New product development projects: The effects of organizational culture

Despite the increasing use of project management within organizations, an attendant poor rate of success among these projects has been observed (Clancy & Stone, 2005; Ives, 2005). Seventy‐five percent of all business transformation projects fail (Collyer, 2000) and only 16% of U.S. IT projects are completed on time and on budget (Peled, 2000). In an attempt to overcome such a high project failure rate, this paper investigates the effects of organizational culture on the performance of particular types of projects: new product development (NPD) projects. Using data from 95 U.S. organizations, the study provides evidence of the significant effects of organizational culture on NPD projects.     

Identifying the moderating influences of external environments on new product development process

Few studies have attempted to investigate the following: (1) whether the firm's core capabilities or resources and routines (e.g., integration among functions) for product development, in the presence of environmental dynamics, become incumbent inertia or core rigidities? and (2) how environmental dynamics affect the influence of a project team's implementation capabilities in the new product development (NPD) process on new product launch performance? This study approaches these questions by addressing the three most indispensable NPD process components (i.e., marketing, technology, and organization) and incorporating new moderators, namely pace of technological change and competitive intensity, within a single study. It specifically examines the extent to which the latter two external environmental variables moderate the impact of NPD practices on new product launch outcome. Data obtained from a survey of NPD projects developed and launched by Korean manufacturers suggest that environmental dynamics would reduce the contribution of functional-specific sources of advantage (resources) and project-specific sources of advantage (e.g., integration among functions) to organizational implementation capabilities (i.e., a project team's proficiency in executing NPD activities). Moreover, the research also shows that market dynamics may increase the contribution of organizational implementation capabilities to NPD project performance.     

Project management for new product development

This article examines the intersection of the project management body of knowledge with new product development (NPD). The area under examination is the development of consumer products that have a significant engineering production content. It is concluded that the project management method, with its structured task definition and software tools, is generally useful for managing NPD projects. However, in some areas, project management incompletely meets the needs of NPD. Specifically, NPD is characterized by complex interrelated activities and large uncertainties about precisely which solution path will be taken, such that the full scope of the project can often not be anticipated beforehand. The article identifies that more research is required to validate the stage‐gate and lean project management methods. Whereas cost is the primary focus in project management, with NPD there is a need to consider both cost and income (from product sales) in making strategic decisions. Communication and human resource management are important factors in NPD success, but existing project management perspectives have little to say about the social and behavioral aspects, such as organizational culture, team dynamics, and leadership styles, especially not for NPD. Current project management practices are very much based on “output control” (targets, appraisal, rewards, management by objectives), which the human resource management literature identifies as inhibiting innovation. There is also likely to exist an intersection, as yet poorly understood, between project management and knowledge management, particularly for innovation processes such as NPD. For practitioners, the main message is that the project management method provides a basic, but imperfect, tool for managing NPD. The relevance for researchers is that gaps have been identified in the project management method as it is currently applied to NPD. Several places are identified where further research is required to (a) better understand the causality between factors (e.g., human resource management) and project success and (b) adapt project management methods to better serve the NPD process.     

Understanding antecedents of new product development speed: A meta-analysis

New product development (NPD) speed is a key component of time-based strategy, which has become increasingly important for managing innovation in a fast-changing business environment. This meta-analytic review assesses the generalizability of the relationships between NPD speed and 17 of its antecedents to provide a better understanding of the salient and cross-situationally consistent factors that affect NPD speed. We grouped the antecedents into four categories of strategy, project, process, and team, and found that process and team characteristics are more generalizable and cross-situationally consistent determinants of NPD speed than strategy and project characteristics. We also conducted subgroup analyses and found that research method variables, such as level of analysis, source of data, and measurement of speed, moderate the relationships between NPD speed and its antecedents. We apply the study's findings to assess several models of NPD speed, such as the balanced model of product development, the strategic orientation and organizational capability model, the compression vs. the experiential model, the centrifugal and centripetal model, and the product development cycle time model. We also discuss the implications of our findings for research and practice.     

Complex New Product Development Projects: How the Project Manager's Information Sharing With Core Actors Changes Over Time

A heavily burdened project manager must ensure effective information sharing with actors inside and outside the organization because this is a necessary condition for a new product development (NPD) project to achieve its objectives. Knowledge, however, on who actually assists a project manager with the information sharing during NPD projects is limited; therefore, this study of longitudinal objective email data (4658 emails) during a NPD project contributes to theory and practice by advancing our understanding of when and how the project manager establishes relationships with different core actors inside and outside the organization to promote the information sharing.     

Purchasing involvement in technologically uncertain new product development projects: Challenges and implications

This paper explores an emerging field of research within purchasing that concerns the changing role of purchasing when companies embark on technologically uncertain NPD projects. Where existing research has examined the role of purchasing in facilitating early supplier involvement in new product development, little research has been done to date on how purchasing's role might change when facing technologically uncertain NPD that require new capabilities and new technology. Based on an in-depth case study of a technologically uncertain NPD project in the passenger ship rescue equipment industry, the paper sheds light on how supplier involvement in NPD projects with a high degree of technological uncertainty impacts on a company's sourcing strategies and the challenges this poses for purchasing.Based on the case study findings, we propose a) that early purchasing involvement in technologically uncertain NPD projects requires a mature purchasing organization that possesses competences to interact effectively with R&D and b) that involving a new supplier from a different industry in NPD projects characterized by technological uncertainty requires a leap of faith from both innovating firm and supplier. The paper contributes to research in early supplier involvement in new product development, in particular the thin branch within this body of literature that now focuses on early purchasing involvement.     

Collaboration expectation gaps,transparency and integrated NPD performance: A multi-case study

This paper explores the implications of what happens when a buying firm's desired and realized levels of collaboration differ in the context of an integrated new product development (NPD) project. Using analysis of six case studies, we observe varying levels of such collaboration expectation gaps (CEG) and conclude that these gaps can impact NPD project performance. In addition, collaboration transparency is established when a firm and its partner firm comprehend the factors (benefits, risks, costs) that motivate collaboration between them. We observe that the presence of collaboration transparency impacts the emergence of CEG across the phases of an NPD project. These findings extend existing theory on buyer-supplier relationships in NPD projects and introduce CEG and collaboration transparency as important concepts in understanding improved collaboration performance.     

Threats to new product manufacturability and the effects of development team integration processes

The thesis of this article is that new product manufacturability (NPM) is influenced by certain challenges inherent in new product development (NPD), and by efforts to integrate manufacturing and other functional concerns into the product design process. This research tests the direct and interacting effects of these influences via a survey of 91 completed NPD projects representing a variety of manufacturing industries. While most hypotheses were supported, the analysis also provides some surprising findings. Project complexity and increased levels of design outsourcing are associated with poorer NPM. Product newness and project acceleration are associated with better NPM. All the measured aspects of development team integration are associated with better NPM, including intense manufacturing involvement, a collaborative work environment, supplier influence on the product design, and strong management support in the project. Furthermore, certain integration variables exert moderating effects on relationships between technological uncertainty, product newness, design outsourcing, project acceleration and NPM. By exposing these relationships this research extends the theory of product development influences on manufacturability beyond a focus on engineering-oriented approaches (e.g., design-for-manufacture). The results suggest that larger managerial issues must be addressed and that more contingency-oriented research is needed to explore the benefits and limitations of development team integration processes.     

Knowledge-oriented human resource configurations,the new product development learning process,and perceived new product performance

We propose a set of organizational efforts that can help companies accumulate and learn knowledge related to new product development (NPD) activities. We call it the NPD learning process and argue that a set of coherent human resource management (HRM) practices, termed knowledge-oriented human resource (HR) configuration, can facilitate the NPD learning process. Collecting survey data from Taiwan, we find that the knowledge-oriented HR configuration is positively related to the NPD learning process and that the NPD learning process is positively related to managers' perceived new product performance. This study contributes to the literature of strategic HRM and innovation management.     

Team leader experience in improvement teams: A social networks perspective

In this research, we disentangle the relationship between several key aspects of a team leader's experience and the likelihood of improvement project success. Using the lens of socio-technical systems, we argue that the effect of team leader experience derives from the social system as well as the technical system. The aspects of team leader experience we examine include team leader social capital (a part of the social system) and team leader experience leading projects of the same type (a part of the technical system).We examine four different, yet related, dimensions of a team leader's social capital, which we motivate based on the social networks literature. One dimension, team leader familiarity, suggests that social capital is created when team leaders have experience working with current team members on prior improvement projects, and that such social capital increases the likelihood of improvement project success. We develop three additional dimensions, using social network analysis (SNA), to capture the idea that the improvement team leader's social capital extends beyond the current team to include everyone the leader has previously worked with on improvement projects. Contrasting our SNA-based dimensions with team leader familiarity enables us to better understand the impact of a team leader's social capital both inside and beyond the team. We also examine the effect of a team leader's experience leading prior projects of the same type, and consider the extent to which organizational experience may moderate the impact of both team leader social capital and same-type project experience.Based on analysis of archival data of six sigma projects spanning six years from a Fortune 500 consumer products manufacturer, we find that two of our SNA-based dimensions of team leader social capital, as well as experience leading projects of the same type, increase the likelihood of project success. In addition, we show that organizational experience moderates the relationship between team leader same-type project experience and project success. However, this is not the case for the relationship between the dimensions of team leader social capital and project success. These results provide insights regarding how dimensions of team leader experience and organizational experience collectively impact the operational performance of improvement teams.     

Validating a model for assessing the association among green innovation,project success and firm benefit

Conceptualizing green innovation in the new product development (NPD) context is still rudimentary. The primary objective of this study is to empirically investigate the association among green innovation, NPD success, and firm benefit. This study empirically investigated a sample of NPD projects in the Taiwanese high-tech industry. The structural equation modeling approach was used to validate the research model. In testing the moderation effect, a multiple-group analysis was used. The findings indicate that green innovation contributes significantly to NPD success and firm benefit. Specifically, green innovation has a positive effect on NPD success and then on firm benefit. The results also show that industry sector has a moderating effect on the relationship between green innovation and NPD success.     

The Impact of Company Resources and Capabilities on Global New Product Program Performance

Product innovation and the trend to globalization are two important and interrelated dimensions driving business today. In this article, the results of five published research articles on the topic of global new product development (NPD) are summarized to provide an integrated overview of the factors that impact global NPD program performance. The overall conceptual framework is based on three types of literature—NPD, globalization, and organization. The main theoretical approach for establishing relationships between factors is the dynamic capability/resource‐based view. Accordingly, factors linked to outcome are seen as operating on different organizational levels, with more actionable initiatives or ‘capabilities’ largely mediating the softer and longer term background ‘resources’ of the firm. The analyses are based on a broad cross‐industry sample of 467 firms (North America, Europe, B2B, goods/services). Three global NPD‐related background resources (global innovation culture, resource commitment, and senior management involvement), labeled the ‘behavioral environment’ of the firm, are identified and shown to be linked to global NPD program performance via the mediated effect of four specific NPD capabilities (NPD process, strategy, team, and IT/communication). A qualitative synthesis of the findings is provided, along with recommended management initiatives with which firms can enhance their performance in the global NPD effort. Both sets of factors are found to be essential and highly interrelated, but it is the strength of the behavioral environment resources that distinguish the best performing firms, setting the stage for success in global NPD.     

Technology sourcing decisions in exploratory projects

Drawing on research on innovation as knowledge combination and firm’s organizational boundaries the paper contributes to open the black box of a firm’s sourcing strategy, investigating how the new knowledge a project aims to develop affects sourcing decisions. The fine-grained level of investigation adopted, namely the project level, not only enhances the understanding of the antecedents of sourcing decisions in any single project but provides primary explorative evidence on the concept of a company sourcing strategy as a portfolio of decisions across projects. Our test is implemented on a sample of 60 New Product Development projects carried out by a group of leading Italian firms, operating in the machine tool industry. We identify two knowledge dimensions that are the determinants of sourcing decisions at project level: novelty, new functions that satisfy emergent market needs, and breadth, heterogeneity of technological fields that encompass possible solutions to product problems. Our findings show that in firms choosing sourcing configurations on a project-by-project basis, exploratory projects, which search at the frontiers of either novel product features or heterogeneous technological domains, spur firms to exploit the potential advantages of external sources.     

The role of customer participation in building new product development speed capabilities in turbulent environments

In a sample of 204 SMEs, this study investigates how customer co-creation impacts firms’ ability to increase new product development (NPD) speed. The results show firms that collaborate with customers in the NPD process at greater levels are able to increase NPD speed capabilities and commercialize products at a faster rate. In addition, environmental turbulence is investigated as to how it may impact the relationship between customer participation and NPD speed. The results show that customer participation in NPD allows firms to better manage turbulent environments by enhancing the speed at which new products are brought to market. Finally, the results show that NPD speed mediates the relationship between customer participation and the performance of new products, thus highlighting the importance of developing new products faster. The principle contribution of the study is the examination of an additional moderating factor in regard to customer participation and NPD speed. The second contribution of this research is that while previous studies have examined the individual impacts of customer participation on NPD speed and NPD speed on NPD performance, this research statistically demonstrates the mediating process among the three constructs.

     

The R and D/Marketing interface and single informant bias in NPD research: an illustration of a benchmarking case study

Analysing the performance of new product development (NPD) processes requires the reliable assessment of non-documented organizational characteristics. Based on key informant literature we discuss the difficulties of gaining reliable information from respondents and we identify potential sources for heterogeneous perceptions among different respondents. We assume that NPD research may be subject to response biases, if it is based on sole informants only. We apply an existing benchmarking approach for NPD processes in a comprehensive case study in order to illustrate sources and effects of single informant biases. We find that perceptions differ substantially among the individual respondents. In particular, we observe different functional perceptions between respondents from Marketing and Research and Development. The results are consistent with expectations from interface theory. These perceptual differences have a severe impact on the managerial conclusions drawn from benchmarking. There appears to be no single reliable source of information within an organization. Furthermore, variances among informants' assessments should be recognized and regarded as valuable information. It is our recommendation that multiple informants ought to be included in future NPD research and benchmarking studies.     

Supplier involvement in new product development and innovation: Taking stock and looking to the future

This paper provides a comprehensive and critical review and synthesis of the current state of empirical research into supplier involvement in new product development (NPD). The paper begins by defining supplier involvement in NPD and evaluating the rationale for supplier involvement in NPD. This suggests that early and extensive supplier involvement in NPD projects has the potential to improve NPD effectiveness and efficiency, however, existing research remains fragmented and empirical findings to date show conflicting results. The paper takes stock of the research on supplier involvement in NPD, tracing the origins of the literature to the late 1980s, and evaluating the development of the field up to the present day. From this broad base of empirical research the analysis identifies a set of factors affecting the success of supplier involvement projects. The paper concludes with a discussion of two emerging themes: (1) supplier relationship development and adaptation; (2) supply network involvement in product innovation.     

Overcoming equivocality on projects in the fuzzy front end: Bringing social networks back in

The management of the fuzzy front end (FFE) phase of innovation is crucial to the ultimate success of new product and process initiatives. A critical challenge that teams face at this stage is dealing with equivocality – the extent to which project participants grapple with multiple, and plausibly conflicting, meanings and interpretations of the information available to them (Daft and Lengel, 1986; Weick, 1979). While initially, a certain level of equivocality is beneficial for enhancing teams’ creativity and preventing early closure, at some point it must be resolved in order for an idea to become a viable New Product Development (NPD) project. This study employs a social networks perspective to understand how different types of informal work-based relations and their structural properties affect equivocality on project teams in the FFE. In particular, it examines the structural effects of two types of social relations and their associated networks—those of technical-advice and friendship ties. The findings suggest that while high density in projects’ technical-advice network is likely to reduce equivocality, high density in projects’ friendship network is likely to increase it. More interestingly, having multiple members on projects who are highly central in the lab's technical-advice network tends to increase equivocality unless it is balanced with members who occupy positions of high centrality in the lab's friendship network. In addition to contributing to the scholarship on NPD, FFE, and social networks, the results offer managerial insights for deploying social networks in order to assemble NPD teams and structure the flows of communication on projects so as to resolve equivocality in the FFE.     

Managing metadata: Networks of practice,technological frames,and metadata work in a digital library

The organizations that develop information systems are usually composed of members and groups with different technological backgrounds and experiences. While these different backgrounds are necessary to support the many dimensions of information system development, at the same time they can result in barriers to sharing organizational knowledge, and can thus impede this work. Understanding how the technological backgrounds of organizational groups are constituted and mediated thus provides useful insight into how information system development occurs in organizational contexts. This article contributes to this discussion with a qualitative and interpretive case study of a small team engaged in creating metadata for a digital library. A number of unexpected and recalcitrant problems were encountered that delayed this metadata work. Drawing on theories of networks of practice, technological frames, and perspective making and perspective taking, the article uses ethnographic- and action research-based interviews, to probe project members' understanding of metadata. The analysis identified different networks of practice and technological frames in the project, including the IT workers, who had a systems administration perspective, and the faculty members, who had a theoretical research perspective. The tensions caused by these differences are described, as are the ways in which the project resolved them. Two findings are that the intercommunal negotiation was established not just between individual networks of practice in the project, but with reference to an emerging community of practice that served as a boundary object, and that intercommunal negotiation also had to be carried out diachronically across time, with this latter form of negotiation being difficult to achieve.     

The relationship between brokers’ influence, strength of ties and NPD project outcomes in innovation-driven horizontal networks

This paper examines the impact of a broker's perceived use of power – position (i.e., coercive, reward and legitimate) and personal (i.e., expert, information and referent) – on strength of ties between network members and new product development (NPD) project outcomes. Our sample consists of 100 individuals drawn from 42 organizations that were involved in different innovation-driven horizontal networks. The results of structural equation modeling suggest that the perceived use of both personal power bases and position power bases by the broker are positively related to the strength of ties between members. Strength of ties, on the other hand, is positively related to NPD project outcomes of design performance and development time. Finally, results show that the relationships between a broker's use of different power bases and NPD project outcomes are fully mediated by the strength of ties between networks members. Implications for research, theory, and practice are discussed.