The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates

An experiment was conducted in which a survey questionnaire and a $1.00 incentive were sent to 200 randomly selected residents of a midwestern city. For half of the respondents, the enclosed monetary incentive was justified in a cover letter as an attempt to induce feelings of obligation to return the questionnaire (equity-salient condition), whereas for the other half of the respondents, the incentive was justified as an appreciative gesture (standard condition). Furthermore, some subjects received a short questionnaire, whereas the rest received a long questionnaire. Response rates were assessed by condition. As predicted, the equity-salient appeal produced a significantly higher response rate than the standard appeal, but only for subjects who received the short questionnaire. Results are discussed in terms of personal equity theory. © 1994 John Wiley & Sons, Inc.     

The effects of the researcher's physical attractiveness and gender on mail survey response

This study examines how using a photo in the cover letter of a mail survey affects mail survey response. A 2 × 2 factorial design was used that manipulated the physical attractiveness and gender of the supposed researcher that was depicted in the cover letter photo. In addition, a control group was used that received a cover letter without a photo. The results revealed the following: (1) a photo of the survey researcher does not enhance the response rate to the survey; (2) in the case of an attractive male researcher, a photo may dampen the response rate; and (3) within the factorial design, the only variable to have an effect on the survey's response rate was the gender variable: Photos depicting female researchers produced a higher response rate than photos depicting male researchers. This study also illustrated that a crude pretest of the survey procedures with students can, in some areas, produce fairly accurate predictions of the results of a field experiment. © 2008 Wiley Periodicals, Inc.     

Consumer profiles section: Consumer profiles for conventional bed and waterbed owners in Canada

This study examines consumer profile data on waterbed and conventional bed consumers. Five hundred conventional and waterbed consumers in Canada were randomly selected from two national lists of waterbed/mattress purchasers from 1981 to the present. A 73-item questionnaire was sent by mail to all of the selected respondents. The cover letter stated the purpose of the project; to study why people bought the bed that they are presently using. One hundred and sixty-two completed, useable questionnaires were returned, yielding a response rate of 37%. Following a series of multivariate analyses, a consumer profile for the two bed users was developed. Both groups tended to be married. The conventional bed consumers had: (a) either no children or one child at home; (b) a mean age of 44; and, (c) an average income in the $30,000-$40,000 range. Waterbed consumers had: (a) a mean age of 36, (b) one child living at home; and, (c) an average income in the $20,000-$30,000 range. On the Adorno F scale, the conventional bed user was found to be more conservative and authoritarian as compared to the waterbed user. The results did not support the notion that waterbed users are abnormally sexually-oriented or “kinky”. For both groups, the price paid for the purchased bed fell in the $600 to $650 range. Implications for retailers were discussed.     

Selecting cost-effective survey methods: Foot-in-door and prepaid monetary incentives

The cost-effectiveness of foot-in-door (FID) and prepaid monetary incentives (PMI) are investigated. We show conceptually that, there is a trade-off between maximizing response rate and maximizing respondents per dollar. Empirical results show response rate is maximized if a FID is used in combination with a $1.00 PMI (response rate= .43, respondents/dollar= .154). Respondents per dollar is maximized with a FID combined with a $.25 PMI (response rate= .42, respondents/ dollar= .206). Also, FID and PMI do not seem to affect response, response speed, or item omission. Finally, there is evidence that FID and PMI interact negatively on response rate.     

Manipulating dissonance to improve mail survey response

Despite the large amount of research on mail questionnaires, there has been little effort toward the development of a questionnaire response theory that might guide the design of mail survey research. The authors conceptualize mail questionnaire response as a series of responses to a set of stimuli rather than a single decision to respond or not respond. A review of the mail survey response literature is provided and cognitive dissonance theory is used to explain why particular techniques are effective. Four types of nonrespondents are identified and suggestions are provided for the use of incentives, prenotification, follow-up contacts, type of postage, and cover letter treatments.     

A simple quantitative test of financial ethics

This paper reports on a survey sent to financial executives at 405 small corporations. A cover letter assured recipients all survey responses would be anonymous and that the enclosed $5 check was to be considered payment for completing and returning the survey. The letter requested the check be returned or destroyed if the survey was not going to be completed and returned.In a quantitative test of financial ethics, the proportion of cancelled checks and checks returned with a completed survey is compared to the proportion of completed and returned surveys. Based on the Z test statistic, the null hypothesis of equal proportions was accepted, implying ethical behavior by the group of executives in this test. Suggestions are given for future research. Edgar Norton is Assistant Professor of Finance, Fairleigh Dickinson University, Madison, NJ. His research interests include small business, capital structure, investments, and economic justice. He is co-editing a book, Economic Justice in Perspective: A Book of Readings, to be published by Prentice-Hall in fall 1990.The author wishes to thank the New York University Center for Entrepreneurial Studies for providing financial support for this project.     

Reliability and validity effects under mail survey conditions

In searching for means to reduce error in mail surveys researchers have focused largely on one component of total survey error—sampling error; means have been sought for its reduction by increasing mail survey response rates. The second component of total survey error, nonsampling error (e.g., response bias), has received relatively little attention. This study focuses on the second type of survey error through the development of indices of retest reliability and covergent validity. These indices were applied in a field experiment involving manipulations of survey administration conditions previously linked to response rate effects. The results indicate that in addition to influencing response rates, survey sponsorship, cover letter message, question order, and notification method can substantially affect the retest reliability and covergent validity of data obtained from mail questionnaires.     

Weiner,Richard. Professional's Guide to Publicity. New York: Richard Weiner,Inc., 1975

Abstract

An experiment involving 400 randomly selected professionals from the midwestern United States indicated that the response rate to a mail questionnaire was significantly increased by the use of an enclosed one dollar incentive. Promised incentives of two dollars and entry into a lottery with awards of fifty dollars, thirty dollars, and twenty dollars in return for a completed questionnaire did not significantly change the response rate to the mail questionnaire relative to the no incentive (control) group response rate. The two dollar promised incentive group had a higher response rate than the lottery-type promised incentive group with prizes of fifty, thirty, and twenty dollars.     

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

This study examines the effect of the timing of follow-ups, different incentives, length, and presentation of the questionnaire on the response rate and response quality in an online experimental setting. The results show that short questionnaires have a higher response rate, although long questionnaires still generate a surprisingly high response. Furthermore, vouchers seem to be the most effective incentive in long questionnaires, while lotteries are more efficient in short surveys. A follow-up study revealed that lotteries with small prizes, but a higher chance of winning are most effective in increasing the response rate. Enhancing questionnaires with visual elements, such as product images, lead to a higher response quality and generate interesting interaction effects with the length of the questionnaire and the incentives used. Finally, the timing of the follow-up has no significant influence on the response rate.     

New venture development: The costs and benefits of public sector assistance

In recent years there has been an extraordinary level of entrepreneurial activity occurring in the United States. Venture start-ups, new incorporations even bankruptcies are reaching record numbers. Concurrent with the increase in entrepreneurial activity has been an effort within the Reagan Administration to privatize public sector programs designed to aid new and small, ongoing business ventures. The premise behind this movement is that private sector initiatives can better, and more efficiently, serve the needs of entrepreneurs and small business managers and can also offer new business opportunities for some entrepreneurs. At the same time, however, privatization could reduce the assistance programs currently targeting fledgling ventures, many of which are unable to afford a private consultant.The purpose of this article is to examine the economic impact of one public sector assistance program, the Small Business Development Center (SBDC), in terms of its contributions to new venture initiation in Georgia and South Carolina. The focus on the SBDC program is appropriate since over 50% of the counseling activities of most of the centers is devoted to pre-venture clients, i.e., individuals or groups considering starting a business. This study is important and timely, not only in respect to assessing the effectiveness of public sector assistance programs for pre-ventures, but also for assessing whether it is worthwhile from an economic perspective, to offer assistance to such individuals in the first place.Although it is difficult to be precise in attributing cause to effects in dynamic business ventures, our study indicates that the Small Business Development Center's client sample experienced a greater than expected number of business starts, and a higher than expected rate of survival. The results suggest that the net taxable sales, generated by these new ventures in 1984. was approximately $20 million in Georgia and $10 million in South Carolina. Results also suggest that almost 500 new jobs were created in Georgia and 600 new jobs were created in South Carolina between 1981 and 1984 as a result of successful business starts among SBDC pre-venture clients.While such figures are impressive, the bottom line of this study is that the new tax revenues generated by client firms exceeded the cost of delivering the services. Specifically, our conservative estimates suggest a $3.80 to $1.00 and $1.50 to $1.00 benefit to cost ratio for the center's pre-venture consulting services in Georgia and South Carolina, respectively. Furthermore, the value attached to the assistance received, by the entrepreneurs themselves, closely paralleled our estimates, lending additional validity to our conclusions. Resource constrained entrepreneurs can obtain effective business assistance from the SBDC free-of-charge, and the benefits to society accruing from this service far outweigh the cost of providing them.     

Contextual influences on subjective price perceptions

This article explores the effect of contextual or situational influences on buyer's price judgements. After reviewing relevant literature on contextual influences, the article reports on two experiments investigating the effects of use or purpose of a purchase and previous exposure to a set of prices on subsequent price judgements.In the first experiment, the hypothesis that the number of judgmental categories will vary with the length of price series was not confirmed. Subjects did not differ in their judgement of the lowest acceptable prices, but a higher latitude of acceptance occurred for the long price series—an assimilation effect. The second experiment confirmed the hypothesis that the intended use or purpose of the purchase affects how individuals evaluate prices for the product. The context of intended use offers an additional reason why higher prices can be attractive to some buyers.The two experiments were conducted on 104 male and 32 female undergraduate business majors. In the first experiment subjects sorted, arranged, and categorized a set of 50 prices for pants. Immediately following this task, the second experiment asked the subjects to rate the relative expensiveness of five experimenter-determined prices. In the first experiment prices either ranged from $1.00 to $25.50 or $1.00 to $50.00. In the second experiment, each split-half was given either five low prices or five high prices. Finally, each sample quarter was divided and asked to assume a different reason for buying the pants.     

Survey on Current Conditions and Intention of Outbound Investment by Chinese Enterprises

In order to collect more precise information about the overseas investments made by Chinese enterprises in 2009 and their future investment plans, China CounciL for the Promotion of International Trade （CCPIT） has carried out the fourth ＂Survey on Current Conditions of and Intention for Outbound investment by Chinese Enterprises＂ between December 2009 and March 2010. The objective of the survey is to collect in-depth information about the intentions and problems concerning the overseas investments of Chi- nese enterprises,     

Research note: A cost‐benefit analysis of letter prenotification and follow‐up

Conflicting findings for two of the most commonly used, cost‐incurring mail survey inducement techniques encouraged a re‐examination of the effectiveness of letter prenotification and letter follow‐up. An expanded cost‐benefit analysis, which considered response rate, time, quality and cost, was conducted on a sample of university academics in a 2 × 2 experimental design with control. Both letter prenotification and letter had no significant effect on response rate. Cost‐benefit analysis showed the control group was the most cost‐effective, followed by the follow‐up group, the interaction group and the prenotified group; although this ordering depends on the researcher's priorities. The results suggest that the use of prenotification letters to improve response from organisational respondents may be misguided and questions the use of follow‐up letters.     

University revenues from technology transfer: Licensing fees vs. equity positions

This paper analyzes the financial return of universities' taking equity in their spin-off companies, and the prevailing attitudes toward taking equity. The reasons for taking equity include: the flexibility it gives licensing managers in structuring deals, the possibility that the university will still hold something of value if their technology is replaced, and, the reduced time required to generate revenue compared to a traditional license. A traditional license is preferred when the technology is not suitable for a spin-off company, or when the technology is one of the rare jackpot licenses that bring in millions of dollars every year.The financial reward of taking equity was determined by comparing the value of equity sold in public spin-off companies to the return on an average license. A traditional license consists of a license issue fee between $10,000 and $250,000 and an annual royalty on sales. In 1996 the average annual income from a traditional license was $63,832. The average value of equity sold in 16 university spin-off companies is $1,384,242. If one assumes that half the spin-offs fail before they go public, the average value of equity is $692,121. This is more than 10 times the average annual income from a traditional license, and is significantly higher than the amount usually received as a license issue fee.The high average value of equity depends on the presence of a few million-dollar equity sales. If those sales are excluded, the average value of equity is $139,722, which is within the range that can be received as a license issue fee. There is a high correlation between million-dollar equity sales and the amount of venture capital spending in the region. The million-dollar sales in this study all occurred in the top 11 states in the country in terms of venture capital spending in 1997.From a financial viewpoint it makes sense for licensing managers to take equity in their start-up companies. Our data show that even if none of the start-ups produces a million-dollar equity sale, the financial return of equity will be within the range normally received as a license issue fee. Taking equity leaves the door open for the occasional jackpot, which will bring in significantly more money than a standard license. When combined with a strong program of traditional licensing, taking equity in start-up companies maximizes the financial return that universities realize from their intellectual property.     

少数民族残疾人的社会经济状况

利用2006年第二次全国残疾人抽样调查数据对中国少数民族人群残疾现患率的流行特征、社会经济状况及其与汉族残疾人的差异进行比较分析。少数民族男性的残疾现患率(6.46%)高于女性(6.03%)。初中及以上教育程度的女性少数民族残疾人仅有10.04%。居住在农村的少数民族残疾人,大约有25%生活在国家规定的农村贫困标准以下,71%的农村少数民族残疾人没有参与任何形式的社会保险。农村、女性、老年残疾人是今后少数民族残疾人扶贫和社会保障覆盖重点干预对象;要优先提高女性残疾人的受教育水平。     

Tax effect on Spanish SME optimum debt maturity structure

This paper analyzes the influence of the tax effect on small and medium-sized enterprise (SME) debt maturity structure. This study builds a dynamic adjustment model which endogenizes optimum structure and assumes the existence of adjustment costs. Using Spanish data, the model is estimated using a system-GMM regression to a complete panel (11,028 firms) covering 1997-2004. SMEs adjust to their target at a speed of about 37% annually, the equivalent of employing about 20 months to cover only half of the existing gap. This rate is lower than those reported in other similar papers studying large companies with publicly tradable equity.     

The power of prediction: predictive analytics,workplace complements,and business performance

Anecdotes abound suggesting that the use of predictive analytics boosts firm performance. However, large-scale representative data on this phenomenon have been lacking. Working with the Census Bureau, we surveyed over 30,000 American manufacturing establishments on their use of predictive analytics and detailed workplace characteristics. We find that productivity is significantly higher among plants that use predictive analytics—up to $918,000 higher sales compared to similar competitors. Furthermore, both instrumental variables estimates and the timing of gains suggest a causal relationship. However, we find that the productivity pay-off only occurs when predictive analytics are combined with at least one of three workplace complements: significant accumulation of IT capital, educated workers, or workplaces designed for high flow-efficiency production. Our findings support claims that predictive analytics can substantially boost performance, while also explaining why some firms see no benefits at all.

     

Economic impact of a regulation imposing full-face protectors on adult recreational hockey players

Abstract

In 1988, the Government of Quebec adopted a regulation imposing the use of a full-face protector ( FFP) on the 100,000 adult recreational ice hockey players of the province. After one year of enforcement, the FFP use rate increased from 25% to 88%. Compliancy rates then dropped steadily to reach 76% by 1993. Based on those rates and on epidemiological data on facial injuries, health care costs and efficiency of FFPs in preventing such injuries, it was estimated that the regulation resulted so far in a net saving of $1.9 million in health care costs alone. The savings/cost ratio for the regulation is 1.87:1. If the regulation had imposed a visor instead of a full-face protector, the net savings in health care costs for the same period would have been only $96,277, for a savings/cost ratio of 1.04:1. If no regulation had been adopted at all, it is estimated that voluntary use of FFPs would have resulted in $665,912 of savings while voluntary use of visors would have resulted in a saving of $497,023. It is concluded that a governmental regulation imposing the use of FFPs on adult recreational players was economically justifiable     

我国商业银行开展资产证券化的对策研究

随着银行不良资产绝对数量的增加,央行加强对商业银行提高存款准备金率、加强资产流动性和分散资金风险的管理,以及银行贷款利率空间的扩大,我国商业银行等金融机构推行资产证券化的呼声越来越高。在这一背景下,本文针对我国推行信贷资产证券化提出了更新经营理念,加快信贷资产证券化进程;加强和完善立法工作;规范发展资产评估业和信用评级制度;培育、引进、发展机构投资者;注重引进和培养专业人才等推进信贷资产证券化的对策。积极寻求开展资产证券化业务的突破点。     

Social construction of consumer risk assessments

Subjects in a laboratory experiment were randomly assigned to a condition wherein they were able to discuss potential benefits and risks of a new technology within a small group, or a condition wherein they evaluated the new technology as individuals only. Structural equation analysis indicated that perceived risk, when formed through contact with others, had a significantly different impact on risk response, as measured by intentions and behaviour, than perceived risk that was formed without contact with others. Incorporating a social process perspective and methodology into future research may provide improved understanding of the determinates of consumer risk perception and of the relationship between risk perception and risk response.