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Alan M. Wilson 《Journal of Marketing Management》2013,29(8):783-784
Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2 Emancipating the Professions—Marketing Opportunities from De‐regulation by Aubrey Wilson (John Wiley & Sons Ltd, 1994) £24.95. ISBN 0 471 94437 8 相似文献
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There is currently a tremendous interest in the development and use of expert systems (ES), and marketing activities have not been immune to such enthusiasm. The degree of enthusiasm expressed is often strongly at variance with reality. The purpose of this paper is to give a moderating view on the role of expert systems in marketing. The paper begins with a short review of “conventional” management support systems (MSS). This provides a firm base from which to develop a comparison between MSS and ES in terms of the components of these systems. Throughout the comparison, characteristics are highlighted that might at first glance appear to be uniquely characteristic of Expert Systems but are available in “traditional” MSS. The present state of expert systems in business, and particularly in marketing are then discussed. Consideration is then given of the strengths and weaknesses of ES and of the match of these characteristics with marketing activities. 相似文献
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《International Journal of Consumer Studies》1995,19(1):99-100
Book reviewed in this article Consumer Psychology for Marketing. Foxall, Gordon R. Goldsmith, Ronald E. London: Routledge. The Consumer Revolution: Redressing the Balance John, Robin (Ed.), in association with the Consumer Association. London: Hodder and Stoughton. Television and the Viewer Interest Jeremy Mitchell and Jay G. Blumler (Eds) London: John Libbey & Co. 相似文献
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《Business ethics (Oxford, England)》2006,15(1):109-111
Books reviewed: Petersen, Varner C., Beyond Rules in Society and Business Sullivan, Rory., Business and Human Rights: Dilemmas and Solutions Mamic, Ivana., Implementing Codes of Conduct: How Businesses Manage Social Performance in Global Supply Chains Bais, Karolien and Huijser, Mijnid., The Profit of Peace: Corporate Responsibility in Conflict Regions Henriques, Adrian and Richardson, Julie., The Triple Bottom Line: Does it all Add Up? 相似文献
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《International Journal of Training and Development》1998,2(2):151-157
Bob Mansfield and Lindsay Mitchell, Towards a Competent Workforce R. French and C. Grey (eds), Rethinking Mangagement Education Austin Knight Ltd. and 'People Management', Soft Skills, Hard Facts 相似文献
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