实施品牌战略 增强企业竞争能力

改革开放以来,中国实施经济开发,中国这个庞大的市场,吸引了无数先进地区的企业家的兴趣,纷纷为他们的产品在中国建立基地。在经济自由化、贸易全球化、市场开放化等宏观发展形势下,中国企业要想增强自身的竞争能力,必须实施品牌战略,创造出诸如"海尔""、联想"等属于中国的世界名牌产品。在现代经济中,品牌战略对企业而言具有重要意义和作用,不但有利于消费者识别产品,而且有利于企业进行广告宣传,扩大事业领域。本文围绕实施品牌战略来提高企业竞争能力这一主要问题,阐述了品牌战略的概念和特征,研究了企业实施品牌战略存在的问题,并提出企业事实品牌战略途径和方法等方面实施品牌战略,增强企业竞争能力的有效途径。     

实施品牌战略 增强企业竞争能力

改革开放以来，中国实施经济开发，中国这个庞大的市场，吸引了无数先进地区的企业家的兴趣，纷纷为他们的产品在中国建立基地。在经济自由化、贸易全球化、市场开放化等宏观发展形势下，中国企业要想增强自身的竞争能力，必须实施品牌战略，创造出诸如“海尔”、“联想”等属于中国的世界名牌产品。在现代经济中，品牌战略对企业而言具有重要意义和作用，不但有利于消费者识别产品，而且有利于企业进行广告宣传，扩大事业领域。本文围绕实施品牌战略来提高企业竞争能力这一主要问题，阐述了品牌战略的概念和特征，研究了企业实施品牌战略存在的问题，并提出企业事实品牌战略途径和方法等方面实施品牌战略，增强企业竞争能力的有效途径。     

产业集群的创新、合作竞争和区域品牌效应分析

产业集群是一种世界性的经济现象,其有利于促进企业的创新,能够产生创新效应;有利于提高产业的整体竞争能力,加强集群内企业间的有效合作;有利于形成“区域品牌”,保持产业集群区位的持续发展。     

中国现代民营企业转型的路径

中国现代民营企业经过20多年快速发展,形成了积累效应,从量的积累进入到以企业全面转型和提升为核心任务的质的提高阶段。中国现代民营企业转型适应知识经济全球化时代的要求;适应现代市场经济的发展规律;具有保障企业发展方向和企业竞争力、成长力、发展力的功能。中国现代民营企业只有向知识经济转型;向客户经济转型;向高新技术产业转型;向可持续发展转型,才能构建企业坚强的制度躯体,增强其核心竞争能力,以抵御全球竞争中的风险。     

推动中小企业物流信息化的对策

加快企业物流信息化建设是大势所趋,物流信息化建设有利于促进物流企业管理水平的发展和提高,可以实现企业资源的优化配置,增强物流企业的竞争能力,提高企业经济效益。     

浅议新《企业所得税法》实施的政策效应

新《企业所得税法》的正式实施标志着我国“双轨制”的企业所得税法已彻底结束。统一的新《企业所得税法》的实施将有利于优化资源配置,防止国家税收流失;促进产业结构调整和优化,提高利用外资的质量;进一步完善我国税收管理体制;增强企业竞争能力和推动资本市场的发展。     

产业转移背景下企业竞争力评价模型构建与实证分析

承接产业转移速度的加快要求政府紧紧围绕当地企业的竞争能力制定适当的产业承接政策,以实现既弥补市场不足又保护当地企业的效果。这使得从空间经济学和产业转移的视角探讨企业的竞争力,并对其进行科学评价显得尤为重要。本文以产业转移为背景,基于QFD和ANP方法对企业竞争能力进行了综合评价和实证分析。结果表明,从企业自身微观角度来看,企业竞争力的增强和企业的产业转移策略都是为其实现利润最大化服务的;从国家宏观角度来看,推进产业和劳动力“双转移”是国家的宏观经济战略,也是产业转出区政府与产业转入区政府之间的一种动态博弈过程;对于西部地区而言,提高中小企业竞争力,承接中小企业产业转移是促进就业之本,是增强西部地区经济活力的有效手段。     

价格战效应分析

近几年来 ,价格战作为企业的竞争手段之一 ,被众多商家、厂家频繁应用 ,一时间众多行业硝烟弥漫。价格战的问题受到人们高度关注。一、对“价格战”短期效应的分析人们对价格战的效应褒贬不一。现就价格战对产业、对市场、对企业、对消费者四方面的效应加以分析。1 .对国家和产业的效应价格战有助于优胜劣汰 ,优化产业结构 ;有助于增强民族工业的竞争能力。但大量进口零部件 ,也会使进出口贸易失衡 ,同时使国家税收减少 ,不利于整个产业发展。2 .对市场的效应一方面 ,价格战有利于市场优化资源配置 ;另一方面 ,无序竞争扰乱市场秩序 ,破坏正…     

市场国际化条件下优化中国流通产业组织的基本战略

本文运用产业组织理论,通过对市场国际化条件下中国流通产业组织存在着的不适应性的分析,提出了当前优化中国流通产业组织的基本战略：以现有国有外贸企业为核心,培养一批经济实力雄厚,具有国际水平,内外贸一体化的大型流通企业集团作为国际竞争的主力;适当提高进入壁垒和市场集中度,降低国内企业间的竞争度,减少内部摩擦和交易费用,以协同竞争力,增强与国际寡头垄断企业的竞争能力。     

石家庄现代物流业发展战略研究

现代物流业作为融合运输业、仓储业和信息业等新兴复合型产业,已成为企业发展的第三利润源,成为合理配置资源、优化经济结构、增强竞争能力的基础性支撑产业。本文通过分析石家庄市发展现代物流的优势,提出了石家庄市发展现代物流业的战略对策。     

An Empirical Analysis of Motives for Offshore Outsourcing by U.S. Firms

In light of the political debate on offshore outsourcing, this article examines firm financial characteristics associated with the probability of being identified as an outsourcer. In a sample of S&P 500 firms, we find that firms identified as outsourcers operate in more competitive industries and have relatively worse operating performance, higher administrative overhead, and higher labor overhead. These firm characteristics are consistent with cost-cutting objectives and the need to respond to competitive pressures. We find that the need to lower labor costs is a significant determinant of manufacturing firms locating operations overseas, while lowering administrative overhead influences service firms' outsourcing decisions. From a policy perspective, our results suggest that the political pressure to limit firms' ability to offshore outsource will likely reduce their flexibility to respond to operating and competitive challenges.     

Assessing Export Competitiveness through the Lens of Value Added

Extensive changes in the organization of world trade over the last two decades have renewed concerns about countries’ ability to compete in export markets. The impact could be especially large in industries that participate in global value chains (GVCs). This study assesses the recent export performance of 56 countries in five industries associated with GVCs using an index of normalised revealed comparative advantage (RCA) that can be compared across industries and countries and new data on the domestic value added in exports from the OECD's Trade in Value‐added database. For a number of the GVC industries, countries identified as the most competitive based on gross exports are often found to be less competitive when evaluated in terms of domestic value added. Business services are an important exception; several countries appear more competitive on a value‐added basis than based on conventional measures of gross exports. Despite concerns about hollowing out, a number of major industrial countries remain highly competitive in one or more GVC industries, even from the perspective of domestic value added. A value‐added approach to RCA provides insights that are not apparent from an exclusive focus on gross exports.     

中日韩三国服务贸易的比较研究

本文通过对中日韩三国服务业和服务贸易现状及其服务贸易竞争优势的分析,发现中日韩三国的服务贸易RCA指数和TC指数比较接近,表明三国在服务贸易领域内的竞争力不相上下,即使在服务贸易的个别行业存在差距,但并不是很大。在全球加速服务业和服务贸易发展的今天,中日韩三国在服务贸易领域谁会更具有竞争力,只有期待各国产业调整和对未来事运的把握上。从这个角度上讲,中日韩三国都面临着同样的机遇和挑战。     

准入规制与技术创新:基于自然垄断行业的经验分析

准入规制对自然垄断产业技术创新的影响依据其类型而不同.与竞争性市场相比,进入规制对成本节约的Ⅰ型技术创新不产生特别影响,但对创造产品需求的Ⅱ型技术创新产生抑制作用.另一方面,Ⅰ型技术创新对既有的准入规制有一定的强化作用,而Ⅱ型技术创新通过刺激需求,改变原垄断行业的自然垄断特征,会导致放松规制.对移动通讯业与治污行业的实证研究支持了上述论断.     

Fire and ice: The incompatible impact of industry-wide domestic patents and international standards on firm internationalization

This study contributes to firm internationalization theory by identifying domestic patents and international standards as industry-level attributes that differently affect the ability of firms to internationalize. Firms operating in industries with extensive patenting enhance internationalization via technology-based competitive advantages that allow overcoming liabilities of foreignness (LOFs). Furthermore, firms operating in industries with extensive standardization enhance internationalization via the reduction of LOFs that manifest in transaction costs and information asymmetries. Yet operating in industries replete with both domestic patents and international standards raises challenges for internationalizing firms due to the incompatibility of these attributes with respect to LOFs, thus domestic patents and international standards yield a negative joint effect on firm internationalization. We test these priors by employing panel data on the internationalization of up to 4248 publicly-traded U.S. firms in the manufacturing sector over the 1997–2019 period.     

The Globalization of Furniture Industries/Markets

The globalization of industries and markets represents a key trend of the last decade. This evolutionary process, anticipated to become more prevalent in the future, requires long-term strategies whereby firms, industries and nations utilize competitive advantage to expand beyond domestic borders. In order to remain competitive, manufacturers of industrial and consumer goods must address the threats of both domestic and foreign origin and, increasingly utilize a global context for strategic planning, operations and marketing. Global communications and transportation technologies for electronic data interchange, materials resource planning, international finance, management and marketing have enhanced the ability of firms to operate internationally and offer true world brands. Furniture is an example of a product that naturally lends itself to internationalization in that if performs the same basic function across geographic areas and cultures such as seating, bedding, dining, storage and display. Moreover, the use of international furniture and woodworking machinery shows rapidly diffuses new technologies and designs through the global marketplace. Wood furniture represents a prime example of a U.S. industry that has felt the competitive pressures of market globalization. In 1978, imports claimed only 6.6% of the U.S. consumption of wood household furniture. By 1990, they had reached nearly 25% of consumption. The secondary wood manufacturing industries in the United States, including wooden furniture, have been largely insulated from foreign competition due to their established position within the domestic market, abundant and high quality materials with high consumer acceptance and appeal and certain transportation barriers as associated with relatively high volume to value items. However, as the international competitive arena changes, manufacturers, industries and nations must reevaluate their future strategies in terms of the forces shaping competition. This paper presents a framework based upon a multitude of factors affecting competitive advantage in the global context using a furniture industry example. These considerations may be categorized into six domains: (1)raw material supply; (2) production/technology; (3) design and marketing; (4) related/supplying industries; (5) home country demand; and (6) government influence on trade. Global strategic options are then briefly addressed as they pertain to the wood furniture industry. The synthesis of key strategic inputs combined with a global involvement strategy may provide insight not only to wood furniture, but to many other industries attempting to cope with similar changes as evolutionary momentum builds toward global markets, consumers and competition.     

企业战略联盟技术创新协同机制构建研究

战略联盟技术创新协同的主要目标是控制和利用联盟企业技术创新与能力,增加联盟企业整体竞争能力,以提高适应环境的能力。从战略联盟技术创新过程协同和技术创新行为协同两个环节看,技术创新行为协同为技术创新过程协同提供基础与背景支持,并贯穿于技术创新过程的始终;而技术创新过程协同促进技术创新行为协同的改进与发展,并为其提供技术、结构、流程上的支持,两者相互影响,相互支持。     

黑龙江省旅游竞争力提升浅析

随着世界经济全球化进程的加快,黑龙江省旅游业面临着更加激烈的竞争,如何提升旅游产业的竞争力也是黑龙江省经济发展中的重要课题。运用著名的产业国际竞争力专家迈克尔.波特教授的“竞争优势”理论来分析黑龙江省旅游产业的发展现状及竞争优势,其产业国际竞争力同样取决于四个基本因素:生产要素、需求条件、相关和支持性产业状况、企业的竞争条件和两个辅助因素(政府和机遇)。而旅游产业竞争力的提高又必将以更大的经济利益和环境效益回馈给全省乃至社会。     

中国对外反倾销措施的产业救济效应评估——基于动态面板数据模型的微观计量分析

本文选取1997年3月-2009年6月中国对外反倾销案例的涉案产品和国内相关进口竞争性产业数据,构建动态面板数据模型定量评估中国对外反倾销措施对进口竞争性产业的救济效果。结果表明,虽然反倾销措施对中国相关进口竞争性产业具有显著的救济作用,但是贸易转移效应和上下游产业继发性损害效应的存在会在一定程度上削弱上述产业救济效果。在此基础上,本文提出了中国对相关国外进口品实施反倾销的路径选择与政策建议。     

创意产业区竞争优势的演进:从“聚集效应”到“创新网络”

创意产业区的可持续发展依赖于创意产业持续的创新能力。创意产业区的竞争优势主要来自两个层面:由聚集经济产生的成本优势和由创新网络带来的技术创新优势。由聚集经济带来的静态竞争优势很容易随外部环境的变化而被削弱,由创新网络带来的动态竞争优势是基于地方化知识和能力体系,难以被复制和转移,故可以获得更长久的竞争优势。