广东帮给上海带来了"吃"

"吃在广东"。广东人的吃是全国有名的。一是品种丰富多彩。广东因为地处沿海,珠江三角洲,有山有岭,有河有海,气候暖热,雨水充沛,山禽走兽,河鲜海产,米油盐糖,瓜果菜蔬出产丰富,为"吃"提供了雄厚的物质基础:二是特色明显。广州是全国最早开放的口岸,也是最早接     

广东消费文化中的品牌价值

广东消费者的购买能力很强，消费理念成熟，他们已经不再局限于生存资料的消费，而去追求物质的享受和生活的品味。所以，广东的消费者更了解品牌的价值，况且品牌本身就是品质的一种保障。     

消费广东，寻找文化的根：广东消费文化形态素描

1979年，广东的深圳、珠海、汕头成为经济特区，此后30年，东南沿海的这一方天地缔造了一个又一个消费的神话。     

从广东“瘟疫传言”看提升政府公信力

前段时间，最引人注目的新闻不是美国即将攻打伊拉克，而是广东的”瘟疫传言”。我们知道．现代市场经济是一个典型的信用经济和信心经济．但是，导致信用链条被破坏以及信心崩溃的途径很多．恐慌传言是其中之一。     

“她”消费的文化意义与伦理透视

21世纪,被界定为"她世纪","她"现象渗透到多个领域,其中尤以消费领域突出。"她消费"表现出非理性的冲动消费、自我表达控制下的奢侈消费和时尚消费,以及不惜一切代价的美丽消费的文化特征,彰显出女性社会地位和女性自我意识的提升,但仍然走不出男性话语霸权的命运。同时"她"消费凸现出当前西方消费主义的伦理危机,为此,必须加强对她们进行消费道德教育和引导。     

胶州大白菜：“听”音乐“吃”套餐“睡”蚊帐

距离大白菜收获还有段时间,可胶州大白菜协会已经接待了好几拨前来订购大白菜的外地客户。去年冬天一度卖到100元两棵，如今又来收先卖,胶州大白菜身份缘何如此金贵？近日，记者走进山东省胶州大白菜种植基地，目睹了”贵族菜”独特的种植管理方式。     

从“活着”到“饮食享乐主义”---由广告看消费者饮食消费意识的转变

在当今社会,广告和消费涉及每一个人,广告是人们无法忽视的营销手段,它在人们的消费决策中扮演着日益重要的角色。广告引导着人们的消费,同时,广告也反映出人们消费意识的发展变化。本文以中国消费者的饮食消费为例,解析广告如何反映出消费者饮食消费意识的转变,在引导消费的同时,满足人们的日益增长的心理及文化需求     

个人“贷款消费”风尚渐起

曾有故事曰：一位中国老太大与一位美国老太大相遇在天堂。两人对各自的买房经历发出了这样的感叹：中国老太大因临终前终于攒足了钱买了房而心满意足；美国老太大为临终前付清了购房按揭款而如释重负。当故事随人们消费模式的转变而渐被淡忘在“先储蓄后消费”的年代之时，“贷款消费”风尚渐起，业已作为一种“超前消费”成为中国居民时下比较流行、且日趋成熟和完善的消费形式，     

消费支出增长快 生活质量再提高——“十五”时期广东农村居民生活消费状况分析

“十五”时期,随着收入的持续稳步提高,广东农村居比用于生活的消费支出迅速增长,生活水平和质量进一步改善。     

Understanding the UK food consumer

Since the publication of quantified dietary guidelines in 198314, interest in food related issues has both increased and diversified. This paper describes changes in these issues and marketing response to these changes. There is, however, a marketing challenge which goes beyond reaction to individual issues and specific crises such as salmonella or listeria. This broader marketing challenge is the general increase in interest in food and in food related issues. This paper asserts that this phenomena itself is the greatest challenge to food marketers and further, that in today's consumer environment, it is a challenge which must be addressed without delay.

There is currently a merging of food and environmental/conservation issues along with the general increase in public awareness and information campaigns relating to “green” issues. This highlights the need for organisations in the food sector to take immediate action to rebuild customer confidence in the industry and in producers and in information produced by them. This problem is a shared one throughout the industry and when addressed will restore a more stable environment for competitive product marketing.

This paper is presented as a demonstration of the importance of the holistic view of research—of looking at the total situation and putting the issues or hypotheses in context of the total situation. It draws on a variety of sources, secondary and primary whilst also taking into account environmental factors such as media coverage and the particular history of the situation such as the distribution of the Villejuif list of food additives in 1986. It is, the paper concludes, important that a market situation is understood and reacted to in a sympathetic way for a marketing strategy to be successful.     

重庆消费文化形态分析

重庆是一座不一样的城,有着不一样的人,不同的地域文化孕育出了不同的消费理念和购买行为。在这些不同中,融汇了重庆消费者独特的消费习惯,以及其催生的码头文化、盆地意识、山地地域以及移民文化等因素。     

休闲文化下的川渝消费市场：四川消费文化形态调查

天人合一的自然之气,原始宗教的诡秘之意,万物有灵的意象之美,辟邪求吉的生存之愿,海纳百川的开放之概,造就了才华恣肆、闲散虚浮的巴蜀文化。经历了历史的洗涤与锤炼，在消费领域中投射出了川渝地区独特的休闲文明。 川渝市场是一个具有独特个性的区域市场，消费者有着独特的消费偏好和行为理念。川渝地区是中国西部的商业文明中心.不仅引领着西南市场，对西部地区也有巨大的影响力。对川渝消费市场的观察与分析，希望对进军中国西部特别是川渝地区市场的营销活动，有一些启示。     

广东广告中的广东文化

一方水土养一方人。京派文化,重义轻利,交朋友容易做生意难;海派文化,做生意容易交朋友很难;岭南文化,通过做生意可以成为朋友,通过交朋友也可以做成生意。文化是一个区域的灵魂,岭南文化、新客家文化、港台文化等等融合而成的广东文化,影响了广东人的生活与行为习惯,也贯穿于广东的广告业中。     

The nineteenth-century child and consumer culture

This essay examines the processes through which technology and technological capabilities were transferred by parent companies to their foreign affiliates in Canada, focusing on three companies covering the period from the 1880s to the 1950s. The three companies are: Bell Telephone Co. of Canada, which was affiliated with American Bell/American Telephone &; Telegraph during this period; Canadian Vickers Ltd, a wholly-owned subsidiary of the British firm, Vickers Ltd, from 1910 to 1927; and Canadian Industries Ltd (CIL) which was jointly owned by the American firm, Du Pont, and the British Company, Imperial Chemical industries Ltd, from 1910 to 1952. In each case the major factors affecting decisions involving transfers of technology were: the general strategic objectives of the parent firm(s); the role played by managers in the affiliated firm in negotiating for these transfers; and the degree of control exercised by the parent company over the Canadian enterprise.     

休闲食品的消费市场调查

休闲食品从广义而言包含正餐、主食之外的所有食品,包括蜜饯、肉干和薯片、糖果等,即人们主要为休闲消遣而选择的食品。具体来讲,休闲食品共有八大类:谷物膨化类、油炸果仁类、油炸薯类、油炸谷物类、糖食类、肉禽鱼类、干制果蔬类等。休闲产品主要有三种消费特征:风味型、营养型、享受型、特产型,消费者涵盖全部人群:儿童零食、青少年享受、成年及老年人暇趣等。     

Hispanic consumer acculturation and food safety concerns

The purpose of this study is to determine the effect of Hispanic consumer acculturation on concerns about food safety and pesticide residues, and attitudes toward pesticide-related agricultural practices. Two 3-min bilingual, English and Spanish, videos presenting information on integrated pest management (IPM) farming practices were shown in controlled settings to Californian Hispanic consumers (n = 91). Findings reveal that acculturation among Hispanic consumers, language of use and length of residency in the United States, are significant factors associated with consumer concerns about the safety of domestic grown and imported produce at the supermarket. Overall, however the research suggests a substantial lack of information by Hispanic consumers regardless of level of acculturation. Pre- and post-video survey results show significant change in attitude among Hispanic consumers toward food safety, farming practices, and university efforts to help farmers control pests and assist with other management techniques. These findings suggest that bilingual educational programmes on food safety and the use of pesticides by farmers would be appropriate.