享受休闲、娱乐交互式购物环境—购物网站评析

800拜购物网是炎黄新星网络科技有限公司创办的,以B2C商务模式为主,面向大众的网上购物网站。在折扣店中,充分展示了“实惠购物”理念,每个客户在注册时便可拥有折扣店发放的电子货币卡一“折扣卡”。折扣店大部分商品都有一个低于市场价格的折扣价格,还能有一定的返还点数。800buy独树一帜的倒置式竞买方式(上午场和下午场:每小时降一百;晚场:每分钟降两元),这种方式使人在拍买时有一种紧张中的期待感,还伴随着对不可知的未来的微微的恐惧感,非常刺激,精彩。该网提供了安全的支付体系,可选择网上支付、银行汇款、邮局汇款、EMS代收货款或自行取货付款。如果折扣卡上有返还点数的话,可以折换成现金使用,每一点数代表一元钱。有多种送货方式:邮寄方式、送货上门方式、自行提取方式,网     

基于同城的网上购物系统网站的设计与实现

文章基于同城网上购物的诸多问题,应用了B／S架构,通过控削器来统一事务管理。主要使用了oracle数据库来开发和管理数据,网站前台页面使用JSP技术来完成页面展示功能。JavaScrlpt脚本语言对页面的用户操作信息等的控制提示,CSS技术来美化页面,提供一个美观大方友好的前台界面。前台与后台交互使用的是Servlet技术,来控制前台视图数据和后台数据之间的交互。     

高校学生网上购物行为分析及网站建设策略

高校学生对网络交易有浓厚的兴趣,随着信息技术的发展和电脑的进一步普及,校园电子商务发展空间更加广阔。本文分析了高校学生的网上购物行为,对建设高校学生购物网站的前景进行了展望,并对如何建设高校学生购物网站提出了建议。     

网上购物的安全与防范

网上购物作为一种新兴的商业模式,已经受到越来越多的商家和消费者的青睐。然而,没有时空限制的网上购物在给人们带来快捷、方便和高效的同时存在诸多的安全问题。文章首先分析网上购物的发展现状、其次阐述了网上购物的安全现状、最后解决如何进行网上购物的安全防范的问题。     

浅谈高校学生网上购物行为分析及网站建设策略

高校学生对网络交易有浓厚的兴趣,随着网络技术的发展和电脑的进一步普及,校园电子商务发展空间更加广阔。     

离校学生网上购物行为分析及网站建设策略

高校学生对网络交易有浓厚的兴趣,随着信息技术的发辰和电脑的进一步普及,校园电子商务发展空间更加广阔.本文分析了高校学生的网上购物行为,对建设高校学生购物网站的前景进行了展望,并对如何建设高校学生购物网站提出了建议.     

我国比较购物网站现状及发展对策研究

随着电子商务的日益普及而发展起来的比较购物网站,以其专业,方便,快捷的特点,获得了广阔的发展空间,本文首先就此较购物网站的相关概念进行阐述的,接着分析和归纳了中国比较购物网站发展现状及存在的问题,并针对性的提出一些发展建议.     

网上购物比较难

采购人最怕的就是为了货比三家跑断腿,网站对消费者的承诺是“清茶一杯,遍览千家产品,鼠标一点,轻松完成采购过程”。但是网站真能为采购人做到这一切吗?请看本刊报道。     

网上购物商事交易过程研究

网上购物是电子商务的一种重要表现形式，网上购物中心随着电子科技与电子商务的发展，已经发生了许多变化，逐渐的由提供信息服务的中立第三方平台演变为可以渗透到网上购物的各个环节的一方主体，在交易过程中成为不可忽视的一方主体。我们在研究电子商务立法时，可以通过对网上购物商事交易过程的研究，从微观层面探析立法对网上购物过程的监督与规范，从而更好的保护消费者利益、维护网上交易安全，促进电子商务快速、健康发展。     

Hedonic and utilitarian use of user-generated content on online shopping websites

The Internet has made it possible for consumers to share reviews, opinions, and thoughts about products and services on online shopping websites. This user-generated content (UGC), which can be considered to be part of social commerce, is likely to influence other consumers’ attitudes toward a product and subsequent purchase intentions. The purpose of this study was to investigate two major uses of UGC: hedonic and utilitarian, and how they impact purchase intentions, along with users’ trust for different types of comments and reviews. Also investigated are associations between hedonic use, utilitarian use, and trust, with purchase behavior at online shopping websites. Results of this study will add to the domain knowledge related to marketing and how it impacts consumer psychology and behavior. From a practitioner perspective, marketers need to understand the impact of UGC so they can monitor this method of marketing communication as it can impact trust and purchase intentions.     

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Using the data collected from a survey of 1277 US college students, this study investigated college students' shopping orientations, and examined the relationships between their shopping orientations and searches for information about and purchases of apparel products online and the differences between male and female students in their shopping orientations, online information searches and purchase experiences. Seven shopping orientation constructs were identified: shopping enjoyment, brand/fashion consciousness, price consciousness, shopping confidence, convenience/time consciousness, in‐home shopping tendency and brand/store loyalty. Results showed that participants' shopping orientations were significantly related to their searches for information about and purchases of apparel items online. In addition, male and female participants showed significant differences in their shopping orientations, online information searches and purchase experiences. This study provided suggestions for apparel e‐tailors to develop effective marketing strategies to reach their target market, for consumer educators and for educators in the retail merchandizing area to prepare their students for future careers.     

An empirical analysis of online shopping adoption in Beijing,China

The Internet is a global communication medium that is increasingly being used worldwide as an innovative tool for marketing goods and services. At the end of 2010, Internet users in China reached 420 million. However, online shopping in China is not widely practiced and organisations investing in B2C online shopping need to understand the factors that affect Chinese consumers′ online buying behaviour. This research develops a theoretical research model as a framework to identify the key decision factors influencing Chinese consumers′ to shop, or not to shop online. A self-administered questionnaire was used to gather information from 435 respondents in Beijing, China. The empirical analysis identifies and ranks seven important decision factors: perceived risk, consumer resources, service quality, subjective norms, product variety, convenience, and website factors. All of these decision factors impact on Chinese consumers′ adoption of online shopping. Moreover, managerial implications and recommendations are also presented.     

Online grocery shopping: the impact of shopping frequency on perceived risk

Online grocery shopping has enjoyed strong growth and it is predicted this channel will continue to grow exponentially in the coming years. While online shopping has attracted an abundance of research interest, examinations of online grocery shopping behaviour are only now emerging. Shopping online for groceries differs considerably from general online shopping due to the perishability and variability of the product, and frequency of the shopping activity. Two salient gaps underpin this research into online grocery shopping. This study responds to calls to investigate the online shoppers’ experience in the context of online purchasing frequency. Second, this study examines the mediating effect of perceived risk between trust and online repurchase intention of groceries. An online survey was employed to collect data from shoppers who were recruited from a multi-channel grocery e-retailer’s database. The online survey, comprising 16 reflective validated scale items, was sent to 555 frequent and infrequent online grocery shoppers. Results find that while customer satisfaction predicts trust for both infrequent and frequent online grocery shoppers, perceived risk fully mediates the effect of trust on repurchase intentions for infrequent online grocery shoppers. Furthermore, path analysis reveals that the developed behavioural model is variant across both groups of shoppers. Theoretically, we provide a deeper understanding of the online customer experience, while gaining insight into two shopper segments identified as being important to grocery e-retailers. For managers, this study tests an online customer behavioural model with actual purchasing behaviour and identifies the continued presence of perceived risk in grocery e-retailing, regardless of purchase frequency or experience.     

Food shopping behavior in the Arabian Gulf region: a comparative study

In the context of an online apparel setting, this study examined the effects of amount of information and music on consumers’ affective states (i.e. pleasure and arousal) and cognitive states (i.e. perceived risk and attitude toward the site), which in turn may affect consumer shopping response (purchase intent). The moderating role of situational involvement with online shopping on the relationship between music/amount of information and affective/cognitive stateswas further examined. Results revealed significant effects for amount of information and music in relation to consumer situational involvement with online shopping. In addition, results revealed a significant effect for pleasure on perceived risk and attitude toward the site which in turn affected purchase intent. The findings of this study provide valuable managerial insights to online retailers by indicating the importance of the amount of information available on an apparel website. Additionally, this study is a springboard in determining the significant effect of music on affect and shopping responses on online shopping websites.     

Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns

Scientifically judging and comparing different mobile e-commerce retailing applications (apps) are essential to increase online shopping efficiency and enhance design for system improvement. In this research, the use of mobile apps in e-commerce retailing is viewed as an information operation process, and distance of information-state transition (DIT) theory is introduced to measure the “convenience” of mobile apps to obtain service information. Thus, a novel DIT-based evaluation method for the ease of use of mobile apps in e-commerce retailing from the perspective of consumer online shopping behaviour patterns is proposed. Three representative Chinese enterprises, namely, Tianmao Mall, Jingdong Mall and Suning Easy-to-buy, are chosen as study objects. Moreover, the corresponding ease-of-use indicators of three mobile apps under typical online shopping behaviour patterns are evaluated quantitatively. Results show that this research has important implications not only for online consumers but also for designers of online shopping systems.     

Adoption of online shopping by German grocery shoppers

This study investigates how perceived attributes of online shopping and the psychological characteristics of consumers such as market mavenism, time-stressed behaviour and familiarity with the Internet impact the acceptance and frequency of shopping for physical goods on the Internet. In the study, the traditional adoption paradigm is refined by specifying in a more differentiated manner the outcome of the adoption behaviour and by postulating a mediator and moderator structure which underlies the relation between psychological characteristics, innovation attributes and adoption outcome. Empirical results identify missing touch and feel experiences as the most influential negative obstacle, and the chance to make better deals, the convenience of a delivery service and the independence of opening hours as the most influential positive factors for the adoption of online shopping. Familiarity also favours adoption behaviour, leading to a uniformly better assessment of many online shopping attributes. The influence of time-stressed behaviour and market mavenism on adoption behaviour is ambiguous and their effects appear to be more complex.     

Exploring the acceptance of instant shopping – An empirical analysis of the determinants of user intention

This article deals with the novel technology of instant shopping. As this technology has yet to be considered in a scientific context, the article first defines the term instant shopping, distinguishing it from m-commerce and s-commerce. The article then gives an overview on acceptance studies in the context of e-commerce that have been conducted over the last five years. Building on this, the Technology Acceptance Model (TAM) is adapted and operationalized for the current context. One result of the study in this article, conducted among Instagram users on the topic of instant shopping, showed that perceived enjoyment has a particularly strong impact on the intention to use.     

Explicating the privacy paradox: A qualitative inquiry of online shopping consumers

Online consumers often voice discontent and concern over their privacy and yet fail to take adequate precautions. Nor do they abstain from disclosing information. This study aims to explore this phenomenon which is known as the privacy paradox. Based on semi-structured interviews with online shopping consumers and thematic analysis of data, this paper illuminates the privacy paradox using three themes: psychological distance of privacy, perceived social contracts of privacy, and learned helplessness and privacy empowerment. Our findings contribute to the privacy paradox discourse and provide several implications for consumers, online retailers, and policymakers.     

A contextual perspective on consumers' perceived usefulness: The case of mobile online shopping

This research aims to study the origins of consumers' usefulness perceptions through the example of mobile online shopping adoption in Europe. The results of an empirical study, which is grounded in technology acceptance theory, reveal the pivotal role of consumers' beliefs about the quality of mobile online stores in the formation of usefulness perceptions prior to adoption. While this study identifies that consumers form their usefulness evaluations depending on the respective shopping tasks, the results of a moderation analysis yield usefulness predictors that differ in relevance across product categories and shopping touchpoints. This contextual perspective has implications for both adoption and (online) channel research. It also helps managers to identify starting points on how to promote (mobile) online shopping adoption.