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1.
This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thematic analysis found five noble factors: price, people, location, culture and reputation. Our findings can assist Malaysian private institutions in better meeting IHTUs’ expectations and reinforcing their loyalty to the institution. Our results can also be useful to improve the quality of the H&T educational systems in Malaysia and simultaneously facilitate the country’s greater aim of becoming a knowledge-based economy and retaining sufficient skilled labor for the H&T industry. Moreover, the results of this study can be effectively used when inventing strategies for the development of international education tourism in Malaysia.  相似文献   

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The significant growth in geotourism across all continents over the past two decades has created a strong demand for more creative, robust and systematic approaches to assessing the geotourism potential of natural areas, for identifying suitable sites of geological interest and providing comprehensive frameworks for management. We investigate a range of spatial data-sets using remote sensing analysis tools as well as geographic information systems (GIS) to complement field-derived data and allow for comprehensive analysis of combined data-sets. Such an approach allowed the creation of a spatial geological data base which can be assessed against access and management criteria, including environmental factors and risks. We used the relatively data-rich example of Rottnest Island in the south-west region of Western Australia to demonstrate the opportunities for future geotourism project development.  相似文献   

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The objective of this study is to determine the factors affecting outsourcing of information system/information technology (IS/IT) activities in hotels from the resource‐based view of the firm. The factors considered are the conditions that the systems area resources must meet for that area to have a competitive value. The reasons, which are both strategic and tactical, are discussed. The former are mainly related to quality, improvement of service and concentration on core activities, whereas the latter are tactical or cost‐related reasons justifying the selection of the outsourcing strategy for this activity. The results indicate the factors determining IS/IT activity outsourcing are related to the creation of valuable resources and to market transaction costs, and the IS/IT area performance does not influence the decision to outsource. It is also shown that the reasons justifying outsourcing are strategic; related to the core competencies and quality of service and not to cost reduction. Copyright © 2005 John Wiley & Sons, Ltd.  相似文献   

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The Web‐based destination marketing system (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) at different levels in the promotion and management of tourism destinations. However, successful Web marketing requires a systematic approach in understanding key factors supporting the management and implementation of the DMS both from business and technical perspectives. The purpose of this study is to assess the critical factors of the Web‐based DMS used by DMOs in the USA on the following five areas: website function design, website promotion, Website‐performance measurement, Web‐marketing impact assessment and organisation technology environment. Discussions of the study results and implications for Internet destination marketing and management are also provided. Copyright © 2007 John Wiley & Sons, Ltd.  相似文献   

6.
The paper presents a critique of tourism policy in London in the context of local environmental plans and central government policy for tourism and hotel development. Rationales for local authority tourism policies are assessed in relation to city‐level planning imperatives and local land‐use plan formulation. A comparative analysis of borough development plans and the treatment of tourism is based on a survey of London's 33 unitary authorities. The paper presents a World City case study of urban tourism from the position of the environmental planning process and in the light of the highly concentrated distribution of hotel provision and tourist activity in London. Copyright © 1999 John Wiley & Sons, Ltd.  相似文献   

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Europe's historic cities face many challenges, including those associated with growing pressure from tourist interest. This paper reviews the general issues for historic cities with significant tourist activity, and then examines the background, purposes and future direction of the English city of Canterbury's visitor management initiative. An open, soft systems model is used to clarify the differing significance of the initiative for selected stakeholder groups with interests in the city, its society, economy, environment and ecology. The significance of the Canterbury City Centre Initiative for other European walled and historic cities is considered briefly in the context of wider town centre management initiatives, and the linkages to wider city planning processes that it exemplifies. Copyright © 2000 John Wiley & Sons, Ltd.  相似文献   

8.
The purpose of this study was to examine the relationship between hotel information system (HIS) users' personal perceptions and beliefs of the given system and their daily routine usage intention via the technology acceptance model (TAM), considering the two external variables (motivational variables) of the model — ‘task‐technology fit’ (extrinsic motivation; system feature) and ‘self‐efficacy’ (intrinsic motivation; personal feature). Data were collected from hotel employees of 13 upscale hotels in Jeju, South Korea, and path analysis was utilised to test structural model and hypotheses. The results provided empirical support for an extended TAM, and verified its robustness in predicting hotel employees' intention to use a HIS. Copyright © 2010 John Wiley & Sons, Ltd.  相似文献   

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Despite growing academic interest in meetings, incentives, conventions and exhibitions (MICE) travel in recent years, there has been little investigation of the comparative information search behaviours of MICE travellers on the basis of their country of origin and cultural background. This paper proposes that country of residence and primary language spoken are significant factors in explaining the information searching and travel behaviours of MICE travellers. The sample population included Japanese‐, English‐ and Chinese‐speaking MICE travellers. A self‐completion questionnaire was administered to travellers undertaking MICE‐related travel in Taipei, Taiwan. Some significant differences were identified between the three respondent groups. The findings demonstrate the important role that is played by internal and external information sources among MICE travellers as a predictor of their subsequent travel to Taiwan. Copyright © 2011 John Wiley & Sons, Ltd.  相似文献   

11.
Since the 1980s, rural tourism has witnessed a significant and generalised growth among the European Union members. However, from the perspective of business management, rural tourism suffers from several obstacles that complicates its competitiveness as a tourism product. By focusing on the Valle del Jerte (Extremadura, Spain) case study, this study analyses a rural tourism business network, from the social network analysis perspective, to critically discuss its potential as a structure that enhances competitiveness and innovation. The results demonstrate that these networking structures contribute towards the creation of a cohesive destination, whereby the sharing of resources enables innovative local responses to the global market challenges.  相似文献   

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The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the infrastructure and atmosphere, and tourism resources image dimensions. Copyright © 2016 John Wiley & Sons, Ltd.  相似文献   

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