uncertainty, and a specific function is presented. The environmental uncertainty can then be explained and determined with regard only to the managers’ perceptions, without the need to include parameters. The methodology also enables managers and institutions to identify the most uncertain perceived items.     

Effective redesign strategies for tourism management in a crisis context: A theory-in-use approach

Fundamental crises transform the tourism environment. To achieve business continuity, hotels have redesigned their operations with innovative strategies, introducing new protocols, and launching branded programs promising enhanced quality of the travel experience, by collaborating with well-known health and hygiene experts. Using a grounded theory approach, we identify three hotel redesign strategies used in practice (compliance, extensive and partnership redesign). Based on these insights, we further empirically investigate how redesign strategies affect customer perceptions. Through a quasi-experimental design, we find that service redesign influences hotel image and time frame travel. The results differ by the redesign type and the crisis dimension most relevant to tourists (social versus health), such that extensive and partnership redesign, as versus compliance redesign have a significant impact only for health-oriented individuals. Additionally, our findings highlight that redesign efforts to respond the current crisis can be perceived differently by an individual's risk perception and gender.     

Control,use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

While the large-scale harvesting of consumer data is a common practice in the hospitality and tourism industries, the seemingly unassailable right of companies to collect and share consumer data is not without critics. The purpose of this paper is to explore the nature of data-based value co-creation under varying conditions of consumer control and benefits. Academic and press articles were used to explore the nature of big data value co-creation in a wide range of hospitality, tourism, and other industries. A forward-looking approach was adopted by considering the implications of policy and technology as key mechanisms for sharing the power dynamic regarding the ownership, control and use of personal data. The results suggest that reciprocal big data value creation can be seen as a function of the level of benefit and control afforded to consumers regarding the use of their data. Four types of reciprocal big data value creation are proposed.     

Operating small tourism firms in rural destinations: A social representations approach to examining how small tourism firms cope with non-tourism induced changes

This study explores the representation that owners and managers of small tourism firms ascribe to their rural destination and how non-tourism induced changes interfere with this representation and motivate coping as guided by social representations theory. Semi-structured interviews were conducted with twenty-four owners and/or managers of at least one small accommodation property in Gloucester, New South Wales, Australia. The informants became involved in the area's accommodation sector primarily driven by the lifestyle goals embedded in their representation of Gloucester. The perception that mining-induced changes might transform Gloucester into a mining town as opposed to its current representation as a town with a mine has motivated many informants to cope. However, coping is impeded by feelings of powerlessness, perceived uncertainties, and distrust in both government and industry. The findings provide preliminary insight into why and how small tourism firm owners/managers cope when faced with change from the perspective of social representations.     

Modelling attitudes to nature,tourism and sustainable development in national parks: A survey of visitors in China and the UK

This research undertook a visitor survey in two protected areas in different cultural contexts, namely China and the UK, to explore whether the value a person attaches to the environment influences their attitude towards sustainable tourism development in national parks. Structural equation models were developed with data from 597 and 368 questionnaires collected in Jiuzhaigou National Scenic Area, China and the New Forest National Park, UK respectively. The results suggested that anthropocentric or ecocentric values significantly influence people's attitudes to tourism and sustainable development. The same structured causal relationship was found in both samples, between people's attitudes towards the natural environment, conservation and tourism in a national park context.     

20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach

Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over the last few decades including improvements in immersion and the feeling of telepresence. Several examples of the applications of such techniques can be found in stores, tourism, hotel, restaurants, and destinations. Yet, a comprehensive analysis of studies employing such techniques in tourism-related studies is difficult to find. The current study uses citation network analysis and text-mining techniques to conduct a full-text analysis of 56 journal papers and 325 conference proceedings related to VR and AR in the tourism context. This paper intends to (i) provide an overview of the VR and AR-related tourism studies network and discuss them over time, (ii) present the most important topics and studies emerging from this literature, (iii) suggest avenues for further research. Findings reveal 10 core topics in journal papers and 11 core topics in conference proceedings, which are presented together with an overview of the published studies and the main authors.     

The impact of tourism on deficit in balance of payments of Pakistan: an application of bounds testing approach to cointegration

The current study is intended to analyze the long-run relationship between deficit in balance of payments (BOPs) and tourism for the period of 1976–2015 using the autoregressive distributed lag (ARDL) model. The findings of the paper exposed an indirect relationship between tourism and BOP deficit in the context of Pakistan economy, while deficit balance of trade, real effective exchange rate, and deficit in fiscal balance have a positive and significant association with the deficit in the BOPs in the long run. Based on the findings, it is recommended that policies should be devised that promote the tourism industry of Pakistan as it would be helpful in reducing the deficit in the BOPs.     

旅游驱动乡村社会重构的特征与机制研究——以湖州顾渚村为例

乡村旅游是推动乡村重构的重要驱动力量,乡村社会重构是乡村重构研究的重要内容。本文以典型旅游村落湖州市顾渚村为案例地,从乡村居民视角出发,分析乡村社会重构的特征,并通过扎根理论方法构建了旅游驱动下乡村社会重构机制理论模型。结果表明：（1）乡村旅游发展改变了乡村居民的原有身份,乡村居民从农民、打工者转变为旅游经营者,实现了社会身份的重构。（2）乡村旅游发展带来了大量外来人员进入乡村,乡村社会关系格局逐渐从“差序格局”转变为“多元格局”,实现了社会关系的重构。（3）乡村旅游发展使乡村居民与乡村环境之间的关系发生改变,乡村从传统乡土社区转变为旅游服务社区,实现了社会空间的重构。（4）旅游要素的介入是旅游乡村社会重构最重要的驱动力量,乡村经济重构、乡村空间重构、资源环境驱动、旅游市场驱动、政策制度驱动、行为主体参与6个方面分别构成了乡村社会重构的空间载体、物质基础、支撑机制、引导机制、促进/约束机制和引擎机制,各作用机制之间相互影响、动态耦合共同推动了乡村社会的重构。