让“爱”成为一种责任

青海玉树地区发生地震后,时刻牵挂着社会各界的心。2010年4月19日,招商银行青岛分行自发组织的向玉树地震灾区捐款活动上,全行员工共为灾区捐款304620元,该笔款项将通过国家财政部公布的捐款账号汇往灾区,用于玉树灾后重建工作。企业的这一义举,不仅表达了对灾区人民的爱心,更是企业社会责任的体现。     

媒体及时准确全面客观报道灾情 踊跃捐款近1．8亿元——新闻出版系统全力支援玉树抗震救灾

“玉树还远吗，请让我的血流进你的脉搏，复苏你的枝叶；玉树还远吗，请让每颗心为你打一个结，缝你伤口的裂……”这是“情系玉树大爱无疆赈灾晚会”大合唱《玉树还远吗》的歌词。如果说4月14日以前的玉树是在那遥远的地方，那么今天的玉树已经深深刻在每一位新闻出版系统员工的心中。地震发生以来，新闻出版系统迅速行动起来，出版系列抗震救灾图书，加强报刊宣传报道，踊跃捐赠累计近1．8亿元人民币……新闻出版系统以实际行动向玉树人民伸出援助之手。     

援手救灾,福田雷沃重工彰显社会责任

4月14日7时49分,青海省玉树藏族自治州玉树县发生7.1级强震。严重的灾情震撼着每一个人的心灵,也牵动着福田雷沃重工每一名干部员工的心。闻讯,福田雷沃重工当日紧急调配在甘青两省的数台装载机、挖掘机,驰援玉树抗震救灾工作一线。与此同时,为帮助地震灾区人民渡过难关,福田雷沃重工召开党委工作会议,号召公司全体干     

强化源头市场监管 保障抗震救灾工作开展

西宁是青海省的省会城市,是全省州、地、市食品、蔬菜、粮油等商品的重要集散地,运往玉树地震灾区的80%以上的商品都来自这里。玉树地震发生后,进一步强化对救灾物资的监管,坚决杜绝假冒伪劣商品流入灾区,防止哄抬物价、囤积居奇等违法行为的发生,确保市场稳定就显得尤为重要。     

玉树地震灾区重建中的无障碍设施建设

玉树地震灾区有大量因地震致残的居民,他们今后的工作和生活将面临诸多困难。因此在玉树大地震的灾后重建规划中,应尽早考虑无障碍设施的设计和规划工作,在城镇重建的各个方面要充分科学地考虑到各项无障碍因素,以保证灾区重建工作的最终成效。     

摸着汶川的石头 趟过玉树的河——对比《南方周末》对两次地震的反思报道

由于种种客观因素的影响,灾难报道在我国发展较为缓慢。但是在汶川地震以及玉树地震报道中,以中央电视台和《南方周末》为代表的媒体大胆突破了以往的报道模式,受到大众的一致好评。本文从《南方周末》对于两次汶川及玉树地震的震后反思报道稿件入手,通过对比来探讨《南方周末》内在报道理念的演进。     

品牌公益：品牌发展的社会身份

多灾之年,事故频发,当我们仍为汶川地震感到伤痛之际,玉树的强震再一次震撼了国人的心。一时间,举国上下纷纷为死伤的同胞伸出援助之手,各大媒体上赞扬和谴责并存。赞扬是截止到2010年4月20日，我国一大批弱小的民营企业已经为玉树灾区捐献款物总价值逾6亿元；谴责是一大批实力不俗的外资品牌其公益行为甚至不如一些嗷嗷待哺的小民营企业。巨大的反差让讨伐之声不断出现，偏激之词愈发尖刻。     

地震灾后青海玉树农牧业产业化发展的路径探析

地震给玉树人民带来了巨大灾难,但灾后恢复重建又成为推动玉树经济社会发展的机遇。玉树农牧业产业化发展应以灾后重建为依托,加强基础设施建设,通过调整产业结构,确立优势产业,培育壮大龙头企业,实施产加销一体化经营,实现传统农牧业向现代农牧业的转变。     

台“布袋戏教父”首次进京演出

<正>有台湾"布袋戏教父"之称的黄俊雄,近日携黄俊雄影视木偶剧团首次到大陆演出,促进了台湾、内地两岸间的友好交流,为在京台商和内地戏迷们带来了一场布袋戏文化的饕餮盛宴。就在不久前,青海玉树藏族自治州玉树县发生强烈地震的噩耗牵动了无数人的心。但地震震不垮同胞情,为此,黄俊雄影视木偶剧团在北京为玉树地震救灾举办了长达三小时的布袋戏义演及义卖。     

东风农机职工向玉树地震灾区捐款20多万元

4月14日，青海玉树发生了7．1级大地震。东风农机迅速开展了以“情系玉树，爱心相传”为主题的向青海玉树地震灾区人民捐款献爱心活动。公司全体员工认为：玉树同胞受灾，东风农机人感同身受，东风农机作为一个有着高度社会责任感的企业，就要用实际行动体现自己的真情，为玉树灾区的救援和重建贡献自己的一分力量。     

个性、精准、互动、整合——数字电视对传统广告运作模式的挑战

在数字化技术发展应用背景下,数字化是电视发展的必然趋势。据有关数字显示,从2005年至2009年,全球数字电视用户数量每年保持30%的速度增长,全球数字电视用户将从2004年的11720万户增长到2009年的51600万户,全球数字电视市场规模也将从2004年的570亿美元增长到2009年的1040亿美元。     

电感耦合等离子体质谱法测定石膏及其制品中铅、镉等10种元素

通过对进出口石膏及其制品特性的研究,摸索出适合石膏及其制品消解的方法,并对传统的仪器方法进行分析比较,最终确定了完整的检测路线。实验中试样经酸消解后过滤得到澄清溶液,用电感耦合等离子体质谱仪对试液中的铅、镉、铬、砷、汞、铜、锌、锰、镍、钴进行测定,10种元素的检出限和定量限分别为0.07mg/kg和0.2 mg/kg,加标回收率为87.0%-104.1%,相对标准偏差均小于10%。     

安全、舒适，多用途，菲亚特DOBLO’（多宝）

外部形象 从外观上看,菲亚特D0BLO(多宝)给人的第一印象就是坚固、有力和安全.其高大而健壮的前部看上去象一辆越野车;向外隆起的发动机罩以及大包式保险杠,是为了保护行人和骑车人的安全.塑料前格栅坚固耐用,并可在低速碰撞时提供有效的保护.     

Rethinking managership,leadership, followership,and partnership

Organizations underperform, or fail, when members avoid partnering with managers—whether through subtle resistance, disagreement, protest, or walkout—to achieve common purpose. Managers should boost partnering not by affecting a pretense of leadership but through a nuanced balance of managerial authority and understanding of members’ points of view. The objective of this article is to sharpen attention on the concept of partnership with organization members and how it relates to some of the important previous literature. We also argue that some of the previous scholarly work contributes to misconceptions related to these concepts. Our work is forward-looking in that it is motivated by the dangerous societal and cultural differences evident in the world, differences that surround management’s decisions and that may induce an overuse of authority to quash disquiet. Using our experiences in both industry and academia, we argue that the crucial link between managers and members is leadership—not leadership thought of as directional and inspirational, but leadership as building a relationship toward common purpose through partnership. “Lead” and “leader” are sorely misused terms, and worse, substituting “leader” for “manager” is just plain wrong. We believe that managers become leaders only when followers agree to follow, not when the managers simply step forward energetically with direction. Managers are cheated by mistaken definitions. Reviewing past perspectives about what makes good leaders and managers, we rethink ways to enhance organizational harmony through a clearer understanding of managership, leadership, followership, and partnership. Only by thinking and acting as partners in common purpose can managers and members form the core of success in organizational endeavors.     

Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision

This conceptual article examines the relationship between marketing and sustainability through the dual lenses of anthropocentric and ecocentric epistemology. Using the current anthropocentric epistemology and its associated dominant social paradigm, corporate ecological sustainability in commercial practice and business school research and teaching is difficult to achieve. However, adopting an ecocentric epistemology enables the development of an alternative business and marketing approach that places equal importance on nature, the planet, and ecological sustainability as the source of human and other species’ well-being, as well as the source of all products and services. This article examines ecocentric, transformational business, and marketing strategies epistemologically, conceptually and practically and thereby proposes six ecocentric, transformational, strategic marketing universal premises as part of a vision of and solution to current global un-sustainability. Finally, this article outlines several opportunities for management practice and further research.