Information styles of marketing and R&D personnel during technological product innovation projects

Abstract The research question in the present article can be phrased in the following way: what are the elements which influence the perception of the utility of information received from another function? A field study research has been conducted in 40 Belgian companies. In each company, we have studied two on-going innovation projects (one planning project, one development project). Crossfunctional communication behaviours at the R&D/marketing interface have been measured by means of mailed structured questionnaires. Three-hundred and eighty-six questionnaires have been returned. The data analyses show that there are four underlying information dimensions, i.e. the perceived relevance, the perceived comprehensibility, the perceived novelty and the perceived credibility of information. We also discuss some contingency variables (function of the message receiver, stage in the innovation process) that might moderate the impact of these dimensions. It will be shown that the interaction between source and receiver has a significant impact on the perceived credibility, the perceived comprehensibility and the perceived novelty of the received information.     

Persistence of innovative activities, sectoral patterns of innovation and international technological specialization

In this paper, we focus on the role of persistence and heterogeneity of innovative activities at the level of the firm in determining the patterns of technological change in different industries and countries. We ask: are persistence and heterogeneity associated with higher degrees of concentration in innovative activities, stability in the ranking of innovators, and lower degrees of entry and exit in the population of innovators? Or, do the patterns of innovation depend on other variables like firm size and industrial concentration? Moreover, what are the relationships between the patterns of innovative activities, their determinants, and the technological specialization of countries? We compute indicators of persistence and heterogeneity using the OTAF-SPRU patent database at the firm level for five European countries over the period 1969–1986 for 33 technological classes. Then, we estimate the relationships between our indicators of the sectoral patterns of innovative activities and international technological specialization on the one hand, and our indicators of persistence, heterogeneity and market structure on the other. Results show that persistence and asymmetries are important (and strongly related) phenomena that affect the patterns of innovative activities across countries and sectors, while the role of market structure variables is less clear. Finally, international technological specialization is associated to a competitive core of persistent innovators.     

Change and persistence with failed technological innovation

Organizations learn by reinforcing past actions. When firms experience actions with negative outcomes, they change in response. Any persistence with such actions is said to be suboptimal, attributable to factors such as threat rigidities. This paper theorizes that persistence may sometimes be rational, attributable to the characteristics of feedback. It uses a novel dataset of medical devices to show how organizations learn to search for future novel or incremental innovations based on failure. It finds that firms change innovation activities when novel innovations fail, but persist when incremental innovations fail. These findings support the hypothesis that inferences based on failure from incremental innovations tend to be more robust, leading firms to be more willing to persist when failure occurs. Copyright © 2014 John Wiley & Sons, Ltd.     

技术创新的特点、障碍及应对策略

科学技术的发展与进步使技术的生命周期大大缩短,企业在生产经营过程中,如果不能"早到五分钟",就可能使企业在市场竞争中处于被动地位.企业只有通过技术创新,使所生产的产品不断更新换代,满足市场不断变化的需求,才能在竞争中获胜.     

Towards an integrated framework for managing the process of innovation

Innovation has become a major driving force for business growth and success. However, successful and sustained innovation represents challenges rooted in technological uncertainties, ambiguous market signals and embryonic competitive structures. Notably, in the management of innovation, many challenges still remain in both theory and practice, which demand improved managerial approaches. In this context, the development of a practical and explicit management framework for the process of innovation could be beneficial. This research sets out to develop the concept of ‘Innovation Readiness Levels’ (IRL), an explicit model for managing the process of incremental innovation. Basically, IRL is a framework depicting the development of an innovation over its lifecycle. Within the emerging framework proposed in this paper, five key aspects that determine the effective implementation of innovation are identified. The lifecycle of innovation is then divided into six phases, and for each phase, associated assessment aspects and criteria are identified. By providing better monitoring and control, IRL is intended to help implement innovation over the lifecycle more effectively. It is also expected to apply as a management tool, for which guidance of use is suggested.     

The diffusion of technological innovation in the commercial banking industry

This paper examines the propensity of organizations to adopt technological innovations. Technological innovations evolve from the stock of skills which organizations have accumulated over time. Linkages with extramural sources of technology are presumed to be important as well. Hypotheses are tested on a sample of commercial banks. Findings show that prior experience in information technology, in tandem with a variety of interfirm linkages, will affect the banks' decision to adopt this innovation.     

The sourcing of technological knowledge: distributed innovation processes and dynamic change

This paper outlines the knowledge and technology sourcing practices of a range of key firms and organisations across the UK based on primary research, and analyses the key factors related to managing the technological knowledge boundaries of the firm. In particular, the paper considers the dynamic dimension considerations to such issues. As such it outlines important differences between short and long time horizons, before analysing in more detail some of the implications for firms of technological change over the long term. The paper seeks to highlight the importance of the time dimension in helping to explain why and how firms source technological knowledge externally and how they align their sourcing activities to their strategies associated with developing current and future capabilities.     

Theories of technological innovation as useful tools for corporate strategy

Three theories of technology and innovation; the product-process concept, the meta-learning concept, and the concept of technological interdependence, are used to relate technology and innovation to strategic management. This paper attempts to identify complementary and unifying concepts in these theories, which are useful to strategic planners. Performance indicators, from the commercial airline industry, are used to illustrate how theoretical assumptions can be related to practical applications. Type of innovation, stage of development, learning at all levels, interdependence between technologies, and users' expectations all appear to play a role in the emergence of technologies and the rate of innovation.     

Open data for open innovation: managing absorptive capacity in SMEs

Open Data (OD) utilisation has been encouraged by governments because of its potential to fuel digital innovation. Despite this, there is a paucity of study into the role of OD for SMEs, in contrast to the growing literature that has focused on the collection and sharing of OD by the public sector. As such, our study contributes to open innovation research by analysing the main capabilities needed to overcome existing barriers to successfully manage OD in SMEs. Building upon the recent SME-oriented OI literature and adopting an interpretative absorptive capacity framework, we analyse the data collected from 30 semi-structured interviews with experts working in UK organisations adopting OD-based OI strategies. We find a number of core factors that shape OD acquisition, assimilation, transformation and exploitation by SMEs. Results show that without the specific OD capabilities identified in our study, it will be difficult for SMEs to successfully use OD, which may explain why the uptake of OD by SMEs more broadly has so far been limited. These unique OD capabilities need to be better developed by OD using SMEs, if this ‘raw material’ for the digital economy is to be fully exploited.     

面临入世挑战与机遇的企业技术创新工作

1挑战与机遇加入世贸后,我国建筑企业必将面临生存和发展的严峻挑战。它严峻地考验我国建筑企业的竞争能力,促使企业不得不进行组织结构调整,以及技术创新、制度创新等。但是,这并不意味企业只能被动挨打,坐以待毙,而是挑战与机遇同在,入世也将给我国企业提供难得的二次创业良机。入世后我们企业将可以充分利用世界建筑业技术创新快,管理水平高的机遇,加速提高自己企业的技术创新能力和管理水平。据资料显示,我国企业与国外大承包商在技术创新上的差距很大,我国最好企业科技进步效益率达6%左右,而国外大承包商科技进步效益率大…     

Partner technological heterogeneity and innovation performance of R&D alliances

This study investigates the impacts of partner technology heterogeneity on innovation performance of alliance firms both in terms of R&D output and the enhancement of partners’ innovation capability. We apply a generalized semi-parametric model on a questionnaire survey result of 413 High and New Technology Enterprises in China. In order to ensure the robustness and practicability of our result, PCA is applied to extract comprehensive information and SiZer analysis is employed to test the linearity and significance of the nonparametric functions in the model. Our results indicate that collaborations between partners with different industry technologies exert inversed U-shaped R&D output pattern and affect very little the innovation ability of focal firms. The impact of industry domain divergence is no longer significant when partner technology heterogeneity is added in the model of analysis. Partner technology heterogeneity leads to an ascending S-shaped R&D output pattern and contributes positively to innovation capabilities. One of the implications of our findings is that when choosing R&D alliance partners, firms are better off avoiding candidates from a different industry domain but opt for potential collaborators who are in the same industry but in the different technical domain, which may facilitate more effective organizational learning. Further, we argue that the reasons behind the S-shaped R&D output pattern led by technology heterogeneity being the co-existence of competition and cooperation between partners where firms collaborate in value-creation by combining diverse resources and compete for acquiring partner’s distinct technology and resources. Therefore, we suggest that, for the sustainability of collaborative innovation outcome, both cooperation and competition amongst alliance partners should be encouraged and well balanced at different stages of joint R&D projects.     

中国润滑油行业技术创新探析

近年来,国际石油公司加大了润滑油产品的技术升级换代力度,对世界润滑油行业的影响越来越大。面对强大的竞争压力,我国润滑油企业应加大技术创新力度,实现技术强企。我国润滑油企业主要通过模仿创新、合作创新、自主创新三种主要途径来提高技术整合能力。技术引进除考虑技术的先进性外,应更加注重技术的适用性。成功的技术引进遵循引进→消化吸收→再创新的过程。引进技术的二次创新存在一定的风险,应通过二次创新尽快形成具有自主知识产权的专有技术和核心产品。     

Information asymmetries and technological innovation in large engineering construction projects

Research on technological innovation shows that information asymmetries between suppliers and buyers constitute a major barrier to the successful introduction of new products. Most of this research, however, puts the burden of overcoming these asymmetries on producers of new products. In the case of large engineering construction projects innovation is often the result of joint problem solving by owners, prime contractors, consultants, and equipment suppliers. In this paper we examine the relationship between innovativeness of large engineering construction projects and internal owner capabilities, degree of control over project, and dependence on external organizations, We use data on power plant construction projects to test hypotheses derived from agency and organization theories of innovation. Our results indicate that organization theories of innovation are on the whole better predictors of the impact on innovativeness of owner's capabilities and relationship to external organizations.     

Winning through innovation and marketing: Lessons from Australia and Vietnam

We examine the role of innovation and marketing, two functional capabilities that have the capacity to play a major role in creating superior marketplace performance in firms. Our study of the two capabilities and firms' marketplace performance also takes into account the contribution of entrepreneurial orientation (EO) and market orientation (MO) to our focal functional capabilities and marketplace performance. The results of a study of firms in Australia and Vietnam show innovation capability, marketing capability mediate the effects of the firm's MO on its marketplace performance. The results also show that the interaction of innovation and marketing capabilities significantly influences firms' marketplace performance more than they do individually. Finally, our results show that MO partially mediates the relationship between EO and innovation and marketing capabilities.