Rights in the workplace: A Nozickian argument

There is a growing literature that attempts to define the substantive rights of employees in the workplace, a.k.a. the duties of employers toward their employees. Following Nozick, this article argues that — so long as there is a competitive labor market — to set up a class of moral rights in the workplace invades workers' rights to freely choose the terms and conditions of employment they judge best. Ian Maitland is associate professor of business, government and society at the University of Minnesota. He is author of The Causes of Industrial Disordoer (Routledge and Kegan Paul, 1983) and articles in the Journal of Politics, Academy of Management Review, Journal of Business Strategy, British Journal of Industrial Relations, California Management Review and elsewhere. In 1988 he ran unsuccessfully for U.S. Congress.     

Effective influencer marketing: A social identity perspective

Social networking in the form of online communities and social groups is a characteristic of social media communication that has profound implications on the identity dynamics and behavior of social media users. Drawing from social identity theory, this research brings the social identity construct (i.e., followers' perception of the self in relation to the influencer community) to the literature on influencer marketing and examines the effect of followers' social identity, along with their interest fit and the influencer's opinion leadership, on their purchase intention. This research also examines the moderating role of storytelling, a pervasive approach of social media influencers, in enhancing the social identity–purchase intention link. Empirical results from 467 Instagram users show that all three factors positively impact followers' intention, but social identity has a more salient effect than the others. Storytelling posts can enhance these effects. Studying influencer marketing through the social identity angle contributes to better understanding of influencer marketing effectiveness.     

Adam Smith's invisible hand argument

Adam Smith is usually thought to argue that the result of everyone pursuing their own interests will be the maximization of the interests of society. The invisible hand of the free market will transform the individual's pursuit of gain into the general utility of society. This is the invisible hand argument. Many people, although Smith did not, draw a moral corollary from this argument, and use it to defend the moral acceptability of pursuing one's own self-interest. Smith does use the invisible hand argument; however, a close reading of theWealth of Nations reveals that Smith thought the interests of merchants and manufacturers were fundamentally opposed to those of society in general, and that they had an inherent tendency to deceive and oppress society while pursuing their own interests. How can these two views of what results when merchants and manufactures pursue their self-interest be made compatible? It is argued that the invisible hand argument when applied to merchants and manufacturers, (its application to labour and landlords is only mentioned briefly), is extremely restrictive, and that similar restrictions must apply to the moral corollary. In particular, the invisible hand argument applies only to investing capital in one's own country for maximum profit.     

An international patent protection system: A new approach

For all practical purposes, there are two patent protection systems in the world today. The developed countries have national systems, although different in some respects, that provide reasonably effective protection for patent holders. On the other hand, the less developed countries have national systems that are generally not enforced. The lack of enforcement is primarily because these countries own less than one percent of the world's patents. Thus, they have little reason to provide effective protection for those in the industrial countries who hold patents. It would seem advantageous to all concerned to develop a patent system that is accepted by the majority of nations. This study uses an analysis of the major economic and social implications of the present system to propose a suggested approach to a truly international patent system. © 1998 John Wiley & Sons, Inc.     

Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

This study uses meta-analytic techniques to examine the number of exposures that maximize consumer response to an ad. The results show that in an experimental setting maximum attitude is reached at approximately ten exposures, while recall increases linearly and does not level off before the eighth exposure. The findings are of interest for two opposing schools of thought in the advertising literature on effective frequency. They support the repetitionists’ beliefs over the minimalists’ beliefs on the number of ad exposures needed for maximum consumer response. The study further investigates whether the repetition effects depend on contingent factors. Low involvement and spaced exposures enhance repetition effects on attitude toward the brand. Embedded advertising and massed exposures enhance the repetition effects on recall. Repetition effects decay over time for both attitude toward the brand and recall. The study provides important implications for researchers by contributing to the discussion on effective frequency and providing support for the repetitionists’ view. This view has implications for practitioners who try to optimize advertising frequency.     

The national defense tariff argument reconsidered

What is a country's optimal trade policy when embargoes and other trade interruptions are threatening? In addressing this issue, the paper emphasizes the nature of adjustment impediments when an effective embargo forces the economy to alter its production pattern abruptly. A production subsidy on the imported good represents the optimal policy choice, a tariff being a second-best instrument. The tariff's superiority to free trade implies, in turn, that the conventional classification of the national defense tariff as a noneconomic argument is inappropriate since economic efficiency criteria alone can justify the tariff.     

Patterns of argument in business ethics

De George's account of philosophical and theological approaches to business ethics presupposes a particular view of the logic of argumentation. This paper presents an alternative model for describing arguments that has been suggested by Stephen Toulmin. It uses this model to qualify De George's claim that philosophers are justified in their indifference to the work of theologians in business ethics.Consider what you think justice requires, and decide accordingly. But never give your reasons; for your judgment will probably be right, but your reasons will certainly be wrong.Lord MansfieldDavid P. Schmidt is Assistant Director of Trinity Center for Ethics and Corporate Policy at Trinity Church. He is a former Director of Corporate Relations for DePaul University. He is presently completing a doctoral dissertation on Theological Arguments and Public Policy Issues at the University of Chicago Divinity School.     

Business self-regulation and consumer protection in India: A critique

In India, as a result of the enactment and implementation of the Consumer Protection Act, 1986 there has been an increased amount of self-regulation by the public as well as by the private corporate sector. The mounting pressure by consumer organisations and the growing number of cases filed by consumers before the three-tier quasi-judicial Consumer Disputes Redressal Agencies established under the 1986 Act have propelled the corporate sector in India to become more socially accountable then ever before. Though it may be too early to comment on the success or failure of this Act, it has nevertheless initiated a process of change at least in the behaviour of the urban business community and has coerced it to regulate itself.The paper purports to highlight and evaluate the present state of business self-regulation in India. The author has critically examined the Codes of Ethics recently announced by some sections of the business community in India. He has also endeavoured to cite a few recent cases argued before the Consumer Forums, more particularly by the consumers' associations, where instead of resorting to protracted legal battles, industry has reconciled itself to consumers' demands. Thus the central theme of the paper is to show how the 1986 Act has propelled the corporate sector to resort to self-regulation and to critically examine this new development. The author concludingly argues that in order to achieve the much-cherished goal of social change in India, much still remains to be accomplished and that there is a need for a co-ordinated approach to solve the problem of consumer protection as law alone may not be effective.

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Zusammenfassung Anbieter-Selbstregulierung und Verbraucherschutz in Indien: Eine Kritik. In Indien hat es als Folge der Einführung des Verbraucherschutzgesetzes 1986 ein starkes Anwachsen der Selbstregulierung gegeben, und zwar sowohl bei den öffentlichen Anbietern wie auch bei den privaten Anbietern. Es gab einen wachsenden Druck auf die anbietende Wirtschaft durch die Verbraucherorganisationen und durch die Tatsache, da\ die Konsumenten eine wachsende Zahl von Verfahren bei den dreistufigen quasigerichtlichen Verbraucherschiedsstellen eröffnet haben, die aufgrund des Gesetzes von 1986 eingerichtet worden sind. Jedenfalls hat dieser Druck ein deutliches Anwachsen der sozialen Verantwortlichkeit bei der indischen Wirtschaft bewirkt. Obwohl ein abschlie\endes Urteil über den Erfolg oder Mi\erfolg dieses Gesetzes noch nicht möglich ist, lä\t sich aber jetzt schon feststellen, da\ es einen Wandel zumindest im Verhalten der städtischen Anbieter bewirkt hat und zu mehr Selbstegulierung geführt hat.Der Autor setzt sich kritisch mit den ethischen Verhaltensrichtlinien auseinander, die einzelne Branchen angekündight haben. Er führt au\erdem einige neuere Fälle an, die vor den Verbraucherforen verhandelt wurden, wo die beklagten Unternehmen den Verbraucheransprüchen entgegenkamen statt in langwierige gerichtliche Verfahren zu flüchten. Für das wichtige Ziel eines sozialen Wandels in Indien bleibt nach Meinung des Autors allerdings noch mehr zu tun; auf jeden Fall ist das Problem des Konsumentenschutzes allein auf gesetzgeberischem Wege nicht zu lösen.

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Presently he is on Nehru-Centenary British Commonwealth Fellowship Award (1990–93) and is doing research at the Department of Law, School of Oriental and African Studies, Thornhaugh Street, Russell Square, London WC1H 0XG.

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The author is thankful to the Post-Graduate Tutor and his learned supervisor Dr. Werner F. Menski for his valuable comments on the earlier draft of his paper.     

A rehabilitation of effective protection

This note argues that the declining interest in the theory of effective protection is not justified, shows how the existence of intermediate goods affects the basic economics of tariffs, gives a simple proof of the symmetry of export subsidies and import duties with intermediate goods, and then applies the theory to analyze a potential route to free trade that could have minimal objections from special interests.     

Meeting needs and business obligations: An argument for the libertarian skeptic

In this paper I argue that if we are to have any defensible property rights at all, we must recognize a fundamental commitment to helping those in need. The argument has significant implications for all who claim defensible property rights. In this paper I concentrate on some of the implications this argument has for redefining business obligations. In particular, I show why those who typically would be quite resistant to the idea that businesses have any obligations to assist others in need must acknowledge this fundamental obligation. I also suggest how this argument contributes to our understanding of the normative basis of Stakeholder Theory. Gillian Brock is a Lecturer at the University of Auckland, New Zealand where she teaches courses in Business Ethics (amongst other courses). She completed her Ph.D. in Philosophy. Her dissertation, On the Moral Importance of Needs, explores the role human needs can play in moral and political theory. Some of her other articles have appeared (or are forthcoming) in journals such as Ethics, Analysis and Dialogue: Canadian Philosophical Review.     

The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments

Humor is used extensively in advertising, but with mixed results. Drawing on the heuristic systematic model of persuasion, the authors explore a contingency underlying the impact of humorous executions on ad and brand attitudes for a convenience good. Results of a laboratory experiment with print ads show that the presence (vs. absence) of incidental humor can interact with message characteristics such that humorous ads engender more positive attitudes when they employ weaker arguments, and less positive attitudes when they use stronger arguments. © 1999 John Wiley & Sons, Inc.     

The Role of Trust in Creating Effective Alliances: A Managerial Perspective

The popularity of alliances in business has exploded over the past few years along with an increasing interest in the role of trust in economic transactions. This paper details the nature of alliances and the crucial role played by trust in creating and managing alliances. Evidence of the emergence of trust are further given within the context of alliances established by small and medium-sized Swiss enterprises where both planning and mutual trust constitute essential ingredients.     

A novel ring protection switching mechanism

环网保护是ITU-T和IETF联合工作组正在研究的多协议标签交换传送应用（MPLS-TP）关键技术之一。在研究现有的环网保护方案的基础上,提出了一种新颖的快速“Wrapping”环网保护倒换机制以及对应的分布式实现方式。运用这种快速的“Wrapping”环网保护倒换机制及其对应的分布式实现方式,可以降低在保护倒换中数据的丢失率。同时,分布式实现方式易于增加保护组容量,简化网络管理操作,增强设备可靠性。     

基于自相关函数相位的正弦信号频率估计新算法

针对加性高斯白噪声的正弦信号,提出了基于自相关函数相位的频率估计新算法。首先,推导了一种新的自相关函数相位的频率估计式,然后,针对频率估计范围与频率估计精度之间的矛盾问题,提出了一种消除相位模糊的方法。算法分析与仿真结果表明,在信噪比高于6 dB时,估计方差接近克拉美罗下界（CRLB）,与TSA算法相比,在估计性能相同条件下,具有更低的计算量,便于工程实现。