共查询到9条相似文献,搜索用时 0 毫秒
1.
Stavroula Spyropoulou 《Industrial Marketing Management》2010,39(5):752-760
Although a growing body of studies suggests that good corporate images have strategic value for the firms that possess them, no research to date has looked at the role of corporate image in export markets. To fill this gap in the extant literature, this study draws on the resource-based view and insights from qualitative interviews to develop a model that links an exporter's financial resources and relationship management capabilities with its corporate image advantage and its performance in the export market. Findings reveal that both financial resources and relationship management capabilities are significant contributors of corporate image advantage, which, in turn, is an important determinant of superior export performance. The study concludes with a discussion of the implications of the findings for marketing theory and practice and suggestions for future research. 相似文献
2.
Maria Smirnova Author Vitae Peter Naudé Author Vitae 《Industrial Marketing Management》2011,40(1):44-53
The article investigates the role of market orientation as an antecedent for the development of relational capabilities and performance in Russian industrial firms. We test the direct role of different aspects of market orientation on business performance in comparison to an indirect and mediated influence via improving a firm's ability to become embedded in relational structures. The results of an empirical study demonstrate the differential impact of components of market orientation - customer orientation, competitor orientation, and interfunctional coordination - as direct and indirect antecedents of relational capabilities and thus subsequently of overall firm performance. It can be shown that in Russian industrial markets competitor orientation directly and positively impacts on performance, while the other two components of market orientation have only a mediated effect on performance via the development of relational capabilities. 相似文献
3.
The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms 总被引:3,自引:0,他引:3
In this study, we build a systemic conceptual model to describe the relationship among firm orientation, internal control systems and new product development, and to test empirically how market and entrepreneurship orientations affect the degree of improvement in new product development through personal control and/or output control in the Chinese transitional economy. Our research findings provide some valuable insights into new product development. Entrepreneurship orientation not only has a direct positive effect on the degree of improvement in new product development, but also indirectly has a positive effect on it through personal control. At the same time, market orientation, through output control, has a negative indirect influence. 相似文献
4.
Takehiko Isobe Shige Makino David B. Montgomery 《Asia Pacific Journal of Management》2008,25(3):413-428
The purpose of this study is to investigate the relationship between technological capabilities and firm performance. We divide
technological capabilities into two types—refinement capability, which involves the improvement of the existing asset portfolio, and reconfiguration capability, which involves the restructuring of the asset portfolio through the integration of new assets. The results of an analysis
of a sample of 302 small and medium-sized manufacturing firms in Japan suggest that refinement capability relates more positively
to operational efficiency than does reconfiguration capability, and that reconfiguration capability relates more positively
to strategic performance than does refinement capability. The results also suggest that firms with superior refinement capability
tend to possess superior reconfiguration capability. Our findings show that both external and internal factors, such as technological
volatility, inter-firm collaboration, and firm age and size, are significantly associated with the level of refinement and
reconfiguration capabilities possessed by a firm.
相似文献
David B. MontgomeryEmail: |
5.
Insik Jeong Author Vitae Jae H. Pae Author Vitae Dongsheng Zhou Author Vitae 《Industrial Marketing Management》2006,35(3):348-358
The objective of the present study is to advance the understanding of the role of the strategic orientation of the firm for successful new product development (NPD), in the context of Chinese manufacturing firms. Through field research accompanied by a review of the related literature, this study identifies customer orientation and technology orientation as crucial strategic components that are important to successful new product development. This research proposes a conceptual model of strategic orientations, in which firm-internal (organizational support) and -external (environmental turbulence) factors are expected to influence strategic orientations, which, in turn, impact NPD performance. The model is tested using data collected from a large-scale survey of 232 manufacturing firms in China. The results largely support the hypotheses derived from the conceptual model. First, organizational support and environmental turbulence have a positive influence on the implementation of strategic orientations. Second, the two strategic orientations show a different pattern of performance implications. 相似文献
6.
Examining sustainability performance in the supply chain: The case of the Greek dairy sector 总被引:1,自引:0,他引:1
Michael Bourlakis George Maglaras David Gallear Christos Fotopoulos 《Industrial Marketing Management》2014
This paper evaluates the sustainability performance of the Greek dairy chain and the performance of its individual members by using key indicators in relation to efficiency, flexibility, responsiveness and product quality. We assessed the importance of these indicators based on the relevant perceptions of key members of this chain. A structured questionnaire was developed where nineteen sustainability-related issues were examined. Two hundred and fifty three members of the Greek dairy supply chain responded including breeders, manufacturers, wholesalers, retailers and catering companies. Our findings illustrate the immediate need for improvement in many key sustainability performance indicators. They also show the critical role of large dairy manufacturers who are the “sustainability performance champions” in this chain and are the driving force for the implementation of many sustainability initiatives. 相似文献
7.
This paper explored the key factors affecting catching up through technology standard development by studying the evolution of TD-SCDMA, one of the three international standards of 3G mobile communications, in China. It was found that this was a complex co-evolution process between firm strategy and government policy aimed mainly at solving the challenges of late-comer disadvantages. The paper also examined the unique features of this co-evolution process, including the importance of the informal social network of non-customer stakeholders, and discussed the theoretical and practical implications of the key findings. 相似文献
8.
In order to define the mobile network operators' strategies of building value network in the 3G era, this paper applies the ecosystem principles to the mobile industry through a China Mobile case study. Based on an analytical framework of such principles, this paper reviews China Mobile's ecosystem, and identifies its success factors and problems. The results indicate that a complete ecosystem, where mobile network operators collaborate closely with value-added service providers, content/application providers, equipment and device manufacturers, and other involved organizations, can promote the development of mobile data services substantially. Therefore, mobile network operators should play a central role in the ecosystem by managing the entire value-chain and setting up proper value-sharing mechanisms. However, while doing so, problems may arise because of regulatory issues and information asymmetry. High-value common assets, a centralized management system, partner selection schemes and continuous innovations are important success factors. 相似文献
9.
A critique of high-value supply chains as a means of modernising agriculture in China: The case of the beef industry 总被引:1,自引:0,他引:1
China has embarked on an agricultural modernisation program with far-reaching implications for rural development, food safety and trade. A major focus of China’s agricultural modernisation program has been to build high-value supply chains and large, modern agro-industrial enterprises. This paper provides a critique of these efforts in the case of the high-value beef supply chain. It finds that interventionist policies to fast-track the development of high-value supply chains have perverse outcomes and that a more incremental and facilitative approach to modernisation should be pursued based around the development of mid-value supply chains. 相似文献