自我控制目标对实用品与享乐品解释水平的影响

约束目标型自我控制的消费者,对实用品的心理距离近,会采取趋近策略,对享乐品的心理距离远,会采取远离策略,这使得他们在处理实用品时会采用低水平的解释,而处理享乐品时采用高水平的解释.放纵目标型自我控制的消费者的行为却与此相反,他们对实用品的心理距离远,会采取远离策略,对享乐品的心理距离近,会采取趋近策略,这使得他们在处理实用品时会采用高水平的解释,而处理享乐品时采用低水平的解释.     

The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising

To date, the use of taboos in advertising has produced mixed results. Such discrepancies require explanation. Relying on construal-level theory and the concept of psychological distance, this research focuses on taboo ads' effects on consumers' responses. The findings from three studies show that for different product categories (Study 1: perfume; Studies 2 and 3: alcohol) and across different taboo types (sex, violence, and a mixture of sex and violence), different distance dimensions (Study 1: spatial; Study 2: social), and different construal-level manipulations (low, high), an increase in the psychological distance (or construal) level attenuates consumers' unfavorable attitudinal and behavioral reactions while a decrease in the psychological distance (or construal) level intensifies consumers' responses. Furthermore, response intensity varies depending on the taboo type used, such that both violent and mixed taboo types produce more negative responses. Finally, gender has an impact, such that women react more negatively than men to different taboos, both across distance dimensions and across distance (construal) levels. A discussion of these findings and their implications, as well as suggestions for future research, concludes the article.     

社会距离与口碑传播效力研究:解释水平的视角

本文从社会心理学解释水平理论的视角出发,以购买意愿测量口碑传播效果,发现随着社会距离的延伸,口碑传播效果降低,提高口碑信息的目标价值、目标可得性将增强口碑传播效果;在社会距离较近的强关系下,增强目标可得性可更好地提升口碑传播效果,而在社会距离较远的弱关系下,提高目标价值则能更有效地改善口碑传播效果。     

透析品牌价值评估的三个层面

国内的各项排名如雨后春笋，已是遍地开花，协会、媒体、研究机构纷纷加入，甚至名不见经传的组织携几个权威人士一夜间也能炒个沸沸扬扬的结果出来。在国内为品牌建设摇旗呐喊之时，品牌的评估排名业已成为热门话题，吸引了大量的掘金者进入，评估机构众多，鱼龙混杂，评估标准缺失，暗箱操作频繁，     

城市信息化水平评价体系的构建与评价

构建信息化水平评价体系对指导城市信息化建设具有重要的意义,本文从城市信息基础设施、城市信息技术利用、城市信息环境、城市市民信息素养及城市信息化风险管理五方面分析城市信息化水平,强调信息技术利用及城市信息发展潜力水平对信息化水平的影响。建立的信息化评价体系,为城市管理者掌握城市信息化水平,进行信息化决策提供支持。     

When Moral Tension Begets Cognitive Dissonance: An Investigation of Responses to Unethical Pro-Organizational Behavior and the Contingent Effect of Construal Level

Journal of Business Ethics - Research on unethical pro-organizational behavior (UPB) has predominantly focused on its antecedents, while overlooking how engaging in such behavior might affect...     

我国港口物流发展的实证分析

本文构造了港口物流发展的系统模型和综合评价指标体系,应用该指标体系,对我国上海、广州、天津、深圳等八个港口的物流发展水平进行了实证分析,给出针对性的对策建议。     

城市物流发展水平评价指标体系研究

本文阐述了城市物流的含义,并结合以往研究和城市物流特点,提出研究城市物流评价指标体系必须考虑它与物流辐射区经济发展的关系。之后分析了评价指标体系的构建原则和城市物流发展水平的构成要素。在此基础上,作者建立了科学的城市物流发展评价指标体系,并对指标体系进行了阐释和量化,为进一步评价奠定了基础。     

Make it Your Own: How Process Valence and Self‐Construal Affect Evaluation of Self‐Made Products

Self‐production, participation of consumers in the production process of products for their own consumption, leads to consumers’ enhanced evaluations of the self‐made products. Three experimental studies investigate how and why self‐production affects consumers’ product evaluations and reveal that not all production experiences create additional value for all consumers. In particular, Studies 1 and 2, using hypothetical stories and real experiences, show that only positive (vs. negative) production experiences enhance evaluations of self‐made products over products made by others. Positive (but not negative) experiences decrease the psychological distance between the self and the product and strengthen identification with it. Study 3 manipulates self‐construal (independent vs. interdependent) to investigate its role on evaluation of self‐made products and products made with close others as a group (i.e., group‐made). Consumers with independent self‐construal evaluate self‐made (vs. other‐made) products more favorably only if the process is positive. However, consumers with interdependent self‐construal evaluate self‐made products more favorably even if the process is negative. Additionally, consumers with interdependent (vs. independent) self‐construal exhibit more favorable evaluation of group‐made products. Finally, even if consumers know how another person feels while making a product, other people's process emotions do not affect consumers’ product judgments as strongly as their own experienced process emotions.     

基于熵值法的江苏省县域金融效率测度与评价

以储蓄动员率、储蓄投资转化率以及投资投向率为主要指标对江苏省2012年48个县域的金融效率进行了测度与评价,结果表明:2012年江苏省县域金融效率整体差异较大,表现出明显的地域特征,苏南、苏中与苏北地区县域金融效率依次降低。江苏省应进一步加快县域经济发展、健全完善竞争性县域金融市场以及改善县域金融生态环境,即在新型城镇化建设背景下,苏北县域地区应该抓住机遇,加快经济建设步伐;在健全完善竞争性县域金融市场方面适当放宽某些县域金融市场准入门槛,适度放松对县域金融市场的监管;在改善县域金融生态环境方面,主要可以从优化宏观经济环境、行政环境、司法环境以及信用环境等方面着手,为县域金融发展提供良好的环境基础。     

科技信贷运作综合评估体系探讨

在我国科技事业日新月异的发展中,科技信贷起着重要作用,科技成果的转化必须依靠信贷的金融手段支持,作为商业信贷的组成部分,科技贷款不仅具备商业贷款的一般内容,而且有其特殊的内容,科技贷款不仅涉及金融、生产,而且涉及科技等相关领域,为了更好地发挥金融手段支持科技成果转化作用,确保整个信贷运作体系的良好运转,在科技信贷中进一步加强调控,建立科技信贷的运作综合评估体系,对运用金融手段促进科技事业发展,是十分必要的。文章分析了我国科技信贷的现状,阐述了建立科技信贷评价体系的必要性,构建了科技信贷运作综合评估体系。     

基于层次分析-灰色关联度综合评价的企业人力资源管理战略化程度评价

准确评价一个企业的人力资源管理战略化程度,对于及时调整其人力资源管理方向,使其更好地与企业战略相吻合具有及其重要的意义。人力资源管理战略化程度评价中存在许多灰色信息。文章在构建企业人力资源管理战略化评价指标体系的基础上,运用层次分析——灰色关联度综合评价对企业人力资源管理战略化程度进行了定量研究,为准确评价企业人力资源管理战略化程度提供新的理论指导。     

金融产品虚拟度的模糊综合评判研究

金融产品多而复杂。通过引入“金融产品虚拟度”的概念 ,建立了基于模糊数学理论中的模糊综合评判方法的虚拟度计算公式。力图从量上把握金融创新工具市场的风险 ,更好地了解、把握金融产品 ;同时选择了六种典型的金融产品 ,对其进行虚拟度分析 ,所得排列次序与我们的直观感觉是一致的。     

Causes and Effects of Financing Constraints at the Firm Level

This paper focuses on the empirical assessment of determinants and effects of financing constraints at the firm level. Using a standard model of credit rationing based on asymmetric information firm age and size are found to be factors which should influence the probability of financing constraints. Improving business conditions strengthen the degree of informational asymmetry. A unique panel of firm data for Germany, including direct information on financing constraints, is used for the econometric analysis. Firms' size and improving business conditions are found to have a significant effect. Furthermore, a significant impact on investment and R&D expenditures cannot be rejected.     

利用局部灰度特征分析实现红外弱小目标检测

提出了一种利用局部灰度特征分析进行红外弱小目标检测的新方法。该方法通过判 断图像局部灰度包络曲面是否具备二维高斯函数曲面特征实现红外弱小目标检测,不需要进 行传统的背景预测。设计了新的目标局部灰度特征提取方法和适合工程计算的自动目标检测 算法。实验结果证明了算法参数选择策略的有效性,验证了算法对复杂背景边缘良好的杂波 抑制能力。     

广告对社会福利的影响及最优投放水平分析

本文首先对广告的作用,包括经济作用与社会作用做了定性的描述,然后运用经济学模型对广告与社会福利的关系进行了分析并探讨了最优的广告投放水平,最后分析了广告的负外部性因素对社会福利的影响。     

Effects of Consumer Weight Level and Advertising Appeals on Consumer Attitude Toward Food and Advertisements

This study examines the link between consumer weight level, food type, and consumer attitude toward both food and food advertisements. Further, this research explores how food advertisements containing emotional or informational claims influence the attitudes of overweight and normal-weight consumers. Two experiments were conducted to study the interaction between weight levels, food types (meat vs. vegetables), and advertising appeals (emotional vs. informational). The results showed mixed support for the six hypotheses. The findings indicate that consumer weight level interacts with food types, and emotional/information appeals affecting food evaluation and attitudes toward food advertisements. Managerial implications for food manufacturers and advertisers are discussed.