Shibor与金融机构产品定价

Shibor自2007年初正式发布以来,在市场各方参与主体的大力推进下,其在货币市场的基准利率地位已经逐渐被市场所认可,在金融市场的产品定价中也得到了日益广泛的运用。Shibor的进一步发展,需要金融机构不断深化对Shibor重要意义的认识,也需要不断完善Shibor报价的形成机制,各方参与主体部应在Shibor建设中积极发挥自身的作用。     

Consideration sets for financial services brands

This study examines the extent of consumer information search and consideration of financial services brands. It uses data from two surveys of purchasing behavior. This study finds a surprisingly low level of consumer consideration, either by personal enquiry or via the internet. The most common consideration set comprised only one brand, and this was the case for both high-value and low-value services. The managerial implication is that services marketers should make brand salience a top priority, with the competitiveness of their offer not being the primary driver of sales. If a financial services brand is salient to a consumer, there is a very high chance they will purchase that brand, without extensive comparison of the merits of alternatives.     

Pricing financial services innovations

The number of innovative financial solutions introduced to markets has grown considerably in the past decade owing to emerging digital technologies, deregulation and market fragmentation. Examples are abundant in the worldwide markets for insurance, credit products and transaction processing services. A question of growing interest is how firms should price these innovations. The optimal introductory pricing of financial innovations may vary as a function of factors such as price sensitivity of the market and competitors’ ability to introduce competing financial solutions. In this article, we examine the role of these factors in the optimal pricing of a financial innovation. Using an agent-based simulation framework, introductory pricing strategies that maximize profitability under various market conditions are identified. Results indicate that lower levels of market price sensitivity and longer time horizons for competitive entry create pricing opportunities for financial innovators. However, the relationship becomes more complex as market price sensitivity increases or competitive market entry becomes more immediate. Detailed recommendations for optimal pricing of financial innovations under various market conditions are provided, and the article concludes with strategic recommendations for pricing innovative financial services.     

A review of consumer decision-making models and development of a new model for financial services

It is recognised that existing theories of Consumer Decision Making (CDM) are not well suited for financial services and there have been calls for development of a new conceptual model. This article reviews prominent models of CDM and identifies strengths and limitations. A new conceptual model that is applicable to financial services is developed. An important element of the model is the recognition that the components interact rather than a consumer following a linear progression through a series of stages. The new model better reflects the iterative decision-making process relevant to financial services and enhances marketers’ understanding of the process and thus their ability to influence it to increase the likelihood of positive outcomes for all. The model has three main components: inputs, processes and outcomes. Inputs include the purchase situation (contextual and environmental variables), consumer characteristics (psychological and social influences) and information sources (marketing mix and interpersonal). Processes include need arousal, information utility, criteria development and evaluation of alternatives. Outcomes include the decision (that may be to abort the purchase), the purchase itself and post-decision evaluation. Further research is required to test the relationships between the variables in different contexts, and thus enable refinement and/or validation of the model.     

Aspects of international financial services

The purpose of this paper is to discuss the issues related to international financial services, particularly foreign direct investment in banking. The paper discusses the challenges of measuring incomes generated from the activities of multinational banks, including their international lending and direct investment in host countries. The paper highlights the complementary role of FDI and trade in financial services and discusses investment in banking services. The patterns of FDI in banking in Eastern European countries, Latin America and East Asia are also analysed with a focus on the costs and benefits of FDI in banking in the emerging countries.     

CRM in intermediated financial services markets

A division of a major UK insurance company manufactures insurance products for wholesale clients to retail into their banking and building society customer bases. This paper discusses the CRM challenges of leveraging insurance business from existing partnership relationships, including issues of confidentiality between client portfolios, the strategic use of data marts rather than data warehouses and the sharing of information. It describes the issues involved in implementing CRM, such as rolling out customer contact management and call centre systems. The study concludes with an appraisal of lessons learned, which include a better understanding of who the customers are and which of them are profitable, together with the characteristics that contribute to them becoming profitable or unprofitable.     

创新ATM金融服务平台

现代意义的ATM诞生于上世纪60年代末,至今已有约40年的历史.ATM进入我国是在1988年,中国银行在珠海安装了我国第一台ATM,至2008年,ATM在我国刚好走过了20年的发展道路.作为一个并不年轻的行业,ATM功能、运营有什么创新,未来发展趋势如何?日前,本刊记者就上述问题走访了业内专家.     

Mobile banking: A powerful new marketing and CRM tool for financial services companies all over Europe

In the last decade mobile handsets have become ubiquitous. There are three times as many mobile phone users as online PCs and they are becoming very sophisticated and demanding users. Increasingly they will expect real-time information and access 24 hours a day, seven days a week, wherever they are in the world — and they want very high levels of service. This paper looks at how and why financial organisations across Europe are beginning to take advantage of mobile services and in particular mobile banking as a powerful new marketing tool to build long-lasting and mutually rewarding relationships with new and existing customers. Examples show how European financial organisations are using mobile banking to improve their customer service and relationships, to reinforce their brand by literally placing it in their customer's pocket and to reduce their costs.     

The potential impact of new technology and European mail deregulation on financial services marketers

This paper identifies the problems and opportunities presented to financial services marketers by European mail deregulation and the advent of new document technology in 2003. It explains the theory and current reality of mail deregulation in the UK and explains the timetable for its introduction. It goes on to explore the opportunities deregulation will create for more targeted direct marketing and even one-to-one marketing through new services and technology. It concludes that the financial services companies that utilise these new opportunities earliest to meet the needs of their customers will benefit most in both brand and net revenue terms.     

邮储行金融服务外包的策略与实践——专访中国邮政储蓄银行科技发展部总经理刘玉成

在政策的指引以及成本因素和技术升级的共同推动下,我国金融外包服务发展速度日趋加快,外包主体的范围和规模也日渐扩大。2010年金融服务外包浪潮兴起,越来越多的金融机构希望借助产业链合作伙伴的技术优势,发展金融外包来提升竞争力。作为一家大型商业银行,中国邮政储蓄银行（以下简称“邮储行”）金融服务外包有其自身的特色。近日,本刊记者专访了中国邮政储蓄银行科技发展部总经理刘玉成。采访中,他谈到了邮储行ATM外包的具体做法,邮储行金融服务外包策略以及实践进展。     

The make-buy decision in marketing financial services for poverty alleviation

In this article, we suggest how poverty reduction can be achieved through alleviation measures that enable the poor to satisfy their needs by focusing on the needs of others. Instead of a direct focus on the consumption needs of the poor, we suggest an indirect approach to satisfying these needs, by providing the poor with credit and consulting services for entrepreneurial businesses that focus on the needs of buyers. Loans to the poor who lack collateral are increasingly based on group lending techniques that rely on joint liability to secure repayment, which have come to be known as microfinance. We suggest that in addition to credit, financial services for the poor must include strategic advice and assistance to select markets, and make the products (goods and services) for sale in their output markets with the financial services bought in their input markets. Financial services for the poor must include not only money to invest in a business but also consulting services to help the business succeed. The provision of consulting services will also facilitate monitoring and enforcement, increasing loan repayment. Depending on poverty levels, the extent of bundling credit and consulting services will vary with one or more organizations emerging to meet the needs of different segments. We suggest that poverty alleviation is achieved by the poor focusing on the needs of others in their output market, and outsourcing financial services to one or more suppliers in their input markets.     

Affluent mature consumers: Preference and patronisation for financial services

Mature consumers have long been recognised as an important segment of market that no marketers of financial-service providers could ignore. The segment itself, however, is not homogeneous. Our study further segments the market basing on income and contrasts the differences between upscale mature consumers and lower scale ones in terms of their preference and patronisation for financial services. The study based on two large-scale studies designed to generate information that would fill gaps in our existing knowledge about upscale older consumers. Implications are discussed for marketers of financial services to fine-tune their differentiation strategies.     

Optimal dealer pricing under transactions and return uncertainty

The paper examines the optimal behavior of a single dealer who is faced with a stochastic demand to trade (modeled by a continuous time Poisson jump process) and facing return risk on his stock and on the rest of his portfolio (modeled by diffusion processes). Using stochastic dynamic programming, we derive the optimal bid and ask prices that maximize the dealer's expected utility of terminal wealth as a function of the state in which he finds himself. The relationship of the bid and ask prices to inventory of the dealer, instantaneous variance of return, stochastic arrival of transactions and other variables is examined.     

面向金融服务的开放网格服务架构

一、引言网格(Grid)技术以大规模的资源协作共享、开放性创新应用以及高性能计算等特点,区别于传统的社会息化及电子商务技术模式,被看作是网络领域继In-ernet(国际互联网:解决了计算机等设备节点间的物理通问题)和WWW(万维网:浏览器/网站体系,解决了算机间的数据访问交互问题)之后的第三次技术革命将解决业务逻辑功能、服务等的连通交互问题),必将社会信息化形态及金融电子商务服务模式产生巨大响。二、网格与OGSA如果说Internet是信息传输的基础设施,那么网格是信息处理的基础设施。随着宽带通信的高速发展,信息传输瓶颈问题得到较好…