让"黄河"焕发青春

黄河牌重型汽车是我国最早自主开发的重型汽车。1960年4月15日，黄河重型汽车在济南汽车制造厂诞生。1960年5月4日，毛泽东主席在济南观看了“大黄河”后非常高兴，说：“很好，要奋发图强，自力更生”。陪同毛主席视察的李先念副总理拉开车门，登上汽车，高兴地说：“中国人有志气，工人阶级有能力。”     

American youth consumption of licit and illicit substances

Using a representative sample of the 2001 National School‐based Youth Risk Behavior Survey, this study investigated the contemporaneous and intertemporal relationship between the use of licit and illicit substances by American youth between the ages 12 and 18. The results indicated a strong contemporaneous relationship between smoking cigarettes, drinking alcohol, smoking marijuana, and using cocaine. The results supported the gateway hypothesis indicating that prior smoking of cigarettes is significantly associated with the probability of current marijuana and cocaine use, as prior drinking of alcohol is significantly associated with the probability of current marijuana and cocaine use. The results also showed that males had a higher probability of using cocaine than females, whereas black students had a higher probability of smoking marijuana and using cocaine than white students. Age and race were associated with marijuana and cocaine use, but cocaine use was further linked with the factors of gender, region, and metropolitan area. These findings could have implications for public policies regarding prevention.     

Consumer identity and marketing implications: Indian urban youth

Youth consumption has been an area of research interest as well as societal concern. Globalization and proliferation of media have been cited as the main reasons for rise in consumption, especially among youth. This paper has examined how the Indian Urban youth represent their Consumer Identities through their narratives. In 1991, India opened up to Globalization and its effect on the youth consumption is now wide spread. Studies in other parts of the world have shown youth to be ‘Raving Hedonists’ and ‘Squanderer’ as well as Rational and Economical Consumers. An empirical approach was taken to establish the typology of Indian Youth Consumers. Empirical data for this research was collected by conducting in‐depth interviews in 2013, covering various states of India, with students in the age group of eighteen to twenty three years, who are financially dependent on their parents. Forty in‐depth interviews, representing thirteen distinct linguistic identities were conducted and analysed. Studies done in other parts of the world such as UK, Finland, Norway and Belgium have established typologies of youth consumers such as Hedonist, Squanderer, Rational and Economical Consumer Identities. While these Consumer Identities exist among Indian Urban Youth, the researchers have identified additional Consumer Identity Typologies of Reluctant, Dependent and Aspirant Consumers. The youth in India is somewhat similar to youth elsewhere and yet has its own distinction as consumers. The fact that India has a very high youth population makes this study significant.     

How beer created Belgium (and the Netherlands): the contribution of beer taxes to war finance during the Dutch Revolt

ABSTRACT

The present-day border between Belgium and the Netherlands can be traced back to the separation of the Low Countries after the Dutch Revolt (1566–1648) against Spanish rule. The capacity to finance the escalating cost of war determined the outcome of this conflict. As Spain struggled to provide regular pay to its troops, its war efforts were often plagued by mutiny. In contrast, the Dutch Republic managed to raise large sums for its war budgets. As we show in this article, excise taxes on beer consumption were one of the largest income sources in Holland, the leading province of the Dutch Republic. Over the course of the Revolt, Dutch beer taxes brought in the equivalent of 29% of Spanish tax revenues on silver from America. Beer taxes thus played a crucial role in financing the Dutch Revolt which led to the separation of the Low Countries and, eventually, the creation of Belgium.     

Promoting youth occupant restraint based on need

Motor vehicle crashes are a leading cause of death for youth. Appropriate occupant protection significantly reduces these preventable injuries. Secondary field observation survey records were studied to identify populations that would most likely benefit from youth occupant protection programs. Multivariate regression analysis showed that drivers of youth between 4 and 14 years were in need of programs promoting youth and driver occupant restraint use. When these drivers were using seat belts, it was 35 times more likely they had youth occupants in safety restraints. A focus on pickup truck drivers may also give these programs greater efficacy in increasing youth restraint use. This study was limited to a single state, but the approach should be transferable to other jurisdictions where youth occupant protection field observation studies are conducted.     

The morality of spending in Finnish youth consumer culture

This article discusses the morality of spending (i.e. the unnecessary spending) as well as the freedom of spending in Finnish consumer narratives written by 16‐ to 19‐ year‐old pupils. First, the study explores different meanings of the unnecessary spending discourse. Second, the study argues that young consumers are using a wastrel metaphor (i.e. a squanderer, a prodigal son/daughter) as a symbol of liberation from the shame of spending. A narrative research approach is applied for the collection and analysis of data and illustrating the results. The qualitative data were collected in five upper secondary schools between November 2001 and May 2002. The morality of spending comprises various significances, although the discourse is often pleasure‐oriented for youth. Some youngsters define the unnecessary spending as a criticism of the consumer society. Furthermore, the discourse strengthens self‐control as well as helps to arrange both positive and negative consumer experiences. Thus, the morality of spending is a part of the process of growing up as a consumer and constructing a consumer identity.     

Social comparison,imitation of celebrity models and materialism among Chinese youth

Materialism is an important issue, especially among young people, and especially in a Chinese context. Based on a theoretical model of the endorsement of materialistic values among Chinese youth, the objectives were to examine the influence of interpersonal communication on social comparison, and the influence of advertising viewing on imitation of celebrity models. In turn, the study examined how both social comparison and imitation of celebrity models contribute to young people’s endorsement of materialistic values. A mall intercept survey of 631 young people aged 15–24 in Hong Kong revealed that peer communication and susceptibility to peer influence had strong positive relationships to engagement in social comparison. Motivation for viewing advertisements had a strong positive relationship to imitation of celebrity models. In turn, both social     

Shopping motives,store attributes and shopping enjoyment among Malaysian youth

Youth shoppers are an emerging age group that is recognized as a meaningful market segment, yet there is lack of extant shopping enjoyment research explicit to the cohort especially in Malaysia context. This study endeavors to measure shoppers' shopping enjoyment and to explore the effect of both internal and external factors in influencing their shopping enjoyment levels. Shopping motives as the internal contributor is personal-specific while store attributes serve as the external aspect is regarded as situational-specific. By employing hierarchical multiple regression analysis, it was found that anticipated utility dimension from shopping motive variable and enhancement dimension from store attribute variable explained the variance in shopping enjoyment. Narrowing to the two variables identified, anticipated utility (β=0.198) from shopping motives was having more influential power than enhancement derived from store attributes (β=0.163) in explaining shopping enjoyment. The findings assist retailers in enhancing the perceived value of customers.     

学习科学发展观创新共青团工作

创新,是一个民族进步的灵魂,是国家兴旺发达的不竭动力.文章对如何创新共青团工作以及取得的效果进行了说明.     

Impact of youth injuries on the uninsured farm family's economic viability

The objective of this study is to estimate the impact of youth injuries on the uninsured farm family's economic viability. Using farm prototypes, we compared farm profits with costs of farm youth injuries. We built profit models for two types of farms, dairy and soybean farms. Then we estimated the cost impact of farm youth injuries of different levels of severity on a farm family with no health insurance. A severe child injury that requires at least 10 days of hospitalisation would cost almost equal to the operating profit of the average dairy farm with no health insurance and would turn the operating profit of the average soybean farm into a severe loss of $99,499. Prevention of child agricultural injuries would significantly improve the financial situation for farm families that lack health insurance.     

Impact of youth injuries on the uninsured farm family's economic viability

The objective of this study is to estimate the impact of youth injuries on the uninsured farm family's economic viability. Using farm prototypes, we compared farm profits with costs of farm youth injuries. We built profit models for two types of farms, dairy and soybean farms. Then we estimated the cost impact of farm youth injuries of different levels of severity on a farm family with no health insurance. A severe child injury that requires at least 10 days of hospitalisation would cost almost equal to the operating profit of the average dairy farm with no health insurance and would turn the operating profit of the average soybean farm into a severe loss of $99,499. Prevention of child agricultural injuries would significantly improve the financial situation for farm families that lack health insurance.     

复兴民族的批判力--写在"五四"青年节之际

"五四"运动表现出了极大的批判性,它是我们民族批判力的集中表现.批判力对一个民族的发展至关重要.一个民族的批判力表现在对自身劣根性的批判和对外来糟粕文化的批判两个方面.当今我国民众的批判意识淡化了,这不利于民族的发展.我们要继续发扬"五·四"的批判精神,复兴我们民族的批判力.     

Social responsibility in youth service organizations: Hong Kong evidence

The paper attempts to investigate the key factors affecting the social responsibility development in social welfare organizations. The study also measures how social welfare organizations are performing towards the social responsibility objectives. This paper focuses on a study undertaken among a number of youth service organizations in Hong Kong. The results showed that youth service organizations perceive they have supportive organizational culture and the management has been showing strong willingness in promoting social responsibility. The people from a senior level see that the motivating factors are more important than the junior people, but they perceive the ‘social pressure’ is less important than the junior people. The big contrast implies that the management people do not take ‘social pressure’ into serious consideration. The study reveals a significant influence from the management on the adoption and implementation of social responsibility activities. This further confirms the importance on promoting social responsibility at the operational level, with the top management providing clear strategic direction, and supportive resources and environment.     

影响少年儿童网球水平发挥的心理因素分析

通过长期从事少儿网球运动员训练所积累的经验,并借助心理学知识,分析影响少年儿童网球水平发挥的心理因素,其中个人的心理素质起着巨大作用,实践中也越来越受到人们的重视。培养运动员具有良好的心理素质,对赢球起着至关重要的作用。     

Green apparel buying behaviour: A study on Indian youth

Changes in demographics and availability of global clothing brands have brought several changes in Indian apparel industry. Green or organic clothing brands are becoming popular among Indians and likely to contribute to the revenues of apparel sector. Global and national apparel manufacturers have introduced organic clothing lines to cater to ecological conscious consumers. The purpose of this research was to examine the effect of consumer susceptibility to interpersonal influence (CSII), past green behaviour, green peer influence and green apparel knowledge on Indian youth's green apparel buying behaviour. A mix of convenience and random sampling was used for data collection. The sample (n = 981) comprised of youth of age group 18–24 years. Structural equation modelling was used to test the hypothesized relationships. Findings suggest that past green behaviour influenced green apparel buying behaviour. Green peer influence and green apparel knowledge had no impact on green apparel buying behaviour. Moreover, CSII had no influence on green apparel buying behaviour. The findings differ from earlier studies that suggest influence of social norms and peer group had an effect on green buying behaviour. Practical implications of the present study are discussed.