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1.
The rapid growth of on-demand services and the increasing competition among platforms make the repurchase behaviors of experienced clients an urgent and important problem. Drawing on the cognition-affection-connation framework, this study proposes a research model to examine how clients' repurchase intentions are shaped in the context of on-demand services by focusing on the service client-platform relationship. The model was tested with a sample of 519 respondents collected from experienced clients of the largest on-demand service platform in China, Meituan, via the questionnaire survey method. Our findings suggest that the three value constructs (i.e., cognition) derived from the service consuming experience, including utilitarian value, hedonic value and interactivity value, significantly contribute to the establishment of platform attachment (i.e., affection), which in turn drives repurchase intention (i.e., conation) toward on-demand services. This research outlines an attachment-based framework to gain an insightful understanding of client loyalty behaviors in the on-demand service context. It also makes contributions to the existing research by extending the cognition-affection-connation framework to online contexts and by illustrating the essential role of platform attachment derived from the client-platform relationship in driving clients' repurchase behaviors in platform-based businesses. 相似文献
2.
This study proposes a framework to understand the impacts of both value-related and transaction cost-related factors on repurchase intention from online shoppers' perspective. In particular, this study defines the construct of cost as a three-component conceptualization (i.e., information searching cost, moral hazard cost, and specific asset investment). Based upon empirical evidence on a survey of 887 online shoppers, this study shows that consumers' perceived value and each cost component are positively related to repurchase intention. Importantly, information searching cost exerts the most significant influence on repurchase intentions among the four relational factors. The result suggests that providing sufficient cues to reduce consumers' information searching cost is the core element of repurchase intention formation. This article closes with theoretical and practical implications. 相似文献
3.
我国房价变动与进口贸易的关系:基于GMM与主成分因子的分析 总被引:2,自引:0,他引:2
本文利用中国1991至2009年的月度住宅销售平均价格数据,在广义矩方法(GMM)的基础上,重点引入基于时间序列数据的主成分因子分析模型进行实证研究,发现进口总值与商品房屋平均销售价格呈正相关关系,且进口总值的变动是房价变动的格兰杰原因,这可能与生产性厂商更多地选择投资房产有关。主成分因子分析结果表明,房价和其他四个解释变量组成的线性回归模型,可以很好地解释进口总值的变动。 相似文献
4.
This work analyzes the relationships between perceived value, satisfaction and future intentions among users of a public sport service who experience a price increase in the service they receive. A self-administered survey provides data from two samples (before and after the service price increase). After confirming the reliability and validity of the measures, hierarchical multiple regression provides the means for analyzing the data. The results show that the increase in the service price worsens the perception of service performance. As expected, satisfaction, perceived value and future intentions decrease following an increase in the service price. Perceived value also serves as a more effective predictor of future intentions than satisfaction. Finally, price increase has a low direct effect on predicting future intentions of sport users. 相似文献
5.
A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel 总被引:1,自引:0,他引:1
This research examines how two prepurchase stages of the buyer decision process–information search and alternative evaluation–and two postpurchase stages–evaluation of product and service attributes–influence buyer regret. The study extends prior consequences of regret to include purchase intentions toward both brand and the channel. Tested in a field sample of luxury automobile purchasers, results show that higher information search and alternative evaluation lead to more buyer regret; lower evaluations of service (but not product) attributes lead to more regret; and regret's consequences include reduced intentions to repurchase either the brand or from the dealership. Buyers who switch brands experience more regret than buyers who did not switch brands. 相似文献
6.
近10年来,我国房地产价格持续攀升。其原因主要有:需求拉动、土地价格的持续上涨、建安成本的增加和开发商的趋利动机等。应改善房地产市场的供应结构,加强对土地市场的管理和银行监管,完善房地产税费制度和信息系统,加强房地产的价格调控,促进我国房地产市场的健康稳定发展。 相似文献
7.
The current study examines self-confidence, perceived quality, extrinsic attributes and perceived risk as drivers and inhibitors of Generation Y’s purchase intentions of prototypical and me-too brands. A survey of 348 respondents demonstrated that self-confidence and perceived quality produced significant positive effects on purchase intentions for the me-too brands. Extrinsic attributes produced a significant positive effect on purchase intentions for the prototypical brand. Perceived financial/performance risk produced a significant negative effect on purchase intentions for both the prototypical and me-too brands, while perceived psychological risk produced a significant negative effect on purchase intentions for the prototypical brand. Understanding the factors underlying Gen Y’s consumer behaviour is crucial, particularly due to their considerable consumption potential and the increasing sophistication of brand marketing in the marketplace. 相似文献
8.
This study empirically examines the influence of after delivery services on customer perception of satisfaction, trust, and repurchase intention. Data from 262 survey respondents, analyzed through structural equation modeling, indicate three critical after service factors related to customer satisfaction: product exchange, returns, and refunds. Analyses also indicate significant mediating effects of customer satisfaction and trust with after delivery services upon repurchase intention. Results reveal that customer satisfaction with services also mediate the relationship between after delivery services and consumers’ trust in the retailer. The findings suggest implications for management and future research directions. 相似文献
9.
Hospitality service providers lack attention to the positive reviews written by remedial satisfied customers, although they have devoted a lot of energy to service recovery. Drawing on the accessibility-diagnosticity framework, this study investigates the relationship between the online review types of remedial satisfied customers and potential customers' booking intentions. The results indicate that outcome satisfactory review not only improves review impression and positively affects customers' booking intentions, but also reduces perceived risk and enhances customers’ booking intentions. The review valence consistency plays a moderating role in the dual-path effect of online review types on booking intentions. 相似文献
10.
This article is a report of results of three studies investigating effects of fast versus slow background musical tempo on physiology, cognition, and emotions. Two pilot studies first measure consumer perceptions of tempo. In Studies 1 and 2, participants view a short video restaurant advertisement featuring fast or slow background music along with illustrations of food items. Results indicate that fast music is more effective than slow music for evoking positive taste expectations and purchase intentions. Study 3 shows that the effects observed in Studies 1 and 2 occur because fast music enhances self-reported arousal levels that then lead to enhanced moods, taste expectations, and purchase intentions. Theoretical implications regarding effects of music on emotional responses are discussed, as are practical managerial implications for using fast music as a persuasive technique. 相似文献
11.
中国房地产企业的市场营销战略研究 总被引:1,自引:0,他引:1
滕进 《中国对外贸易(英文版)》2010,(12)
本文简单分析了中国房地产市场的发展过程,指出了当前房地产市场存在的问题以及市场营销对房地产企业的重要性,并对不同的营销手段进行了简单阐述.只有不断加强企业的市场营销,才能在未来市场得到充分发展. 相似文献
12.
The study examines the relationships between consumer trust (cognitive and affective), perceived value (utilitarian and hedonic), and loyalty behavioral intentions (repurchase and advocacy) in a two-dimensional (affect- and rational-based) consumer–service provider model. It provides an alternative theoretical representation of consumer behavior in service relationships and implications for service providers about consumers' loyalty intentions. A mail survey analyzed by SEM supports the model of loyalty as a function of consumers' expressive and instrumental responses resulting from intrinsic and extrinsic perceptions of trust and heuristic and rational-based perceived value. Implications for designing loyalty programs are explored and future research opportunities recommended. 相似文献
13.
《Journal of Retailing》2017,93(2):201-211
Retailers typically use the strategy of providing a discount to induce the sale of a new product at a pre-order stage. Despite the prevalence of this strategy, providing discounts might not be effective for all consumers. The present research shows that the positive effect of a discount depends on consumer temporal orientation. Results from four experimental studies reveal that a large discount positively affects present-oriented, but not future-oriented, consumers. The findings suggest that perceived financial risk and perceived product quality sequentially mediate the effect of discount size on value toward the deal and purchase intention. A third-party product quality rating boosts quality perceptions, which in turn reduces perceived financial risk and positively enhances value toward the deal along with purchase intention. Our findings demonstrate that when the brand itself acts as a reliable signal of quality, a discount has its intended effect for both present- and future-oriented consumers. Overall, the findings of this research suggest that a retailer can use quality cues along with a discount, especially for a new brand, to appeal to the broadest group, as it will attract both future- and present-oriented consumers. 相似文献
14.
《International Journal of Research in Marketing》2021,38(4):994-1016
Online retailers provide social selling cues, such as “39 customers bought this product” or “156 customers viewed our product per hour”, to encourage sales. Revealing the numbers bought has been shown to increase purchase intentions, but what remains unexplored are the ramifications of posting the number of brand-related views or revealing both numbers bought and viewed so customers can determine the views-to-bought ratio. The number of views is much higher than the numbers bought, which customers may anchor on as a signal for product quality; however, a countervailing force is that views are a more ambiguous, hence a less diagnostic, cue. Five experiments revealed that: (1) showing the number of views or bought can, but does not always, increase purchase intentions; (2) revealing the number bought has a monotonically increasing (at diminishing rate) effect on purchase intentions; and (3) views exhibit a concave curvilinear effect in that, beyond a tipping point, increasing the number of views lowers purchase intentions. Given the anchoring effect of the larger views number, if the number of views or the number bought are relatively low, it is better to show the larger views number, but the reverse is true if the respective numbers are both high. Additional insights reveal that it is only advantageous to reveal both numbers if the views-to-bought ratio is lower than 20:1, which would apply to about the top 25% of brand landing pages. These findings were further validated in a choice experiment. Perceptions of product quality mediate the relationship between these social selling cues and purchase intentions; however, this is not the case for perceived skepticism (lack of trust in the information). Revealing these social selling cues is an online retailer’s prerogative; hence, these insights are theoretically interesting and have practical relevance. 相似文献
15.
Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants 总被引:1,自引:0,他引:1
In order to address a lack of comprehensive evaluation of restaurant quality, this study extends Mehrabian and Russell's stimulus-organism-response framework by incorporating restaurant-specific stimuli and including restaurant-specific measures of emotion. Using structural equation modeling, this study shows that atmospherics and service function as stimuli that enhance positive emotions while product attributes, such as food quality, act to relieve negative emotional responses. Results also suggest that positive emotions mediate the relationship between atmospherics/services and future behavioral outcomes. The results are theoretically and practically meaningful because they address the relationships among three types of perceived quality (product, atmospherics, and service), customer emotions (positive/negative), and behavioral intentions in the restaurant consumption experience. Managerial implications, limitations, and future research directions are also suggested. 相似文献
16.
While cognitive, affective and behavioral consequences of service recovery have been extensively explored in the literature, the role of co-creation is mostly neglected. Most efforts dedicated to investigating co-recovery are limited to cognitive and behavioral factors. Furthermore, most of the recent studies explored co-recovery on western and eastern cultures, ignoring the role of ethnics in countries with different sub-cultures. This study aims to discover all possible factors on service recovery procedure, focusing specifically on effects of co-creation. Thus, a 2(distributive justice: high/low)×2 (interactional justice: high/low)×2(procedural justice: high/low)×2(co-creation: yes/no)×2(ethnics Azerbaijani vs. Baluch) between-subjects factorial design experiment was performed. A sample of 977 Iranian mobile banking customers participated in the study. Results of Structural Equation Modeling (SEM) indicate that most cognitive, affective and behavioral factors were supported by predictors. In addition, Multi-group SEM reveal that co-creation increases effects of most positive nature variables except negative emotions which is conceptualized as negative nature factor. The results of cultural differences indicate that Azeri people are more intended to participate in co-creation programs, whereas Balochs are more loyal due to higher level of reuse intentions. 相似文献
17.
房地产业是进行房地产投资、开发、经营管理和服务的行业,属于第三产业,具有基础性、先导性、带动性和风险性的产业。房地产的特性决定了它投资数额大,投资周期长,变现能力差,投资过程中既有经营风险、金融财政风险等有形风险,也有如政策变化等无形风险。本文通过对房地产项目投资建设过程中普遍存在的风险进行简要分析,浅析房地产项目过程中,风险识别、风险管理研究等。 相似文献
18.
我国房地产业与金融保险业产业关联度的地区比较 总被引:1,自引:0,他引:1
刘水杏 《国际商务-(对外经济贸易大学学报)》2011,(3)
本文借助投入产出模型研究我国不同区域房地产业与金融保险业的产业关联度特征。结果显示,不论经济发展水平如何,我国房地产业与金融保险业的产业关联度均位居其它产业的前列,说明在国民经济内部,这两个产业的产业关联关系过于密切,从而可能对当地国民经济产生较大的影响,对于以北京为代表的发达地区尤为典型,应当引起警示。 相似文献
19.
This study examines three types of rewards in a retail loyalty program context (under-reward, equity-reward, and over-reward) and their impact on perceived distributive justice, customer satisfaction, and repatronize intentions. The results from a between-subjects experiment showed that equity-reward produced higher levels of perceived distributive justice than both under-reward and over-reward. Moreover, equity-reward and over-reward produced higher levels of both customer satisfaction and repatronize intentions than did under-reward. Yet there were no differences in satisfaction and repatronize intentions for equity-reward and over-reward. These outcomes suggest that loyalty programs have the potential of not boosting members' loyalty, at the same time as they may reduce loyalty among non-members. 相似文献
20.
电子商务在房地产销售中的应用研究 总被引:1,自引:0,他引:1
电子商务平台具有覆盖面广、灵活高效、经济、互动性强等特点,已经成为现在房地产营销的一个重要途径。通过对电子商务平台的特点及目前房地产销售形势进行分析,并调查目前房地产网络销售的存在的各种状况,总结出限制电子商务平台在房地产销售中的一些缺陷,最后提出有一定实用价值的参考意见,为电子商务在房地产营销中的健康发展提供建议。 相似文献