收视率调查状况与中国收视率发展模式的探讨——兼谈数据垄断

近几年来，收视率数据在我国电视行业中扮演起了越来越重要的角色，成为业内外人士共同关注的热点话题。2009年年初，曾在中国收视率市场上运作了十余年的AGB Nielsen退出中国市场，其直接后果是让在中国市场上本已占有了80％以上份额的CSM媒介研究某种意义上垄断了中国的收视率调查市场。垄断市场结构的形成，以及国际广告公司WPP对CSM的控股，引发了人们对数据客观性和公正性的关注。本文通过回溯历史．归纳全球收视率调查的商业模式，认为要推动中国收视率调查行业的健康发展，关键问题不在于关注垄断或者外资参股的问题，而在于对收视率调查业务的规范和监督问题．一个由行业各万共同参与和运作的收视平调查监督机制，正是未来中国收视半调查行业健康发展的必须。     

田涛：做我们这行，诚信为本

近几年来，市场研究和消费者研究得到越来越多企业和广告公司的重视。央视市场研究股份有限公司，简称CTR，是中国最大的市场调查和媒介研究公司，是中国国际电视总公司和世界领先的市场研究集团TNS共同组建的股份制合资企业。CTR。作为中国市场行业研究的领航者，拥有全国最大的市场调查网络，多年来CTR一直致力于为客户提供具有高附加值的信息、跟踪、分析、     

数字

正2014年移动互联网下的中国营销人员调查全球市场研究集团益普索(Ipsos)近期在中国开展了《2014年营销展望》调查。根据众多中国营销人员调查得出三点重要结论:大媒体时代的营销转变根据益普索的调研显示,数字媒介依旧是营销人员希望加大利用力度的一个领域。"微信"(78%)和"手机APP"(71%)成为中国营销人员最精彩接触的媒介,高于微博(58%),远远高于综合     

中国粮食仓储的历史与展望

粮食仓储作为中国历史发展中的重要载体,对于社会的繁荣、稳定和发展具有重要意义。本文主要论述了中国古代和现代粮食仓储的发展历史及其价值,并对粮食仓储未来的发展进行展望。     

中国市场信息调查业发展回顾:机遇与挑战(二)

<正>综前所述,中国市场信息调查/市场研究行业的发展变化翻天覆地,其发展历程和取得的成就有目共睹,值得我们鼓掌喝彩;但其存在的问题更需要我们用实事求是的态度去冷静地思考和认真地对待。"快速发展与困惑并三、中国市场信息调查行业发展中存在的问题     

基于盈余指标的我国医药类行业发展分析

作为一个重要且特殊的行业 ,医药行业发展与国民生活密切相关。文章首先运用定性与定量相结合的研究方法对我国医药行业发展背景、发展现状、行业发展中存在问题进行了深入的分析 ;结合上述研究结论对我国医药行业发展趋势进行了展望并提出了相关建议。     

基于受限市场环境下的卷烟品牌传播策略分析

烟草作为相对特殊的行业,其行业和品牌的发展一方面受到一刀切式的反烟、控烟环境全面加强等影响,另一方面又受到保障国家财政和税收的需要、应对国际品牌的挑战等等国情和行业要求,同时还面临消费者生活方式和行为模式改变、市场"碎片化"程度加剧、品牌诉求有效性下降等现代市场大环境下转形期的普遍问题。在如此多种复杂因素和环境压力下,我国烟草企业如何维持现有品牌传播模式或在现有品牌传播方式进一步受限的情况下,利用以互联网为主的媒介组合作为新的营销传播手段对消费者进行品牌宣传和消费引导,聚合传播效果,深度演绎品牌内涵,以达到加强品牌建设和传播的目的,同时尝试和探索在现代受限市场环境下适合我国卷烟品牌传播和发展的新媒介渠道和方式方法是本文研究的主要内容。     

中国植入式广告发展分析

植入广告是艺术发展与市场营销的完美结合。近年,随着中国经济、媒介行业的发展,中国植入广告市场高速发展,无论是行业规模、植入方式和合作方式,都有了不小的变化,但同时也暴露出一些问题,本文就此分析了中国植入广告业的发展情况和应注意的问题。     

可转债市场规范与前景展望

自2003年以来,中国可转债市场规模迅速扩大,在股市、债市相对低迷的情况下,可转债市场“独领风骚”,并且日益成为上市公司一种新的融资方式,但是可转债作为一种衍生金融产品在我国发展的历史很短,仍处于初级阶段,本文对我国可转债市场存在的一些问题进行了初步的探讨,并对其今后的发展前景作了初步的展望。     

中国生鲜电商现状与发展前景研究

生鲜电商作为中国电子商务行业中非常重要的一个领域,日益成为人们关心的焦点,本文调查研究了中国生鲜电商的发展现状,分析其常见模式和主要特点,并从市场机会、管理水平和技术支持等方面分析和阐述了生鲜电商的发展前景,总结中国生鲜电商能够在新理念新技术的支持下健康的发展。     

Roots of Marketing and Consumer Research at the University of Chicago1

The marketing and consumer research fields began to flourish in the late 1940s after World War II. Social Research, Inc. was founded in 1946 by members of the University of Chicago's faculty. Students at the University's interdisciplinary Committee on Human Development and the Departments of Sociology, Anthropology, and Psychology worked at Social Research, Inc., pioneering the application of behavioral methods of research to problems of business and other organizations. This paper traces the transmission of knowledge from the academic setting to the business environment. It notes especially the influence of members of the university faculty and their theories of human behavior on the emerging fields devoted to the study of consumption and culture.     

THE “WHITE SPACE” OF LOGISTICS RESEARCH: A LOOK AT THE ROLE OF METHODS USAGE

This paper examines the use of various research methods by contemporary researchers. The previous six years of articles in a leading logistics journal are examined and classified. The analysis seeks to identify and discuss changes and trends that are occurring in the use of such methods, as well as considering why the current conditions are in place, and what, if any, opportunities exist for logistics researchers given this situation.     

BOOK REVIEWS

No abstract available for this article.     

A review of research methodologies in international business

What is common practice in international business (IB) research methodology? To address this question, we surveyed 1,296 empirical articles published in six leading international business journals from 1992 to 2003. The study uncovers state-of-the-art approaches in research methodologies in IB in terms of five major aspects: data collection methods, sample sources including sampled countries and subjects, sampling methods, sample sizes, and response rates. The results indicate that (1) mail questionnaire surveys dominate empirical research, (2) 60.9% of the studies use a one-country sample (88.9% from western countries), (3) 33.7% of the studies are based upon sample frames provided by third parties, and (4) the median sample size is 180 with an average response rate of 40.1%. Suggestions and recommendations are also provided to improve the methodological rigor of IB research.     

The UK Research Assessment Exercise (RAE) 2001 and Retail Research Output

Knowledge creation processes in British Universities have been affected significantly by formal evaluations of research performance. The Research Assessment Exercise (RAE) 2001 in the UK shows that retail research is based primarily in the business and management subject area and in selected institutions. There is a tension amongst institutional strategies to maximise assessment results and thus income, individual career paths, journal 'ratings' and the direction of research. The emerging focus on a North American model of research knowledge creation raises fundamental concerns covering the philosophy, methodology, techniques and topics of retail research in the UK.     

Administration of crowdfunding at Australian universities

Crowdfunding offers a new funding model for research activities at universities. It combines fundraising with public engagement and an entrepreneurial spirit. While universities might be expected to show enthusiasm for the possibilities of crowdfunding, support has not been widespread in Australia. Only a small number of Australian universities have provided active support for crowdfunding of research activities. Interviews with academics and administrators from two Australian universities with a history of providing strong support for research crowdfunding show that clear vision and firm leadership are required to overcome organizational inertia. Universities need to provide space for academics and administrators to innovate, try new approaches, and even fail as they learn whether crowdfunding works for them. Peer support and organized training can help academics as they seek to build an audience via social media engagement. Universities can also provide analysis of campaign progress and, in some cases, funding to support campaigns. The article concludes with best-practice advice for universities that wish to encourage research crowdfunding supported by a framework that describes a continuum of support, ranging from an outright ban to benign neglect to strong support for this new activity.     

AN EXAMINATION OF TRENDS AND IMPACT OF AUTHORSHIP COLLABORATION IN LOGISTICS RESEARCH

The discipline of logistics is undergoing tremendous change, including shifts in the focus of our associations, as well as in the subject matter, that is deemed important to the academic and professional community. In this article, we seek to evaluate how research in the discipline is also changing, specifically in terms of the degree of collaboration among scholars involved. We draw upon 3,116 articles published from 1987 through 2007 in seven logistics journals. Using the authorship and the citation counts of these articles, we identify several important characteristics of collaboration and offer preliminary empirical insight about the associated trends and impact that collaboration is having within our discipline. This initial assessment provides the potential to spur further interest into the theoretical development and empirical testing on this timely and important topic.     

试论电子工业整机研究所的工艺技术管理

本文讨论电子整机研究所工艺技术管理的目的、意义、特点、作用、基本内容和做法,论述工艺设计与电路、结构设计的关系,强调应大力开发新工艺技术,加速技术改造,以期有效地促进电子工业的发展.     

Toward a deeper understanding of service marketing: The past, the present, and the future

The authors investigate the intellectual pillars of service marketing and its evolution through key subareas during 1992-2009 using a citation-based approach. They derive insights for the most promising research directions. The results reveal the dynamic influences of different research topics on service marketing. In a graphical representation, the authors further show that the main topics have changed their research orientations over time. For example, the literature on online service & technology infusion reveals an increasingly operational and customer-focused orientation. A citation-based measure of the significance of research opportunities and a comparison with the topics found in recent literature reviews indicate that research on managing business-to-business services & service infusion, complaint handling & service recovery, and enhancing and managing the service value chain are promising topics. These results assist academics and practitioners by revealing what we know about service research and what we need to know in the future.     

猕猴桃多糖的研究进展及开发前景

猕猴桃多糖是猕猴桃的主要有效成分之一,具有调节免疫、抗病毒、抗氧化等功能,本文从其化学组成及含量、生物活性、炮制方法三方面综述,并探讨猕猴桃多糖的开发前景,为猕猴桃的合理开发利用提供参考。