信息系统创造持续竞争优势——IS能力和IS与业务匹配的动态演化

针对信息系统(IS)如何创造持续竞争优势问题,本文提出了IS能力和IS与业务匹配的动态演化框架。以Z公司近二十年IS的发展为纵向案例研究对象,系统地研究IS创造持续竞争优势的过程与特征,解释了IS创造持续竞争优势的关键因素在于能力与业务匹配的动态演化,并归纳了基于能力与业务匹配动态演化的IS创造持续竞争优势的理论模型,以及IS创造持续竞争优势的能力与业务匹配动态演化三层次过程模型。本文探讨的Z公司IS创造持续竞争优势的理论与过程模型对中国企业借助信息系统提升企业竞争力、构筑持续竞争优势提供了重要的参考价值和指导意义。     

Introducing the paradox theory in logistics and SCM research – examples from a global sourcing context

The purpose of this paper is to introduce and explore the use of paradox theory in a logistics and SCM research context. Although logistics and SCM scholars as well as practitioners have been aware about the existence of paradoxes, they have so far lacked a more formal theoretical framework for further identification and classification of these. Framed in the four general paradox classes of learning, belonging, organising and performing, the paper outlines paradoxes inherent in the global sourcing practices of two case companies. The findings demonstrate the paradox theory to be a useful tool for a systematic illumination and classification of paradoxes valuable for practitioners, researchers as well as teachers in the domain of logistics and SCM. The paradox theory may also help to identify and emphasise inconsistencies among different research fields. This is particularly valuable for research areas built upon multiple research disciplines such as global sourcing. In conclusion, the paper suggests that the paradox theory offers a new lens through which an organisation could be better explored, described and understood.     

国际营销动态能力的制度驱动机制研究——基于四川长虹国际化进程的案例分析

随着国际市场动荡性的不断增强,国际化企业如何在持续变化的外部环境下获取和维持竞争优势成为战略营销研究的关注焦点;国际营销动态能力概念为企业应对激烈国际市场竞争提供了新的指导工具。本研究基于制度理论的视角,从管制、规范和文化认知三大系统中识别出若干制度因素;通过对四川长虹国际化进程的案例分析,考察了企业在不同国际化阶段驱动国际营销动态能力的关键因素及实现机制;最后对研究所提供的理论和实践启示进行讨论。     

An investigation of cultural cohesion in a community bank

This study examines the culture of a medium-sized community bank based in the Western United States. The study aims to identify the organization's culture and then measure the level of cultural cohesion that exists three years after a major cultural campaign was launched. The cultural characteristics the organization valued most highly were integrity, willingness to serve the customer and teamwork - all components of the official bank document on culture. Interestingly, the analysis uncovered some significant value differences among different employee groups and also employees and management; differences which can affect firm performance levels. The analysis also revealed that changing the culture in an organization does not necessarily lead to cultural cohesion.     

城市化进程中的城市文化保护与发展——美国与欧洲城市景观文化取向比较

在城市化进程中,城市建筑衰败在所难免,衰败使中心区古老的建筑群逐渐沦为贫民窟,对城市文化及经济发展产生巨大的负面影响.面对城市中心年代久远的建筑群的衰败,美国与欧洲采取了不同的政策,同时也表现出城市景观文化的取向.本文通过比较分析美国与欧洲城市老城区景观发展政策、城市文化模式及其对城市经济的影响,希望为今日我国快速城市...     

文化民生视野下的城市社区文化建设研究

城市社区文化作为城市公共文化服务体系的最基层,与群众联系最为紧密,最能体现文化民生的价值理念.城市社区文化建设不能单靠政府自上而下的推动,而应该对社区居民公共观念的培养等“内在公共性”给予更多的关注,提高社区居民文化主体意识和参与合作能力,增加社会资本存量,促进社区文化内生机制的建立,从而使社区文化建设真正回归到民生本...     

国际文化营销的动因及其成功因素研究

本文首先讨论了国际文化营销产生的动因,分析了国际贸易中的比较优势理论与要素禀赋理论对解释国际文化营销产生动因的缺陷,并提出合理解释国际文化营销产生动因的理论应为文化互补理论。在此基础上,本文提出,国际营销在某种程度上是文化营销;国际文化营销取得成功的关键因素遵循产品特点对新产品接受率影响模型。本文最后分析了国际文化营销的市场进入模式并发展了评判框架。     

Structures,strategizing, and contested territories: A structuration perspective on strategy development in employer branding

This study examines strategy development in employer branding based on structuration theory, focusing on the interplay between employer branding structures and the (inter)actions of employer branding strategists. To analyse this interplay, this paper draws upon a series of strategy meetings in an employer branding project of a multinational construction company. This study adds to the current debate on employer branding by advancing the understanding of the structural embeddedness of strategizing in employer branding. Furthermore, the study proposes that strategy development shifts employer branding engagements into contested territory due to various and contradictory structures strategists need to deal with.     

Effects of two national environmental factors on e-commerce functionality adoption: a cross-country case study of a global bank

In order to offer new services and gain competitive advantages, e-commerce has been widely adopted, particularly in the banking industry. Unfortunately, despite the growing adoption of e-commerce in the banking industry, the issue that web-based B2C e-commerce functionality adoption varies between banks or a bank's branches across nations has not received sufficient attention. Many factors affect e-commerce functionality adoption. However, two national environmental factors (information infrastructure and demographics) are particularly important because they relate to the availability of technologies in use and the characteristics of customers, respectively. This research conducts a cross-country case study of a global bank's Beijing (China), Chicago (USA), and Dubai (UAE) branches to investigate how the two national environmental factors affect e-commerce functionality adoption. The specific objectives are to discover how information infrastructure (measured by number of PCs per 1000 people and Internet access cost) and demographics (measured by population composition and income) affect e-commerce functionality adoption of the global bank's three branches. Secondary data were collected for information infrastructure and demographics; additionally, focused interviews with these three branches' IT and business managers provided sources for answering ‘how’. The key finding demonstrates that the differences in e-mail ordering and online shopping adoptions between these branches are mainly attributed to proposed factors of population composition and Internet access cost, and the new factor of individual credit reference system. This research contributes to theory development in this emerging important research subject.     

东方管理文化与中国文化传播战略浅析——海派城市人文品牌识别体系建设试点研究

北京奥运成功举办以来,中国开启了世界人文识别体系。它的意义不仅体现在文化认识上,更为直接的表现在经济增长助力上。中国在大国治理中的人文识别与认同具有战略性。本文以上海建立海派城市品牌识别体系为例,提出了以东方管理文化为指导,在我国改革开放进一步深化阶段以上海为试点构建战略性系统的人文识别的治理模式具有深远的战略意义。     

《管理学》案例教学存在的问题及对策

案例教学是培养学生综合素质的一种有效方法,但目前在国内管理教育上,由于受传统的教学方法的影响和案例教学的条件的限制,案例教学的效果并不佳。本文从案例教学存在的问题以及解决对策进行了阐述,分析了案例教学在高等教育中的重要作用。     

商业案例、教学案例和案例研究的关系

针对目前我国案例研究规范性不足的现状,本文从商业案例、教学案例和案例研究论文的角度出发,分别探究三种案例的本质以及它们之间的逻辑关系,并对未来的案例研究提出了以下建议：作为案例研究的基础,要重视商业案例;掌握将商业案例改编为教学案例的技巧;将案例研究和统计分析结合使用,以得出更加科学可信的研究结论。     

中国工商管理案例研究现状和发展动向的计量分析

近年来学术界对工商管理的研究日益增多,案例研究方法成为工商管理研究的重要方法。通过手工搜集和借助计算机软件,本文对13种管理学研究期刊发表的1 162篇工商管理案例文章关键词的词频进行统计分析,讨论了我国工商管理案例的研究现状和发展动向。指出结合我国独特的政治、经济和社会背景与企业管理改革的实践发展,是开展我国工商管理案例研究的必由之路。应该科学地把握与理解案例研究的理论、体系与方法,以提升管理新理论与新方法。     

案例研究的基本方法——对经典文献的综述

在管理学中案例研究是一种重要的研究方法,本文对Yin博士＂案例研究两部曲＂以及《管理学会评论》和《管理科学季刊》中案例研究方法的经典文献从案例研究的概念、步骤和品质方面进行综述,最后对案例研究方法的误解进行了讨论。