GSS for Multi-Organizational Collaboration: Reflections on Process and Content

Multi-organizational collaboration has become the norm for modern organizations as they seek to survive and prosper in increasingly turbulent times. These collaborations can take many forms, but face problems due to different management styles, different cultures, and different operating modes of the participant organizations. These differences usually cause difficulties for the multi-organizational teams that are set up to make the collaboration operational. Group Support Systems (GSSs) is one possible way of supporting these multi-organization collaboration teams (MCTs). This paper builds and describes a conceptual framework that highlights the critical characteristics of these teams and how GSS might support their activities. The framework is based on a detailed analysis of three case studies using three different GSSs.     

Participants' perceptions on the role of facilitators using Group Decision Support Systems

The impact of facilitation upon group meetings has been a topic of research and debate for over 40 years. However, with the emergence and increasing usage of Group Decision Support Systems (GDSS), the role of facilitators is once more being addressed. Facilitators aim to substantially increase the effectiveness of group working, making meetings more productive and efficient through the management of both content and process. However, while the benefit that facilitators can bring is acknowledged, developing the necessary skills and techniques is more problematic. There are few manuals for would-be faciliators to draw upon, and much of their ability is acquired through experience. This article therefore attempts to increase the knowledge available and to provide facilitators with some practical suggestions. The research focuses on a series of interviews with group members (participants) who had used a particular GDSS—Strategic Options Development and Analysis (SODA)—for organizational decision making. From the analysis of the interviews, a number of reoccurring issues were identified which are presented as a set of learning points. These cover not only the workshop/meeting itself, but also the pre-workshop and post-workshop stages. The article also reflects on the impact which these identified learning points have on design and future GDSS development.     

Using Group Support Systems (GSS) in the Teaching of International Business

SUMMARY

It is now possible to use computerized Group Support Systems (GSS) to improve many types of group processes. Such systems can be effective in helping teach International Business (IB) classes in such areas as strategic planning, negotiations, case studies, and course evaluations. When contemplating the use of GSS in teaching IB, instructors must consider hardware, software, facilities, personnel, applications, and other issues.     

Challenging Group Support Systems Research: The Case for Strategic Decision Making

Strategic decision making (SDM) often occurs in groups that can benefit from the use of group support systems (GSS). However, no comprehensive review of this logical intersection has been made. We explore this intersection by viewing GSS research through the lens of SDM. First, SDM is broadly characterized and a model of GSS-mediated SDM is produced. Second, we review empirical GSS research linking these findings to the characteristics of SDM. We conclude that GSS research has not produced sufficient knowledge about group history, heterogeneity, member experience, task type, time pressure, technology or tool effects, and decision consensus for a favorable evaluation of SDM in GSS groups. SDM in GSS groups challenges researchers to study the effects of group processes such as those just mentioned in a context that involves ongoing and established groups, political activity, and a multiplicity of tasks.     

Russia's struggle with the language of marketing in the communist and post-communist eras

The status and understanding of marketing in the USSR and post-Soviet Russia are tracked over a 40-year period, making extensive use of Russian-language sources. In the late Soviet period marketing is seen as a Western business system that was not applicable to an economy based on extreme centralisation and state-inspired conditions of shortage. With the collapse of communism, marketing is variously seen as still not quite suitable for Russian conditions, as a sales support activity or as a branch of public relations. At the same time great confusion arises over the nature of marketing owing to the problems of converting Western marketing terms into Russian, for which there are often no equivalents. Translations of Western marketing textbooks reveal translators' unabated struggles with marketing terminology and the unsatisfactory results. Literal translations, where possible, or direct transliteration into Russian merely add to the confusion. It is argued that this state of affairs is symptomatic of a wider unease about the market economy and scepticism about its relevance for Russia.     

User Acceptance of Web-Based Negotiation Support Systems: The Role of Perceived Intention of the Negotiating Partner to Negotiate Online

With the rapid growth of web-based services and global trade, there is some commercial potential for web-based Negotiation Support Services (WNSS). This market potential, however, is somewhat untapped. While previous studies had examined WNSS adoption by individual decision makers, this situation is not fully realistic, as the conformity of all negotiating partners is required for web-based negotiation to happen. Therefore, this study extends the technology acceptance model for the context of e-negotiation through the inclusion of perceptions regarding the intention of the negotiating partner to use WNSS (i.e., perceived intentions). An empirical investigation, based on phone interviews with potential users, supports the research model. The perceived intention of the negotiating partner to agree to use WNSS was found to have significant positive effect on individuals’ acceptance of WNSS and its antecedents. Adding this construct into WNSS acceptance theory advances our understanding of WNSS adoption and provides important insights for scholars and practitioners.     

New developments in global consumer behavior and marketing strategy: Introduction to the special issue

This special issue of the Journal of Business Research features ten articles selected from the papers presented during the seventh meeting of the Royal Bank International Research Seminar which took place in Montreal (Canada), September 22–24, 2011. The papers cover topics relating to new developments in online research, acculturation/socialization research, research methodology, and marketing strategy.     

The use of visual warnings in social marketing: The case of tobacco

Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by researchers. Second, no research has identified the ideal combination of self-efficacy and fear appeal warnings that should be inserted on cigarette packs, according to Protection Motivation Model principles. The exploratory study we conducted with French consumers to test the effectiveness of new graphic warnings proposed by the European Union in 2004 clearly demonstrates that visual messages, as opposed to text warnings, are more effective. This study also enabled us to identify the most effective themes of the European set: health warnings and social messages. Regarding future public health applications, if fear appeals are used, they need to be combined with self-efficacy and cessation support messages since they provoke avoidance reactions.     

Using Causal Mapping with Group Support Systems to Elicit an Understanding of Failure in Complex Projects: Some Implications for Organizational Research

This paper reflects upon the use of causal mapping supported by a Group Support System (GSS) in a particular legal setting. The mapping method and GSS tool was used for the forensic analysis of eight major engineering and construction projects where the contractor intended to claim significant compensation (typically in excess of $20m). Necessarily detailed records were kept of every aspect of the analyses and processes adopted. This paper is an examination and reflection upon analysis of these records, with particular attention to the process. The task of capturing the way in which participants (witnesses) in a project ‘make sense’ of a cost and time overrun is an important aspect of forensic analysis as they have an experience based perspective, that has often involved dealing with high levels of complexity as projects move from planned order through to what they describe as “absolute chaos”. In addition the requirement to account for, and be held responsible for, behaviors that that may in retrospect be seen as incompetent raises interesting issues in determining the validity of the data capture and analyses. Moreover, participants’ views regarding the complex causality of outcomes, reflected in the causal map, are tested through the use of a simulation model replicating the causal map. The implications of this approach as a research method for undertaking organizational research are thus considered by drawing upon experiences of using the approach to develop the case for litigation in several disruption and delay claims. In particular the paper addresses the issues related to defensiveness of participants, anonymity, accessing multiple perspectives in a group setting, organizational learning and the ‘changing of mind’ of participants, and developing an organizational memory.     

A Tale of Two Cities: Case Studies of Group Support Systems Transition

Research shows that, under certain circumstances, people using GSS can be substantially more productive than people who do not. However GSS has been slow to transition into the workplace. This paper argues that the Technology Transition Model (TTM) may be a useful way to explain this seeming paradox. The paper presents a case study of GSS transition in two organizations – one where a self-sustaining and growing community of users emerged, and one where it did not. Following TTM, it explores the frequency with which users perceived cognitive, economic, affective, political, social, and physical value from using the system. Comparison of the cases reveals differences in perceptions of value along several of these dimensions that are consistent with TTM. The findings suggest the model may be a useful way to explain the transition of collaboration technology, but more research will be required to test the model more rigorously.     

中国电信集团公司市场营销策划模式探讨

随着电信领域长期垄断经营的局面被打破 ,中国电信业已由垄断逐步走向开放的新时代 ,面临着国内外竞争的巨大压力。“西部大开发”和加入WTO使中国电信业面临着新的机遇与挑战。应运用市场营销学、管理学等理论知识及方法 ,探讨新的营销战略及策略 ,以期对处于激烈的市场竞争中的电信企业带来新的生机与活力 ,赢得更大的市场空间     

The dynamics and evolution of the service marketing literature: 1993–2003

This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual themes in the service marketing literature as well as the relationships between these themes. Multiple correspondence analysis provides maps of themes and of the most frequent contributors, and a framework to track the structural dynamics and structural evolution of this literature over time. An evaluation of past predictions about the dynamics and evolution of service research is also provided with a discussion of its future.     

Artificial Neural Systems as a Research Paradigm for the Study of Group Decision Support Systems

Artificial neural systems (ANSs) have received interest recently because of their ability to accurately forecast and classify data. Group decision support systems (GDSSs) also have received much interest for their support of group communication and decision making. This paper explores the potential of the ANS as a methodology for modeling the many complex, interrelated research variables involved in the field of GDSS. As an illustration, multilinear regression, an ANS with backpropagation, and an ANS with a genetic algorithm were developed to classify 133 subjects into verbal or GDSS groups based on their responses to a questionnaire. The ANSs with backpropagation and the genetic algorithm achieved higher classification accuracies (81.8 and 90.9%, respectively) than was achieved with multilinear regression (75.8%). Therefore, an ANS may more accurately model the many interrelationships occurring with GDSS group behavior.     

Issues in the Design of Facilitated Collaboration Processes

Groups often rely on the expertise of facilitators to support them in their collaboration processes. The design and preparation of a collaboration process is an important facilitation task. Although there is a significant body of knowledge about the effects of facilitation, there is a dearth of knowledge about the ways in which facilitators design collaboration processes. Increased understanding in this area will contribute to the effective design and use of collaboration support and to the development of collaboration process design support. The research reported in this paper explores the strategies and techniques facilitators use to design a collaboration process, and the aspects of this task they perceive as challenging. We present the results of a questionnaire among professional facilitators. We compare facilitators with different expertise levels to identify challenges in the design of collaboration processes. We discovered that although the activities performed and information used by novices is not very different from expert practices, their limited experience makes them less flexible. When the actual session brings surprises such as different outcomes or conflict, novices cannot easily adapt their designs to accommodate these.     

Negotiation in Strategy Making Teams: Group Support Systems and the Process of Cognitive Change

This paper reports on the use of a Group Support System (GSS) to explore at a micro level some of the processes manifested when a group is negotiating strategy—processes of social and psychological negotiation. It is based on data from a series of interventions with senior management teams of three operating companies comprising a multi-national organization, and with a joint meeting subsequently involving all of the previous participants. The meetings were concerned with negotiating a new strategy for the global organization. The research involved the analysis of detailed time series data logs that exist as a result of using a GSS that is a reflection of cognitive theory.     

Cognitive hurdles in the use of decision support systems to enhance problem understanding

Computer-assisted decision support systems have been widely promoted as a means of enhancing problem understanding in crisis and noncrisis decision making. Clinical observation of actual applications of a particular category of software for interactive decisions (CONAN, DECISIONMAKER) have identified cognitive hurdles in the use of such systems. These hurdles not only pose a challenge to the development of such normative interventions in the decision process, but also an opportunity for furthering the shift to a new psychologically informed paradigm for decision making.     

Safety in the making: Australian product safety for the year 2020

Abstract

This paper is a summary of a report prepared by the author for the Australian Consumers Council that advises the Australian Minister for Consumer Affairs. The purpose is to consider the state of play in product safety management around the world and to suggest a strategy which Australia might implement considering international developments. The inter-nationalisation of product safety matters, the creation of global markets and the harmonisation of standards are key factors which must be taken into account when developing a product safety management system.

A small country like Australia will need to develop effective ways of interacting with the researchers and policy makers of the world to avoid duplication of effort and to contribute to international standards and policies. In the short term the following key recommendations are made:

? the establishment of a Consumer Safety Institute with a research and development role but no enforcement role,

? a review of the technical merit, currency, coverage and mechanisms for development of standards relating to product safety,

? routine reporting of product safety complaints and actions taken by manufacturers,

? the development of efficient mechanisms for assessing the safety of imports into Australia and

? an active strategy for managing and participating in international responsibilities related to product safety.     

Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Effective two‐way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid‐1990s Internet technologies have revolutionized internal communications in many organizations. However, the impact of these new forms of electronic media on internal marketing communication remains relatively unexamined. This paper draws on stakeholder and communication theories to provide a framework for understanding the dimensions of effective internal marketing communications and presents the results of an empirical study on the relationship between these dimensions and the use of new media in the workplace.