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认识高建华先生并不是因为他的那本畅销书——《笑着离开惠普》.而是他在7年前出版的《不战而生》.记得当时高先生就在呼吁中国企业要在战略上避开血腥的市场厮杀.寻找“不战而胜”的途径。这样的战略思维在后来热销的《蓝海战略》中得到了共鸣。[第一段] 相似文献
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目前消费市场有四个基本的需求特点.这在中国市场表现得突出.是与国际市场上有差异的.这使得YOU时代里的中国消费者有自己格外的特点。[第一段] 相似文献
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互联网的快速发展及其环境的不断变化.传统的品牌管理方式在这个信息传递越来越扁平化的时代显得有些捉襟见肘了。精心策划的市场活动非但不能推动销售反而被消费者指责。曾经那些不是问题的问题现在却被无限量地放大.公关总是处于手忙脚乱的状态。消费者的心理好像越来越难以琢磨了。这究竟是怎么了?企业品牌管理的出路在哪里?[第一段] 相似文献
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Policymakers are frequently interested in soliciting unbiased information regarding alternative policies, and expert surveys can be influential. As ranking policies is an often subjective process, there is always the concern of bias, both intentional and not. Expert bias is difficult to discern in the policy world, but surveys of expert opinion are compiled and “tested” for accuracy weekly in college football, allowing for hypothesis testing. Although previous research has used college football rankings to determine the ability of surveys to incorporate relevant information, this article examines the Associated Press and American Football Coaches' Association rankings for evidence of systematic bias. Specifically, more than 1,300 games from the 2003 to 2008 regular seasons are tested for factors that are systematically correlated with upsets. Both polls predict the winner nearly 80% of the time, and although there is evidence of systematic conference bias, correcting the rankings would only improve the accuracy of the polls by about 1%. There is no evidence of a bias favoring “big market” teams, nor teams that have strong journalism programs or are from the East Coast. (JEL D4, L8) 相似文献
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消费者的个性化、媒体的多元化,旧的传播方式和品牌营销在新的传播环境下困难重重。在这个时代讨论品牌管理,我们只是在到彼岸的路上[编者按] 相似文献
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We discuss a principal–agent model in which the principal has the opportunity to include a noncompete agreement in the employment contract. We show that not imposing such an agreement can be beneficial for the principal, as the possibility to leave the firm generates implicit incentives for the agent. The principal prefers to impose such a clause if and only if the value created is sufficiently small relative to the agent's outside option. If the principal can use an option contract for retaining the agent, she will never prefer a strict noncompete agreement. 相似文献