统筹城乡商贸发展的路径探讨

统筹城乡商贸发展的路径有三:第一,农业产业化,以工补农促发展;农业服务化,创新农业发展模式;农业特色化,构筑农业新优势.第二,优化农村商业网点布局,构建特色镇区商业中心:加快农村城镇化步伐,改善农村生产生活环境;改善交通条件,为物流、商流、信息流提速;构建信息高速公路与安全便捷的支付系统,服务广大农村居民.第三,发展农村电子商务,构建农产品采供销一体化的服务体系:建立企业、消费者、政府之间的监督机制.健全农村消费者权益保障机制;加强农村商贸企业服务意识,提升服务水平,促进服务体系建设.     

Stakeholder Learning Dialogues: How to Preserve Ethical Responsibility in Networks

The shift in corporate strategy, from vertical integration to strategic alliances, has developed hand in hand with the evolution of organizational structure, from the vertically integrated firm to the network organization. The result has been the elimination of boundaries, more flexible organizations, and a greater interaction among individuals and organizations. On the negative side, the specialization of firms on single areas of competence has resulted in the disaggregation of the value chain and in the disaggregation of ethical and legal responsibility. To illustrate this point, the paper considers some cases, such as the case of the "beer girls" of Southeast Asia, who are used unethically by distributors to sell beer and liquor. To deal with the problem of the disaggregation of ethical responsibility, managers can use organizational culture and ethical values to control the performance of employees and of other organizations. Contemporary developments in business ethics also offer tools for dealing with the problem. For example, "global corporate citizenship," integrated social contracting theory, and stakeholder learning dialogues provide ways of integrating the interests of all stakeholders. The task is now to use these new approaches to create a governance process that incorporates the voices of all stakeholders, especially the voices of those stakeholders that have legitimate and urgent moral claims, but lack the power to establish those claims.     

如何利用多媒体服务英语教学

多媒体集形、声、光、色于一体,能够有效渲染气氛,创设美景。其优势主要表现在资源多样性、内容生动性、学习过程的互动性等。我们要充分地发挥这些优势,使其从以下四方面辅助英语教学：一、利用多媒体组织课堂教学;二、利用多媒体创设情境,提高学生的求异,洞察能力,激发学生的学习兴趣;三、利用多媒体图像刺激与丰富学生的想象;四、利用多媒体展现情景,提高口语表达能力     

论顾客价值的理解与创造

在关系营销中对于顾客价值的研究始终是一个重点和热点问题,实际上企业与顾客之间的关系本质是一种追求各自利益与满足的价值交换关系,顾客看中的是企业提供的优异的价值,企业让渡给顾客的价值对保留顾客起着极为重要的影响,只有不断为顾客提供比竞争者更多的价值,才能成功地创造出让客户留下来的理由,才能从发展与客户的长期关系中获得更多的利润,因此创造并交付优异的顾客价值就成为企业成功的关键     

如何构建品牌核心价值

市场经济高速发展的中国,品牌已经成为顾客购买决策过程中的关键因素。为此,企业家们不惜重金,构建与推广品牌。然而,品牌建设正如大浪淘沙,一些品牌瞬间诞生,迅速消亡,一些品牌则惨淡经营,如履薄冰。面对如此激烈的竞争环境,经常会听到企业管理者与品牌管理者的慨叹与呼声:为什么品牌生命如此脆弱?为什么消费者对品牌的认知与企业的创意大相径庭?为什么企业品牌不能在消费者心目中青春永驻?为什么品牌价值在企业内部与企业外部得到的理解大不相同?所有这些问题的产生都是因为企业没有打造出一个价值唯一,诉求准确,个性鲜明,传播畅通的品牌…     

Model-Based Decision Support in Manufacturing and Service Networks

In this paper, we sketch some of the challenges that should be addressed in future research efforts for model-based decision support in manufacturing and service networks. This includes integration issues, taking into account the autonomy of the decision-making entities in face of information asymmetry, the modeling of preferences of the decision makers, efficiently determining robust solutions, i.e. solutions that are insensitive with respect to changes in the problem data, and a reduction of the time needed for model building and usage. The problem solution cycle includes problem analysis, the design of appropriate algorithms and their performance assessment. We are interested in a prototypical integration of the proposed methods within application systems, which can be followed up with field tests of the extended application systems. We argue that the described research agenda requires the interdisciplinary collaboration of business and information systems engineering researchers with colleagues from management science, computer science, and operations research. In addition, we present some exemplifying, illustrative examples of relevant research results.     

Channel Structures of International After-Sales Service Networks

Abstract

The choice of an organizational architecture for providing after-sales services to customers spans two extremes. A firm may either supply the services itself, or it can supply them through an independent distribution network. Because of the importance of after-sales services both in establishing a firm's competitive advantage and in sustaining profitability, the choice of organizational design would appear to be of significant strategic importance. In order to explore this association, a comparative empirical study was made of the after-sales networks of two firms supplying international markets-one directly and the other through a network. Although there were trade-offs in the two organizations, there was equal success in providing customer service, which would suggest that a structure for this purpose does not exist. Instead, it was observed that contact near customer usage and devolved decision making were important in service success. Integrative devices, concerning both culture and knowledge, seemed to play a further role in maintaining these firms' competitive edge. In interpreting these results, network and temporary concepts were useful in describing processes of each organization. It was noted that the distribution channels for services were different from product distribution in both cases, which undoubtedly is of strategic importance in managing these operations.     

苏宁社会责任实践纪实（一） 阳光服务成就苏宁价值

每年进行100万人次消费者调研,了解每一位消费者潜在服务需求;每年开发50个服务项目,完善服务细节;每年培养3000名家电顾问为顾客提供整体解决方案;每年培训5000名蓝领技师提供专业售后服务;每年新增5000辆物流车辆提高送货范围和精确度;每年增加1000个客服座席扩大服务受理通道;每年进入5000个居民社区免费维修和保养电器;每年投入上亿元升级信息系统,为每一次细节完善提供技术保障……     

运用熵理论证明服务劳动创造价值

资本主义生产关系一开始主要表现在物质生产领域,管理劳动、知识劳动等非物质生产劳动(服务劳动)的地位相对较低,因此马克思的劳动价值论与剩余价值论体系主要限于物质生产劳动领域,把非物质生产劳动舍象了。从马克思所处的时代到当今的高科技时代,经济形式产生了质的飞跃,全球服务业增加值占全球生产总值的比重已超六成,如何看待服务劳动及其价值形成,已成为亟待研究的重要问题。“熵”是物理学中一个非常重要的概念,它表示体系混乱程度的度量。目前,“熵”这个概念不仅运用在物理学、化学等自然科学中,而且也被引入了经济学、社会学等领域。将熵理论引入马克思劳动价值论,通过从熵的角度分析人类劳动,特别是服务劳动的物理本质,能较好地论证“服务劳动也是劳动的一种,也能创造价值”的观点。     

外贸企业如何加强外汇风险管理

2005年7月,我国开始实行以市场供求为基础、参考一篮子货币进行调节、有管理的浮动汇率制度。人民币与美元的固定汇率将不再保持,人民币与美元或其他非美元的货币之间的汇率波动可能会不断拉大,致使我国外贸企业直接暴露在汇率敞口之下。而国内外贸企业由于受市场宏观条件和本单位内部因素的约束,尚未建立起一套应对外汇波动风险的风险管理机制。在此背景下,本文对本阶段国内外贸企业的风险管理提出了一些建议。     

'The IKEA Saga': How Service Culture Drives Service Strategy

Not much attention has been devoted to the relationship between service culture and service strategy, including services marketing strategy. The assumption that service culture drives service strategy has not been empirically examined. The aim of this paper is to contribute to a better understanding of the strategic role that service culture and service strategy have for business development in a long-term perspective. The empirical basis for our discussion comes from IKEA, the largest retail furniture firm in the world. Our results clearly show the importance of a strong and dynamic service culture for market and business success.     

如何做好图书馆阅览室服务管理工作

图书馆阅览室的服务管理是图书馆的有机组成部分,是图书馆的前哨,搞好阅览宣读者服务工作是图书馆的一项最基础的工作.     

How to Create Effective Ad Copy for the Small Service Organization

ABSTRACT

This paper reports the results of a study that examined two factors that influenced the individual's selection of an accountant: The qualifications that the accountant may hold and the accountants membership of a professional accounting body.

In Australia, any person can hang a shingle outside their door calling themselves an ?accountant.” In contrast, the law dictates that a doctor of medicine can only use the title “doctor” when he/she has tertiary qualifications and registers with the relevant Health Departments throughout Australia.

Let's be clear on the term accountant–there are accountants in public practice who offer themselves to the public to perform a wide range of duties from income tax preparation, auditing and financial advice. Then there is the accountant who is employed internally in a business to keep the financial reins. It is the accountant who offers public accounting services that this study concerns itself.

Prior research studies conducted in this area are examined for relevance to the study and to determine if the results concur with the outcomes of this study.

The managerial implications of the results are discussed considering the confusion and perceptions that arose with the meaning of “qualification” and “professional body membership.”     

如何准确把握使用公允价值的“度”

无论在理论上还是实务上,会计计量都是财务会计的核心。新企业会计准则与原企业会计制度的一个重大区别就是会计计量。新企业会计准则引入了一个重要的计量模式——公允价值模式,这是顺应加入WTO以来经济快速发展的要求。在贯彻、执行新会计准则的过程中,如何适度、准确地运用公允价值,避免其成为利润操纵的工具是目前会计界争论的焦点。本文就如何准确把握使用公允价值的"度"谈谈个人的学习体会。     

服务业集聚区、全球价值链与服务业创新

本文探讨建设服务业集聚区、嵌入服务业全球价值链这两类经济现象的创新效应.理论上看,服务业集聚区、全球价值链构成了推动服务业创新的双重维度:服务业集聚区为企业间的横向合作提供了载体,全球价值链则有利于服务业企业创新能力的纵向攀升.基于江苏939家服务业企业微观数据的实证分析表明,服务业集聚区所提供的集聚外部性,以及嵌入全球价值链所获得的国际技术外溢,显著提高了服务业企业的创新能力.具体而言,劳动力池、知识溢出这两类集聚外部性均具有正向的创新效应;四种典型的全球价值链嵌入方式中,服务业进口、常规服务外包和逆向服务外包都促进了企业创新,服务业出口的影响则不显著.采用倾向得分匹配、马氏距离匹配处理模型的内生性后,实证结论仍然稳健.进一步分析发现,吸收能力对服务业集聚区、全球价值链与服务业创新的因果关系无调节作用,但能够直接促进服务业创新.本文的研究结论为促进服务业创新发展提供了有益启示.     

如何提高电视公益广告的关注度——浅谈电视公益广告策略

我们正身处信息爆炸的时代，每天，每一小时，每一分钟，以广播电视等为代表的传统媒体和以互联网为代表的新兴媒体几乎网罗了世界各个角落的各种信息，并通过各种传播手段不断地传输给我们，     

我国商业银行一线网点服务质量研究

通过构建科学的服务质量评价体系,对国内四类商业银行问卷调查数据,通过信度分析、相关性分析和多元线性分析回归进行实证研究。研究大型银行一线网点服务质量整体情况,并对比各类银行客户满意度的差异,得出结论并提出整合业务流程,强化房产关系,优化服务质量,加强可靠建设的可行性对策。     

How Corporate Parents Add Value to The Stand-Alone Performance of Their Businesses

Corporate parents have the potential to add value to their businesses through their influence on the stand-alone performance of the businesses, but for a variety of reasons, including what we call the 10% versus 100% paradox, they more often destroy value instead. This article examines four companies, Dover, BTR, Emerson and RTZ, which succeed in creating value through stand-alone parenting influence, and draws out the conditions necessary to do so. These are that (1) there should be a genuine parenting opportunity to improve the performance of the business, (2) the parent should have skills, management processes, and other characteristics that are suitable for realising the opportunity, and (3) the parent should have sufficient feel for the critical success factors in the business to avoid inadvertently destroying value through inappropriate influences.     

The Role of Psychological Contracts within Internal Service Networks

This article explores internal service relationships within the service delivery process of a large telecommunications company. The empirical research generates an expression of the psychological contracts held between internal customers and suppliers based upon the content analysis of qualitative interviews. Seven hundred and twenty three contractual expectations are reduced into 17 categories and this analytical framework is applied to measure the strength of the psychological contract between three interdependent service groups. The research explores how established psychological contracts encouraged the provision of flexible internal services and how psychological contract breach precipitated service delivery problems with clear implications for managers and service organisations.