Auf dem Weg zur Normalwissenschaft

The articles in academic journals can be regarded as a valid indicator when it comes to the definition of the status quo of a discipline, especially if the discipline experiences a period of transition, as Communication Science does. This study builds upon earlier work (Brosius 1994; 1998; Donsbach et al. 2005) in order to outline the discipline’s evolution throughout the last 25 years. Using content analysis of the two most important German journals Rundfunk und Fernsehen respectively Medien &; Kommunikationswissenschaft and Publizistik of the years 1983 to 2007, subjects for research are the various topics and research questions, the authors’ professional backgrounds and institutional affiliations, as well as publication activities and citation behavior. Results indicate an ongoing institutionalization: more than two-thirds of the research published in these journals originates from scholars affiliated with faculties of Communication Science. There is an increasing trend of concentration on the levels of academic institutions and individual authors: only few scholars and faculties produce a large share of the contributions in the journals analyzed. The pattern of publication activities found by the authors corresponds to a rule known as “Lotka’s Law,” another indication of the discipline’s continuing institutionalization.     

Von pragmatischen Post-Docs und progressiven PraktikernAbout Pragmatic Post-docs and Progressive Practitioners

Scientific journals are a key factor for the integration of a research discipline. For their integrative capacity it is mainly important how members of a discipline use these journals as readers and authors and how they assess them. To gain more insight into this topic, all members of the German Society for Journalism and Communication Science (DGPuK) were asked to take part in an online survey during the summer of 2015. Object of this survey were the three journals Publizistik, Medien & Kommunikationswissenschaft and Studies in Communication | Media. Participants were asked about the utilization of those journals, their fulfillment of general expectations towards journals in German communication science as well as about publication behavior and expectations towards the publication process. Using a cluster analysis, participants were split in five different groups, discriminant in terms of expectations, assessments and forms of utilization. Results show that the analyzed journals still do not use their full potential to create long-term commitment, especially among younger academics.     

Digitale Perspektiven in der Kommunikations- und Mediengeschichte

In the discussion about the future of communication and media science in digital times, this article focuses on the position and perspective of communication and media history. The challenges, problems and potentials associated with digitization are illustrated using the example of historical press research. Within the media ensemble of classical mass communication, the periodic press in particular benefits from the retrospective digitization of historical media and their digital edition in databases and portals. For historical press research, digitized newspapers and digital newspaper portals represent an originally new, because increasingly digital research situation: Digital newspaper portals as a novel, originally digital world for newspapers not only facilitate the path to newspapers and their contents, they also open them up as digital resources machine-readable and thus open up completely new paths for research—not least supported by digital methods.The main objective of this article is to discuss the epistemological-methodological problems and the practical operationalization of digitally framed or supported research processes in historical press research and to present concrete perspectives of knowledge and research strategies for practice. With this aim in mind, the paper discusses three points:(1.) Methodological and practical consequences of historical press research in digital research environments. With the digitization of newspapers and their digital reproduction in newspaper portals, their source character shifts essentially in three dimensions: They are edited and indexed digitally and their complete content is made accessible through optical character recognition. This makes previously unimportant technical aspects such as data formats, portal interfaces, search algorithms and programming interfaces very relevant for the methodology of historical press research. A primary methodological effect of the digital reorganization of newspapers in data and portals is the reversal of the usual reading practice: from “top down” to “bottom up”. With the help of “keyword searching”, newspapers can now be searched comprehensively and transversely to the order of the newspaper original. Nevertheless, there is a warning against an all too naïve and uncritical usage of digitized newspapers and newspaper portals. In practice, some problems and risks are crucial for the conception of historical newspaper research in digital research environments: Besides a hardly standardized and in large parts “wild”, because often uncoordinated and selective digitization of newspapers, the newspaper portals are different in their conception as well as characterized by different content, technical, legal and entrepreneurial conditions.(2.) Historical newspapers as digital sources in practice. The methodological and technical framework are fundamental and far-reaching for the further practical use of newspapers as digital sources in research. In each research step, it must be considered that digitized newspapers are genuinely new and, depending on the quality and depth of digitization, very complex sources with information gains and losses compared to the originals. Newspapers are not simply digitized, they are digitally constructed and differ in this construction from each other. In this respect, historical press researchers are increasingly becoming “users”. However simple and uncomplicated newspaper portals may be in practice, one must incorporate the implicit functions (hidden in algorithms, data and code) and the limits of these knowledge engines and their “correct” use into the research process. Combining and mediating classical hermeneutic methods with search technologies is an essential moment in the practical handling of digitized newspapers.(3.) Historical press research and digital methods. In the light of the new research situation which is emerging with digitized newspapers and newspaper portals, it is obvious that historical press research should increasingly open up to the possibilities of digital methods. In the digital method discussion of historical press research, one concept in particular forms a central point of reference: Franco Moretti’s concept of “Distant Reading”. Basically, “Distant Reading”—and this is what makes this perspective so interesting for historical press research in dealing with the considerable metadata and full text volumes of digitized newspapers—is about the quantitative-automatic indexing of large text corpora using methods and techniques of “Text Mining”. Digital text methods are thus seriously changing the way we look at texts and the research practice with texts such as newspapers: In parts, they automate and accelerate reading processes, produce “new” text extracts by the computer, generate new interpretation contexts between individual text, corpus and condensate, and thus set new orientation points for “close reading”. Computers and digital text methods thus do not relieve researchers of interpretation. Rather, they constantly challenge them to interpret in a continuous interplay in order to give meaning to the text patterns discovered by machines.In spite of all these advantages, digital methods have so far only been used sporadically in historical press research. For this reason, finally a digital workflow for research processes in historical press research will be presented, which illustrates and summarizes essential challenges, problems, solutions and potentials of digitally framed or supported research in press history.     

»Publish or perish?«

From a communication research perspective, this article tackles the following questions: (1) Which are the most important international journals in communication research? (2) How large is the share of European authors in these journals? (3) What international influence do German authors exert through articles in international and German scholarly journals? An analysis of the Social Sciences Citation Index from 1988 to 2000 shows that many international journals in the field of communication research almost exclusively publish articles by U.S. authors. These journals therefore cannot be considered international. When, however, journals do not overwhelmingly publish American research, the share of European and also of German authors is considerable. The contributions by German authors, though, originate from but a few departments and are written by a few different authors only. The diversity of German communication research is not to be found in international journals. Another result is that German journal articles in the field do get noticed in the form of quotations in international and American journal articles.     

What you tweet is what we get?

Twitter has a high presence in our modern society, media and science. Numbers of studies with Twitter data – not only in communication research – show that tweets are a popular data source for science. This popularity can be explained by the mostly free data and its technically high availability, as well as the distinct and open communication structure. Even though much research is based on Twitter data, it is only suitable for research to a limited extent. For example, some studies have already revealed that Twitter data has a low explanatory power when predicting election outcomes. Furthermore, the rise of automated communication by bots is an urgent problem of Twitter data analysis. Although critical aspects of Twitter data have already been discussed to some extent (mostly in final remarks of studies), comprehensive evaluations of data quality are relatively rare.To contribute to a deeper understanding of problems regarding the scientific use of Twitter data leading to a more deliberate und critical handling of this data, the study examines different aspects of data quality, usability and explanatory power. Based on previous research on data quality, it takes a critical look with the following four dimensions: availability and completeness, quality (regarding authenticity, reliability and interpretability), language as well as representativeness. Based on a small case study, this paper evaluates the scientific use of Twitter data by elaborating problems in data collection, analysis and interpretation. For this illustrative purpose, the author typically gathered data via Twitter’s Streaming APIs: 73,194 tweets collected between 20–24/02/2017 (each 8pm) with the Streaming APIs (POST statuses/filter) containing the search term “#merkel”.Concerning data availability and completeness, several aspects diminish data usability. Twitter provides two types of data gateways: Streaming APIs (for real-time data) and REST APIs (for historical data). Streaming APIs only have a free available Spritzer bandwidth, that is limited to only one percent of the overall (global) tweet volume at any given time. This limit is a prevalent problem when collecting Twitter data to major events like elections and sports. The REST APIs do not usually provide data older than seven days. Furthermore, Twitter gives no information about the total or search term-related tweet volume at any time.In addition to incomplete data, several quality related aspects complicate data gathering and analysis, like the lack of user specific and verified information (age, gender, location), inconsistent hashtag usage, missing conversational context or poor data/user authenticity. Geo data on Twitter is – if available at all – rarely correct and not useful for filtering relevant tweets. Searching and filtering relevant tweets by search terms can be deceptive, because not every tweet concerning a topic contains corresponding hashtags. Furthermore, it is difficult to find a perfect search term for broader and dynamically changing topics. Besides, the missing conversational context of tweets impedes interpretation of statements (especially with regard to irony or sarcasm). In addition, the rise of social bots diminishes dataset quality enormously. In the dataset generated for this work, only three of the top 30 accounts (by tweet count) could be directly identified as genuine. One fourth of all accounts in this dataset generated about 60% of all tweets. If the high-performing accounts predominantly consist of bots, the negative impact on data quality is immense.Another problem of Twitter analysis is Internet language. While Emojis can be misinterpreted, abbreviations, neologisms, mixed languages and a lack of grammar impede text analysis. In addition to low data quality in general, the quality of tweet content and its representativeness is crucial. This work compares user statistics with research articles on SCOPUS as well as media coverage of two selected, German quality newspapers. Twitter is – compared to its user count – enormously overrepresented in media and science. Only 16% of German adults (over 18 years) are monthly active (MAUs) and merely four percent are daily active users.Considering all presented problems, Twitter can be a good data source for research, but only to a limited extent. Researchers must consider that Twitter does not guarantee complete, reliable and representative data. Ignoring those critical points can mislead data analysis. While Twitter data can be suitable for specific case studies, like the usage and spread of selected hashtags or the twitter usage of specific politicians, you cannot use it for broader, nation-based surveys like the prediction of elections or the public opinion on a specific topic. Twitter has a low representativeness and is mostly an “elite medium” with an uncertain future (concerning the stagnating number of users and financial problems).     

Der Wert der Worte – Wie digitale Methoden helfen,Kommunikations- und Wirtschaftswissenschaft zu verknüpfen

The use of digital methods offers a chance to connect communication science with economics. In recent years, a growing body of research in economics has turned its attention to media content, assuming that journalistic coverage contains hitherto neglected information relevant for business cycles or financial market movements. Interestingly, these approaches largely ignore communication science’s established theories and empirical findings. This paper aims at building a bridge between the two disciplines. Its contribution is threefold: a) it provides an overview of the most important approaches in economics that incorporate media content; b) it operationalizes the concept of the “narrative”, as it is used in economics, and distinguishes it from the concept of the “frame”, essential in communication science; c) exemplifying our approach, we present a new Uncertainty Perception Indicator (UPI) based on the topic modeling method Latent Dirichlet Allocation (LDA), that enables us to isolate different factors of economic policy uncertainty contained in media coverage.Economic studies treat journalistic media content as a proxy for sentiment prevalent in society. Typically, they rely on frequency analyses of certain keywords, like “recession” or “inflation”. Even more sophisticated approaches, such as Shiller (2017), who calls for establishing a new branch of “narrative economics”, or Baker et al. (2016), who construct a comprehensive set of media-based indicators, make no or little reference to communication science. This neglect could be discounted as pure ignorance, but this misses the point. Being a predominantly empirical discipline today, economics relies on long time-series of data, that have not been available for media content, a gap rendering the two disciplines largely incompatible.The gap is also reflected in terminology. “Frame” is a major analytical concept in communication science, while the term “narrative” has become in vogue in economics. Although both concepts are closely connected, they are rarely properly distinguished from each other. “Frame” can be considered as a rather static concept that applies during a limited period of time. “Narrative”, in contrast, implies dynamic properties, i.?e., the sorting of events, causes and effects over time, that explain how the current state of the world has come about, as stressed by Tenenboim-Weinblatt et al. (2016).In this paper, we propose a synergetic concept. Following Entman (1993), a media frame contains four elements: a) a problem definition, b) a problem diagnosis, c) a moral judgement, and d) possible remedies. We augment this approach by adding two more elements. According to our definition, a media narrative comprises a frame, or several ones, plus e) one or several protagonists—persons, institutions, or social groupings (nations, classes, etc.)—, whose relationships are (often) antagonistic and may change over time; and f) events, that are chronologically integrated and that are (often) assumed to constitute causal relationships. To put it metaphorically: a frame is to a narrative what a still photo is to a movie. Both are valuable concepts; the still photo shows more details, while the movie provides a contextualization over time.Topic models like LDA are valuable tools for the measurement of media narratives. The probabilistic approach enables researchers to conduct what may be called “macro-content analyses”, an exercise that focuses on average reporting patterns in large text corpora and can be translated into numerical time-series, thereby facilitating compatibility with empirical economics. Based on a topic’s frequency analysis, its top words and top articles, “mean media narratives” can be formulated, that integrate certain events, protagonists and frames.In our case study, we exemplify this concept by applying it to an indicator that is currently popular in economics, the Economic Policy Uncertainty Index (Baker et al. 2016). The EPU aims at capturing political developments that are exogenous to economic models and therefore unpredictable. Essentially, the indicator is based on the counts of articles containing a set of search words, such as “uncertain”, “economic” as well as institutions like the European Central Bank. Using identical search words as the EPU for Germany, we construct a similar corpus for the years 1994 to 2017. By conducting an LDA-based analysis, we are able to extract additional relevant information from the data. In particular, the evolution of different uncertainty factors and their development over time can be detected.Our Uncertainty Perception Indicator (UPI) contains six relevant news topics that are highly relevant for market developments: central banks, the national government, international politics, the business cycle, companies, and society. While the EPU merely shows how often uncertainty concerning economic policy is mentioned in the media, the UPI also indicates the origins of uncertainty. By grouping the six topics into three analytical categories—governments, markets, and society—we find a distinct break in the time-series. Before the financial crisis of 2008, the perception of uncertainty was rather balanced between the three factors. Since then, however, economic uncertainty has mainly been driven by political actors, most prominently by central banks. The corresponding narratives are a two-chapter story: in the first part, up to 2008, stable financial markets and smoothed business cycles prevailed, making central banking a rather straight-forward task. The second part is characterized by multiple crises, leaving central banks as dominant actors, that intervened with unconventional measures. Thereby, they became stabilizing forces, but at the same time sources of uncertainty with respect to the timing and the impact of these measures.     

Transfer empirischer Evidenz

For decades, the guiding principle and the programs of journalism studies at German universities have been gyrating around the integration of theory and practice. However, “integration” has been and still is interpreted in different manners: While education programs have, by and large, become non-contentious, research programs have diverged to journalistic practice depending on distance and proximity. Thereby, research is pushing against its limits, while at the same time impeding progress towards the aim of common-identity journalism studies as an integrative teaching and research field at universities. This paper appraises and formulates an amended concept and program. The drive to amend fuels on change in journalism, a context in which—due to the fast pace of innovation—journalistic education and research are faced with novel requisites. The aims and tasks of journalism studies are not any longer perceived as merely reconciling theory and practice into integrative education programs; rather, while acknowledging systemic disparities between science and social practice, the new paradigm includes integrative research that formulates, tests and evaluates transfer methods with a view to implementing evidence-based strategic decision-making in newsrooms. It is an explicitly normative concept: The quality of journalism represents the nexus of theoretical positions, choice and development of methodology, as well as outcome interpretation.     

Die meistbeachteten Autoren und Werke der Kommunikationswissenschaft

The bibliometrical analysis of papers published in the German journals Publizistik and Medien & Kommunikationswissenschaft between 1970 and 2010 reveals, for the first time, the most cited research and researchers in communication science. The authors present the 57 most cited scholars and the 45 most highly regarded academic works in the discipline. This canon reflects the different theoretical approaches (action theory and system theory) as well as the subsections in the field of communication studies (media effect studies and journalism research). The study also draws some general conclusions about citation traditions in the discipline. In total there has been a rise in the number of citations since the mid-1990s due to the digital turn—electronic databases and especially the internet have greatly improved the accessibility of sources. The citation rate shows a pattern typical for scientific publications: most studies are hardly ever cited—only very few studies are rewarded with numerous citations.     

Transnationalisierte Öffentlichkeit und Klimapolitik

For decades, the analysis of public spheres has been a core field in communication science and neighboring disciplines. Its special importance is grounded in the assumption that the public sphere is the primary realm of societal self-understanding, a sphere in which collectively relevant issues, potential solutions and the activity of political and other stakeholders is discussed and put up for scrutiny and legitimization. In much of this research, the media have played a key role, as they were seen as the generally accessible, permanent and comprehensive “master forum” of the public sphere.In recent years, however, scholarship on the public sphere has undergone a “major theoretical shift”, namely, a widening of the analytical perspective from national to transnational concepts of public spheres. Against the backdrop of a general transnationalization of the social sphere, communication scholars have increasingly paid attention to transnational forms of public sphere(s). Many of them, however, have focused on the (potential) emergence of a European public sphere in light of the expansion of the European Union, and only recently has research started to address transnational public spheres beyond Europe.This study ties in with this field of research. An empirical analysis of (potential) transnational public spheres was conducted by focusing on a subject which has been interpreted as a focal point for the emergence of a transnational or even global public sphere: international climate change policy. Due to its high priority and wide reach, international climate policy is said to constitute conditions conducive for a potential transnationalization of public spheres.We understand transnationalization as a pervasion of national public spheres with transnational references that can be distinguished along two analytical dimensions: “Vertical” transnationalization describes the extent to which organizations and actors representing a form of supranational governance are represented and/or (de)legitimized in national public spheres. The “horizontal” transnationalization describes the extent to which organizations or actors from foreign countries are represented within national public spheres.In addition, we differentiate a “strong” and “weak” variant of vertical resp. horizontal transnationalization. For example, a “weak vertical transnationalization” characterizes a case where supranational governance institutions are merely mentioned within a national public sphere; whereas a “strong vertical transnationalization” characterizes a situation where actors from supranational governance institutions have the opportunity to actively express themselves.Our main research questions are 1) to what extent is the media coverage about climate policy in the examined countries pervaded by transnational references? 2) Which patterns of transnationalization can be identified in the media coverage about climate policy in the examined countries?We conducted a manual as well as an automated quantitative content analysis of newspaper coverage about climate change policy in 15 countries. We analyzed 4955 news articles from quality, tabloid and local newspapers for the whole year of 2014. The articles were downloaded from databases like LexisNexis and Factiva, using a complex search string in four languages. The automated content analysis—used to identify the weak variant of transnationalization—followed the “dictionary approach”, with dictionaries based on elaborated word lists (in German and English) that were translated into Portuguese and Spanish and further adapted for this study. The results of the automated content analysis were tested against a manual analysis of 50 randomly selected articles, with very good reliability for each language-specific dictionary (Krippendorff’s Alpha above 0.909). Regarding the manual content analysis—used to identify the strong variant of transnationalization—11 coders were trained and achieved a satisfying to good reliability (Krippendorff’s Alpha above 0.72).Firstly, our analysis shows a visible transnationalization of public debates about climate change policy. In all countries, foreign and supranational actors dominate the domestic news coverage (weak pattern). Conversely, regarding the strong pattern of transnationalization national actors who actively express themselves are dominant.Secondly, our findings show that the transnationalization of the public sphere differs depending on the dimension examined. On the one hand, the horizontal transnationalization appears more often than the vertical one: References to actors from other countries in climate policy-related debates appear more often than references to supranational institutions. On the other hand, transnational references tend to appear rather in a weak than a strong pattern: Foreign or supranational actors are mentioned more often than they express themselves actively. Furthermore, transnational references seem to concentrate on a few actors like the UN, the EU, China and the USA.Thirdly, we found country and media type-related differences regarding the extent, structural patterns and reach of transnationalization. Media type differences seem to correspond with the findings research about European public sphere yielded: News coverage of quality papers is more transnationalized than regional and especially tabloid papers.     

Towards Comparative Research in Strategic Communication: A Systematic Analysis of Cross-National Studies and Future Directions

ABSTRACT

Comparative cross-national research permits scholars to understand how strategic communication is impacted by environmental conditions in different countries. Although the field has burgeoned enormously over the past two decades, there has been little discussion about what comprises an excellent comparative study, and little is known about the state-of-the-art of comparative research in the field of strategic communication. This article suggests a set of general scientific criteria for solid comparative research and applies these to assess the quality of comparative studies in strategic communication. Based on an analysis of 75 studies located through a systematic search in 16 journals, this article sketches the contours of a fast-emerging research field, which is increasingly driven by European and Asian scholars. The results identify common deficiencies and indicate that the potential of comparative research to contextualize and explain strategic communication in different countries has not yet been fully exploited. Future directions for engaging in more advanced comparative strategic communication research are given.     

Womit befassen sich kommunikationswissenschaftliche Abschlussarbeiten?

Transfer is an e-journal of the German academic association of journalism and communication (DGPuK), publishing abstracts of excellent theses in communication in German speaking countries. Since 1999, more than 1.000 abstracts have been collected. This article presents a content analysis of all abstracts published between 1999 and 2008 (n?=?1.056). The objective is to contribute to the ongoing debate about the identity of German speaking communication research and thus adding results to existing studies on journal publications and surveys among researchers. The content analysis examines the issues, the media analyzed, the use of theoretical and empirical approaches and the dominance of public communication as issue – as compared to interpersonal communication – of the studies, based on the abstracts published. Results show that the issues analyzed and the methods applied have not changed much over the years. A somehow alarming result is the fact that only very few abstracts explicitly refer to a theory. This raises the question of the deceasing relevance of theories in today’s communication research.     

A Framework for Strategic Communication Research: A Call for Synthesis and Consilience

This essay suggests that the conceptualization of strategic communication as a field uniting several disciplines was an important step forward, but progress in absolute terms has been disappointing so far. Individual researchers open up new avenues of exploration and regularly arrive at answers to questions internally consistent with their respective perspectives. But the body of reasonably verified scientific knowledge that goes substantially beyond common sense remains underdeveloped. The author argues that biologist Edward O. Wilson identified the key characteristic of progressing fields correctly as consilience, i.e., the commitment to the unity of knowledge from physics to chemistry to biology and beyond: “a seamless web of cause and effect.” The article proposes that strategic communications research follow Wilson’s program, as other disciplines have done. For the field to mature, leading researchers need to work towards a consilient synthesis, i.e., a theoretical framework that contains nonrelativistic conjectures about the world which form a nucleus for research to accumulate around. It is furthermore necessary to reconnect strategic communication research to the rapidly progressing and highly relevant hybrid disciplines such as cognitive science and evolutionary psychology.     

Strategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students

Although higher education institutions (HEIs) are in a quest to win the “reputation race” in the hopes of luring prospective students, debate exists about how much strategic effort and internal organizational structure influence HEI reputation, which is subjective and multidimensional by nature. Thus, this study poses the question of how HEIs’ identity and image through strategic communication influence parents of prospective students. We examined this question by conducting a web-based experiment with 314 United States (U.S.) parents of prospective college students. We explored their perceptions of university identity and image as their supportive condition based on the theoretical argument of relational reputation management. Although the results show that parents perceive both identity and image as important assets for HEIs, establishing a strong identity is critical to enhancing their perceptions of and behavioral intentions toward a university. The findings contribute to understudied strategic communication research assessing parents’ informational and cognitive processes toward HEI reputation and reveal how HEIs can build their strategic communication directions.     

A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies

This quantitative content analysis compares global brands’ use of communication styles and brand anthropomorphism between two leading culturally different micro blogging sites, Twitter in the United States and Sina Weibo in China. Results show that, despite some differences, communication styles on both sites are more task-oriented than socioemotional-oriented. However, global brands adopt more “give suggestions” style (task-oriented) on Twitter but apply more “tension reduction” communication style (socioemotional-oriented) on Weibo. As for brand anthropomorphism strategies, global brands use more “first and second personal pronouns” on Twitter but more “nonverbal cues and consumer nicknames” on Weibo. By applying Interaction Process Analysis (i.e., task- and socioemotional-oriented communication styles) and brand anthropomorphism frameworks to culturally different social media settings, this study extends our current understandings of how global brands use social media to communicate with their publics.     

Wissenschaftskommunikation 2.0?Science communication 2.0?

The key question of this article is: How is scholarly communication changing under the conditions of the online world? A lot of online media have developed especially for science communication. Their basic principle is multidimensional convergence: elements that once were strictly separated grow together and create new differences, in all dimensions of communication. The more this potential is used, the stronger the structural change of science communication emerges, which includes all communication areas and all components of the research process. The structural change is mainly expressed by seven tendencies of change: the pluralization of communication players, the globalization of communication space, the acceleration of communication processes, amongst others. These tendencies are characterized by their ambivalence and formability. For scientific journals these tendencies offer the chance to strengthen their role as the core of science communication. Hence, there are options for the actors.     

Schaffen wir das?

In 2015, Germany sheltered about 900,000 refugees—more than ever before. This development led to political and public discussions in the country which changed between creating a culture of welcome for refugees and the danger of foreign infiltration through refugees. On the one hand, this article investigates, if patterns could be identified in the public debate about the so-called refugee crisis in the regional press in Germany in 2015. On the other hand, it concentrates on the solution orientation of the regional news coverage concerning this topic. The reporting pattern of solutions journalism supposes this kind of journalistic reporting and it is strongly discussed in communication sciences and journalism at the moment.The two aims of this study are based on four theoretical aspects: the responsibility of journalism, the reporting pattern of solutions journalism, the state of research concerning the image of migration and immigrants in the German media and the concept of framing. The responsibility of journalism roots in its function of information and its ethical foundation. In carrying out their work, journalists have to balance ethics of conviction and ethics of responsibility: Providing full information about a topic and the (ethical) consequences of this full information is the field of conflict in which journalism lies. In the case of media coverage about the so-called refugee crisis, it is not easy to report and not proliferating prejudice and resentments against immigrants.Generally, negative reasons of reporting are often picked up by the media. In contrast to this trend, the reporting pattern of solutions journalism focusses solutions for negative reasons of reporting. Not only the problems are discussed in this reporting pattern, also solutions are presented which should encourage the recipients to act. The journalist is accredited with the role of a mediator in public debates in the pattern of solutions journalism. This role is discussed critically in journalism and communications science.Regarding the image of migration and immigrants in the German media, communication studies do not describe this coverage in a positive way. Media reports often connect immigrants to crime, foreign infiltration or describe them as an expense factor. Also, terror and Islamic faith are topics appearing since 2011 in the German media linked with immigration. Concerning the so-called refugee crisis, the few existing studies show that this situation is described as threat. In its coverage the regional press follows the argumentation of the national press and concentrates on politics when reporting about this topic.This state of research leads to the assumption that negative patterns will dominate in the regional press concerning the so-called refugee crisis, although this topic could be the chance to implement some characteristics of solutions journalism. This hypothesis was investigated in this study by a quantitative content analysis of the regional press in Germany concerning the topic of the refugee crisis. The concept of framing was used in the methodological design of this article. To frame means to extract several aspects of reality and to emphasize some of them more than others. A frame consists of a problem definition of a topic, a causal interpretation, a moral evaluation, and a treatment recommendation. Based on this definition, frames can be seen as clusters of about four elements. To identify frames, this study uses an approach considering frames as clusters of these elements. In a quantitative content analysis these single elements were operationalized and after data collection investigated by hierarchical cluster analyses to create groups of elements which often appear together. For the content analysis, a stratified sample of eight regional newspapers in seven federal states in Germany was drawn to analyze the coverage of the year 2015. Altogether, the final sample consisted of 1231 articles.The results of this analysis show that the biggest frame in the regional press is the one of “social challenge” of the so-called refugee crisis. It deals with the social and cultural problems the so-called refugee crisis causes and replaces the dominant topic of crime in the then current state of research. Further frames are the ones of “integration”, “capacity”, “demonstration” and “solution”. The frame “integration” concentrates in a positive way on the chance of integration and is astonishingly quite equally sized in comparison to the one of “social challenge”. The frame “capacity” is smaller. It deals with the problem of accommodation of refugees. The frames of “demonstration” and “solution” appear not very often and focus the problems of protest against refugees and their supporters or political solutions for the so-called refugee crisis.But not only the widely spread frame of integration in the regional press is surprising, also its significant dominance in the coverage of the regional newspapers in East Germany is noteworthy. As more hostility against refugees can be observed in the eastern parts of Germany in 2015, it is an astonishing fact, that the regional press accents the frame of integration. Maybe the newspapers wanted to be the public counterpart to the hostile atmosphere in this region.Solution orientation as it is focused by solutions journalism could be identified in this analysis by the frame element of treatment recommendation. In sum, only few treatment recommendations exist in the regional press coverage: The widely spread frames “social challenge” and “integration” are the ones which provide the fewest treatment recommendations. The small frames “capacity” and “demonstration” are those which show the largest solution orientation. The solution proposals are oriented towards politics. These findings show that the solution orientation in the regional press coverage is not very strong, but the widely spread frame of integration demonstrates that the regional press reports in a more positive way than expected—especially in Eastern Germany.     

Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various subdisciplines of strategic communication. The themes are identified by a systematic content analysis of peer-reviewed journal articles and conference papers (n = 104) published between 2004 and 2017. Five overall thematic “lessons” are identified and critically discussed. These are that effective social media crisis communication is about: (1) exploiting social media’s potential to create dialogue and to choose the right message, source and timing; (2) performing precrisis work and developing an understanding of the social media logic; (3) using social media monitoring; (4) continuing to prioritize traditional media in crisis situations; and finally, (5) just using social media in strategic crisis communication. These guidelines mainly emerged from quantitative research conducted in the context of the United Stated and on Twitter. There is need for more research focusing on other platforms and other empirical material. There is also a future need for an in-depth methodological discussion of how to further bridge the gap between research and practice on a global scale, and how to develop more evidence-based recommendations for strategic crisis communication practitioners.     

Die Arbeitszufriedenheit des kommunikations- und medienwissenschaftlichen Nachwuchses

The scientific landscape is subject to constant change but the recruitment problem within the field of communication science and media studies in the German-speaking countries persists. To explore this problem the present study investigates the working conditions of the non-permanent faculty (PhD students and postdocs). A special focus is set on job satisfaction because it presumably increases the likelihood for continuance in academia. An online survey among 504 PhD students and postdocs shows that they are, overall, satisfied with their jobs. However, occupational uncertainty is perceived as a major problem. OLS regressions reveal that the strongest predictors of job satisfaction are mentoring satisfaction and terms of contract. The relation between job satisfaction and publication output proves to be more complex than anticipated. Based on the results a set of recommendations is put forward.     

Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

Corporate social responsibility (CSR) research indicates that consumers are skeptical of a company’s support of social causes unless they can determine that the efforts are legitimate and authentic. One way companies can demonstrate legitimacy in their CSR efforts is by supporting causes that are perceived to “fit.” The goal of this study is to explore the effects of company–cause fit within the context of the CSR strategy of femvertising. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower women and girls.” A survey of U.S. adults (n = 419) was employed to investigate consumer attitude toward femvertising as well as four specific femvertising messages as they related to respondents’ perceptions of company–cause fit, CSR associations, and purchase intentions. This study also examined the mediating roles of two related mechanisms – perceived organization-public relationship quality and company loyalty – in connecting CSR associations and purchase intention. The findings suggest that within a femvertising context, purchase intention is impacted by CSR associations and company–cause fit both directly and through loyalty. The findings clarify how company support of women-empowering causes can be an effective CSR strategy and how it fits with the current strategic communication literature.