社会资本综述及分析框架

近年来社会资本成为除物质资本和人力资本之外的第三大资本,被广泛应用于社会学和经济学领域。尽管中外学者从社会资本的内涵、功能等不同方面进行了大量的研究,但因社会资本同时具有社会性和资本性的二重特征,理论界在社会资本内涵、功能、度量等方面依然未能达成共识。通过对现有社会资本研究进行梳理,本文从社会网络、社会信任、社会声望和社会参与等方面界定了社会资本的内涵,探讨了社会资本的分类、功能及度量方法,并提出社会资本有待深入研究的几个趋向。     

职业化背景下社会工作专业人才培养的几点思考

随着我国改革进程的加快、社会转型的加速，许多社会问题引起了公众的广泛关注。社会工作专业人才是社会的“减压阀”、“减震器”，是预防和解决社会问题的生力军。是建设和谐社会的重要力量。培养造就一支职业化、专业化的社会工作人才队伍，对于协调社会关系，提高社会管理服务水平，维护社会和谐稳定，意义深远。有效地培养职业化、专业化的社会工作人才，应破解以下难题：澄清对社会工作人才的认识；提升社会工作专业化的水平；明晰社会工作职业化的路径；提高社会工作规范化的程度；拓展社会工作本土化的领域。     

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis,Emerging Themes,and New Directions

The study synthesizes research in emerging social media marketing domains by analyzing published articles on social media marketing in the Journal of Promotion Management published since 2007. We utilized interpretation and synthesis based assessment for examining the usage of social media marketing concepts with a focus on social media, social networking sites' utilization by firms, social media metrics and social media measurement, consumer decision making, consumer perceptions, and utilizing social media marketing across countries and cultures. We found a fair balance of application of social media variables across studies, even though most of these studies were quantitative. After studying the gaps presented in social media based studies of recently published articles, we present emerging social media marketing themes, new research foci and directions, and tried to build on research implications for both theory and practice.     

Who's behind the screen? Segmenting social venture consumers through social media usage

With the growing popularity of social media as a tool for marketing social causes and the increasing significance of social ventures in today's market economy, it is important to understand the heterogeneous nature of social venture consumers in regard to their social media usage. Using cluster analysis of survey responses from 305 consumers of various social ventures, four distinct segments of consumers who support social ventures were identified – social observers, active contributors, social connectors, and moderate contributors – based on three dimensions of social media site usage: creating content, connecting with others, and control over the user experience. Further analysis of survey results revealed that these four segments of consumers show significant differences in supporting behaviors     

Effects of social media on consumers’ purchase decisions: evidence from Taobao

Given the rapid growth of social media, it is important to understand the effects of social media on consumers’ purchase decisions in the e-commerce environment. However, although some e-commerce sites have started to link themselves to social media to enhance user interactions, previous studies of social media and service management have shed little light on the effects of social media on consumers’ purchase decisions. This study proposes a theoretical research model that includes social media factors, social impact transfer factors, and e-commerce outcome factors. We posit social interaction ties and social media commitment as key elements of social media. An online questionnaire was conducted to test the research model and hypotheses based on survey data collected from Taobao, the largest e-commerce site in China. The analysis results indicate that social interaction ties have significant positive effects on social impact transfer factors and trust in online vendor, whereas they do not directly influence visit intention. Social media commitment plays a crucial role in increasing social impact transfer factors and e-commerce outcomes. The findings reveal the different effects of normative and informational social influences on consumer purchase decisions. Further implications are discussed.     

Antecedents and Consequences of Social Issue Advertising Believability

ABSTRACT

Television advertising of social issues has become an important element of social marketing. However, little assessment of social advertising believability has been undertaken. This is further compounded by a lack of attention to the antecedents and consequences of how believable the target audience see the advertised message. This study focused on examining social advertising by gathering data on two social issues being advertised. The results indicate that involvement and attention paid to social advertising influenced social advertisement believability, and believability and involvement influenced attitudes toward social issues. Also, attitudes and believability influenced intention to comply with the social issue message.     

Social Technologies,Informal Knowledge Practices,and the Enterprise

This article focuses on the ways in which social technologies facilitate informal knowledge sharing in the workplace. Social technologies include both common technologies such as email, phone, and instant messenger and emerging social networking technologies, often known as social media or Web 2.0, such as blogs, wikis, public social networking sites (i.e., Facebook, Twitter, and LinkedIn), enterprise social networking technologies, etc. We know social technologies support informal interactions over digital systems and influence informal social connections among people within and across organizational boundaries. To understand the role of social technologies in informal knowledge practices, we pursue a field study of knowledge workers in consulting firms to investigate the role of social technologies in their informal knowledge sharing practices. Our theorizing from the data is guided by the conceptual premises of sociomateriality to better understand the ways social technologies are integrated with common knowledge practices. Findings highlight five knowledge practices supported by the use of social technologies. Building from these findings we offer conceptual insights regarding the material performance of different social technologies as an assemblage.     

Social Media Index Valuation: Impact of Technological,Social, Economic,and Ethical Dimensions

Marketing practitioners have recognized a growing need to measure consumer-generated social media in a standard way since there are numerous social media indicators in use, making intra- and inter-company comparisons difficult. This paper identifies four social media dimensions for measurement and evaluation: technological, social, economic, and ethical; and, subsequently, measures social media. The study makes a contribution to social media literature by using analytic hierarchy process of developing a mathematical model for social media index valuation. The “social media composite index number” will serve as an industry benchmark signifying the organization's share and commitment to social media.     

组织中的社会阶层影响研究述评

近些年来社会阶层分割及社会阶层固化的不断加剧促进了社会阶层研究的新发展。组织中社会阶层差异的普遍存在也使得组织管理学者开始关注社会阶层在组织中扮演的重要角色。不过目前相关研究还较少并且比较零散，阻碍了组织内社会阶层研究的深入推进。文章系统梳理了组织内社会阶层研究文献，在对组织内社会阶层内涵及相关概念厘清的基础上，阐释了组织情境中社会阶层对个体自我态度与行为、对他人认知与评价以及阶层出身印刻效应机制的影响，剖析组织中基于社会阶层的互动与阶层工作，并基于上述分析探讨组织与个体双重视角下的社会阶层的管理影响，最后提出了组织内社会阶层影响研究的未来方向。期望借以促进组织内社会阶层影响的理论研究，同时对阶层分割突出背景下的当前组织管理实践有所借鉴。     

Social Enterprise and the Capability Approach: Exploring How Social Enterprises Are Humanizing Business

ABSTRACT

This mixed-method empirical study applies the capability approach, a multidimensional framework for evaluating human development, to survey 115 social enterprises on their social activities. Findings reveal that social enterprises create services and programs that seek to meet an average of three types of human needs and are more likely to target some human needs more than others. Research implications include the creation of a model and a tool for applying the capability approach to examine social value creation in social businesses. Findings contribute to practice by introducing a tool that leaders of social organizations, consultants, or training institutions may use to design the social activities of social enterprises and other social businesses and organizations.     

平台经济视阈下社会责任消费行为意向驱动因素研究

平台经济的快速发展使得平台型社会责任消费问题日益被关注。立足平台经济情境下社会责任消费行为的“利他”属性，基于弱关系理论和消费者—企业认同理论，从社会互动视角对计划行为理论进行重塑,在问卷调查基础上通过统计分析方法研究社会责任消费行为意向驱动因素。实证显示：行为态度、社会规范、感知行为控制及平台企业社会责任认同对社会责任消费行为意向的生态消费、善因消费和诚信消费三个维度均有不同程度的正向影响，其中社会规范是最大的影响变量；行为态度在社会规范、感知行为控制、平台企业社会责任认同与社会责任消费行为意向之间起中介作用。修正后的计划行为理论实现了个人与社会、理性逻辑和情感逻辑的有机统一，能对平台经济视阈下社会责任消费行为意向进行有效的解释与预测,从而为平台社会责任生态化治理提供一定启示。     

共建共治共享的社会治理格局创新——时间银行的可行路径分析

时间银行在过去被视作一种互助养老方案和志愿服务的创新模式,但在实践中逐渐发挥着社会治理的功能。从社会治理体系创新和社会治理格局完善的角度,探讨了时间银行作为一种社会治理形态的适用性与可行路径。从结构维度阐述了时间银行与社会治理格局的内在关联,从共治机制视角分析了时间银行于社会治理格局的嵌入路径。时间银行不仅是一种社会治理形态和载体,而且是一种促进公共利益的社会行动,时间银行可以通过社区融合促进社会自治和资源整合,实现公平正义,进而提升社会治理效能。时间银行是促进积极老龄化以及公益资源整合的有益尝试,能够推动社会公共利益的最大化,为社会治理的发展注入新鲜活力。在加强和创新社会治理的背景下,时间银行具有更大的发展空间,其对社会治理的影响和价值需被总结和关注。     

加强社会建设管理与推进社会管理体制创新

加强社会建设和管理,推进社会管理体制创新,是我们党在新的历史时期面临的重大任务,也是构建社会主义和谐社会的核心内容。应深入研究社会管理规律,创新社会管理方式,完善社会管理体系,整合社会管理资源,拓宽服务领域,形成社会管理和社会服务的合力,努力促进经济社会协调发展。     

Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors

This paper reports on a study that seeks to assess an extended typology of consumer social networking engagement behaviors. Drawing on uses and gratifications theory, this study assesses consumer engagement with social media, where consumer engagement incorporates consumer responses to marketing communications. The paper argues that certain motivations for social media use serve as antecedents to general attitudes toward social networking sites, which subsequently affects attitudes toward marketers' social networking sites. These attitudes then influence subsequent consumer engagement behaviors. The results show that social facilitation motivation, participating and socializing motivation, and information motivation positively influence consumers' general attitudes toward social networking sites, which had a strong effect on their attitude toward marketers' social networking sites. The relationship between attitudes toward social networking sites and engagement with social networking sites was mediated by attitudes toward marketers’ social networking sites also mediated. The current study brings together the online advertising perspective and the consumer motivation/gratifications perspective of using social media in branding and marketing into a conceptual model that holds up to empirical testing. The paper ends with a discussion of some limitations of the study and proposes avenues for future research.     

Implementing social media marketing strategically: an empirical assessment

The purpose of this study is to examine how firms implement social media systematically to drive strategic marketing actions. To this end, the study conceptualises social media implementation as a multidimensional, organisational construct composed of social media strategy, active presence, customer engagement initiatives and social media analytics. Using primary data, the study operationalises the social media implementation construct and tests its effect on firm performance isolated into social media performance and marketing performance. The results indicate that all except the active presence dimension of social media implementation are positively related to social media performance. The results further indicate that social media performance is positively related to marketing performance. The study contributes to the literature by offering a novel conceptualisation and empirical validation of the social media implementation construct.     

社会资本对公司债务期限结构的影响--来自中国上市公司的经验证据

本文首先从社会信任、社会组织、社会参与、社会慈善四个维度度量中国各地区社会资本的发展水平,运用因子分析法构建社会资本的综合分数。在此基础上,选取2010－2013年可持续获得相关信息的468家上市公司组成的平衡面板数据为样本,运用固定效应模型和非参数检验方法实证检验社会资本与公司债务期限结构之间的关系。研究发现：社会资本和债务期限结构具有显著的正相关关系,即上市公司所属地区社会资本的发展水平越高,公司债务期限结构越长。     

The Social Entrepreneurship Zone

Social entrepreneurship is still in the developmental stage as a field of inquiry. In this article we introduce the concept of the social entrepreneurship zone. This new construct positions social entrepreneurship relative to the ways organizations plan to implement social change and the degrees to which they apply business practices to do so. Two new categories of organizations, social transformation entrepreneurial ventures and social improvement entrepreneurial ventures, reside in the social entrepreneurship zone. This categorization separates social entrepreneurial ventures into 2 distinct groups with their own unique set of characteristics. The social entrepreneurship zone construct should help researchers and other stakeholders better understand this emerging field so it can be further studied and developed.     

Exploring social media use in B2B supply chain operations

This research examines current applications and potential capabilities of a wide array of social media applications such as Facebook, Twitter, LinkedIn, and others within the context of B2B supply chain operations. Specifically, we use social media affordances (SMA) as a framework to explore how social media is used in B2B supply chain settings. We report findings based on a survey of 209 professionals in supply chain areas. These findings include the extent to which social media and different social media tools are used in B2B supply chain operations, the impact of company size on social media use, the areas in which social media is used, the perceptions of social media, and other relevant issues such as social media policy and security. Based on these findings, this study provides a discussion regarding the current and future use of social media in B2B supply chain operations.     

Creating sustainable international social ventures

International social ventures are now an increasingly common feature of the international business and social landscape in many countries worldwide. However, despite the increase in the number of social ventures and widespread interest that has resulted, theoretical development that deals specifically with international social ventures, or social ventures that operate across borders, has lagged behind, and there is little to guide potential social entrepreneurs thinking of setting up an international social venture. The aim of this article is to show how combining concepts from social exchange theory with international new venture theory can provide a useful conceptual framework that helps answer the central questions: What are the conditions for sustainable international social ventures? What difficulties are likely to arise in establishing such ventures? © 2012 Wiley Periodicals, Inc.     

当今中国社会公正问题研究——以马克思社会公正观为指导

社会公正是社会主义的本质要求,其根本体现是按劳分配和人权保障的统一。当今中国处于社会转型期,由于社会生产力不够发达、社会体制不够完善、传统发展理念不够科学、人们的社会公正意识不够强烈等原因,社会弱势群体边缘化、居民收入差距过大、社会公共权力运用失当、社会再分配力度弱化等社会公正问题较为突出。只有坚持马克思社会公正观的指导,以大力发展生产力为基础、以深化体制改革为保障、以全面落实科学发展观为关键、以培育人民群众的社会公正意识为动力,当今中国社会公正问题才能获得现实解决。