Unpacking the relationship between an innovation strategy and firm performance: The role of task conflict and political activity

This article adds to extant literature by examining the contingent effect of two cross-functional processes on the relationship between the use of an innovation strategy and firm performance, namely, task conflict and political activity. The authors examine the effects of these processes with a sample of 260 firms. The positive relationship between the use of an innovation strategy and firm performance is stronger for higher levels of cross-functional task conflict and lower levels of cross-functional political activity. Furthermore, the authors find support for a configurational hypothesis: the innovation strategy-firm performance relationship is strongest for the high task conflict/low political activity configuration and weakest for the low task conflict/high political activity configuration. The results unveil two important cross-functional mechanisms influencing the extent to which the benefits of an innovation strategy can be reaped.     

实施名牌带动战略提高广东竞争优势——以东莞为例的分析

近几年,广东实施名牌带动战略取得了显著的成效,尤其是2006年为历年最好的一年,广东中国名牌连续6年居全国第一,国家免检产品也连续7年居全国第一,对广东经济又好又快发展起着关键性作用.东莞市实施名牌带动战略是全省增长最快的地市.但面对全球化的产业转变和本省名牌发展不均衡的局面,广东必须进一步推进实施名牌带动战略、提高产业的竞争力,才能确保经济的持续发展.     

Managing the transition to the new agile business and product development model: Lessons from Cisco Systems

Through an in-depth case study of Cisco Systems, this Executive Digest finds that companies face two broad challenges when transitioning to the agile product development model. The first is identifying and helping business units and engineering teams adopt this method; the second is developing new management practices that are compatible with and can sustain the agile development practices. Although extant literature has conducted many analyses on these two challenges, there still exist gaps in the research of the agile development method. Herein, we explore how Cisco Systems addressed these two challenges followed by a discussion of the broad implications of adopting the agile development method. This research deepens our understanding of how to adopt and lead the agile development process.     

企业形象广告的文化取向特征与变迁——对《南方周末》1999-2008年间企业形象广告的内容分析

本文以1999-2008年间《南方周末》上的企业形象广告为研究对象,运用内容分析法,综合分析企业形象广告文化取向的总体特点和历时性特点,探讨企业形象广告的文化取向对企业形象塑造的意义和影响,并在此基础上,针对企业形象广告策略提出了相应建议。