KOL、KOC，哪锅才是正宗老火靓汤？

概念,是人类感性认知的理性抽象。因此,总结或制造概念,一直是一种有效的营销手段。营销人尤其深谙此道。当一个概念被造出来的时候,我们或许更需要警惕,它是否也在牵引着我们的认知。KOC,又是一个营销圈制造的新概念,大有要革KOL命的味道。就像广东人钟爱的汤,一旦你接受了营养是炖出来的概念,即便科学家如何证明那里面都是嘌呤,营养都在汤渣里,都撼动不了喝汤才是时尚时尚最时尚的设定。     

梅山传统饮食文化的挖掘及其产业化研究

梅山饮食文化是因自然环境、族群流动、生产方式、历史传统等多个因素而产生的饮食文化,又受到蚩尤文化、烹饪文化等多种文化的影响,形成了有浓郁乡土气息和地域特色的独特饮食文化体系。梅山饮食文化不仅是梅山文化中独特的一部分,也是湖湘文化中的重要组成部分之一。本文旨在通过对梅山饮食文化发展现状以及行业发展趋势研究的基础上,采用调查问卷的方式对梅山传统饮食文化进行分析研究,从而深度挖掘梅山饮食文化内涵,寻求有效措施推进梅山传统饮食文化产业化发展。     

Protect the Great Wall of Chinese Folk Arts

What is intangible cultural heritage？ In order to look for the answers to this question, China＇s Foreign Trade interviewed Prof. Liu Kuili, Director of The Intangible Cultural Heritage Expert Commission. China Art Researching Institute, and Bao Shixuan, Director of Beijing Ancient Building Researching Institute.     

广东凉茶

It is said that ＂there are three treasures in Guangdong： baked goose, lichee and herbal tea shop＂. In south Canton, there are various herbal tea shops of large or small scales, selling all kinds of herbal tea with different names.     

建设文化强省战略背景下广东饮食文化发展与创新思考

"经济大省"如何建设"文化大省"已成为广东社会各界广泛关注的一个焦点,文化及文化产业的发展被提到了一个新的认识高度.基于此背景,作者分析了饮食文化发展与文化强省建设二者之间的关系,指出广东饮食文化作为文化强省建设的重要内容之一,其发展和创新将对文化强省建设起到有机的推动作用,进而提出了在新的历史时期中发展创新广东饮食文...     

中华饮食文化与我国旅游业的发展

随着旅游业的发展,旅游者对旅游活动的要求越来越高,更加注重旅游活动的内在质量,讲究旅游活动内在的文化品味。饮食文化是中华文化的重要组成部分,弘扬中华饮食文化,不仅能发扬光大中华传统文化,而且对于满足旅游者日益提高的旅游需求品味,促进我国旅游业的发展将发挥重要的作用。     

中国式饭局

饭局相当于搭一台子戏,除了主角、配角,还要有人跑龙套,龙套就由陪客、花瓶等各种角色充当。这些人表面上看可请可不请,可是事实上这种人还非得请不可。不请就不是圆满的中国式饭局,有了他们这场饭局才能更花哨,更繁荣,显得主人更有档次一些。     

闻所未闻的趣闻

有关美食和美酒的书中,似乎有一个共同特点,那就是除了关于主题的内容外,旁征博引的趣闻也特别多,而且常常是闻所未闻的趣闻。     

饮食文化与旅游浅谈

中华饮食文化源远流长,是中华民族文化宝库中的一朵璀璨的奇葩,呈现出浓郁的地方特色和鲜明的民族情调,把饮食文化与旅游活动相结合,对于提升民族文化经济价值,促进旅游业与餐饮业的发展,都有着积极的意义,只有适应市场变化,把握旅游餐饮市场的潮流和趋势,深层挖掘饮食文化资源,开发出多种特色饮食文化旅游,才能更好地弘扬中华饮食文化,提高旅游地的综合吸引力。尽管目前饮食文化旅游发展很不理想,但从长远看,中国饮食文化旅游市场是一个充满生机和活力的大市场,蕴藏着巨大的市场潜力,开发中应深层挖掘旅游产品的文化内涵,突出地方特色,坚持开发和保护并重,注意保护旅游生态环境,实现旅游业可持续发展。     

老火靓汤(英文)

There is a saying: east or west, Kwang-tung food is the best, meaning that Kwang-tung food is well known both in China and across the world, of which the most unique is Canton soup. Canton soup is very tasty, while the secret of cooking is created out of the pharmacodynamics of traditional Chinese medicine. Although Kwangtung was one of the earliest areas in China to accept Western medicine, the traditional Chinese medicine had been developed for a long history. Before the middle of Qing Dynasty(about 200 years ago), traditional Chinese medicine was the only way of curing the illness. As it is very hot and wet, people here are very easy to get evil heat.When they have a headache or get evil heat, their families always make herbal tea for them. Herbal tea is usually effective dispite the bitter taste. The Cantonese, very good at cooking food, also tried every way to turn the bitter     

广交会

Chinese Export Commodities Fair, also called Canton Fair, is held twice a year in spring and autumn since it was inaugurated in the spring of 1957. It is China＇s largest trade fair of the highest level, of the most complete varieties and of the largest attendance and business turnover. Preserving its traditions, the Fair is a comprehensive and multi-functional event of international importance. This autumn comes the 100th Canton Fair.     

Canton Fair Takes Off

Canton Fair,also called China Import and Export Fair,is held twice a year in Guangzhou every spring and autumn,with a history of 53 years since 1957.     

参加广交会心得

如何判断广交会展位真假?Jeeny:广交会是绝对禁止买卖摊位的,但每年参加广交会的厂家,除了政府分配外,几乎很难有展位。这种僧多粥少的情况,给买卖广交会展位提供了可能。在无奈购买展位的过程中,首先要注意的是防骗。1、防被骗钱对方宣扬自己与哪个正规机构是合作关系,或者是哪个正规机构的下属     

Canton Fair, World Festival

Canton Fair, also named China Import and Export Fair, will embrace its 105th session this April, in Guangzhou, the capital city of Guangdong province, southern oart of China, also where takes up one third of China＇s foreign trade. Under the clouds of global financial crisis, however with the turning-point hope from G20 Summit, the 105th China Import and Export weights more to China＇s goal of 8 percent economic growth this year.     

广交会的新步伐

还是在广州,还是这个秋天的季节,还是那个时刻,就像过去50年一样准时,广交会向我们走来,不同的是,今年迎来了她100届的纪念日。50年来,广交会一路走高,尤其是近二十多年间,突飞猛进。无论是规模、档次、成交额都堪称中国之最,被誉为中国第一展。从其占中国一般贸易年进出口额的     

制度创新与广交会发展研究

广交会自1957年建成以来在各级领导关心下已经历了45年的发展壮大,取得了丰硕的成果,在国内外享有盛名。然而,由于其本身还存在不少缺陷,加之受到国内外展览业的强劲挑战,迫切要求加快广交会的改革。利用新制度经济学的基本原理,对广交会的内外环境作了详尽分析,认为广交会要保持领先地位,必须加强制度创新。     

广交会须知

广交会，这一响铛铛的名字，在经济全球化、会展产业迅速腾飞的今天，中国乃至全世界的人们对它都是耳熟能详。中国外贸的“窗口”、成交额占全国当年一般贸易出口额的1/4以上，“中国第一展”中国会展业“名片”、中国外贸“晴雨表”——无不诏示着广交会举足轻重的作用，她近50年的成长史见证了一个贸易大国的崛起。过去的50年中，广交会参展和成交的规模不断扩大，洽谈业务范围日趋广泛，展会形式和贸易方式不断丰富，影响力更加广远，多功能、综合性与精品化并举，已成为驰名中外、当之无愧的“中国第一展”。在即将到来的10月秋交会，…     

Canton Fair Boosts Enthusiasm of Foreign Businesspeople

Canton Fair has attracted 480 firms from 57 countries and regions, offering business people an opportunity to purchase colorful commodities worldwide. Israel businessman Eli Tubul said at the country's largest trade fair currently held in Guangzhou that he is not only interested in Chinese goods. "I also want to buy goods by non-