Managing green brand equity: the perspective of perceived risk theory

This paper applies perceived risk theory to explore the relationships among green perceived quality, green brand awareness, green perceived risk, and green brand equity. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. The empirical results show that green perceived quality and green brand awareness would positively affect green brand equity. Furthermore, this study demonstrates that green perceived risk which is negatively influenced by green perceived quality and green brand awareness would negatively affect green brand equity. The positive relationships between green brand equity and its two antecedents—green perceived quality and green brand awareness—are partially mediated by green perceived risk. Hence, investing resources in the increase of green perceived quality and green brand awareness and the decrease of green perceived risk is helpful to enhance green brand equity.     

Influence of brand equity on the behavioral attitudes of customers: Spanish Tourist Paradores

Quality & Quantity - The objective of this research is to contrast an explanatory model of how brand equity influences the customer’s behaviour and behavioural intentions. It will take...     

县域旅游品牌的发展策略与路径——以增城市为例

县域旅游业是我国区域旅游的主要竞争主体之一,而县域旅游品牌的建设是主要的竞争工具之一,集中体现了县域旅游业的开发成果和发展水平。广州增城市发展县域旅游业成效显著,其发展具有较好的借鉴价值。增城市通过大力发展旅游经济,已逐步形成富有特色的以"荔乡仙境生态健康游"为主品牌的县域旅游品牌体系,其品牌内涵逐渐丰富和饱满,已进入了品牌发展阶段,但也存在品牌核心价值不突出,独特性不够等问题。针对其品牌建设中存在的问题,提出了不断完善品牌体系、加强区域合作等县域旅游品牌建设的对策措施。     

广州旅游业与经济发展互动关系检验

不同地区的经济发展和旅游资源禀赋的差异导致了地区旅游业与经济发展之间的关系不尽相同。通过利用广州旅游业和经济发展的数据,实证检验了两者之间的关系。协整检验结果揭示出两者之间具有长期稳定的均衡关系,格兰杰因果检验表明广州的经济发展对旅游业具有明显的带动效应。在检验结果的基础上诠释了实证结论并剖析了其中的政策蕴涵。     

Quantitative methods for the economic valuation of a cultural tourism destination: case study of the Pisa Charterhouse

Quality & Quantity - This paper aims to provide an economic valuation of the Pisa Charterhouse, a renowned monastic complex built in the fourteenth century, located in the Tuscany region of...     

Human resource strategies and contingent workers: The case of safety and health in the petrochemical industry

One of the most important economic developments in recent years is the growth in the number of temporary and contract employees. Little is known, however, about the implications these contingent employees have for human resource practices. This paper presents the results of a study of one group of contingent workers, contract workers in the petrochemical industry. The primary concern of this study is the consequences contract workers have for safety, a hotly debated and politically charged issue in an industry where safety mishaps can have catastrophic consequences. We find that contract employees offer petrochemical firms an important degree of flexibility in meeting rapid fluctuations in their demand for labor. Contract employment relationships also create stresses with potentially severe adverse effects on workplace safety. Overcoming these threats to safety while maintaining flexibility will require a high level of coordination among human resource professionals, line managers, corporate executives, unions, and government agencies.     

Assessment of blockchain applications in travel and tourism industry

Quality & Quantity - Blockchain technology (BCT) is a network-based system, which is developed to create secure, smart and transparent distributed ledgers. Recently, BCT has been gaining more...     

Dynamics of social economy self-organized on social media: following social entrepreneur forum and social economy network on Facebook

Since the Korean government enacted the Social Enterprise Promotion Act of 2007 aiming to foster and support social enterprises, discourse on the social economy has proliferated both quantitatively and qualitatively. One explanation for this phenomenon is that government-driven policies have dominantly led social enterprises to the ecology of the social economy. To cope with pernicious issues such as unemployment, growing demand for welfare, and the widening gap between rich and poor, however, it cannot be discounted that social activists and nonprofits also have facilitated the development of social enterprises by building online and offline networks. To fill this niche of applying these concepts to the Asian context, this research aims to investigate the ecology of the social economy by analyzing critical stakeholders and keywords embedded in self-organizing networks on social media. This case is critical and attractive to researchers and practitioners not only because the discourse on social economy has not been fully examined but also because self-organizing networks on social media act as social capital among stakeholders and thus offer valuable insights into dealing with the enduring problems that government-driven policies seem unsolvable. By analyzing the evolution of self-organizing social economy networks and social entrepreneurs on Facebook, this research provides policy implications for other Asian countries with underdeveloped social economies and theoretically contributes to the field of public policy analysis and management.     

When collaborative HR practices may not work well: the moderating role of social capital in the Chinese life insurance industry

In this study, we examine the main and interaction effects of insurance agent-focused collaborative HR practices and insurance agents' social capital on their sales performance. Data from 984 participants were collected in five subsidiaries of a large Chinese life insurance company. The results show a strong relationship between social capital and objective sales performance. More importantly, we found a negative interaction effect of collaborative HR practices and network size on individual performance and a positive interaction effect of collaborative HR practices and network range on objective sales performance. The study is unique in that it looks at the interaction between HR and social capital, investigates how HR practices affect individual performance and not firm performance as has been more commonly done, and focuses on one industry to be able to capture the unique aspects of HR practices in that industry. Theoretical contributions, managerial implications, and limitations are also discussed.     

临清市旅游业的发展定位与战略目标

在SWOT分析法和田野调查法的基础上,对临清市旅游业发展的资源基础、文化内涵、旅游定位、发展战略、旅游发展战略总目标、分目标进行了深入研究后认为,该市以金瓶梅市井休闲文化为代表的古运河文化资源特色鲜明,开发潜力大;提出了世界金瓶梅休闲文化旅游目的地、中国运河休闲文化名城等特色和产业定位;提出了增强体验战略、金瓶梅龙头战略等七大发展战略.     

Coordination in the El Farol Bar problem: The role of social preferences and social networks

In this paper, we continue the pursuit of the self-coordination mechanism as studied in the El Farol Bar problem. However, in addition to efficiency (the optimal use of the public facility), we are also interested in the distribution of the public resources among all agents. Hence, we consider variants of the El Farol Bar problem, to be distinguished from many early studies in which efficiency is the only concern. We ask whether self-coordinating solutions can exist in some variants of the El Farol Bar problem so that public resources can be optimally used with neither idle capacity nor congestion being incurred and, in the meantime, the resources can be well distributed among all agents. We consider this ideal situation an El Farol version of a “good society”. This paper shows the existence of a positive answer to this inquiry, but the variants involve two elements, which were largely left out in the conventional literature on the El Farol Bar problem. They are social networks and social preferences. We first show, through cellular automata, that social networks can contribute to the emergence of a “good society”. We then show that the addition of some inequity-averse agents can even guarantee the emergence of the “good society”.     

旅游产业对云南经济增长的贡献分析

云南省旅游产业经过20多年的转变升级,已形成了综合的产业体系.本文综述了该产业的发展进程,并着重从支柱产业的四个特性出发,考察了旅游产业对经济增长的贡献.     

Formal and informal networks in small businesses in the media industry

This paper examines the formal and informal networks in small businesses in the media industry. Networks are important to small firms and are an integral part of the structure of the media industry. Technological changes and the proliferation of new channels have changed the nature of the television industry and this paper examines the role of networks in meeting these challenges. The research was based on questionnaires followed up with interviews. This study found that the social and cultural factors were important in the establishment and maintenance of both formal and informal networks. Low barriers to entry in terms of investment in fixed assets and powerful customers have meant that formal and informal networks play an important role in the survival and profitability of small firms in the media industry.     

南昌市文化创意旅游产业发展的动力机制与实现途径

文化创意旅游产业作为旅游业与文化创意产业融合发展的新兴产业,在提升旅游业的内涵,延伸旅游产业链的同时,为旅游业创造了新的经济增长点。南昌市的文化创意旅游虽有初步发展,但与发达地区相比尚不够完善。鉴于此,文章对南昌文化创意旅游产业发展的动力机制进行了分析,结合分析结果,从资源重组、挖掘文化创意旅游消费需求和构建政府多方位支持体系等方面提出实现南昌市文化创意旅游产业进一步发展的途径。     

发展浙中城市群文化旅游产业的思考

文章试从产业培育的角度宏观分析浙中城市群文化旅游产业发展的对策,对区域文化旅游产业的发展提供一些借鉴。     

Policies to enhance social development through the promotion of SME and social entrepreneurship: a study in the Colombian construction industry

Abstract

The intent of this research is to propose and analyse a set of policies in the construction industry to enhance social development. First, the paper shows the connections between the development of small and medium enterprises (SMEs) and social entrepreneurship (SE), the reduction of the leakage, and then the generation of social value (SV) for sustainable regional development. For that, the article analyses briefly the literatures on SE and leakage, and focuses on the relevance of SME and social entrepreneurs as promoters of SV creation and development. Second, the paper proposes a framework and proposes a set of 20 policies aimed to reduce leakage, reinforce SMEs and entrepreneurship and also to promote SE behaviour by the diverse economic agents in the construction industry, in order to increase the generation of SV and sustainable development. Then, the paper analyses the acceptability, feasibility and viability of these proposed polices, which can be useful for academics and practitioners. For that, the study uses the Delphi methodology, applied to an expert-group of 23 professionals (representatives of the private and public sector) belonging to the Colombian construction industry. The results emphasize the relevance of the development of local incumbents and the social focus of firms to increase the generation of SV. Oppositely, policies interfering economic freedom and free trade receive the lowest rates in the three criteria considered.     

湘西州旅游业可持续发展策略研究

可持续发展已经成为当前区域旅游业发展的主流,研究湘西州旅游业的可持续发展对民族地区实现经济可持续发展具有重要的现实意义。文章从湘西州旅游业可持续发展的现状入手,分析了湘西州旅游业可持续发展的制约因素,外部条件和机遇,并为湘西州旅游业实现可持续发展提出了相关对策。