‘How do firms reach out to foreign universities? Inventors’ personal characteristics and the multinational structure of firms’

We analyze the determinants of firm-based inventors’ collaborations with universities abroad, comparing them with collaborations with national universities. We propose a micro-founded theoretical framework that introduces the role of personal linkages and global organizational pipelines as drivers of international academic collaborations, and we empirically investigate collaborations with national and international universities in a sample of inventors in Italy. We find that in general international collaborations depend positively on inventors working for multinational enterprises (MNEs). Instead for collaborations with national universities, the personal local linkages of the inventors play a large role. However, we also find that for collaborations with very distant universities abroad, such as US ones, working for an MNE is less crucial and the personal linkages of inventors become more important. In this case being an inventor with a network of foreign colleagues and with greater acquaintance with the norms of open science facilitates the interaction. This applies also to inventors who work for MNEs. The results point to a hybrid model of global linkages in the case of collaborations between firms and universities, in which both the personal international linkages of the inventors and the global organizational pipelines of MNEs play an important role.     

Partnership or self-reliance entry modes: Large and small technology-based enterprises’ strategies in overseas markets

This study compares large firms against small and medium-sized firms in technology industries and assesses the differences between them in the choices between partnership and self-reliance entry modes. A sample of 166 large, small, and medium-sized firms in technology industries was analyzed using LISREL 8.30. Results indicate that, given innovative advantage, large and small and medium-sized firms both prefer self-reliance entry modes. With violent market dynamism, large firms prefer self-reliance entry modes while small and medium-sized firms prefer partnership entry modes. When high promotional effort is required, small and medium-sized firms prefer partnership entry modes and large firms may prefer partnership entry modes as well. This study provides important guidance for managers of large and small technology-based firms to select their entry modes when they enter overseas markets.     

Nestlé coping with Japanese nationalism: Political risk and the strategy of a foreign multinational enterprise in Japan, 1913–45

This paper focuses on the strategy adopted by the MNE Nestlé in Japan between the establishment of a branch at Yokohama in 1913 and the end of World War II. It highlights the difficulties encountered by the firm in its attempts to open up and operate production facilities due to strong opposition from local condensed milk makers, supported by the state. Eventually, in 1934, Nestlé opened a factory by founding an incorporated company, ARKK, all of whose shareholders were Japanese working for Nestlé. Although the war drastically curtailed the activities of both Nestlé Japan and ARKK, the organisational facilities set up during the inter-war period provided a springboard for Nestlé's post-war success in Japan.     

Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy

Influencer marketing has emerged as an effective approach for brands to connect with customers through social media influencers. Although influencer marketing has attracted increased interest from marketing researchers in recent years, relatively little is known about influencers' content and engagement strategy and its links to followers' engagement behavior. The present study addresses this gap by examining how measures of influencers' content and engagement strategy (i.e., follower count, followee count, content volume, and domains of interest) are associated with followers' engagement behavior on Instagram both independently and interactively. The study leverages a unique dataset of Instagram influencers compiled by scraping an online influencer database to test its hypotheses. The findings indicate that follower count and content volume are negatively associated with follower engagement, while followee count is positively associated with follower engagement. However, these main effects are modified by influencers' domains of interest. The findings contribute to the literature by illuminating how elements of influencers' content and engagement strategy contribute to followers’ engagement behavior on Instagram.     

Strategic positioning,timing of entry,and new product performance in business-to-business markets: do market-oriented firms make better decisions?

Purpose: The mechanism by which market orientation contributes to positional strength of a new product, appropriate timing of entry to the market, and new product performance is examined in a business-to-business (B-to-B) context.

Methodology/Approach: We examine the role of new product positional strength and the role of timing of entry in the market orientation—new product performance relationship using 178 firms operating in the B-to-B market.

Findings: The results show that establishing a new product’s positional strength is a key step in the success of the new product. Market orientation does not directly influence new product performance. Instead, it shapes a new product’s positional strength, which, in turn, positively influences new product performance in the B-to-B market. Timing of entry decision for the new product, shown to be an outcome of its positional strength, is not a determinant of new product performance.

Research implications: We depict the tactical process in new product success and highlight the role of new product positional strength in linking market orientation and new product performance.

Practical implications: The findings reveal that market-oriented firms achieve superior new product performance through well-defined positioning strategy for a new product, not rapidity of action.

Originality/Value/Contribution: This study explains how market orientation influences new product performance in the B-to-B market, taking into consideration new product positional strength and timing of entry.     

The entrepreneur’s mode of entry: the effect of social and financial capital

This article uses a French database of firms set up in 1998 to investigate the determinants of takeovers versus startups as a mode of entry. It focuses on two determinants that previous research has not fully analyzed: social capital and financial capital. Our findings suggest social capital affects the mode of entry. They show that entrepreneurs with social capital are more likely to create new firms from scratch than to take over existing firms. We confirm the effect of financial capital on the mode of entry. Bank loans are more often associated with takeovers than with startups and low initial wealth is more often associated with startups than with takeovers. These results show that finance affects the mode of entry.     

The internationalization of small firms: The relationship between the global mindset and firms’ internationalization behavior

Some firms in internationally oriented industries are internationalized while other comparable firms in the same sector or industry do not. Observing this difference in strategic behavior among small firms led us to consider how differences in CEOs’ attitudes, international orientation, and mindset might explain it. Therefore, this study adopts a cognitive perspective on management to explore the formation of the global mindset and the relationship between the global mindset of small-firm decision makers and their firms’ internationalization behavior. A theory-based conceptual model and measurement instrument are developed and—using structural equation modeling—the model is estimated based on empirical data from cross-sectional samples of small Norwegian and Portuguese firms. The study finds: (1) a strong causal relationship between the global mindset and firms’ internationalization behavior; (2) the combination of the findings and substantive theory indicates that the main driver of firms’ internationalization operates through the global mindset. This study also covers the factors that strongly influence the formation of a global mindset, especially the decision makers’ work experience and personal characteristics in terms of propensity to interdisciplinary collaboration, cognitive flexibility, and networking capability. Based on these findings, suggestions are made for policies that can foster the internationalization of small firms.     

Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms

This study investigates whether firms that are evaluating potential partners might benefit from considering how consumers view these organisations, specifically the extent to which consumer identification with local and foreign partners influences consumer satisfaction with a co-branded product and consumers’ post purchase/consumption supportive intentions towards each partner. Data came from institutions of higher education in Hong Kong and Sri Lanka that operate in collaboration with a foreign partner. A conceptual model was developed and then tested using structural equation modelling. Dual consumer–organisation identification was found to be a significant predictor of consumer satisfaction with the co-branded product and consumers’ supportive intentions towards each partner. Furthermore, the perceived identity attractiveness of each partner was significantly related to the consumers’ identification with each partner. The results suggest that organisations which indulge in collaborative arrangements with foreign firms should recognise that each partner plays a significant and distinct role in generating consumer satisfaction and positive post-purchase/consumption behaviours.     

Host country’s environmental uncertainty,technological capability,and foreign market entry mode: Evidence from high-end equipment manufacturing MNEs in emerging markets

The paper investigates the impact of the host country’s environmental uncertainty on the choice of entry mode and also discusses the moderating role of technological heterogeneity in this relationship. Based on the resource-based view and institutional theory framework, we first analyze the investment motivation of emerging industries in emerging markets and evaluate the environmental uncertainty from two dimensions, including the institutional environment (country level) and industry environment (market level). Then, the theoretical predictions are empirically tested using 173 overseas investment events in China’s high-end equipment sector from 2010-2018. Our findings suggest that when the uncertainty of the industry environment is low, no matter how uncertain is the institutional environment, most firms tend to choose a cooperative strategy. Once the industry environment indicators become turbulent, a high degree of institutional environment uncertainty causes firms to evade trade barriers by choosing a new plant. Alternatively, choosing a relatively conservative mode, such as export. Meanwhile, technological capability weakens the influence of environmental uncertainty on entry mode.     

Skills and complexity in management of IJVs: Exploring Swedish managers’ experiences in China

Recent Chinese growth and development has had a tremendous impact on the world economy, especially in terms of the absorption of a significant amount of global foreign direct investment (FDI). Most of this FDI has taken the form of joint ventures between local and foreign firms. Some researchers typically see this as a race by local firms to learn from and eventually outperform foreign firms. The aim of this paper is to explore the evolving experiences, concerning acquired knowledge, resourcing, and control activities, of managers in Sino-Swedish joint ventures. For this purpose, a theoretical framework based on Buckley, P. J., Glaister, K. W., and Husa, R. [(2002). International Joint Ventures: Partnering skills and cross-cultural issues. Long Range Planning, 35, 113–134] and Child, J., and Yan, Y. [(2003). Predicting the performance of International Joint Ventures: An investigation in China. Journal of Management Studies, 40(2)] is developed. Within this framework—The Actor Oriented Approach—four propositions emerge. These are then tested against nine Swedish cases in China. The cases are based on data from a study of Swedish expatriate CEOs. Based on the findings a five stage, sequential approach to foreign firm entry and evolution into foreign markets is constructed. The paper concludes with a discussion of the model's more general applicability and suggestions for further research.     

Emerging-market firms’ dynamic capabilities and international performance: The moderating role of institutional development and distance

While extant research has examined the separate influences of dynamic capabilities and institutions on international performance, their interactive role has received limited attention. Therefore, we examine the role of host-country institutional conditions in the relationships between emerging-market firms’ (EMFs) innovation-related dynamic capabilities and their international performance. We use multi-source secondary data and primary data from multiple informants from 254 Turkish international firms to test our framework. The study finds that the linkages between three innovation-related dynamic capabilities (innovativeness, supply-chain agility, and adaptability) and international performance are positively and negatively moderated by institutional development and institutional distance, but that their influences are opposite. These influences demonstrate that host-country institutional conditions shape the link between dynamic capabilities and EMFs’ international performance in a multifaceted and paradoxical fashion.     

Still enamoured of the glocal: A comment on ‘From local to grobal,and back’

This is a comment on M. Hoogenboom, D. Bannink, & W. Trommel (2010), ‘From local to grobal, and back’ (Business History, 52(6), 932–954). While great appreciation is expressed for the authors’ effort to test empirically the theoretical ideas developed by G. Ritzer (2007) in The globalization of nothing (2nd ed., Thousand Oaks, CA: Pine Forge Press), a number of reservations are expressed about the way his ideas are interpreted. The article has the unfortunate tendency to support the idea of glocalisation rather than the broader model developed by Ritzer.     

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

A project funded by the Institute for the Study of Business Markets to develop an understanding of the current state of business-to-business marketing and a research agenda for the field identified a lack of understanding of how the marketing function can or should best contribute to firms’ innovation efforts as the top priority. A workshop of senior academics and research-oriented practitioners explored this topic further, identifying four specific themes: (1) improving customer needs understanding and customer involvement in developing new products, (2) innovating beyond the lab, (3) disseminating and implementing research findings in firms, and (4) marketing’s overall role in innovation. This article defines these themes, sketches the current status of knowledge about each theme, frames practitioners’ issues with them, and proposes research agendas for each theme to move the field forward. The goal is to encourage rigorously executed academic research that can also help firms innovate more successfully.     

Persistence of innovation and firm’s growth: evidence from a panel of SME and large Spanish manufacturing firms

This paper estimates the effect of persistence of innovation on employment in Spanish manufacturing firms during the period 1990–2008. Using GMM-system estimations, we study the importance of persistence of product and process innovation on employment growth according to the size of the firms. The results support that process innovation shows a positive effect on employment, especially for SMEs, while the effect of product innovation is not significant. The study also distinguishes that this effect appears in the contemporaneous year but it increases with the number of lags. This result confirms that compensation effects of process innovation may appear with a certain delay justifying the importance for SMEs of being persistent in innovation strategies to make them compatible with employment growth.     

State,firms and technology. The rise of multinational telecommunications companies: ITT and the Compañía Telefónica Nacional de España, 1924–1945

This article addresses a major topic in business history: the strategies used by multinational telecommunications companies to establish themselves on the world stage. It seeks to explore two interconnected issues: how a new entrant–ITT–used the immature market of Spain in its strategy for expansion, and how Spanish national institutions and government regulation influenced this process. With the backing of the US banks and government, ITT created a Spanish firm–the Compañía Telefónica Nacional de España–in 1924 to keep European competitors at bay and to win a licence to modernise and operate the telephone system in a backward country. The Spanish government granted ITT a monopoly concession, which remained unaltered for 20 years in spite of political changes. This was the first step in ITT's conquest of the world market and in its conversion into a multinational. Company strategy, government institutions and technological innovation played a crucial role in ITT's implantation on a worldwide scale.     

On automated e‐business negotiations: Goal,policy, strategy,and plans of decision and action

In recent years, there has been increasing interest in automated e‐business negotiations. The automation of negotiation requires a decision model to capture the negotiation knowledge of policymakers and negotiation experts so that the decision‐making process can be carried out automatically. Current research on automated e‐business negotiations has focused on defining low‐level tactics (or negotiation rules) so that automated negotiation systems can carry out automated negotiation processes. These low‐level tactics are usually defined from a technical perspective, not from a business perspective. There is a gap between high‐level business negotiation goals and low‐level tactics. In this article, we distinguish the concepts of negotiation context, negotiation goals, negotiation strategy, and negotiation tactics and introduce a formal decision model to show the relations among these concepts. We show how high‐level negotiation goals can be formally mapped to low‐level tactics that can be used to affect the behavior of a negotiation system during the negotiation process. In business, a business organization faces different negotiation situations (or contexts) and determines different sets of goals for different negotiation contexts. In our decision model, a business policymaker sets negotiation goals from different perspectives, which are called goal dimensions. A negotiation policy is a functional mapping from a negotiation context to some quantitative measures (or goal values) for the goal dimensions to express how competitive the policymaker wants to reach that set of goals. A negotiation expert who has the experience and expertise to conduct negotiations would define the negotiation strategies needed for reaching the negotiation goals. Formally, a negotiation strategy is a functional mapping from a set of goal values to a set of decision‐action rules that implement negotiation tactics. The selected decision‐action rules can then be used to control the execution of an automated negotiation system, which conducts a negotiation on behalf of a business organization.     

Orchestrating resource base,role, and position: a supplier’s strategy in buyer-dominated relationships

The literature that can be consulted today regarding supplier strategies focuses mainly on the buying company’s opportunities to structure, rationalize and develop its supply base. However, few studies have been undertaken in the automotive industry that focus on the supplier’s view of change. One significant characteristic of a supplier’s development is that it occurs in close relationship with the buying company, a relationship that can be described as buyer-dominated. This article focuses on the need for suppliers to develop their own strategies. The purpose of the article is to identify theoretical and empirical building blocks in a supplier’s strategy in these buyer-dominated relationships, to describe and analyze a supplier’s strategic development from traditional supplier to systems supplier, and to discuss managerial implications. The empirical material consists of a longitudinal in-depth case study, conducted in retrospective as well as in real time, and this study is itself based upon several case studies, including ones of Volvo and Saab Automotive. The findings indicate that the supplier’s systems strategy is a high-risk one, because it is based on an vision of a systems suppliership in the future. Even if the group of supplier has been able to form a close relationship with the end-product manufacturers (Volvo and Saab Automotive), the need remains for it to be able to interpret those manufacturers’ (buyers) actions and adapt its own strategies accordingly. An important feature of the supplier’s strategy should be cooperation with other suppliers and the creation of new structures that consist of a number of previously independent supplier companies. The supplier’s ability to orchestrate resource base, role and position is of great importance.     

Japanese business culture: the government,mainstream enterprises and ‘mavericks’ in the steel industry

Some scholars have argued that Japanese business epitomizes organized capitalism, and no-one would deny that the government and trade associations were pivotal in the distinctive development of Japanese capitalism. But it is frequently emphasized that competition between firms was fierce. One interpretation is that Japanese firms co-operated in developing technologies, and also collaborated in pricing policy, output allocation and capital investment. This collaborative endeavour gives the impression of a business environment that was static and collusive. By contrast individual firms competed aggressively in the improvement of the product quality, in productivity and in marketing. Infrequently a few determined firms refused to follow government guidance and openly challenged it. Two examples, Kawasaki Steel in 1950 and Sumitomo Metal in 1965, require a wider perspective than business-government relationships. It is the triangular matrix of government, mainstream firms, and ‘mavericks’ that has to be considered. Mainstream firms have a close relationship with government and try to impede the aggressive behaviour of ‘mavericks’. Exploring these tripartite interactions is crucial to any understanding of Japanese industry.     

South Korean MNEs’ international HRM approach: Hybridization of global standards and local practices

This paper analyses the international Human Resource Management (HRM) approaches of Korean Multinational Enterprises (MNEs). Through a study of nine major Korean MNEs’ approaches to subsidiary-HRM, it is argued that the firms pursue hybridization through a blending of localization and global standardization across detailed elements in five broad HRM practice areas. Local discretion is allowed if not counter to global HRM system requirements and “global best practices” used as the template for global standardization of selected HRM elements. This strategic orientation appears to be part of a deliberate response to the “liabilities of origin” born by firms from non-dominant economies.