化工企业建筑环境设计与可持续发展

随着社会工业化进程的快速发展,人们对建立和谐共生的可持续发展的建筑环境日益关注。结合化工企业的发展状况和特点,探析我国化工企业建筑环境设计与可持续发展的趋势,阐述了在化工企业中建筑环境设计的必要性,以及建立现代化工企业绿色管理体系的目标。     

图形语言传播中的障碍分析

图形语言是现代社会信息传播的主要媒介之一,对图形语言传播的研究也成为设计行业的主题方向之一。设计的发展与图形的发展紧密相连。图形语言信息传播的研究有利于设计信息的外化。众所周知,图形语言要想实现传播目的,必须实现与目标受     

浅谈图形设计创意及应用

随着宣传营销的手段逐渐提高,包括海报、广告、包装等设计宣传都要依靠图形设计。作为最基础也是最广泛的表现形式,图形创意被广泛运用在当前的宣传设计中,随着信息化社会的发展,图形设计创意与应用在平面广告中占据着重要的地位。本文就图形创意的概念和特征进行分析,就图形创意设计应用原则展开探讨,并针对图形设计创意及其运用进行研究。     

中国传统图形在现代商业环境中的应用

现代商业图形设计与传统图形是密不可分的,我们应积极创造适合本民族审美心理的图形设计。传统图形的深层内涵融入到现代图形设计之中,使商业行为更具文化性和社会性。我们在关注个性化和民族化的同时,也必须融入现代设计元素,从而在全球化的经济格局中更准确地展示商业产品。既要重视传统图形,体现民族的审美心理,又要反映当代人的审美追求,这是商业图形设计的一个发展趋向。     

化工企业建筑环境设计与可持续发展探析

随着社会工业化进程的快速发展,人们对建立和谐共生的可持续发展的建筑环境日益关注.结合化工企业的发展状况和特点,探析我国化工企业建筑环境设计与可持续发展的趋势,阐述了在化工企业中建筑环境设计的必要性,以及建立现代化工企业绿色管理体系的目标.     

现代商业环境下的图形设计

图形是现代激烈竞争的商业环境中重要的传播媒介。商业图形设计与传统文化密不可分,设计师需要对传统图形艺术进行重新审视。商业领域中的全球化交流,要求现代商业图形设计不仅要满足本国消费者的解读和审美需求,还要让图形成为全球的通用语言,从而将商品信息迅速传递给国际消费者。图形设计作为一门视觉艺术,不仅要满足消费者的审美需要,还担负着引导消费者审美水平的责任。     

商业招贴设计中的图形运用

图形是人类文化发展的重要载体,随着人类社会的不断进步,图形的外延与内涵等发生了巨大的变化。图形作为商业招贴中的重要构成要素之一,起着沟通文化、传播信息的作用。它以直观表述、易记易懂的形式展现设计语言,超越民族与国度,消除因文化差异而引起的交流障碍。本文通过对图形的含义、图形语言在商业招贴设计中的作用、招贴设计中图形的运用及原则等问题进行分析,来发掘图形深层次的内涵。     

给排水工程建筑的重要性

随着社会的进步和人类对工作、生活环境要求的提高，人们对给排水工程的设计已除了要求有合理、先进的工艺流程，能生产出高质量的水，还需要整个厂区有一个整洁优美的环境和赏心悦目的建筑形态。这就必须对给排水工程的原有设计方法和程序思路有一个较大的改变，应把设计的全过程看成是一个持续发展的、不断开放的、经常变化的动态体系，以确保设计出一个优秀工程来。     

住宅建筑给排水系统管道设计初探

社会经济发展迅速,人们对居信条件、居住环境的要求也越来越高.笔者就住宅建筑给排水管道设计方面的几个问题进行初步的探索.     

传统图形在标志设计中的创造及再应用

标志在现代社会生活中,被广泛应用于社会各个领域,作为视觉传达符号,它将企业、品牌、组织、活动的理念、诉求、文化底蕴等传达给受众,是企业、品牌、组织、活动等对外展示的窗口。标志设计与传统图形的结合是标志设计的新趋势,本文通过对传统图形在标志设计中的创造及再应用进行研究,促进标志设计的发展。     

Does scoring a subpopulation make a difference

Scorecards used by consumer credit providers to assess the probability that an applicant will default are usually built for the population of potential applicants as a whole. This paper investigates whether it is permissible and worth-while to build a separate scorecard for each subpopulation of applicants. We review the legal requirements to find that it is permissible to use separate scorecards for many, but not all, personal characteristics. Second, using data supplied by a credit card organization separate scorecards were built for several subpopulations for each of twelve personal characteristics. The predicted performance of each was compared with that gained form estimating a scorecard for the full population using three methods for setting the cut-off scores in an `independent' way. These methods differ in the degree to which the cut-off scores are independent of information about other subpopulation, in the level of discrimination achieved between likely good payers and defaulters and in the degree to which each method is robust to new data. We conclude, first, that creating scorecards using subpopulations does not necessarily give better discrimination between likely good payers and defaulters. Second, none of the three methods examined to set the cut-off scores dominates the others using the three desirable properties described; trade-offs are required. Finally, subpopulation scorecards lead to the rejection of fewer applicants than scorecards built on full populations.     

Developing a Positioning Strategy for a University

ABSTRACT

If a school is able to establish a distinctive position relative to its competitors, it enhances its ability to maintain or increase enrollments. This paper focuses on the steps necessary for a school to create an effective positioning strategy. Success at positioning, however, does not occur easily or rapidly. Through the use of a variety of survey methods, it can be determined whether the strategy employed has resulted in the desired positioning for the school. Schools that have properly positioned themselves to meet the needs of their student market will flourish while those that have failed to do so will languish.     

Marketing a Financial Service Within a Firm

No abstract available for this article.     

When is a Bribe a Bribe? Teaching a Workable Definition of Bribery

This paper presents an outline forteaching about bribery. The outline is based onthe presumption that a payment, once defined asa ``bribe' is by definition unethical. Inaddition, the paper develops a simple yetworkable definition of bribery based on theprincipal-agent framework. The idea is that anypayment made to a principal, for any purpose,is not by definition a bribe; however, anypayment made to an agent is a bribe if theagent retains the payment.     

探索一套经验走出一条新路树立一个样板

记者:继东风汽车有限公司7月1日正式挂牌运营之后,中共东风汽车有限公司党委也正式成立了,这对公司来讲是件可喜可贺的事情.东风汽车有限公司党委的成立有何重大意义? 叶书记:东风汽车有限公司的创立,在我国中外合资企业中无论是其合作规模还是合作层次,无论是资产额度还是员工人数,都开了合资企业的先河.在合资企业中,党组织公开挂牌、公开活动、党群人员纳入编制、活动资金纳入预算的"一公开、两纳入"模式,更是全国第一家,仅此,意义不言自明了.这是机会,更是挑战;是压力,更是动力.     

Time as a Resource and as a Context

If consumption takes time, then a time constraint may reduce the consumer's freedom when buying goods. Some implications of Steedman's approach are examined in this paper; some variations on the theme are considered and compared. Finally, the notion of time as a context may lead to developments in the concept of a process of consumption, and of its relations with consumption goods.     

善因营销:以社会公民身份营销企业

善因营销(Cause-Related Marketing,CRM)就是将企业与非赢利机构,特别是慈善组织相结合,将产品销售与公益事业相结合,在为相关事业进行捐赠、资助其发展的同时,达到提高产品销售额、实现企业利润、改善企业社     

当锋利的矛遇上坚固的盾——来电显示与隐藏的悖论

2004年7月云南省昆明市一律师以自己的固定电话号码在他人电话上显示侵犯了隐私为由，状告服务提供商中国电信昆明分公司，但最终因“号码资源所有权属于家，使用权属于电信运营商．原告只在合同期内对谈号码对应的通信线路享有主叫功能和专用权．     

Rework: a symptom of a dysfunctional supply-chain

This paper describes and presents findings from a detailed case study that sought to acquire an in-depth understanding of ‘why’ and ‘how’ rework occurred the way it did in a structural steel supply-chain. The findings from the case study indicate that the cause of rework was primarily attributable to the sequential nature of the supply-chain, which resulted in poor communication and decision-making being experienced. This was found to be further exacerbated by the absence of a quality focus during the design process, which resulted in the supply-chain becoming dysfunctional inasmuch as rework emerged downstream in the production process. A conceptual model for improving the effectiveness of a supply-chain and thus minimising the incidence of rework is presented and discussed.