Marketing performance assessment and accountability: Process and outcomes

Marketing accountability, and how it may be achieved via performance assessment and metrics, have been central topics in both the marketing literature and practice (Katsikeas et al. 2016). Recent developments in digital channels, the accompanying explosion of data and emergence of marketing automation, the globalization of markets, and the rise of customer experience as a key firm priority have further magnified interest in and the importance of understanding how potential marketing outcomes are and can be achieved (CMO Survey, 2021; Mintz et al., 2021). As a result, gaining clarity on how to design and manage performance assessment systems to deal with these issues has never been more important. This paper argues that further progress in this research domain requires a deep understanding of the marketing performance assessment (MPA) process to provide both a catalyst and foundation for the next generation of research. Although there has been considerable research in the areas of marketing metrics and marketing accountability, much less attention has been paid to the MPA process that links them. Yet, the MPA process is essential to successful marketing management. To address this, we first review past research in this broad domain to answer the “Where have we been?” question that identifies theneed for a new conceptual model. Second, drawing on research findings both within the broad MPA domain and allied areas within and outside of marketing, we develop and detail a new conceptual model of the MPA process and use it to identify what really needs to be known but is currently unclear in this domain (i.e., “Where do we need to go?”). Third, we suggest how these areas of needed inquiry may best be investigated (i.e., “How do we get there?”) by identifying new perspectives, theories, data sources, and analysis approaches that may be productively employed in future research.     

Management Research and Religion: A Citation Analysis

Research on management with regard to religion became a growing field of interest in the last decades. Nevertheless, the impact of religion on actor’s economic behavior is also an old research topic, as the writings of Max Weber (The protestant ethic and the spirit of capitalism, Allen and Unwin, London, 1930) underline. The purpose of this contribution is to highlight the developments of this topic and to guide scholars to identify possible gaps. The structuring and investigation on this topic will help us to advance and better understand past research, while leading to some further reflections. We conduct a citation analysis of 215 articles and 7,968 cited references to examine the citation structure and make out the most-influential publications that have shaped research most so far. On the basis of the analysis it is to be assumed that three research streams affect progress: Best practices regarding performance issues, religion at work as well as religion, and personal ethics. Finally, the publications that each topic-clusters contains are reflected and discussed to achieve a structural overview of the state of the art of research.     

Marketing the Fine and Peforming Arts

Some 31 articles on marketing the fine and perform- ing arts have bccn published in the major marketing journals and proceedings in the past 20 years. This level of research activity appears to be somewhat low in light of Ule increased interest in recent years in the marketing of non-profit institutions. The existing articles are reviewed, and a general assessment of the research is presented.     

Research in emerging markets finance: looking to the future

Much has been learned about emerging markets finance over the past 20 years. These markets have attracted a unique interdisciplinary interest that bridges both investment and corporate finance with international economics, development economics, law, demographics and political science. Our paper focuses on the research areas that are ripe for exploration.     

Macro-economic determinants of consumer price knowledge: A meta-analysis of four decades of research

For the past four decades, dozens of researchers have studied consumer price knowledge, often with disagreements on the extent of consumer' ignorance about prices. While some of these disagreements have been attributed to research design variations among studies, no inquiry has yet been made on the role of the economic environment on consumer price knowledge. Nevertheless, environmental factors such as interest rates, unemployment, and economic growth may significantly influence consumers' knowledge of prices. Certain economic environments may therefore provide marketers with the ability to utilize pricing tactics which rely on limitations in consumers' knowledge of product prices. Using a meta-analytic framework, this paper synthesizes the results of 297 previous price knowledge studies to document the effects of inflation, unemployment, GDP growth, interest rates, country of study, and passage of time on consumer price knowledge. The meta-analysis results demonstrate that economic factors have considerable influence on explaining variations in consumer price knowledge. Managerial and public policy implications of the findings in light of turbulent economic environments are discussed.     

Global talent management: Literature review,integrative framework,and suggestions for further research

The environment for most organizations today is global, complex, dynamic, highly competitive, and extremely volatile, and is likely to remain so for years to come. In addition to these external conditions, most organizations are also facing several global challenges including those related to: talent flow; the managing of two generations of employees, viz., older or mature workers and younger workers; and a shortage of needed competencies. One major result of these challenges for organizations is that they have to be global and that they have to be systematic in managing their human capital if they wish to have any hope of gaining and sustaining a competitive advantage in the years ahead. Many human resource practitioners and consultants (HR professionals) are now recognizing this, especially those that operate globally, the multinational enterprises. Academics are also showing a strong interest as evidenced by their work in the new area referred to as “global talent management”. In this article we review that academic work and attempt to organize that literature by creating an integrative framework for understanding and advancing further research in global talent management. To guide this research our framework highlights several selected challenges in global talent management, and several drivers of those challenges. It also highlights the potential role of IHRM activities in addressing those selected challenges. A discussion of possible criteria of global talent management effectiveness completes the framework. Hopefully this integrative framework may guide further academic research on global talent management and might also inform the work of HR professionals.     

Research,myths and expectations: New challenges for management educators

During the late seventies and early eighties unprecedented numbers of women attempted to reach the top of the corporate hierarchies. This paper examines three factors which have handicapped management educators in preparing these women to meet this objective. It also discusses the impact of these factors on research in management education.Dr. Grondin is an Associate Professor of Marketing in the Faculty of Administration at U.N.B. Dr. Grondin's major teaching consulting and research interest at U.N.B. include consumer behaviour and marketing communications and she is the author of numerous government documents and publications on these topics.     

Trust,Satisfaction and Loyalty in Customer Relationship Management

SUMMARY

In an attempt to increase customer loyalty amid increasingly competitive business environments, organizations are looking to customer relationship management (CRM) to help provide a solution. In spite of CRM failure rates cited as being as high as 70%, organizations continue to invest hundreds of thousands of dollars on CRM implementations. Attempts of past research to resolve why failure rates are so high have tended to focus on technological factors such as database integration or factors internal to the organization such as system adoption or organizational culture. While these areas are important, reactions of customers may also play a role. This paper uses justice theory to investigate the potential impact that customer involvement in a CRM implementation may have on customer loyalty. Propositions are provided to guide future research.     

Monetary Policy Accommodation at the Lower Bound

Monetary policy was too tight in many countries following the financial crisis, due to the lower bound on interest rates. This is likely to have prolonged the recession that followed. This point is illustrated with an assessment of monetary accommodation in the US since the financial crisis, and the accommodation achieved through negative interest rates in countries that have adopted these. The lower bound will likely give rise to considerable economic costs in the future, as it has in the recent past. There is an urgent need to consider how policy tools and frameworks should be adapted.     

Relationship Governance Structures and Performance

Managing and implementing supplier relationships is an interest shared by both academics and practitioners. A growing focus of attention is on the outcomes of these relationships since they have been shown to deliver enhanced performance. However, variations in performance across different relationship types remains less understood. To rectify this, in our study, buyer-supplier relationship outcomes are measured by a performance metric that includes both financial and non-financial elements. The results are drawn from a survey of UK buyers in the engineering, electronics and telecommunications sectors and show that differences can be found in performance outcomes for a variety of governance structures. The findings are discussed in reference to the relationship management implications of the variation in performance found, and further research avenues are described.     

Values and Skills of Female Entrepreneurs in Vietnam: an Exploratory Study

There have been many changes occurring in Asian business and management over the past two decades. One such change has been the role and position of women, both in the workforce and in management. Asian economies have experienced rapid growth in recent years, which may have had some effect on women's career opportunities in management. This contribution adopts a holistic approach to examine whether women in these Asian countries have experienced a greater acceptance of their participation in management or whether significant barriers remain.     

Historical research in marketing theory and practice: a review essay

Abstract

This paper reviews 30 years of interdisciplinary scholarship that deals with marketing history or the history of marketing thought. We have ranged across the humanities and social sciences to review the very best scholarship that these domains have produced which speaks to issues likely to concern the readers of the Journal of Marketing Management (JMM). These domains include: the history of marketing management, history of market research, history of market segmentation, product management history, retailing and channels history, promotion history, advertising history, the history of marketing thought, and marketing and the management of subjectivity, among others. Given obvious page limitations we have nevertheless tried to appeal to the paradigmatic span of the readers of the JMM. With this in mind, we have critically reviewed material that will be of interest to managerially oriented academics, as well as those who subscribe to consumer culture theoretics and critical marketing studies.     

Educating Business Students About Sustainability: A Bibliometric Review of Current Trends and Research Needs

There has been substantial growth of interest in sustainability in business, management and organisational studies in recent years. This article applies Oswick’s (J Manag Spirit Relig 6(1):15–25, 2009) method of bibliometric research to ascertain how this growth has been reflected in scholarly publishing, particularly as it relates to business and management education over the 20 years 1994–2013. The research has found that sustainability as a general topic in business and management studies, as evidenced by scholarly publishing, has accelerated rapidly both in terms of items published and cited. In the mid-2000s, the emphasis of books published in this area began to change from one which advocated ‘sustainable development’ to one which viewed sustainability as a management practice which could help businesses and society simultaneously. The literature on sustainability within the field of management and business education has been smaller, but has enjoyed a similar growth rate which accelerated sharply in the most recent 5 years of the dataset. Most of the scholarly, peer-reviewed articles analysed tend to advocate the inclusion of sustainability on business school curricula, or to demonstrate the various ways in which faculty have integrated sustainability-related principles in their teaching. A smaller amount of research has been undertaken on the learning experiences of the ‘recipients’ of these approaches. There is evidence of an extensive variety of approaches used by educators, but the most significant research need which presented is for more empirically driven studies on how and why business and management students engage with the principles of sustainability.     

Group Development (I): A Review and Synthesis of Development Models

This is the first of two parts that examine the issue of group development and its impact on the study design of group support systems (GSS). We review the various models of group development, analyze the sources of differences among these models, and synthesize common themes across various models. The paper concludes with a meta-framework for understanding group development; this framework highlights the two areas of focus that have dominated group development research in the past: group processes and outcomes. The second paper will build on the ideas developed here and discuss the implications of group development for GSS research.Previous research on group behavior suggests that groups change over time; patterns of change, referred to as group development models, have been an important area of study for the past four decades. For the first three of these decades, unitary models of group development were very popular; that is, the notion that all groups go through a certain series of predefined stages. In the last decade, however, researchers have cast doubt on such unitary models of group development. Nonsequential models that recognize the uniqueness of each group (and consequently reject the idea of a single, predetermined series of stages) have become increasingly popular. This paper examines the implications of these issues for researchers and managers of groups. It also attempts to serve as the foundation for the propositions developed in the next paper, in which the relevance of group development for GSS research and practice are discussed.     

浅析科研事业单位的财务管理

随着经济的发展,我国对与科学技术的重视程度也在加深,对科研体制的改革也从未停止过,与过去相比,现在科研单位的从内到外都发生了本质的变化,而科研事业的单位由于其自身的特点,与一般的民营或者国营企业有着很大的差距,因此对于这类特殊的科研事业单位的财务管理模式进行分析和研究,使科研事业单位的财务管理可以更加的明确和管理.     

Linking JIT strategies and control systems: A comparison of the United States and Japan

Potential blows to US competitiveness by Japanese manufacturers have been instrumental in stimulating interest in the development of manufacturing strategy theory and its importance at the level of competitive strategy. Unfortunately, little substantial empirical research effort has attempted to measure manufacturing strategy and to explore its potential linkages with management control systems in the United States and Japan. This study expands the empirical data base available on this topic by exploring the adoption of just-in-time strategies, and the use of management control systems associated with the implementation of inventory reduction and flexibility initiatives in the United States and Japan.     

New perspectives on human resource management in a global context

In the past three decades or so, globalization/regionalization, migration and reverse migration (also referred to as “brain circulation”), the ascendancy of emerging markets, the demand for people with a global mindset, and the worldwide war for talent have brought about fundamental changes to the nature, magnitude, and raison d’etre for human resource management (HRM) in a global context. These changes require us to adopt new lenses to fully understand the dynamics that impact international human resource management (IHRM) policies and practices. This paper presents new perspectives on IHRM as they relate to research on multicultural teams under the three dimensions of diversity (separation, variety, and disparity) posited by Harrison and Klein (2007), and brain circulation in the context of movement of peoples across countries. These perspectives go toward the traditional approach of studying expatriates, whether company-sponsored or self-initiated assignments. The paper discusses how these new perspectives can set the agenda for future research on IHRM.     

Perceptions on the Causes of Individual and Fraudulent Co-offending: Views of Forensic Accountants

In this paper, we review the literature on moderators and mediators in the corporate sustainability (CS)–corporate financial performance (CFP) relationship. We provide some clarity on what has been learned so far by taking a contingency perspective on this much-researched relationship. Overall, we find that this research has made some progress in the past. However, we also find this research stream to be characterized by three major shortcomings, namely low degree of novelty, missing investment in theory building, and a lack of research design and measurement options. To address these shortcomings, we suggest avenues for future research. Beyond that we also argue for a stronger emphasis on the strategic perspective of CS. In particular, we propose future research to take a step back and aim for an integration of the CS–CFP relationship into the strategic management literature.     

品牌管理视野下的广告和公共关系

在品牌管理的框架下有机地整合广告和公共关系的职能，乃是近年来许多广告机构努力的方向。本文认为，唯有打破单一的广告思维方式，在正确理解品牌管理要义的基础上，对广告和公共关系的特性有一清晰的梳理，把握它们的各自所长及其在品牌管理中的作用，才有可能实现真正意义上的互补和整合。