Market orientation and business performance: An empirical investigation in the airline industry

As the airline industry has become more competitive, carriers have looked to improve performance and competitiveness. During the last decade, market-oriented corporate strategy has emerged as a significant antecedent of organizational performance and is presumed to contribute to long-term success. This study investigates potential influences of market orientation on airline performance. Data were collected by mail survey, and MARKOR was used to specify the dimensions of a market-orientated organization. The results support the positive influence of market orientation on business performance.     

The effects of corporate governance on airline performance: Production and marketing efficiency perspectives

This study explores the relationship between operating performance and corporate governance in 30 airline companies operating in the US. First, this study applies a two-stage Data Envelopment Analysis (DEA) to evaluate the production efficiency and marketing efficiency of the airlines. Our findings indicate that, in general, there is not as much dispersion in the relative productive efficiencies of the airlines as there is in their marketing efficiencies. The low-cost airlines, on average, are more efficient carriers than the full-service ones, but less efficient marketers. Secondly, truncated regression is used to explore whether the characteristics of corporate governance affect airline performance. The results demonstrate that corporate governance influences firm performance significantly. Finally, we address the managerial decision-making matrix and make suggestions to help airline managers improve performance.     

The impacts of high-speed trains on British economic geography: a study of the UK’s InterCity 125/225 and its effects

The arrival of high-speed trains (HSTs) leads to unprecedented time-space effects, potentially assisting face-to-face contacts in knowledge-generating process, yet its wider spatial-economic impacts are still open to debate. This research attempts to fill in this gap with empirical evidence by studying the inter-regional impacts of upgraded British InterCity 125/225 on British economic geography over 30 years. The six study routes of London-outbound trains serving major railways stations in 26 local authorities were selected as units of analysis, with the observation of differential effects both between HSTs and non-HSTs towns and among each group of towns, to understand time-space effects of InterCity 125/225 whose potential impacts on local economic strength and knowledge intensive development. The key findings suggest that the differential HST effects on British economic geography could be classified into three influential zones, namely 1-h, 2-h, and over-2-h towns. HST has had substantial and demonstrable effects in aiding this transition within a 2-h travel limit of London, thus helping to generate renewed economic growth, but that the effects have not been automatic or universal. Regarding future British HST policy, the implications arising from this study is that cities connected to a new HST could seize opportunities which non-HST cities will not be able to do so, but this is not a zero-sum situation. Instead, it involves a national strategy to develop a hierarchical network with HST between London and key regional hubs, well integrated at these hubs with intra-regional transport systems. This indicates a strong case for a finer-grained and deeper probing analysis at an intra-regional level of the potential for rail improvement as an agent of change in city-region development. We hope to report further on this in a subsequent paper.