Coloring the destination: The role of color psychology on Instagram

Color psychology plays important roles in product packaging, the retail environment, and online marketing. This study analyzed current practices related to color composition in tourism-related photographs on Instagram. Data mining and pictorial content analysis were adopted to investigate how lightness, chroma, and hue may influence Instagram posts' popularity. Generally, individuals appeared more likely to respond to brighter and more saturated destination pictures. Orange, yellow, blue, and violet contributed significantly to post popularity based on different photographic typologies. Overall, color is a complex construct that functions within diverse dimensions and can enrich tourists’ destination-related perceptions. Based on brand post popularity and color theories, the study findings provide valuable implications for effective and efficient destination promotion via Instagram. Relevant limitations and future directions are also discussed.     

The influence of self-congruity,perceived value,and satisfaction on destination loyalty: a case study of the Korean DMZ

Destination management organizations have increasingly recognized that destination loyalty provides a strategic competitive edge in tourism. In order to better understand the importance of heritage destinations, this study examined the roles of self-congruity, value perception, and travel satisfaction in the development of loyalty in the Korean demilitarized zone (DMZ) destination context. Data were collected among domestic tourists that had visited the DMZ with tour guides. Results identified that destination loyalty was positively affected by self-congruity and travel satisfaction; travel satisfaction was positively influenced by self-congruity and perceived value; and perceived value was positively influenced by self-congruity. Overall, these findings indicate that the interaction of self-congruity, perceived value, and travel satisfaction to the DMZ is essential in influencing visitors’ destination loyalty.     

Analysis of wildlife tourism experiences with endangered species: An exploratory study of encounters with giant pandas in Chengdu,China

This research examined wildlife tourism experiences in a unique site and species combination: giant pandas at the Chengdu Research Base of Giant Panda Breeding (CRBGPB) in Sichuan, China. Content analysis was undertaken on tourist reviews of CRBGPB on TripAdvisor.com in early 2012. The thematic analysis qualitative method was adopted in examining respondents' written reviews of experiences interacting with giant pandas. ROST CM6 and NVivo 8 were used for the content analysis and qualitative coding.A variety of tourist experiences, motivations, and preferences were revealed. Although respondents' experiences were varied, satisfaction increased with closer encounters and interactions with the giant pandas. The thematic analysis identified three features of the wildlife tourism experiences at CRBGPB: tourists, giant pandas, and settings. Implications and management recommendations were identified for sites offering wildlife tourism experiences.     

Falling in love with a place because of a song: the transportation effects of music on place attachment

With the growing influence of media on tourism destination marketing, this research proposes a possible psychological process of music effect on place attachment, using the narrative transportation theory. Data were collected through an online survey in China (n?=?531) and analyzed using SEM. Results indicate that (1) music transportation positively affects individuals’ attachment; (2) attitude plays a partial mediating role in the relationship between music transportation and place attachment; (3) previous visits have significant moderate effects on the attitude-attachment path rather than on the transportation-attachment path or the transportation-attitude path. Theoretical and practical implications for destination marketing are provided.     

An exploration of actor-network theory and social affordance for the development of a tourist attraction: A case study of a Jimmy-related theme park,Taiwan

Differing from traditional approaches to exploring issues of tourist attractions, this article uses insights from actor-network theory (ANT) and social affordance to conceptually examine how a postmodern tourist attraction, a Jimmy-themed tourist attraction, has been enacted into a relational network composed of multiple and heterogeneous actors/actants. The paper scrutinizes the transformation of figures from Jimmy-related picture books into the social affordances of a postmodern tourist attraction via evolving mechanisms of ordering and valuating attractiveness to connect human and nonhuman actors into a relational web. It is argued that the conceptual application of ANT and social affordance may help provide an alternative approach to the study of tourist attractions.     

旅游地社会-生态系统成长模式研究——以金寨县为例

旅游引发的自然、社会、物质和人力资本等流量与流向的变化,关系着旅游地社会-生态系统运行的轨迹和可持续状态。基于循环经济相关理论,尝试构建旅游地社会-生态系统“五流”分析框架,以金寨县为案例地,使用PCA-OWA方法,分析2008—2019年旅游地社会-生态系统的资本变化、成长阶段及成长模式,并对其演化轨迹进行情景模拟。结果表明：（1）旅游业通过直接影响人口流动、商品和服务流动、信息流动以及各种资源消耗等“流”因素,使得金寨县旅游地社会-生态系统的物质和人力资本逐步增加,但社会资本仍处于较低水平,自然资本消耗较为明显;（2）12年间金寨县社会-生态系统呈现逐步好转的态势,其成长可划分为2008—2011年低水平匀速增长及2012—2019年快速成长2个阶段;（3）外生模式是金寨县目前持续的运行状态,未来在环境保护与经济发展关系的不断优化下有可能进入内生模式。随着旅游活动的扰动增强,旅游地社会-生态系统内部关系更加复杂,深入探究旅游地社会-生态系统成长的内在机理,可为区域可持续发展的政策制定提供科学参考。     

Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study

Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casino-operated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants.