Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Focused on technology innovation for social distancing and cleanliness

As an essential risk-reduction strategy, technology innovation is likely to play a key role in the hotel industry’s recovery from the 2020 coronavirus pandemic. However, its impact on customer decision-making behavior is unknown. Focusing on technology innovation for reducing guest interaction with employees and enhancing cleanliness, the purpose of this research was to examine the impact of expected interaction and expected cleanliness on perceived health risk and hotel booking intention. Three experimental studies were conducted using online consumer samples. The studies found that low levels of expected interaction through technology-mediated systems lead to low levels of perceived health risk. Perceived health risk mediates the relationship between expected interaction and hotel booking intention. In addition, high levels of expected cleanliness through advanced cleaning technologies moderate the impacts of expected interaction on perceived health risk. Importantly, the proposed perceived risk mechanism was effective in post-pandemic scenarios. Theoretical and practical implications are discussed.     

Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic

The cruise dining experience is one of the core elements of the overall cruise travel experience as guests fulfill their cognitive and affective needs in this pleasant environment. Nonetheless, the cruise dining experience has been sparsely researched. There is also no holistic model conceptualizing the cruise ship dining experiencescape. This study explores how under the influence of the COVID-19 pandemic, cruise ship dining environment stimuli dimensions are evaluated by female cruise travelers. Female travelers are the major spenders and travel decision-makers. They are also the dominant customer group in the cruise sector. Their perception of cruise ship dining environment is leading to their positive emotional responses and approach behavior. More precisely, this study demonstrates the potency of the moderating role of a perceived health risk from COVID-19, which strengthens female travelers’ perceptions of the dining atmosphere and interaction with other guests by evoking positive emotions and influencing their approach behavior.     

The motivations of visiting upscale restaurants during the COVID-19 pandemic: The role of risk perception and trust in government

Despite the massive impacts of COVID-19 pandemic on hospitality industry, only limited papers empirically examined consumer reactions to current pandemic in the context of restaurants. To fill this gap, the primary aim of this paper is to reveal how individuals’ intentions to visiting upscale restaurants are affected by dining out motivations under the COVID-19 pandemic. The second aim is to investigate the moderating role of risk perceptions of COVID-19 and trust in government in building relationships. The research was conducted in Istanbul, a city deeply affected by the coronavirus. Data gathered from 681 people living Istanbul were analyzed via structural equation modeling and multi-group analysis. Findings indicated that two motivations—namely, sociability and affect regulation—have positive impacts on visit intention toward an upscale restaurant. Consumers’ COVID-19 risk perception and their trust in government moderate the relationship between some motivational factors and visit intention. The study makes a significant contribution to the literature in terms of both managing the risk perceptions of consumers and building trust in government.     

Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis

The COVID-19 pandemic has caused a crisis in the hotel industry worldwide, but few studies have suggested methods to retain customers. This study proposes hygiene management as a means to minimize the indirect damage from COVID-19 to the hotel industry. It identifies perceived hygiene attributes and explores their influence on hotel image, word of mouth, and revisit intentions. This study identifies and validates three types of perceived hygiene attributes through qualitative and quantitative methods. It uses structural equation modeling to validate hypotheses and concludes that there are significant relationships of influence between the proposed variables. This study provides important and meaningful insights into hotel image and customer behavior through perceived hygiene attributes.     

The pricing of European airbnb listings during the pandemic: A difference-in-differences approach employing COVID-19 response strategies as a continuous treatment

The COVID-19 pandemic has been a major shock to the global tourism industry. Given its peculiarity, this paper analyzes one of the most intriguing questions in the Airbnb literature – the pricing of Airbnb listings – by taking advantage of a difference-in-differences methodology that largely draws on variations in country-level policy responses to the pandemic. Relying on a dataset containing weekly information from 130,999 continuously active listings across 27 European countries from 2019 to 2020, this study first investigates the exogenous impact of response policies (proxied by the COVID-19 Stringency Index) on demand. Secondly, accounting for the endogeneity of both demand and prices, this research analyzes pricing responses to demand variations. Results show that: i) increases in the COVID-19 Stringency Index cause significant declines in Airbnb demand; ii) increases in demand cause, on average, increases in Airbnb prices; and iii) pricing strategies between commercial and private hosts differ substantially.     

Managing relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain

The rapid spatial diffusion of the COVID-19 epidemic outbreak has resulted in the total economic disruption of the Tourism Supply Chain (TSC) causing a significant reduction in revenue and creating liquidity issues for all operators. Firms in TSC are linked to each other in complex patterns, leading one risk to another. The purpose of this article is to understand the role of relationship management between hotel chains and their key TSC agents in order to overcome economic disruptions caused by epidemic outbreaks. Among the main contributions of this article are the identification of governments, tour operators, and competitors as the key relationships to be managed by hospitality firms. In addition, key areas for coordination with these actors are explored. Finally, the objectives of relationship management according to the partner are also addressed.     

The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia

The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers face uncertainty in this environment in order to survive. This study explores the impact of COVID-19 on the hospitality industry, particularly hotels in Indonesia, one of the largest developing countries. It examines the challenges faced by hotel managers and the strategies used to survive. Through the lens of complexity theory, we discuss whether the strategies being deployed are beneficial, redundant, or detrimental for hospitality businesses. Based on semi-structured interviews with 13 hotel managers in Jakarta, Bandung, and Bali, the findings shed light on the various challenges to hotels. We also highlight which challenges could turn into opportunities. The findings show that the strategies that managers are deploying could be detrimental in the future. Potential future research directions are also discussed.     

How to survive a pandemic: The corporate resiliency of travel and leisure companies to the COVID-19 outbreak

What protects travel and leisure companies from a global pandemic, such as COVID-19? To answer this question, we investigate data on over 1200 travel and leisure companies in 52 countries. We consider 80 characteristics, such as company financial ratios, macroeconomic variables, and government policy responses. Using regressions and machine learning tools, we demonstrate that firms with low valuations, limited leverage, and high investments have been more immune to the pandemic-induced crash. We also find a beneficial effect of stringent containment and closure policies. Finally, our results indicate that countries with less individualism may be better positioned to cope with the pandemic. Our findings have implications for regulatory bodies, managers, and investors concerning future pandemic outbreaks.     

新冠疫情对景区依托型安置区失地农户生计的影响——以三清山银湖湾安置区为例

新冠疫情对易地搬迁农户的生计造成了严重影响,对生计方式由农业向旅游服务业转型的景区依托型安置区农户生计的影响尤为显著。本文以三清山风景区的银湖湾安置区为例,分析了安置区农户的生计资本,探讨了新冠疫情对安置区农户生计的影响及其机制,并提出了增强农户生计抗风险能力的若干对策。研究发现：（1）易地搬迁对农户的生计资本产生了较大影响。搬迁后,总体上农户生计资本有所增加,农户的物质资本和金融资本增加明显,自然资本则直接被旅游资本所替代,由此引起相对于旅游业经营而言人力资本的减少;（2）新冠疫情对旅游业的重创直接影响到银湖湾安置区农户的生计,对农户生计的影响面广、影响程度深、潜在影响明显;（3）失地、依赖旅游业、组织化程度低、安置后管委会角色退出等形成了安置区农户生计所处的特定情境,疫情对农户生计的影响程度与此特定情境有直接的关系。本文可为其他类型安置区农户生计的疫情影响研究提供参考,也可为增强易地搬迁农户生计的抗风险能力提供指导。