Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love

The use of interpersonal love theories is standard in brand love research. Yet no empirical evidence exists to confirm the equivalence of the emotional nature of these forms of love, which is required to justify the transfer of theories and measures from interpersonal to brand love settings. Building on dimensional emotional theories, this study compared the emotional nature of brand love against interpersonal love, interpersonal liking, and brand liking, using a mixed‐method approach. Qualitative Study 1 revealed emotional differences and similarities between the two love constructs; in particular, unlike interpersonal love, brand love was driven by rational benefits, such as product quality. Study 2 combined physiological and pictographic measures to show that brand love was less arousing than interpersonal love, though loved brands can be as arousing as close friends and induce more positive valence than this interpersonal relationship. According to dimensional emotional theories, interpersonal love and brand love thus differ, and researchers require prudence before transferring interpersonal love theories and scales directly to brand love research, without accounting for differences in the emotional nature of brand love and interpersonal love.     

Double Dutch Finally Fixed? A Large-Scale Investigation into the Readability of Mandatory Financial Product Information

Journal of Consumer Policy - With the introduction of short-form disclosure documents, financial regulation in the EU emphasizes the use of plain language to facilitate comprehensibility....     

Are ICT,Workplace Organization,and Human Capital Relevant for Innovation? A Comparative Swiss/Greek Study

This paper investigates and compares the relationships for Swiss and Greek firms between indicators for the intensity of use of modern information and communications technologies (ICT), several forms of workplace organization, and human capital, on the one hand, and several measures of innovation performance at firm level, on the other hand. For the Swiss firms, we find that ICT contribute to innovation activities (a) as enablers of process innovation (but not of product innovation) and (b) as means for increasing the efficiency of the R&D process. The organizational variables for “work design” and “employee voice” show significant positive correlations for most innovation indicators. Human capital matters primarily for R&D activities. The findings for the Greek firms indicate positive correlations of ICT with product and process innovation and of new “work design” with product innovation and R&D. No correlation of human capital with innovation could be found. No complementarities for the three factors with respect to innovation performance could be detected in either country.     

Clustering Biotech: A Recipe for Success? Spatial Patterns of Growth of Biotechnology in Munich,Rhineland and Hamburg

The dynamic growth of biotechnology in Germany in recent years has an obviously spatial pattern. Some regions show a substantial potential for start-ups and young firms of this new industry whereas others lag behind. The paper is discussing this unequal spatial development elaborating perspectives which derive from recent debates about regional innovation systems. The biotech regions Munich and Rhineland, both winner regions of the BioRegio Competition are described and compared with the situation in Hamburg where biotechnology is much less important. We analyze the degree and relevance of locally integrated input-output relations of innovation systems based on typologies of the wide range of firms within the biotechnological value chain and the forms of co-operation. Moreover, a qualitative estimate is given with respect to the significance of untraded relationships and regional knowledge spillovers. Factors favoring local integration are compared with those favoring input-output systems on a transatlantic scale. The paper discusses the question whether the biotech industries in the regions of Munich, Rhineland and Hamburg represent identifiable regional systems of innovation.Our findings show that the spatial concentration does not necessarily imply a close network of input-output relations within a cluster. Knowledge and technology transfer often happens on a international, mostly on the North Atlantic scale. The exchange of tacit knowledge, however, is facilitated by spatial proximity. This underlines the importance of untraded relations and "relational assets" in a region. Political and institutional support for building a "business community" can reduce barriers to launch risky commercialization processes.     

British Employers and Education Policy, 1935–45: A Decade of ‘Missed Opportunities’?

The purpose of this paper is to reassess the attitudes of British employers towards education policy during the period 1935–45. This decade has often been seen as one of ‘missed opportunities’ to reconstruct educational provision in response to the economy's changing skill requirements. Yet, contrary to much received wisdom, the findings of this research indicate that this was not the result of an entrenched anti-technology and anti-business bias among ministers and civil servants. It is argued that the government was sensitive to the views of employers but the latter failed to present a case for fundamental educational reform, despite the propaganda of a minority of ‘progressive’ firms active in the British Association for Commercial and Industrial Education. This is attributed, in part, to the way employers articulated their conception of educational ‘quality’, which paid insufficient attention to a knowledge of the principles of production processes. The latter was not only an outcome of the long-term influence of the division in Britain between employers and the professional middle class, which made the former sceptical of formal educational qualifications, but also reflected their lack of conviction that such qualifications promised more suitable training than workplace experience.     

Business groups and profit redistribution: A boon or bane for firms?

This article examines the phenomenon of profit redistribution in Indian business groups and relates redistribution with the underperformance of group-affiliated firms relative to unaffiliated firms. The study also documents that profit redistribution is more pronounced in groups of large sizes and high levels of corporate control. The relative underperformance of affiliated firms persists even after controlling for other explanations such as corporate diversification and resource transfers to unlisted firms. The empirical results of the study lend support for the inefficient profit redistribution explanation of the “business group discount”.     

Do Cultural and Generational Cohorts Matter to Ideologies and Consumer Ethics? A Comparative Study of Australians,Indonesians, and Indonesian Migrants in Australia

We explore the notion that culture influences people’s values, and their subsequent ideologies and ethical behaviors. We present the idea that culture itself changes with time, and explore the influence of culture and generational markers on consumer ethics by examining differences in these ethical dimensions between Australians, Indonesians, and Indonesian Migrants in Australia, as well as differences between Generation X versus Generations Y and Z. The present study addresses the need to investigate the role that culture plays in consumer ethics, and the interaction between culture and generational attitudes in determining consumer ethics. Results established a distinct multiculturality in our three cultural samples, including a generational cohort differences. This suggests that culture and generational markers influence ethical beliefs, ideologies, and consumer ethics. It further indicates that Indonesian Migrants have acculturated to Australian society both in terms of their values and consumer behaviors, illustrating a crossvergence effect; scores indicate that these Migrants have the highest cultural intelligence among our samples. Implications of the findings for consumer ethics theory and practice are considered and future directions identified.     

Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising

Public policy-makers have been noted to sometimes ignore marketing/consumer research, even when the policy issue clearly pertains to consumption markets. We embark to identify factors that may explain policy-makers’ limited attention to marketing/consumer research, especially in cases related to consumer affairs that may have public health implications. Empirically, we focus on policy-making around the advertising of alcohol products. Having been involved in this policy-making process in Finland, we elucidate the case through an introspective narrative. We find that the factors explaining policy-makers’ limited attention to marketing/consumer research range from the decision-making characteristics of policy-makers, through inconsistent definitions for key terminology, to the fear of over-generalizing certain theories of marketing/consumer research. Regarding the latter, a key issue in the present case was that public policy-makers were unconvinced about the generic marketing theory stating that in mature markets, advertising will not increase the total consumption demand of a product category.