如何提升信用卡品牌的满意度

在对2009年金融核心消费人群研究中,我们采用对应分析法(Correspondence Analysis)研究信用卡品牌问题,利用多元统计分析技术分析出信用卡品牌的认知度、渗透度和满意度三个评价指标的差幅:信用卡品牌的满意度指标差幅大于渗透率,渗透率指标差幅又大于认知度,这意味着差异化竞争的空间由大到小.消费者调查数据显示,招行信用卡在满意度指标上的表现最突出,差异化优势明显;而工行牡丹卡和建行龙卡在渗透率上表现突出,也具备一定的差异化优势.总体而言,多数中国信用卡品牌的竞争仍停留在认知层面上,而在满意度方面仍有较长的路要走.     

如何确定信用卡被冒用后的法律责任

如何确定信用卡被冒用后的法律责任?目前的法律及相关解释尚无明确规定.但是,随着各家银行信用卡业务的迅速发展,因信用卡遗失、被盗、被抢、被冒用等所产生的资金风险问题日益突出,因此,明确该情况下的法律责任归属,对于此类纠纷的解决具有普遍的指导意义.下面以发生在镇江的信用卡被盗窃后冒用的案例进行法律分析.     

在出借身份证明办卡案件中应用事实推定规则

经济发展的一个重要表征是经济关系主体、内容（行为）的日益复杂化,一项经济活动不再是双方之间的、单一的经济关系,过程中往往会介入若干主体,形成若干派生的经济关系。比如,     

Organizational change in an Australian university: Responses to a research assessment exercise

The objective of this paper is to explore the way internal organizational control processes are changed in response to external demands. It does this by investigating the organizational change undertaken by an Australian university in anticipation of, and in response to, an externally imposed research assessment exercise (RAE), specifically focusing on the university's internal research-related performance management system (PMS) and its impact on academics. It adopts a case study method, using data from publicly available documents, interviews with senior management, and a survey administered to academics. The data is interpreted and analyzed using Broadbent and Laughlin's organizational change model. The findings reveal that RAE was anticipated with the appointment of new senior leadership, a new vision, restructure of faculties and departments, and changes to the research PMS. The changes to both the university's mission (significant and longlasting, second order change) and its internal systems (less significant, first order change) are evident. In the context of the global proliferation of PMSs in the higher education sector, this paper contributes to the literature on PMSs, indicating its relevance to universities. Its empirics provide useful insights for university managers and regulators and, more broadly, the paper contributes to our understanding of organizational change.     

Consumer rationality/irrationality and financial literacy in the credit card market: Implications from an integrative review

This study analyzes consumer rationality/irrationality and financial literacy in the credit card market. Through literature review, it reveals that consumers, as a whole, make a rational decision when they borrow using a credit card and bear the high interest rate. However, consumers make various mistakes in their individual financial decisions and credit card behavior. Financial literacy, affected by cognitive ability, financial knowledge and financial education can improve consumers’ behavior. This article presents new insights on the implications for consumers, credit card issuers, policymakers and researchers. It has both practical and academic contribution to the credit card market.     

Dimensions of materialism and credit card usage: an application and extension of the theory of planned behavior in Bangladesh

This empirical test of an extended model of the theory of planned behavior (TPB) applies three dimensions of materialism (success, centrality, and happiness) to predict consumers’ attitudes and behavioral intentions toward credit card use in a developing, non-Western country. The data, from 373 Bangladeshi credit card users, confirm the applicability of the TPB for explaining the credit card attitudes and intentions among this consumer sample. Success is the most important materialism dimension, with significant positive relationships with attitudes and social norms. Happiness exhibits an unexpectedly positive and significant association with perceived behavioral control (PBC). Both attitude and PBC mediate the relationships of success and centrality with intentions, whereas social norms do not. In a double mediation effect of subjective norms, this relationship arises through attitude and PBC. These findings accordingly provide a more comprehensive view of materialism and the applicability of the TPB in a developing, non-Western country.     

Using the credit spread as an option-risk factor: Size and value effects in CAPM

This paper takes an option-theoretic approach to explain why pricing anomalies are observed when traditional CAPM is used. By extending CAPM to incorporate the option-risk factor of stocks, we show that stockholders’ limited liability can explain Fama and French’s size and value effects. We use bonds’ excess credit spread as a proxy for stocks’ default risk to control for the changing non-diversifiable option-risk characteristic of stocks. Because sensitivity to the excess credit spread becomes smaller as size increases and as value decreases, excess credit spread explains the CAPM anomalies in a fashion similar to the Fama–French factors. While the excess credit spread is significant in explaining Fama and French’s size and value effects, adding the Fama–French factors does not improve the performance of our model. Our revised model resembles conditional CAPM, but it offers a more intuitive explanation for the size and value effects.     

决胜千里：如何赢得快速城市化背景下的中国信用卡市场机会

回顾历史：二十年来中国城市化和经济发展的奇迹信用卡市场与城市化进程休戚相关。城市化产生了大批有稳定工资收入的人群,集中了大量消费需求,并给银行卡受理环境建设提供了可行性。     

信用卡操作风险管理中的问题及其对策

一、当前信用卡操作风险管理中的主要问题 1.缺乏正确的风险管理理念 管理理念是指依照一定的经营思想、价值观念、行为准则等指导企业的生产经营活动的思想,是人们对管理权力分配、管理职能配置、权力主体地位和作用的看法的总和,是企开展各种活动的前提和基础,贯穿于企业管理的全过程,渗透于各级管理行为之中,反映和决定了企业管理的规范、模式和效果.     

The impact of geographical factors on churn prediction: an application to an insurance company in Madrid's urban area

Geography has previously been noted as a decisive factor in business literature. This paper provides evidence of the significant role geography plays in customer lapse behaviour in an urban environment. This novel approach is based on the idea that the customers who cancel all policies and leave the company are not randomly distributed; rather, a mimetic performance of close individuals is noted. The physical proximity of the customer to the geographical focus (strategical centre, as insurance offices) and the interaction with nearby customer are spatial factors that increase (or decrease) the probability of churning. An empirical analysis using more than 7000 spatially georeferenced offline customers of a Spanish insurance company in the urban area of Madrid (Spain) demonstrated that the customer's proximity to offices of such insurance company under study decreases the probability of churning, whereas high lapse risk was detected in customers in the surroundings of the company's competitor branches. In addition, we identified spatial autocorrelation in churn probability, thus demonstrating that the probability of churn of a customer increases if nearby customers churn.     

Analyzing the impact of credit migration in a portfolio setting

Credit migration is an essential component of credit portfolio modeling. In this paper, we outline a framework for gauging the effects of credit migration on portfolio risk measurements. For a typical loan portfolio, we find credit migration can explain as much as 51% of volatility and 35% of economic capital. We compare through-the-cycle migration effects, implied by agency rating transitions, with point-in-time migration, implied by EDF? (Expected Default Frequency) transitions, and find that migration of point-in-time credit quality accounts for a greater fraction of total portfolio risk when compared with through-the-cycle dynamics. In a stylized analytic setting, we show that, when controlling for PD term structure effects, higher likelihood of moving away from the current credit state does not necessarily imply greater risk. Finally, we review methods for generating high-frequency transition matrices, needed for analyzing instruments with cash flows or contingencies whose frequencies are asynchronous to an available transition matrix. We further demonstrate that the naïve application of such methods can result in material deviations to portfolio analytics.     

建立和完善网上银行体系信用卡业务的策略研究

我国银行业经历了20世纪80年代中后期的微机时代和90年代营业网点电子化、大联网之后,目前已进入以“电话银行、手机银行、网上银行”为基本框架的电子银行时代。一、我国网上银行体系信用卡业务的现状1.网上银行的特征网上银行(InternetBanking),亦称网络银行(Net-workBanking),是依托互联网技术而发展兴起的一种新型银行服务手段。网上银行借助互联网遍布全球的地理优势及其无间断运行、信息传递快捷方便的时间优势,突破传统银行的局限性,为用户提供全方位、全天候、便捷、实时的全新现代化服务。网上银行是与电子商务发展要求相适应的…     

合规审慎经营,推动信用卡产业健康发展——访中国银行业监督管理委员会业务创新监管协作部副主任尹龙

2008年以来,当美国的发卡机构在信用卡坏账率不断上升的困境中勉力支撑时,从未经历过完整经济周期的中国同行也睁大了眼睛,密切关注经济环境变化带来的系统性风险.     

Accounting decoupled: A case study of accounting regime change in a Malaysian company

Using a case study of accounting regime change in a Malaysian company, this paper analyses how an accounting regime was changed to overcome an instance of decoupling that management of the case company perceived to be problematic and, despite certain technological and managerial improvements, why the accounting regime yet remained decoupled from the control of core operations. Through an eclectic use of ANT, neo-institutionalism and political economy, it demonstrates that accounting remains decoupled from operational processes because of the particular manner in which accounting is constructed and enabled; the ostensive characteristics of accounting objects around which performativity of accounting is defined; and the organisational context, which involves certain ‘political imperfections’ that cannot be narrated within organisational apparatus of modernity. Accounting, being an apparatus of modernity, finds it difficult to codify such ‘imperfections’ and to offer an operational doctrine to govern the real business processes that are embedded within these ‘imperfections’. Hence, it remains decoupled from core operational activities but performs an important role of insulating ‘political imperfections’ with which business operates.     

Towards a better understanding of mobile banking: the impact of customer experience on trust and commitment

In the current context of ubiquitous connectedness through portable mobile devices and services, it is important to comprehend more fully the nature of consumer/bank interactions and relationships. At the same time, firms in the service sector are trying to provide customers with impactful positive experiences. This article examines the impact of mobile banking experience on trust and commitment based on the customer experience dimensions defined by Schmitt and expanded to include the negative aspect of the affective dimension. A total of 396 panellists of a recognized Canadian research firm responded to a self-administered online questionnaire. Findings demonstrate that the cognitive and negative affective dimensions of mobile experience impact trust, whereas the positive affective/sensory dimension influences commitment. The behavioural and social dimensions do not have significant impacts. This study enriches the theoretical corpus of knowledge in customer experience, relationship marketing and m-banking literature, lending practical implications for mobile services managers. Financial institutions, for example, should offer sensory mobile applications designed to appeal to the eye or to the touch (positive affective/sensory dimension), provide tools and information intended to arouse user curiosity and provoke reflection (cognitive dimension), while avoiding negative experiences which can lead to damaging feelings/emotions such as disappointment and anger (negative affective dimension).     

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

College students are an important target market for credit card companies and are substantial users of this form of credit, even though they may not have the appropriate knowledge to make informed decisions regarding credit cards. Specific to financial services marketing, the focus of this study is to ascertain whether college-age students recall and understand disclosed information in credit card commercials. This study analyzes the effectiveness of three disclosure standards advocated by the Federal Trade Commission (FTC) which are intended to ensure that consumers (such as college students) are appropriately informed. Specifically, this study focuses on: (1) modality, (2) audience consideration and (3) distraction level present during the disclosure presentation. Tests of the impact of these standards on consumer recall and comprehension of disclosed information have been mixed and the extant research has failed to test all of the standards in combination. An important contribution that this research makes is the reconciliation of differences found in previous research, while revealing the effects that implementing multiple FTC standards has on college students’ recall and comprehension, perceptions of recall and comprehension, and attitudes and behavioral intentions.     

基层银行货记卡风险控制中应关注的问题与建议

随着贷记卡业务的快速发展,贷记卡风险问题也日益暴露.一些银行的贷记卡不良透支率居高不下,已经成为制约贷记卡业务发展的瓶径.加强贷记卡的风险防范已成为当务之急,本文依据一家县(市)支行贷记卡不良透支的调查,提出当前贷记卡风险控制中应关注的问题与对策.     

Central banking in the credit turmoil: An assessment of Federal Reserve practice

Central banking is understood in terms of the fiscal features of monetary, credit, and interest on reserves policies. Monetary policy - expanding reserves by buying Treasuries - transfers all revenue from money creation directly to the fiscal authorities. Credit policy - selling Treasuries to fund loans or acquire non-Treasury securities - is debt-financed fiscal policy. Interest on reserves frees monetary policy to fund credit policy independently of interest rate policy. An ambiguous boundary of responsibilities between the Fed and the fiscal authorities contributed to economic collapse in fall 2008. “Accord” principles are proposed to clarify Fed credit policy powers and secure its independence on monetary and interest rate policy. The Fed needs more surplus capital from the fiscal authorities to be fully flexible against both inflation and deflation at the zero interest bound.     

Systemic risk measures and macroprudential stress tests: an assessment over the 2014 EBA exercise

Regulators’ stress tests on banks further stimulated an academic debate over systemic risk measures and their predictive content. Focusing on marked based measures, Acharya et al. (Rev Financ Stud 30(1):2–47, 2017) provide a theoretical background to use marginal expected shortfall (MES) for predicting the stress test results, and verify it on the 2009 Supervisory Capital Assessment Program of the US banking system. The aim of this paper is to further test the goodness of MES as a predictive measure, by analysing it in relation to the results of the 2014 European stress tests exercise conducted by the European Banking Authority. Our results underscore the importance of choosing the appropriate index to capture the systemic distress event. In fact MES based on a global market index does not show association with the stress test results, in contrast to Financial MES, which is based on a financial market index, and has a significant information and predictive power.