产教深度融合背景下“卓越海员”人才培养模式研究

我国现有的航海人才培养质量、规模与结构已经不能完全适应国家海运强国、海员强国、海洋强国战略实施和航海科学技术快速发展的需要。卓越海员人才培养方案的构建,可以推动航海教育教学改革,提升航海职业教育的关注度和影响力,提高航海人才培养质量以及服务航运转型升级,增强我国航海人才的国际竞争力。本文从高职院校航海类专业课程体系重构、实践体系完善、教学模式创新及混编师资团队构建等四个方面进行研究,提出构建"卓越海员"人才培养模式,为航海职业教育体制机制创新、改革航海人才培养模式提供借鉴。     

航海职业教育集团组建与运行机制研究

组建航海职业教育集团是航海职业教育发展的趋势所向。通过构建航海职教集团,可以实现企业与院校资源共享、优势互补,充分发挥航海职业教育的潜能;可以彰显航运人才培养基地作用,培养出符合国际公约要求的航运高级复合型人才。目前全国范围内组建了各类职教集团,但是却没有航海类职教集团。研究表明,航海职教集团组建模式应为纵向联合加多元合作;运行机制应采用市场与创新、竞争与合作、校企联合互动等混合型机制。     

航海高职院校学生公寓文化实践育人研究

航海文化是航海高职院校园文化的特质。用航海文化来指导海事高职院校园文化建设,尤其是大力加强宿舍航海文化建设,是实现职业教育传递时代精神、塑造时代品格的生机和活力的重要途径。针对航海高职院学生宿舍文化建设的现状和不足,应在航海高职院宿舍文化建设中构建提升学生党员质量的平台,构建学生享受未来职业认知的平台,让学生感受关爱的平台和建立管理制度运行平台。     

基于网络游记的旅游目的地感知形象研究——以河南省为例

以来豫旅游者发布在携程网上的游记为研究资料,运用内容分析法从认知形象、情感形象、推荐意向三方面进行质性分析,探讨游客对河南旅游目的地的感知形象。研究发现,游客对河南旅游目的地的认知形象、情感形象、推荐意向均以中立和正面为主,但仍有不尽如人意的地方。     

就业导向下高职航海英语教学质量提高策略研究

在就业岗位对高职航海专业毕业生的英语应用能力不断提高的情况下,论文通过研究航海英语教学质量的制约因素,从采取合理教学方法、创设实践教学模式、优化教学过程中,抓好师资队伍建设、改革教学管理制度以及追踪航海英语动态、采用多种考核方式等多方面开展以就业为导向的提高航海英语教学质量的策略研究。     

航海类兼职教师队伍建设管理

本文从以下几个方面探讨航海类兼职教师队伍建设管理:一是航海类兼职教师队伍建设管理中存在的问题,包括管理制度松散、兼职教师队伍素质有待提高、兼职教师聘任机制单一、兼职教师队伍人员流动性大等问题;二是加强航海类兼职教师队伍建设管理的对策,根据航海类兼职教师队伍建设管理中存在的问题,采取有针对性的管理措施,提高兼职教师队伍建设管理水平,提升航海类高职院校兼职教师队伍的教学水平与综合素质。     

基于生态系统理论的航海心理三位一体教育体系探究

类似"鲁荣渔2682号"远洋杀戮的案例在航海业界时有发生,社会对海员的关注度也逐步提升,社会支持薄弱、家庭支持系统匮乏、海员心理素质有待加强的问题日渐凸显,相应的心理教育体系却略显单薄。航海院校、航海职业培训中的心理健康教育是培养高素质航海人才的关键步骤,只有从生态系统的角度分析制约海员心理的行为体系,提出相应的教育、评价、辅导综合体系,才能从根本上改善传统航海心理教育现状,建立起系统全面的海员心理教育体系。     

高职航海类专业校园文化与航运企业文化融合关键途径探讨——以南通航运职业技术学院为例

高职航海类专业校园文化与航运企业文化之间存在诸多方面的联系、融合,为实现高职航海类专业校园文化建设与航运企业文化建设融合提供了理论和实际工作的依据。同时,高职航海类专业教育必须贴近企业、贴近社会,不断提升校企合作、工学结合的深度和广度。本文以南通航运职业技术学院航海类专业为例,分析我院航海类专业校园文化与航运企业文化融合途径中最重要也是最实用的做法——"双向四段"工学结合人才培养模式进行分析和探讨。     

高职航海类专业校园文化与企业文化对接模式研究

高职航海类院校可以全方位、多层次地与航运企业文化相对接。尽管航运企业文化与高职航海类院校校园文化具有一定的差别,即航运企业文化是一种偏向于生产文化和利益文化,而高职航海类校园文化主要是一种教育文化和学术文化。但两者同时具有内在的逻辑联系,进而决定了高职航海类院校校园文化与航运企业文化对接的可能性。因此,本文就高职航海专业校园文化与航运企业文化对接模式进行分析研究。     

加强成人教育航海类专业学生综合素质培养新探

文章阐述了当前成人教育航海类专业学生综合素质教育的现状,结合成人教育航海类专业学生特点,探讨STCW公约马尼拉修正案履约过渡期来临,成人航海教育必须适应新规则的要求,加强成人教育航海类专业学生综合素质教育的主要途径。     

正确看待台湾旅游文化中的日本元素

中国大陆游客，在旅游台湾时要正确对待台湾地域文化的差异，尤其要认清殖民文化遗存中的。日本情结”的本质。旅游业界要正确引导游客体验当地多元文化的特色，要合理挖掘、精心组织、大力宣传，使台湾旅游文化为中华民族文化繁荣作出贡献，在沟通两岸同胞骨肉感情上发挥无可取代的作用。     

体验经济时代发展我国红色旅游的战略思考--以百色市为例

分析了在体验经济时代，百色市红色旅游发展的有利条件和背景。并提出百色市红色旅游的发展要以体验为创新点，以游客体验为立足点，从而提高百色市红色旅游发展的质量和内涵。百色市应该借助2005红色旅游年，挖掘独具特色的红色旅游资源，提升红色旅游的品牌效应，扩大红色旅游知名度，为拉动经济发展提供新的契机。     

近代中国海外游记研究综述

从上个世纪八十年代以来,随着改革开放和"文化热"的兴起,学界开始重视对近代海外游记,包括海外旅行的研究,从资料整理到论著、论文,面世了很多新成果,再现了近代中国历史变化的另一个侧面,推动了中国近代历史研究的深入.然而,其研究也有不尽如人意的方面,如大多的研究仅仅停留在客观叙述之上,缺少理性分析;资料整理亦不够全面.所以,学界当加强这项课题的研究.     

Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine”

Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. Morris B. Holbrook (mbh3@columbia.edu) is the Dillard Professor of Marketing, Graduate School of Business, Columbia University, New York. Holbrook graduated from Harvard College with a B.A. in English (1965) and received his M.B.A. (1967) and Ph.D. (1975) in marketing from the Columbia Business School where, since 1975, he has taught courses in Marketing Strategy, Research Methods, Consumer Behavior, and Commercial Communication in the Culture of Consumption. His research has covered a wide variety of topics with a special focus on communication in general and on aesthetics, semiotics, hermeneutics, art, entertainment, music, motion pictures, nostalgia, and stereography in particular. Kathleen T. Lacher (ktlacher@comcast.net) lives in Tallahassee, Florida, where she has a consulting business. She received her B.M.E. in choral music (1978) and her Ph.D. in business administration—marketing (1991), both from Florida State University. She taught at Auburn University, Auburn, Alabama, and Georgia Southwestern State University, Americus, teaching courses in Consumer Behavior, Research Methods, and Strategy. Her research covers consumer behavior, using both quantitative and qualitative methods. She performs with the Tallahassee Community Chorus, which debuted at Carnegie Hall in 2004, and holds the position of Secretary for the Board of Directors at the Tallahassee Habitat for Humanity. Michael S. LaTour (michael.latour@unlv.edu) is a professor of marketing and chair, Department of Marketing, College of Business, University of Nevada, Las Vegas. He earned his Ph.D. (1986) in business administration from the University of Mississippi with a major in marketing. He graduated with multiple honors. His research has covered a variety of topics including psychophysiological response to promotional stimuli, gender issues in advertising, advertising ethics, cross-cultural consumer behavior, industrial buyer behavior, and consumer memory of advertising stimuli and product experience.     

Organizational culture and ethical research behavior

The author examines, in the context of Wallach’s (1983) conceptualization, the influence of bureaucratic, supportive, and innovative cultural dimensions on marketing research professionals’ reported ethical research behavior. The results indicate that marketing research professionals in organizations of bureaucratic-innovative-supportive culture reflect the highest reported research ethics behavior, followed by those in organizations of innovative-supportive and bureaucratic-only cultures, respectively. He received his M.B.A., M.A., and Ph.D. degrees from The Wharton School, University of Pennsylvania. Professor Akaah’s articles have appeared in theJournal of Marketing Research, Journal of Advertising Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Health Care Marketing, Journal of Business Research, International Marketing Review, Journal of Global Marketing, Journal of Business Logistics, Journal of Direct Marketing, Journal of International Consumer Marketing, Proceedings of the American Marketing Association, and elsewhere. His current research interests include consumer decision processes, marketing ethics, and international marketing strategy.     

关于企业管理专业博士研究生课程设计的思考

博士研究生课程体系设置的科学与否,直接影响到博士研究生培养质量的高低。目前,国内高教博士课程设计不尽完善．本文在分析国内外企业管理专业博士课程设置的基础上,提出了以完善博士生知识结构为基础,以提升博士生能力结构为目标的课程设计思路,通过基础理论、专业知识、研究工具与方法等五大模块课程的组配,全面提升博士研究生的知识萃取能力、知识结构化能力、知识衍生能力和知识文本化能力。     

Understanding the structure of consumers’ satisfaction evaluations of service delivery

This paper examines the current state of the literature concerning thestructure (i.e., conceptualization, taxonomy, and operationalization) of consumers’ satisfaction evaluations of a service delivery. In particular, relevant research in medical sociology, community health and marketing is reviewed. In so doing, advances as well as gaps in our current understanding of satisfaction evaluations are delineated. Drawing upon the services marketing, social psychology, and organizational theory literatures, we propose a hypothesis for the multiobject conceptualization of the satisfaction construct. This fills a major gap in previous research. Using data collected from four metropolitan areas, this hypothesis is subjected to empirical verification. Competing hypotheses are explicity considered. The proposed conceptualization is also tested for convergent, discriminant, and nomological validity. Overall, the results support a multidimensional-multiobject model of the satisfaction construct. However, the objects are the major source of variation in satisfaction evaluations, accounting for about 61% of the total variance. In addition, objectbased evaluations yield evidence of convergent, discriminant, and nomological validity. Implications for research into the structure of satisfaction evaluations for health care delivery in particular, and for multidyadic services in general, are discussed.     

冬凌草的化学和药理作用研究

介绍冬凌草的化学成分、药理作用、抗肿瘤机制、临床应用等方面的研究成果。通过文献系统地介绍了国内外目前关于冬凌草的研究。研究发现冬凌草中含有萜类、生物碱、甾体、黄酮、挥发油、氨基酸、有机酸、单糖等化学成分,并具有抗肿瘤、抗菌消炎、免疫增强、抗氧化、抗突变、降压等药理作用,而其抗肿瘤机制包括阻遏细胞周期、下调端粒酶活性、抑制细胞膜钠泵活性、诱导肿瘤细胞凋亡、逆转多药耐药等,在临床上对食管癌、贲门癌、肝癌、乳腺癌等多种癌症均具有疗效。表明冬凌草具有广泛的药理作用和良好的抗癌活性。     

基于低碳理念的旅游规划设计研究——以福建省平潭岛为例

低碳经济自2003年提出以来,在世界范围内得到广泛认同。世界旅游组织（WTO）鼓励各国发展低碳排放的旅游。规划设计中,低碳旅游有别于传统旅游发展模式,其游道安排、景观建筑、能源支持、游客行为引导方面均有所创新。以福建省平潭岛为规划案例,从旅游交通、旅游住宅、旅游活动等方面阐述,说明了低碳旅游规划设计的要点。低碳化的旅游交通要求按照不同交通方式的适宜尺度,尽量使用环保的交通工具;建设低碳排放的旅游住宅;对旅游活动按照碳排放分类,鼓励开展低碳排放的旅游活动。通过这些方式,以期＂低碳＂发展理念在目前的旅游规划设计中得到重视。     

目视管理在物业服务领域的应用研究

目视管理是利用视觉化的工具手段来开展管理的一种管理方法。目视管理不仅普遍应用于一般企业的管理,还可以应用到物业服务领域。文字、图表、影像、色彩、意义符号等视觉信号手段在管理上具有引导、确认、说明、警示、通告、简化、视觉形象识别等目视管理功能,运用这些视觉信号手段帮助开展物业服务,可以在物业服务中的环境管理、安全管理、现场标识、行为指引和宣传通告中发挥应有的作用,减少物业服务人力、物力、财力的投入,可以细化管理,提高效率,使物业服务事半功倍。