Are Banner Advertisements in Online Games Effective?

Advertising in online games has grown considerably in recent years and is expected to see continued expansion (Cauberghe and DePelsmacker 2010). However, the literature suggests that banner advertisements in games are sometimes ineffective, often being seen as annoying and potentially triggering avoidance behavior. Because of the possibility of avoidance it is important to examine whether gamers have implicit memory of banner ads even if they don't explicitly recall them. The experiment conducted here measures both explicit and implicit memory of a banner ad in an advergame to assess whether and how well the game players exposed to the ad remembered it. Results suggest that a high proportion of the gamers exposed to the ads did have explicit and implicit memory of the messages shown. Moreover, gamers who were high achievers reported a higher level of implicit memory than those who were less effective at playing games, suggesting that these ads can be remembered despite a high level of concentration on the game. These findings are consistent with the notion that banner ads have a stronger chance of being effective in advergames than in some other contexts, especially among avid gamers.     

Social Media,Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding

This paper initiated an investigation on how beauty brands employ social media, particularly Facebook, to increase brand awareness and reinforce brand loyalty. It is no doubt that changes in the consumptive patterns of media have led companies to shift their focus from products to people and from information delivery to information exchange. Few studies, to our knowledge, exist that examine beauty brands and/or beauty companies’ use of social media as a means of engaging with or interacting with their current and potential consumers. Thus, the present study represented findings from a content analysis of Facebook posts from Estée Lauder, MAC cosmetics, Clinique, L’Oreal, Maybelline, and CoverGirl to see what types of social media tools were used more frequently by these brands to connect with their fans and users. Specifically, the study focused on the theoretical and practical implications of viral marketing in the branding strategies of the six beauty and/or makeup brands. Additionally, the study examined the way “high-end” brands used Facebook compared to the department store counterparts. These and other findings are discussed.     

Regulation and the Promotion of Audit Ethics: Analysis of the Content of the EU’s Policy

Accounting literature has commonly judged the impact of regulation on auditors’ ethical commitment by studying daily audit practice. We argue that the content of the regulations themselves is an important determinant of such an impact. This paper evaluates the capacity of the content of regulation to promote audit ethics by reference to the European Union’s (EU) audit policy. Anchored in the extant conceptual perspectives on ethics, our analysis of relevant policy documents shows that the EU’s approach to audit ethics relates most strongly to the deontological perspectives on ethics and leaves largely unexplored other means of promoting auditors’ ethical stance, such as by stimulating virtue ethics. We find that it is the EU regulators’ restricted view of the conceptual foundations of audit ethics that limits the capacity of their policy to effectively stimulate auditors’ ethical commitment. The paper also discusses the potential implications of our analysis for the design of future audit policy.     

Evolution of Corporate Social Responsibility: A Content Analysis of United States Magazine Advertising, 1980–2009

There has been widespread and growing interest in corporate social responsibility (CSR). This study examines how CSR practices have changed, corresponding to the changes in social issues by tracking back to the prevalence of CSR advertising in print magazines from 1980 to 2009 when CSR had thrived. Our findings from content analyses of print CSR advertising with Time Magazine and Better Home and Garden suggest that there are significant relationships between social issues and CSR practices by year, target audiences, and industry types. With recent increasing needs for CSR practices in society, this study lays the theoretical and practical groundwork for strategic CSR communication by documenting historical data on CSR advertising.     

Content Analysis of the ‘Clean Your Plate Campaign’ on Sina Weibo

ABSTRACT

At the beginning of 2013, a Beijing non-profit group launched a ‘Clean Your Plate Campaign’ on Sina Weibo, a Chinese Twitter-like microblogging site, with aims to reduce food waste. This paper examines social media users’ reactions during two periods of the first three years of the campaign. Upon examination of topic content, supporting participation was the most popular topic in January 2013 and showcasing individual achievement was the most frequently discussed topic in March 2016, with socialising as the common purpose for posting in both months. Users mentioning the campaign most in January 2013 belonged to private organisations, with posts from ordinary people becoming more predominant by March 2016. This study sheds light on the use of social media to raise public awareness regarding food waste in China. The findings will help campaigns aiming to promote food waste reductions or other social movements that use social media as a platform for citizen involvement.     

Exploring Foreign Tourists’ Image of Tanzania: A Factorial Analysis Approach

Abstract

In the last decade, the economy of African continent and Tanzania in particular has witnessed a business boom of the tourism sector. While the sector has continued to grow and become a dependable source of direct and indirect employment to youths in urban and rural areas, the sector has been awash with challenges. These challenges include terrorism attacks, energy crises and poor infrastructure. However, the impact of these challenges on the image of Tanzania as a tourist destination has not received the deserved attention. This study explores the perception of visitors towards Tanzania as a tourist destination after they have completed their tourist visit. This study employs factor analysis technique to explore country destination image. Questionnaires were administered to visitors at some of the tourists’ hotels and Julius Kamabarage Nyerere International Airport (as a major exit point) in the country. Frontline employees, various tourist sites and access to services emerged to be strong tourist destination image factors. This implies that the efforts of marketing tourism destination should focus on promoting all the sites the country has.     

Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks

The potential of advertising to deceive young adolescents is problematic especially when it results in unhealthy food choices. Health warnings are supposed to raise awareness of the risky nature of a food product. However, these warnings compete for consumer’s attention with other advertising components set by marketers, such as product claims, visual frames, and images. To examine perception, attitudes, and behavioural intentions towards an ad, adolescents were exposed with fictitious soft drink advertisements in an experimental design. Hereby, we systematically varied warning labels and visual frames as key design elements of the advertisement. Results suggest that the effects of warnings on attitudes and purchase intention are mitigated by accompanying advertising elements. A single positive visual cue is sufficient to provoke purchase intentions. Overall, distraction from health warnings peaks in the youngest age groups and decreases with age. Findings raise concerns about how public health regulations on advertisements should be designed when the purpose is to inform especially younger adolescents of possible health risks. We discuss several implications for ethical marketing techniques of food products.     

Attributes of background music and consumers’ responses to TV commercials

This study extends and crystallizes the literature on the effect of background music in the TV advertising setting by focusing on differential effects of attributes of background music on consumers’ attitudes toward TV advertising based on their involvement. The familiarity of background music was more likely to influence attitudes towards advertisement, brand attitudes and purchase intentions in the low-involvement condition, whereas the product fit of background music was more likely to do so in the high-involvement condition. This indicates that effective attributes of background music can be varied according to consumer involvement.     

The Manufacturing Sector’s Environmental Motives: A Game-theoretic Analysis

What motivates manufacturing companies to make costly investments in producing in an environmentally clean manner? The traditional argument is that such behaviour is value reducing, and that therefore, firms must be forced by regulation to invest in “green” production processes. A counter-argument is that firms have an incentive to make environmental investments in an attempt to attract “green” consumers and investors, hence gaining competitive advantage over their rivals. In this paper, we employ a game-theoretic approach that demonstrates that competing firms’ incentives to make voluntary investments in environmental “clean-up” are affected by the size of the investment costs and the extent of consumer and investor “green” awareness. We argue that an increase in green behaviour can be induced by a combination of governmental subsidies for firms that invest in environmentally clean production processes, together with an education program that promotes “green” awareness amongst consumers, investors and the managers themselves.     

Consumers’ Shrimp Purchasing Preferences: An Application of Conjoint Analysis

The U.S. shrimp farming industry has been developing in Southern states in response to domestic market demand for shrimp. Shrimp farmers have expressed interest in marketing fresh, whole shrimp directly to consumers. This study employed a mail survey and conjoint analysis to quantify the utility value and relative importance of key, farmer-controlled shrimp attributes: size, refrigeration state, form, and price. Almost all survey respondents (96%) indicated that a member of their household eats shrimp, and 84% purchase shrimp for at-home consumption. The conjoint analysis results suggest that large (26–35 tails per lb. count), fresh, whole shrimp should receive favorable consumer acceptance.     

Regional Guanxi Culture and Entrepreneurs’ Action Logic: A Multilevel Analysis

At the beginning of the reform period, though informal institutions as a substitute for formal institutions efficiently promoted the development of private enterprises, it eroded and destroyed the authority and execution efficiency of formal institutions with guanxi behaviors and implicit rules. With the progress of marketization, how to restrain and guide the evolution of informal institutions is an unavoidable obstacle for the development of private enterprises— transforming their competitive strategy from “non-market” dominance to “market” dominance. Based on survey data of 2,628 private enterprises from 31 provinces in China, we establish a regional commercial culture index to empirically investigate the different influences of guanxi behavior between entrepreneurs of different ages and regional guanxi culture. The results show that, compared with entrepreneurs who started businesses in recent years, i.e., after the 1990s, those who started businesses during the 1970s and the 1980s are more dependent on guanxi behaviors. Meanwhile, the higher the level of education, the less an entrepreneur is likely to be dependent on guanxi behaviors. However, compared with the constraint of the degree of regional marketization, regional guanxi culture promotes entrepreneurs’ guanxi behaviors. Further research indicates that the more enterprises depart from regional guanxi culture, the stronger the ability to innovation. This study can not only enrich the institutional analysis of entrepreneurs’ guanxi behaviors, but also provide a theoretical foundation for further expansion and deepening of reform.     

A Brief Analysis of China''''s Auto Market

2002 witnessed a robust China's auto market. After a year, people are becoming more optimistic about theauto market in 2003. Experts predict that this year China's auto industry will keep a rapid growth momentum. Meanwhile, in the development process China auto industry     

Images of Women in Online Advertisements of Global Products: Does Sexism Exist?

Research on female stereotypes in online advertisements is particularly scant, and thus, we lack evidence on whether women are depicted in derogatory (stereotypical) terms on the Internet or not. This theme has significant ethical implications. Hence, the objectives of this study are: (1) to provide evidence on female role portrayals in online advertisements of global products, and (2) to explore female role portrayals across web pages for different audience types. The results indicate that women are generally portrayed in a stereotypical way, supporting the notion that sexism is prevalent in online advertisements worldwide. Portrayal of women across web pages varies considerably, with female-audience web pages embracing “decorative” female images; male-audience web pages promoting polarizing depictions of women in “dependent” or “non-traditional” roles; and general-audience web pages using portrayals of women as housewives or equal to men. Overall, the findings suggest that “traditional” or “decorative” stereotypes are largely evident in all three audience types, although some “non-traditional” roles may occur. Implications and future research directions are discussed.     

The Effects of Current Income Attributes on Nonprofessional Investors’ Say-on-Pay Judgments: Does Fairness Still Matter?

The say-on-pay (SOP) regulation in the Dodd-Frank Act (Public L. no. 111–203, H.R. 4173 2010) requires publicly-traded U.S. firms to hold a nonbinding, advisory shareholder vote on executive compensation. Advocates claim that SOP voting gives shareholders a mechanism to hold managers and boards more accountable. Critics contend that SOP votes may simplistically reflect shareholders’ reactions to the overall value of CEO compensation or the firm’s net income. However, based on prior research, we contend that market participants’ SOP votes are likely to consider current income attributes. For example, the market punishes firms that do not meet or beat benchmarks such as analyst earnings expectations, and that shareholders scrutinize the quality of the income sources of firms that consistently meet/beat analyst expectations. We thus expect that more shareholders will provide ‘agree’ SOP votes for a firm that consistently meets/beats analyst forecasts and does so when net income does not include (rather than includes) nonrecurring gains. Further, we consider whether perceptions about the fairness of CEO compensation play a mediating role in the relationship between the interaction of these two current income attributes and SOP votes. Results from an experiment using evening MBA students as participants indicates that the two current income attributes significantly interact with respect to the percentage of agree SOP votes, and that compensation fairness perceptions fully mediate this relationship. Further, the mediating effect of compensation fairness perceptions is robust to including CEO-level and other determinants found in prior research. We conclude with a discussion of our findings and their implications for public policy and research.     

The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis

Ethical concerns of Internet users continue to rise. Accordingly, several scholars have called for systematic empirical research to address these issues. This study examines the conceptualization and measurement of consumers’ perceptions regarding the ethics of online retailers (CPEOR). Also, this research represents a first step into the analysis of the relationship between CPEOR, consumers’ general Internet expertise and reported positive word of mouth (WOM). Results, from a convenience sample of 357 online shoppers, suggest that CPEOR can be operationalized as a second-order construct composed of four dimensions: security, privacy, fulfillment, and non-deception. Our findings also indicate that consumers’ general Internet expertise significantly improves CPEOR and CPEOR are strongly predictive of consumers’ WOM. Managerial and research implications are offered.     

The Profile of Research on Exporter–Importer Relationships: A Chronological Analysis

This article presents a chronological analysis of bibliographic and thematic aspects of exporter–importer business relationships research based on a systematic review of 211 articles published between the years 1975 and 2017 in business journals. The study findings indicate that, in terms of bibliographic aspects, this literature is characterized by (a) an increasing collaboration among different institutions and countries, despite a heavy concentration of authors from Europe and North America; (b) a predominance of a small number of scholars producing a substantial part of the literature; and (c) dominance of empirical articles with relatively moderate average impact. In terms of thematic aspects, behavioral dimensions and relationship characteristics constitute the nucleus of the literature, with research efforts focusing on their environmental and internal drivers and performance outcomes. These study findings carry significant implications for major stakeholders of the exporter–importer relationships research, including authors, editors, and conference organizers.     

‘A new paradigm of British business history’: A critique of Toms and Wilson

We provide a critical reflection of Toms and Wilson's ‘new paradigm of British business history’ by focusing on the logical consistency of their model, the robustness of its predictive powers, and its explanation of transitional change related to stages of business capitalism. For example, central to the paradigm is the importance of accountability and external economies of scale, assumed as exogenous parameters in the analysis of British business history. This assumption is challenged, as is the predictive powers of the analytical matrix in providing an all-encompassing model for British business evolution. In particular, the transitional processes in British business history are not simply reducible to an assessment of accountability and economies of scale and scope, but rather to enhance our understanding there is a need also to engage with the concept of personal capitalism. While business historians should engage with theoretical frameworks, it must also be recognized that firms are idiosyncratic, a feature of business organizations that should not be lost.     

The Effects of Contextual and Wrongdoing Attributes on Organizational Employees’ Whistleblowing Intentions Following Fraud

Recent financial fraud legislation such as the Dodd–Frank Act and the Sarbanes–Oxley Act (U.S. House of Representatives, Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, [H.R. 4173], 2010; U.S. House of Representatives, The Sarbanes–Oxley Act of 2002, Public Law 107-204 [H.R. 3763], 2002) relies heavily on whistleblowers for enforcement, and offers protection and incentives for whistleblowers. However, little is known about many aspects of the whistleblowing decision, especially the effects of contextual and wrongdoing attributes on organizational members’ willingness to report fraud. We extend the ethics literature by experimentally investigating how the nature of the wrongdoing and the awareness of those surrounding the whistleblower can influence whistleblowing. As predicted, we find that employees are less likely to report: (1) financial statement fraud than theft; (2) immaterial than material financial statement fraud; (3) when the wrongdoer is aware that the potential whistleblower has knowledge of the fraud; and (4) when others in addition to the wrongdoer are not aware of the fraud. Our findings extend whistleblowing research in several ways. For instance, prior research provides little evidence concerning the effects of fraud type, wrongdoer awareness, and others’ awareness on whistleblowing intentions. We also provide evidence that whistleblowing settings represent an exception to the well-accepted theory of diffusion of responsibility. Our participants are professionals who represent the likely pool of potential whistleblowers in organizations.