A Case study: discussion of factors and challenges for urban cultural tourism development

With both qualitative and quantitative approaches, this study examined the success factors of cultural tourism development. It discussed reasons why some cities may find it challenging to sustain cultural tourism development. The findings suggested that the lack of advantageous factors may be because all factors were highly related and that one factor's defect in marketing could easily affect the performance of all other factors. The challenge for cultural tourism development in a less competitive destination may be more related to elementary problems such as governmental leadership and funding rather than the important factors emphasized in theoretical models. Copyright © 2010 John Wiley & Sons, Ltd.     

A system dynamics approach to explore sustainable policies for Xidi,the world heritage village

The relationships between heritage, tourism and community are complex and inter-related. Although the heritage system was initially proposed and set up for conservation, the enthusiasm for heritage conservation derives from its potential as a resource providing economic benefits, such as through the tourism industry. Although tourism development brings incentives to the heritage owners and other stakeholders to preserve the heritage, it also changes the nature and universal value of the heritage. In addition, neither the conservation of heritage nor heritage tourism necessarily brings benefits to the community. Yet, the policies are often formulated from one particular approach and lack a systematic and dynamic view and often lead to counter-intuitive results in the long run. This study attempts to develop a holistic system dynamics model of the Xidi world heritage village and analyse the interaction of the social, economic and heritage sectors to examine policies to achieve the goals of development and conservation. The study shows that conservation alone is not enough, policies which attempt to target the needs of the local community, including providing economic opportunities, can be a better choice if the development is carefully planned and effectively controlled to avoid the over-consumption of resources.     

A theoretical model of mobile augmented reality acceptance in urban heritage tourism

Latest mobile technologies have revolutionized the way people experience their environment. Recent research explored the opportunities of using augmented reality (AR) in order to enhance user experience; however, there is only limited research on users’ acceptance of AR in the tourism context. The technology acceptance model is the predominant theory for researching technology acceptance. Previous researchers used the approach of proposing external dimensions based on the secondary literature; however, they missed the opportunity to integrate context-specific dimensions. This paper therefore aims to propose an AR acceptance model in the context of urban heritage tourism. Five focus groups, with young British female tourists visiting Dublin and experiencing a mobile AR application, were conducted. The data were analysed using thematic analysis and revealed seven dimensions that should be incorporated into AR acceptance research, including information quality, system quality, costs of use, recommendations, personal innovativeness and risk as well as facilitating conditions.     

Exploring heritage tourism performance improvement for making sustainable development strategies using the hybrid-modified MADM model

Industrial heritage tourism has become increasingly popular in recent years. However, strategies for improving the industrial heritage tourism development-related performances are still an underdeveloped research topic academically. Therefore, this study’s purpose is to explore the feasibility performance-improving strategies using a hybrid-modified multiple attribute decision-making (MADM) based on the DEMATEL technique in constructing the influential network relation map (INRM) and in determining the influential weights of DANP. Then, the modified VIKOR method is combined with the influential weights of DANP, performance gaps were identified, and then the most effective strategies for improving tourism development-related performance at industrial heritage sites can be generated using INRM. Finally, an empirical real case study of a rehabilitated gold-mining site of Taiwan is used to demonstrate the effectiveness of the hybrid-modified MADM model. According to the results, the decision-makers should highly prioritize improving high-priority criteria such as ‘social usefulness’, ‘resource integration’, ‘destination policy and development’, ‘economic development’, ‘cultural links’, ‘cultural learning’, and ‘natural landscape resources’ in advance to successfully achieving the aspired performance levels. Additionally, this study suggests meaningful industrial heritage tourism performance improvement strategies that have been rehabilitated throughout the world.     

Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra,Jordan

ABSTRACT

The tourist experience should be placed at the heart of management and planning process to achieve the goal of sustainable heritage tourism. The concept of indicators and standards of quality, which emerged in the field of natural resources and outdoor recreation management as a conceptual framework for understanding visitors’ experiences, has been widely applied in nature-based parks rather than cultural heritage sites. This study applies the concept of indicators to heritage experience at Petra Archaeological Park in Jordan. Qualitative interviews were conducted with 29 tourists to understand the tourist experience at the park, and to formulate indicators of the tourism experience. Results suggest that cultural and natural scenic value, crowding, attractions accessibility, vendor persistence, and odor of animals waste are potential indicators for the tourism experience at the park. Related management implications and recommendations are also discussed.     

Valletta ECoC 2018 and cultural tourism development

Valletta, European Capital of Culture 2018 offers the prospect of cultural tourism development and attracting more visitors. However, tensions and opportunity costs potentially arise in planning such change. Strategies could be to intensify or diversify Valletta’s cultural tourism during the run-up to 2018; however, their appropriateness could differ in terms of competitive advantage, social inclusivity and sustainability. This paper focuses on the rationales for different approaches to tourism product development, adopting a broad relational perspective on product assembly that directs attention to the relationships, processes and contexts involved. Analysis suggests that innovative, experimental combinations of selected forms of intensification and diversification are needed to avoid locally insensitive cultural change and unsustainable tourism development.     

Memory work versus memory-work and its utility in heritage tourism

This paper advocates researching the diverse, unstructured, idiosyncratic personal and autobiographical memories of individuals – visitors, tourists, local residents and geographically dispersed patrons associated with heritage resources and heritage tourism attractions. ‘Memory-work’, conceptualized by Frigga Haug and her collaborators in the 1980s as a feminist constructionist method, is differentiated from ‘memory work’ (without hyphen) as defined in the scholarly literature from different disciplines in the past three decades. For the purposes of this paper, memory work is then conceptualized as a qualitative, interpretivist research approach focused on memories, which employs a range of methodologies and techniques to elicit and ‘process’ memories, and draws on memory theory for analysis. It is argued that memory work can provide useful insights for academic knowledge production and applied research in heritage tourism. A few examples of specific research techniques are presented to illustrate the diverse spectrum of how memory work can be carried out in practice. It will moreover be discussed how memory distortion and ‘false memories’ are to be treated, how memory work differs from other qualitative modes of enquiry, and what its benefits and limitations are.     

Off-the-beaten-track tourism: a new trend in the tourism development in historical European cities. A case study of the city of Krakow,Poland

In the recent years, substantial changes in the manner of sightseeing in cities have been becoming visible. Tourists are leaving the old city centres and are deciding to visit places that are not typical tourist attractions. In such places, alternative forms of city tourism described as off-the-beaten-track tourism are developing. In Europe, this pertains especially to historical cities, specifically capital cities and large agglomerations, such as Krakow, one of the biggest cities in Poland, commonly described as the cultural capital. The aim of this article is to analyse the management of tourism in European historical cities in the context of off-the-beaten-track tourism’s development using the case study of Krakow. To illustrate the issue, two districts, Nowa Huta and Podgórze, were chosen as the examples. In both districts one can observe changes affecting the model of city tourism that stems from the shift in motivations of visitors and from alternative ways of spending free time in the city they are visiting. This process necessitates appropriate management of tourism in the city in accordance with the rules of sustainable development and protection of cultural and historical authenticity of places and buildings.     

Tourists' perceptions of heritage tourism development in Danish‐Osu,Ghana

This paper examines the tourist perceptions at Danish, Osu‐Ghana within the dark tourism or slavery heritage contexts. Using Cohen's (1979) typology of tourist experience, we differentiate between tourist knowledge of a heritage site relative to socio‐demographic indices. The results indicate that tourists' perception of Danish‐Osu reflect their knowledge of the site in relation to its cultural heritage attributes. In addition, it was found that tourists have dual experiences of the site: those that relate to recreational pursuits of heritage sites and those that ascribe meanings based on their background. The contemporary nature and use of Transatlantic Slave Trade relics for tourism development makes the case of the Danish‐Osu more delicate considering the ethical implications of interpreting the community's past to tourists as the borderlines are unclear. Copyright © 2010 John Wiley & Sons, Ltd.     

Testing a cultural tourism typology

This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit‐based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.     

Conflicting limits to growth in sustainable tourism

Sustainability has emerged as an important field of research with an emphasis on studying tourism impacts and defining the limits of growth in tourism. However, the conceptual foundation of sustainability and the limits to growth have been perceived as vague and their implementation in tourism operations has emerged as a difficult task. This research note aims to present two different perspectives on sustainability by utilizing an experimental pilot example (yellow-eyed penguins) to demonstrate how different theoretical conceptualizations are manifested in nature-based tourism operations.     

Gaining residents' support for tourism and planning

This research analyses residents' perceptions of the effects of tourism. Economic, cultural and environmental effects are identified as determinants of residents' attitudes towards tourism development and planning. Authors speculate that there are different patterns of resident's support depending on their differential benefits obtained from tourism. A conceptual model is developed and empirically tested in Santiponce, a small community in southern Spain. Our results support our basic hypothesis: resident's level of personal benefits obtained from tourism influence their perceptions regarding tourism impacts, and in consequence, their support for tourism development and for tourism planning. Copyright © 2007 John Wiley & Sons, Ltd.     

Evaluating heritage: tourists and holiday visits to heritage sites

This paper analyses ‘top of the mind’ evaluations of respondents who had visited three cultural heritage sites in New Zealand. Unlike many studies, this paper reports data derived from answers written to open-ended questions. The research sought to assess to what extent respondents are purposeful seekers of knowledge, or alternatively are simply seeking experiences that contribute to an overall satisfying visit and to their holiday experiences. While it may be suggested that the needs for relaxation, social bonding and knowledge lead to an evaluation of sites via the importance tourists attributed to factors such as uniqueness, it is found that, for the majority of tourists, uniqueness is either given little importance or is engaged with in shallow ways. The visit to the site is hence evaluated by the contribution it makes to enjoyable holiday-taking, rather than holidaymaking.     

Cultural change and industrial heritage tourism: material heritage of the industries of food and beverage in Catalonia (Spain)

Tourism is recognised as an agent of social and cultural change and has been identified as a force for both cultural enrichment and rejuvenation of territories. This article analyses the historical evolution and the opportunities that a type of the industrial heritage, the old industry of food and beverage, presents as tourist resource, both its products and processes and its architectural structure. There are numerous examples in all developed countries; however, in this work is analysed the case of Catalonia (Spain), where museums and interpretation centres have been created in abandoned factories, and these old factories have increasingly become a new attraction for those tourists interested to know more about the industrial past. This new tourism has an important geographic content since it recovers the cultural, social and economic values of the old industrial landscapes. This article's first goal is to review the historical evolution of the industry of food and beverage in Catalonia in the last centuries, creating a material heritage that in this new millennium, in which rapid changes and transformations are taking place, has been converted into tourist products. Second, to analyse the feasibility of this tourism with these attributes: potential, stakeholders, adaptive reuse, economics, authenticity and perceptions.     

Serious tourists: a proposition for sustainable indigenous tourism

This article proposes serious tourist as an approach that has the potential to assist in the development of sustainable indigenous tourism. Many indigenous places have reformed their economies by introducing tourism with ethnic culture as the core attraction. However, many have experienced adverse consequences, resulting in threats to the sustainability of indigenous communities. The main debates over sustainable indigenous tourism involve tensions and disputes regarding culturally appropriate development and economic gains. A serious tourist approach can contribute to the achievement of these dual goals of sustainable development. Visitors with a serious approach towards indigenous tourism will more likely express economic support for indigenous culture by spending on culture-related products and services. Likewise, serious travellers will reveal their respect and support for indigenous culture by seeking authentic experiences and donating to cultural conservation. These propositions regarding serious travellers are assessed and confirmed in the context of an indigenous destination in Taiwan.     

Jewish heritage tourism between memories and strategies. Different approaches from Lviv,Ukraine

This article aims at contributing to the discussion on the creation and management of heritage. It offers insights on the risk of cultural commodification that may occur when the discourse held by heritage selectors displays in a former multi-ethnic context, thus dealing with the memories left by an ethnic group that lost much of its influence, but still asks for participation and tries to have a voice in heritage management and development. The specific theme of Jewish heritage tourism is presented through the case of Lviv, Ukraine. Key stakeholders were interviewed in order to cross-analyse different perspectives and strategies. The risk of heritagization processes to paradoxically exclude the communities who created and ran that heritage in the past but is discussed through the reactions, perceptions, and suggestions of the various groups involved.     

Tourist choice of sustainable hot springs tourism under post-COVID-19 pandemic period: A case in Colorado

Hot springs tourism has increasingly attracted tourists who pursue wellness and harmony with the natural environment. This paper investigates how four sustainability-related attributes influence tourist choice and estimates their marginal willingness to pay for Colorado hot springs tourism under the post-COVID-19 pandemic period. A fractional factorial choice experiment design and conditional logit model were used to analyze the choice data of 303 retained respondents collected from the online surveys. The results show the importance of sustainability-related attributes on tourist choice and suggest the hot springs tourism sector improves destination sustainability to maintain market competitiveness under the post-COVID-19 pandemic period.     

Community development using a sustainable tourism strategy: a case study of the Jordan River Valley touristway

This paper presents the results of a 10‐year collaboration among Yarmouk University, the University of Arkansas and the Jordanian government to develop a sustainable tourism strategy against the backdrop of political and economic uncertainty. It reports our efforts to develop a touristway through the Jordan River Valley that integrates the valley's heritage, archeology, and Christian and Islamic religious sites. It also analyses our community development work in Umm Qais, the touristway's northern anchor, and how our plan contributes to Northern Jordan's economic development. We conclude with a discussion of the specific insights gained from our experiences that may serve others addressing similar issues. Copyright © 2007 John Wiley & Sons, Ltd.     

The cooperation model between tourism development and traditional culture: new perspectives on regional context

This study provides new insights on regional context that culminate in a proposed model of the elements determining the development stage of regional cultural tourism. In-depth interviews were conducted with 25 regional participants, collecting data on tourist arrivals, investors, and residents' attitudes in the Sanyi region, Taiwan. Responses, especially those who are not economically dependent on the tourism industry, had negative attitudes toward the increase in tourists. Even so, most responses support cultural tourism development and are willing to participate in tourist festivals. Overall, investment responses preferred preserving traditional culture and less commercial activities. Results expressed the sense that developing tourism can also help preserve and allow more visitors a chance to experience the traditional culture. It is shown that Sanyi is in the third stage, advanced commodification, of the process of creative destruction, with signs that it is moving into the fourth stage, early destruction. The model emphasizes that the increasing number of tourists and positive attitudes of the residents can stimulate the introduction of investors and the development stage of regional cultural tourism. Managerial implications are provided for cultural tourism driven economic development and planning.     

Host community attitudes toward tourism and cultural tourism development: the case of the Lewes District,southern England

Increasingly research is being conducted on host community attitudes toward tourism. However, few studies have been conducted at a regional level and none have examined the attitudes of the host community towards both tourism and cultural tourism development. This paper outlines a study conducted in the Lewes District of southern England and notes that although residents are generally supportive of tourism development and cultural tourism development, there are differences in opinion concerning the perceived economic and social benefits. In particular, levels of income and proximity to the tourist centre were major influencing factors. Conclusions and recommendations are made concerning the need for tourism planners to distribute the benefits more widely and to engage residents from different socio‐economic groups and localities in tourism planning and development activities. Copyright © 2006 John Wiley & Sons, Ltd.