Global Strategic Alliances:

No abstract available for this article.     

Global versus Local Strategic Alliances

The authors present a framework within which to decide when a firm should choose a single global strategic alliance partner, when regional alliances are more appropriate, and when it should use multiple local partners. Strategic factors proposed as determining this choice refer to: (1)economies of scale; (2)competitive pressure; (3)market and environmental certainty; and (4)global coordination. Operational considerations that constrain the choice involve: (1)market restrictions; (2)resource availability; (3)fiduciary risk; and (4)adaptation needs. These two sets of factors interact to suggest the appropriate geographical scope of strategic alliances. Two case examples are evaluated within this framework; one dealing with a global strategic alliance, the other with local strategic alliances.     

Marketing Cooperation in Automotive Strategic Alliances

ABSTRACT

The increasing numbers of strategic alliances formed in many industries have been noted and discussed since the 1980s. This paper describes and analyzes change and stability in the patterns of cooperation that occurred within the global automotive industry during the period 1991–1995, with a particular focus on marketing and distribution cooperation. The geographical reach of marketing alliances is analyzed. The scope of the cooperation that occurs within inter-company alliances with marketing contents is also discussed, and the effect of participation in marketing alliances on individual actors is addressed. Using structural network methods, two measures of centrality are used and compared in order to determine the most central actors. The consequences of maintaining positions with different degrees of centrality in the alliance networks are discussed. The use of longitudinal data allows for analyses of the dynamic, changing nature of marketing alliances in the broader context of other forms of cooperation.     

论中国企业战略联盟的发展

战略联盟是指两个或两个以上的企业间或特定事业与职能部门间,为了实现共同目标和各公司的战略目标,通过公司协议或联合组织等方式结成在一起的网络式的经营联合体。战略联盟作为企业一种新的战略方式其形成既有来自企业外部的原因,也有来自企业内部的原因。我国企业应大胆选择战略联盟这种战略,弄清建立战略联盟应着重考虑的问题,以便成功地建立战略联盟,提高我国企业的国际竞争力。     

构建中小企业营销服务体系的研究

建立中小企业营销服务体系是完善中小企业服务体系的重要举措。目前,我国无论在理论研究或实践探索中,对此尚属一片空白。应借鉴国际上成功经验,从体系的组织构架原则、服务主体的构成、服务内容设计等方面构建我国中小企业营销服务体系,以使我国中小企业在国民经济发展中发挥更大的作用。     

我国企业发展战略联盟的动因

20世纪90年代以来,世界上最重要和最有影响力的跨国公司把发展企业联盟战略作为其生存与发展、提高国际竞争力的重要手段之一。面对加入世贸组织后的挑战,我国企业在跨国公司主导的经济全球化的浪潮中,如何参与和发展企业战略联盟,提高国际竞争力,使我国企业经营管理与国际管理惯例接轨,并按国际通行管理游戏规则办事至关重要。     

论民营中小企业医疗保障制度的建设

民营中小企业医疗保障制度是我国社会保障制度的重要内容之一。但由于政策与法律监督的缺位、劳动力市场供大于求、民营中小企业的劣势地位、企业主和职工的短期行为等因素的困扰,民营中小企业医疗保障存在着参保率普遍偏低、企业参保状况参差不齐、保障明显不足等问题。民营中小企业医疗保障制度建设的重点应是建立和完善大病医疗保险制度,同时要加快立法步伐,明确政府职责,加强保险资金的科学管理,夯实医疗保障的微观基础,发展和完善医疗救助制度,为民营中小企业医疗保障制度建设扫除障碍。     

论营销渠道战略联盟中相互信任问题

营销渠道战略联盟中的相互信任问题是企业界和理论界共同关心的话题。本文从营销渠道战略联盟中相互信任问题的前置因素和后果变量两个方面 ,对现有研究成果进行分析和归纳。在此基础上提出了营销渠道战略联盟中相互信任问题的理论模型和相关命题。     

摩托车企业组建战略联盟的经济学思考

改革开放以来,摩托车作为我国汽车工业中的一支生力军得到了迅猛发展。但2001年摩托车产业利润全线滑坡的事实迫使我们反思:摩托车产业路在何方?从成本效益角度来看,组建摩托车企业战略联盟是当前摩托车产业摆脱危机的明智选择。     

中小企业做广告

说起来，中小企业的广告也算是一件颇令人头疼的事情。中小企业一肚子的苦水：企业现在规模不大、费用有限，希望能少花钱、办好事。但是，收费又低、水平又高、服务又好的广告公司怎么那么难找呢？     

中小企业在区域创新系统中的角色现状

从纵向的视角考察,近年来我国中小企业在科技经费的筹集、R&D经费的支出、科技人员的分布以及专利等方面发生了新的变化。虽然中小企业作为R IS创新主体的地位已经初步形成,但与发达国家相比较,我国中小企业在技术创新主体化程度上还存在着很大的差距。只有通过引进消化吸收再创新以及产学研结合,才能进一步培育中小企业的自主创新能力。     

Technological Progress by Small and Medium Enterprises in Japan

This paper examines various aspects of total factor productivity across different firm sizes in Japan. It shows that larger firms have higher total factor productivity levels and growth than smaller firms. There are, however, some exceptions to this pattern especially in the electric machinery sector where small firms tend to have the edge. The paper also finds that two distinctive characteristics of small and medium firms, the practice of subcontracting and the use of external patents, are positively related to total factor productivity growth while the availability of subsidized public loans is not.     

International Technology Transfer by Small and Medium Sized Enterprises

This paper attempts to summarize the key issues involved in the international transfer of technology by small and medium-sized enterprises. All the evidence suggests that small and medium-sized enerprises will not, in aggregate, be the major suppliers and transferrers of technology in the world economy, but they can fill crucial niche roles. The success of these niche roles will be partly determined by the key relationship between firm size and industry size and by small and medium sized enterprises being able to ride the dynamics of the industry.     

Strategic Dimensions of Global Marketing of Services

No abstract available for this article.     

中小企业应对市场需求和价格的经营战略系统基模分析

利用系统基模法对中小企业在经营过程中面临市场需求和价格两个主要问题,通过正负反馈环、成长极限基模和富者愈富基模的分析,得出中小企业要想在竞争中获胜,必须实施聚焦战略和差异化战略,根据市场需求,开发出相应的产品。     

中小企业投资德国东部的可能性分析

随着我国经济的快速发展以及对外开放步伐的加快,我国中小企业将采取“走出去的”策略迎接挑战。德国是一个中小企业特别发达的国家,德国东部地区推出的各种吸引中小企业投资的优惠措施以及各种对外投资策略,使我国中小企业投资德国东部的可能性日见明显。     

中小物流企业的信息化建设探讨

信息化建设是物流企业未来发展的重要趋势,中小物流企业作为新兴物流行业中的绝对多数,它的信息化建设对行业的未来发展起着很重要的作用。该文对我国中小物流企业的现状进行了分析,据此提出中小物流企业信息化建设的几点建议,如采用应用服务提供商模式完成中小物流企业信息化建设。     

我国中小企业虚拟经营策略研究

<正>随着科学技术的迅猛发展和经济全球化对我国企业的影响,我国中小企业面临着更加激烈的竞争环境与巨大的生存压力,加强组织结构的创新,实行虚拟经营,是中小企业实现自身发展的现实与有效路径选择。     

关于我国家电企业国际战略联盟的探讨

国际战略联盟日益成为跨国企业提升国际竞争力的工具。本文旨在回顾我国家电企业国际化历程,探讨家电企业国际化的方式,并在比较分析各种方式利弊的基础上,引入战略联盟的概念。结合家电企业的国际战略联盟实践,对我国家电企业实施国际战略联盟的开发和管理提出有价值的建议。     

The Size of Strategic Alliances and the Role Played by Managers

Journal of Industry, Competition and Trade - The vast empirical literature on strategic alliances has often overlooked their theoretical foundations. We pose a hypothesis: do small and medium...