Marketing Strategies of Korean MNCs in the US Consumer Electronics Industry

Abstract

This study examines the marketing strategies and management styles of Korean and Japanese multinational corporations in the US consumer electronics industry. Hypotheses are developed with regard to strategic goals and objectives, marketing mix variable emphasis, market orientation and planning focus. The empirical results generally support the research hypotheses that Japanese companies are not only more aggressive in delivering marketing mix but also more-market oriented than Korean counterparts who often base their marketing strategy on short-term profitability rather than long-term market share growth.     

Japanese and U.S. interventions in the yen/U.S. dollar market: estimating the monetary authorities’ reaction functions

This paper uses recently released official data on the foreign exchange market interventions of the Japanese monetary authorities in the yen/U.S. dollar market during the period 1991–2001 to examine the motivation for the intervention policy. We also compare the Japanese intervention policy with the U.S. intervention policy. Our results suggest that the Japanese authorities regularly responded to deviations of the yen/U.S. dollar exchange rate from a short-term and a long-term exchange rate target. By contrast, the U.S. authorities intervened only occasionally and seemed to have merely reinforced Japanese interventions.     

Testing for financial spillovers in calm and turbulent periods

In this paper, we investigate financial spillovers between stock markets during calm and turbulent periods. We explicitly define financial spillovers and financial contagion in accordance with the literature and construct statistical models corresponding to these definitions in a Markov switching framework. Applying the new testing methodology based on transition matrices, we find that spillovers from the US stock market to the UK, Japanese and German markets are more frequent when the latter markets are in a crisis regime. However, we reject the hypothesis of strong financial contagion from the US to the other markets.     

Organisation vs. culture: Japanese automotive transplants in the US

It has long been argued that the Japanese production organization is culture-bound and therefore not transferable to other countries. This article examines seven major Japanese automobile assembly plants and over 270 Japanese automotive parts suppliers in the US. The successful transfer of Japanese work and production organization in these ‘transplants’ suggests that Japanese production practices are organizational forms which can be uncoupled from Japanese culture and transferred to other countries.     

The Value Relevance of Earnings and Cash Flows: Empirical Evidence for Japan

The Japanese equity market is one of the largest in the world. In recent years, fund managers worldwide have substantially increased their exposure to the Japanese capital markets. In spite of the Japanese capital market's rapid growth and its increasing importance in the international financial world, there has been limited empirical evidence linking security returns to earnings and cash flows. This study extends the growing empirical literature on the association of earnings and cash flows with security returns by using a Japanese dataset consisting of 6,662 firm-year observations for the period 1984–93. We hypothesize that (i) earnings and cash flows are jointly associated with stock returns, and (ii) the association between cash flows (earnings) and security returns increases (decreases) when earnings are transitory. This study provides empirical evidence (i) that cash flows (earnings) have information content beyond earnings (cash flows) in explaining security returns, and (ii) that cash flows (earnings) play a more (less) important role in the marketplace when earnings are transitory. Moreover, results show that the explanatory power of our Japanese models is similar to the evidence provided in prior US studies, indicating that Japanese investors utilize earnings and cash flows in their pricing of equities as their US counterparts.     

Signaling and strategically delayed promotion

The paper highlights a link between signaling behavior and strategically delayed promotion. It is argued that the presence of a signaling device has a critical impact on the pace of promotion. In an equilibrium with signaling behavior, the labor market is more segmented and the pace of promotion is faster; in the other with no signaling behavior, the labor market is less segmented and the pace of promotion is slower. We argue that the former situation corresponds to the US economy while the latter corresponds to the Japanese economy.     

中国金融十字路口

历史站在一个新的交叉点。对世界和中国皆如此。距离雷曼兄弟9月15日宣布破产整整两个月,11月15日,20国集团金融峰会在美国首都华盛顿国家建筑博物馆召开。与64年前的布雷顿森林会议格局所不同的是,当年主张自由、开放、全球化的美国挑落保守的英帝国的两强较量,演变为中美欧三极就国际金融新秩序主导权展开的博弈与合作。     

The Fama-French model for estimating the cost of equity capital: The impact of real options of investment projects

We use the classic and modified Fama-French models to estimate the cost of capital of stock portfolios listed on selected markets. We compare four highly developed markets (US, EU, Japanese and global) and the Polish market as an alternative investment opportunity and a CEE emerging market. The performance of the applied procedures for estimating the cost of capital for company projects is examined and cost of capital is assessed with and without real option adjustment. We adjust the portfolios’ returns using the firms’ book-to-market ratios and idiosyncratic volatility as option proxies. The variability of cost of capital is evaluated using bootstrap methods. Our study shows a clear difference between bootstrapped distributions of cost of capital for the tested developed market and the Polish market portfolios. Wider confidence intervals of the estimated cost of capital of the studied Polish portfolios may result from political motivations in managing state-controlled companies. Our findings also indicate a clear difference between the cost of capital for tested portfolios with and without option adjustment. The widths of the estimated confidence intervals increase after option adjustment. The highest/lowest values of the cost of capital both with and without option adjustment are found for the US/Japanese market portfolios.     

The transmission of US economic policy uncertainty shocks to Asian and global financial markets

This paper proposes a novel approach to investigating the spillover effects of US economic policy uncertainty shocks on the global financial markets. Employing a factor-augmented vector autoregression (FAVAR), we model US economic policy uncertainty jointly with the latent factors extracted from equity prices, exchange rates, and commodity prices. We find that US economic policy uncertainty affects these factors significantly. A country-level analysis shows heterogeneous responses to an increase in US economic policy uncertainty. With regard to equities, US economic policy uncertainty adversely affects equity prices. However, its impact on the Chinese equity market is relatively small. As for foreign exchange markets, while many currencies depreciate in response to an increase in US economic policy uncertainty, the US dollar and the Japanese yen appreciate, reflecting their safe-haven status. The Chinese yuan, whose nominal exchange rate is closely linked to the US dollar, also appreciates in response to uncertainty shocks.     

THE ORGANIZATION OF INNOVATION IN THE UNITED STATES AND JAPAN: NEOCLASSICAL AND RELATIONAL CONTRACTING*

This article discusses the role of intermediate governance structures between vertically related industries in the specific context of technological innovation. In the United States, relations between firms in vertically related industries correspond closely to the neoclassical contracting model, characterized by arms-length, spot contracting on the open market. In Japan, inter-firm relations are more likely to involve relational contracting, characterized by stable bonding mechanisms and a dense historical network of economic ties between the parties to the exchange. We focus upon the kinyu keiretsu type of relational contracting between firms of unequal size and power in vertically related industries, which is a special case of the more generally studied kigyo shudan, or inter-market financial group. For illustrative purposes, we compare the contractual arrangements used to manage the development of new technology by 46 US and 27 Japanese semiconductor equipment firms. We conclude by speculating that the organization of innovation in the Japanese semiconductor equipment industry has accelerated their development of new technology and led to their extraordinarily rapid worldwide market penetration.     

Expatriate learning: exploring how Japanese managers adapt in the United States

We present an exploratory study of how Japanese expatriates adapt to working in the United States over time. We view expatriate adaptation to a host culture through the lens of Experiential Learning Theory and learning style. Results of two studies, using quantitative and qualitative data, conducted in Japanese multinational corporations doing business in the USA reveal how learning style in Japanese expatriates changes over time and how Japanese managers differ from their US counterparts. Results suggested that Japanese managers become more concrete and more active in their learning styles over time spent in the USA. Results also revealed that the learning style of expatriates changes in response to cultural demands and that the patterns of change do not necessarily reflect that of US managers. We suggest that Japanese managers do not directly assimilate into US culture but develop specialized modes of adaptation to their host culture. Results of the study are generalized into eight propositions to guide future research on expatriate adaptation to a host culture.     

Spillover effects in oil-related CDS markets during and after the sub-prime crisis

This paper investigates the return and volatility spillover effects across oil-related credit default swaps (CDSs), the oil market, and financial market risks for the US during and after the subprime crises. The empirical analysis is based on monthly return and realized volatility data from February 2004 to April 2020. We estimate both static and dynamic generalized dynamic spillover measures based on vector autoregressive (VAR) models. Our full sample empirical findings show that the oil market is the primary source of risk transmission for all the oil-related credit default swaps, while the bond market is the highest source of risk transmission to the stock market and vice versa. We also provide evidence that the regulated monopoly US utility sector has the least role in volatility transmission. Furthermore, the bailout program conducted by the US Treasury and Federal Reserve helped stabilize the US financial market through the purchase of toxic assets after the subprime financial crisis. We find strong evidence that the federal funds rate hike cycles lessen total risk transmission throughout the US bond market. Finally, our findings assert that oil price shocks have a significant effect on the oil-related CDSs in some sub-periods via the demand and supply transmission channels.     

Credit vs. demand constraints: The determinants of US firm-level investment over the business cycles from 1977 to 2011

The paper studies empirically how relative supply and demand conditions on the capital market affected US firm-level investment over the business cycles from 1977 to 2011. A dynamic econometric specification of capital accumulation including sales growth, Tobin's q, the cash flow-capital ratio and the cost of capital as covariates is fitted by a rolling window System GMM estimator using quarterly data on publicly traded US corporations in order to obtain time-varying coefficients. We find that the investment effects of the variables capturing the demand-side of the capital market, i.e. sales growth and Tobin's q, behave counter-cyclically, whereas this does not hold for the investment effects of supply-side variables such as cash flow or the cost of capital. Our results suggest that investment was typically driven by adverse demand rather than supply conditions on the capital market during the most severe recessions.     

The limits to the growth of multinational firms in a foreign market

Theories of growth for firms have suggested that slow managerial growth is a major constraint why firms cannot grow faster. This paper is built on such a view and explores the factors that may influence the growth rate of Japanese firms in a given US industry. It is found that Japanese firms that allocated more internal and international managerial resources (proxied by expatriates) to their US operations tended to achieve higher growth rates. Japanese firms that were geographically diversified and those that spread their international investment projects evenly over time also achieved higher growth rates. Copyright © 2003 John Wiley & Sons, Ltd.     

Modeling the performance of US direct investment in Japan: Some empirical estimates

Foreign firms' direct investments in Japan increased from about $930 million in 1984 to $2.2 billion in 1987, and are still increasing at a rapid rate. Most of these investments come from the United States and Europe. In this paper a short-run model for the performance of a foreign parent firm's subsidiary in Japan is presented. The model is based on theories presented by Hymer, Caves, Buckley and Casson, among others, and consists of two equations: one for profitability and the other for growth. Duality is used to relate a parent firm's activities to its subsidiary firm's profitability. The model is estimated using data for US firms' subsidiaries in the Japanese chemical industry. We find that for jointly owned subsidiaries (joint ventures), imports from US parent firms and the R&D spending by both US and Japanese parent firms are major determinants of profitability and growth. US firms' fully owned subsidiaries, however, exhibit considerably different profit and growth behavior than their jointly owned counterparts. Because of the small sample sizes used, it is not possible to ascertain the sources of the observed differences.     

Expatriate staffing in foreign subsidiaries of Japanese multinational corporations in the PRC and the United States

This study examines expatriate staffing in foreign wholly-owned subsidiaries and joint ventures of Japanese firms located in the People's Republic of China and the United States. Expatriates are conceptualized as performing two primary functions. The first is a control function in which the expatriate works to align the operations of the subsidiary with that of the Japanese parent. The second function is a knowledge role. In this role, either the expatriate acts to transfer the Japanese parent's knowledge to the subsidiary or the expatriate is an agent for the acquisition of host-country knowledge. We tested for these two functions using subsidiary-level data on Japanese firms' operations in China and the US. Our results indicate that the control function was more prominent in joint ventures in China than in the US. The results also indicate that expatriates played a more significant knowledge-transfer function role in technology and marketing-intensive industries in China than in the US. A lack of MNC experience in China was found to be associated with limited use of expatriates. Finally, expatriate employment was negatively related to the number of subsidiaries of the parent company worldwide.     

日元升值对人民币汇率改革的启示

人民币目前的状况与1985年的日元很相像,长时期高速发展的经济、持续对美国的贸易顺差、快速累积的高额美元储备、美国的双赤字恶化、美元持续走低的压力、相似的低利率、来自美国的外部压力、货币的持续升值等。因此,有必要研究日元升值的背景和影响,对人民币汇率改革提供借鉴和启示。     

Oil prices,stock returns,and exchange rates: Empirical evidence from China and the United States

Employing the diagonal BEKK model as well as the dynamic impulse response functions, this study investigates the time-varying trilateral relationships among real oil prices, exchange rate changes, and stock market returns in China and the U.S. from February 1991 to December 2015. We highlight several key observations: (i) oil prices respond positively and significantly to aggregate demand shocks; (ii) positive oil supply shocks adversely and significantly affect the Chinese stock market; (iii) oil price shocks persistently and significantly impact the trade-weighted US dollar index negatively; (iv) the US and China stock markets correlate positively just as the dollar index and the exchange rate does; (v) a significant parallel inverse relation exists between the US stock market and the dollar and between the China stock market and the exchange rate; and (vi) the Chinese stock market is more volatile and responsive to aggregate demand and oil price shocks than the US stock market in recent years.     

Creating new business through strategic community management: case study of a multimedia business

For the last few years, the videoconferencing system and multi-point connection service market represented by multimedia technology have enjoyed strong growth in Japan. Behind the recent upturn in this market was the strategic alliance of NTT, Japan's largest telecommunications carrier, and PictureTel of the US, followed by the birth of business communities centred around or outside NTT, thus intensively creating and boosting a new market referred to as interactive video communication. This article reviews the challenges that faced NTT, one of the big businesses in Japan, followed by PictureTel and other players within and outside NTT, all of which were lined up to create various strategic business communities. The article gives careful consideration to the measures taken by these players who achieved success in such a way as to alter employee consciousness, vitalize organizational morale, entrench the new NTT 'Phoenix' brand (videoconferencing system) in the Japanese market and create an emergent new video multi-point connection network service market. And it was under the innovative leadership of community leaders that communities' core competencies were elevated, and innovation of the multimedia business achieved, as a function of the creation and harmonization of new value outlooks within the business community, inside as well as outside the companies.