Corporate Social Responsibility——From the Perspective of Polish Enterprises

Corporate social responsibility （CSR） is becoming more and more frequently emphasized part of management in the structure of Polish enterprises. These results from the fact that growing awareness of consumers, destructive impact of industry on the natural environment, economic scandals, unethical behavior among entrepreneurs, bring about redefining the principles of a business activity on the market by entrepreneurs. As a result of the above, such values as honesty, trust, or responsibility take on greater importance. Additionally, more and more often, Polish entrepreneurs pay attention to the influence of the company on the environment, the way the stakeholders are treated, while striving to maximize profit. The present paper looks into the subject of social responsibility from the point of view of Polish enterprises. To verify this objective, there was the analysis of the due literature performed, and also carried out the survey among 174 entrepreneurs running their business activity in the area of Southern Poland. The research tool used in the research was the questionnaire （PAPI and CAWI）. In the conducted research, there were factors analyzed referring to knowledge of social responsibility among the people holding both managerial and lower-level positions, in particular opinion, is it important for enterprises to be driven by ethical standards？ How to implement CSR in their structures？ How to understood concept of CSR？ What are the reasons for the implementation of CSR in the strategy of the company？ The considerations （both the theoretical and practical ones） confirmed that the Polish enterprises feel the increased need to implement the activities in the field of social responsibility, which, in the present conditions, constitutes an important part of running a business activity.     

Study on the Characteristics and Driving Forces of Changes of the Urban Land-Use Structure in Wuhan in 1990s

On the basis of the information entropy and equilibrium degree of urban land-use spatial structure, the paper analyzes the characteristics and rules of urban land-use spatial structure changes in Wuhan in 1990s, in which the types of land-use are shrinking and urban land-use changes are disequilibria. With PCA and GRA employed, the driving forces have also been analyzed. The driving force of city welfare and social structure, the towing force of city industrial structure transition, and the pressing force of city construction and reconstruction are main momentum factors. Moreover, the latter forces are more significant.     

Research of E-commerce Application in Small and Medium Enterprises——A Case Study of Wenzhou

The paper analyzes the status quo of E-commerce application in Wenzhou＇s small and medium enterprises. This survey selects the 100 prominent small and medium enterprises covering chemical engineering, shoes, apparel, machinery, furniture, glasses, lighters, pen and pencil, electric and electronics as the investigating targets and issues the questionnaires to them. The result indicates that, the status quo of E-commerce application in Wenzhou＇s small and medium enterprises are worrisome, which is obviously way behind other cities. Based on that, the paper analyzes the reasons in combination with visiting them, and also proposes the corresponding strategies and predicts its prospect in the end.     

Expectation and satisfaction of rural tourism：a case study of Hainan,China

This study uses the rural tourist motivation scale to measure the motivations, expectations, and satisfaction of nearly 200 rural tourists in five areas of Hainan, China by importance-Performance Analysis （IPA） and factor analysis. The results show that the main motivation for participating in rural tourism is to be close to nature, improve family rela-tionship and relaxation. Tourists are highly satisfied with the landscape and pastoral views as well as the friendliness of the local people and hotels. The results also show that the sample people most care about easy parking and reasonable prices, and they expect ethnic festivals and farm life experiences. Besides the environment, facilities, recreational activities and psychological experience of rural tourism, the overall satisfaction is high. The results of this study can be used by local government leaders as well as the tourism industry to devise ways to promote and improve rural tourism.     

Internationalization and the Structure of the Company＇s Marketing Strategy on International Markets Theoretical Remarks

The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.     

Highway Transport Development Strategy Based on Information Flow Impact

The characteristics of highway transport and the application of information technology in highway transport service are combined; the information flows＇ promotion and substitution on highway transport are analyzed; and the highway transport development strategy based on information flow impact is proposed.     

Concepts perception of strategy and strategic management： University case study

Aiming to reveal the university students＇ understanding in management as for the strategy and strategic management phenomena, this study accomplishes a phenomenographic research to assess the future managers＇ market perception. It was chosen university students in Management of a Portuguese University. We conclude that the strategy definitions obtained are an assembly of the diverse existing concepts. Concerning to strategic management it was perceived an approach with one of the main existing concepts. The findings raise interesting issues with respect to the difficulties felt by new managers in translating their theoretical definitions in real examples in the organizations.     

The Developing Thought of “Tourist Agriculture” in Suburb of Mianyang——Lessons from Taiwan Province of China

Tourist agriculture, based on agriculture, is a new cross combination of agriculture and tourism from 1970s. It has appeared some original features by now, and we should use the successful experience of the tourist agriculture in Taiwan of China for reference to standardize all the aspects of work. Support it more in policy, fund,technology, and propaganda, and strengthen the combination of the program of city and suburb to promote the development of the tourist agriculture in Mianyang.     

A review of non-agricultural land-use in peri-urbanization area： research progress and perspectives

The peri-urbanization area as a kind of rural-urban interface is changing rapidly ,physical, economlc and social terms. The land use pattern in such area is shifting away from the assumptions of mainstream paradigms to new conceptual landscapes, which leads to a series of problems on economic development and social stabilization. There are many researches on non-agricultural land-use in peri-urbanization area. In this paper both international and domestic research literature is reviewed by dividing six parts. The first part introduces the conception of peri-ur-banization area and its driver factors. Then in the second and the third part, the paper expatiates on the progress in the non-agricultural land-use in peri-urban area on land-use problems in the research area, while the fifth part reviews the integrating ways of non-agricultrual land-use. Finally, recommendations for further study are draw with specific reference to the current and future position of non-agricultural land-use study in peri-urban area.     

Rejuvenating wood carving industry in Taiwan Sanyi： A perspective of strategic management

This research aimed at providing suggestions to rejuvenate the wood carving industry in Taiwan Sanyi. The authors conducted interviews with representative store keepers and sculptors to gain industrial insights, and applied the strategic matrix analysis developed by Dr. Seetoo to examine industrial conditions and formulate strategic suggestions for wood carving companies. The industry was found lack of market orientation, which was considered as the critical factor of the long term depression. However, a market of tourism for nostalgic and cultural experience started developing in the near area, providing opportunities for Sanyi wood carving industry to recover. The main suggestions the authors made are （1） restructuring the product scope to respond to the market, and （2） branding with resorts in near area.     

The Status Quo Analysis of New Ventures in China

New venture has developed as an important topic in entrepreneurship research. In this paper we analyze the status quo of new Ventures in China from four aspects： capital demand scale of new ventures, the characteristics and motivation of entrepreneurs, the attitude of new ventures toward the intervention of venture capital firms and the external environmental factors of hindering new ventures. The data in this research come from 104 ventures in four cities （Peking, Shanghai, Changchun and Shenyang） in China. The empirical analysis indicates that there are many problems in the development of the new ventures in China.     

Analysis of the Effect and Mode of Strategy Integration of the Enterprise M＆A

Merger is a kind of strategic behavior of seeking long-term development. A new enterprise coming from merger is different from the one that come into existence. The strategy of new enterprise formed from merger is constituted through the integration of the strategy for each side. Strategy integration is the guide for the integration of other elements after merger, the way for enterprises to adapt the change of environment and the warranty for the enterprises to achieve strategy synergistic effect. Strategy integration of the merging-enterprises can be realized through several steps： preparation for strategy integration, readjustment to strategy, reorientation of the enterprise and effective communication with target enterprise in the course of carrying out the strategy.     

Analyzing the Current Situation of Employment Quality in China

The current situation of employment quality in China allows no optimist during the period of economic transition. The disequilibrium is the most stressing characteristic in China＇s employment quality. The disequilibrium of this kind of level of the employment quality not only reflects among the areas where the economic development levels are different, but also reflects more differences of the employment quality due to the differences of the worker＇s identity in the labor market. At present, the problems of employment quality in China are mainly reflected in the labor contracts, working time, labor remuneration, job stability, safety in production, job hygiene, social security, and the respects of basic human rights and participating in the democratic management by the laborers, etc. During the economic transition period, the work relation fields in China appear some special colonies, such as the farmer＇s colony, the colony of ownership transformed enterprises, the colony of flexible persons who obtain employment themselves, whose employment quality demonstrates the questions of some peculiar ones and need special concern.     

The effect of rural labor migration on poverty alleviation： a viilage-level study in China

The construction of the new socialist countryside is being carried out in China nowadays. Although lots of successful experience has been gotten, different problems occur in various regions yet. To analyze the relationships among rural labor migration, poverty alleviation and characteristics of migrants is important in considering the effect of rural labor migration on the construction of the new. socialist countryside, Available sampling and typical case study are adopted and 236 questionnaires are collected from four villages in northwest GuangxL China, Daxin, Lixin, Longhe and Yongehang, We analyze the rural labor migration status, characteristics of migrants, remittance situation and income, household income and the ratio of remittance income to total household income. About 2/3 of the households have migrants in surveyed villages. And nearly half of the migration households have only one family member as migrants in the four villages. The migrants mainly comprise male and the younger, with the education level of junior middle school and higher More than half of the migrants are employed in Guangdong Province. But the characteristics of migrants in Yongchang are more diverse. The rural labor migration in the village is extremely active and extensive. And over 60% of the household with family members as migrants have remittance income. The rate in Yongchang is extremely high （80%）, And the income of households with migrants getting remittance income is significantly higher than their counterparts. More than half of their income comes from remittance as far as the former kind of household is concerned And in Yongchang, the rate is nearly 80%. The conclusion is that rural labor migration is popular and extensive in lots of villages. And the migration and remittance play an important role in rural household income, especially in some poor villages. For this kind of village, the rural labor migration may be some ＂compulsory course＂ in rural development. And the rural labor emigration is an essential way in     

Emergy evaluation of the artificial forest ecosystems in the watershed of Miyun Reservoir：a case study for ecosystems valuation and environmental management

To build the artificial forest ecosystem is the major eco-economic development model in the watershed of Miyun Reservoir. It is very important to evaluate the benefits of those ecosystems. Emergy theories are very helpful for us to establish a science-based assessment framework. Emergy evaluation of the artificial forest ecosystems in the watershed of Miyun Reservoir is used to asses the relative values of several ecological functions （sometimes called ecosystem services） and main ecosystem storages （sometimes called natural capital）. The main driving energies, internal processes and storages are evaluated. The main functions, including transpiration, GPP and infiltration, are evaluated, which are 609em$/ha/yr, 6,245em$/ha/yr and 340em$/ha/yr respectively. The total values of major environmental services are 4,683em$/ha/yr in the artificial forest ecosystem. The main storages of natural capital including live biomass, soil moisture, organic matter, underground water and landform are estimated, which are 112,028em$/ha, 9em$/ha, 40,718em$/ha, 34em$/ha and 6,400,514em$/ha respectively. The largest value is landform, which accounts for 97.7% of these calculated total emdollar values. The concept of replacement value is explored using the emergy values of both ecosystem services and natural capital. The total calculated replacement values are 302,160em$/ha.     

The fostering factors in the occurrence of rural small industries and enterprises in the Northeast of Thailand

The rural small industry and enterprise have a close relation with the regional development. Although they generated job and income, the number of them increased quite low in the area. The previous study focused on the financial support on the hypothesis of lack of capital. Many agencies had provided the variety fund, but the number of them increased not so high. In the study, the author focuses in the management background on the basis that capital is the important issue but not the major factor. The management background should have a role. The author studies 370 small industries and enterprises of every type in the region. The study found that the major three issues that are the fostering factors in the occurrence of them are management background, capital, and creative thinking. Management background of entrepreneur that relate directly to their experience is a major factor rather than capital. The regression coefficient show significantly. The study can bring new strategy to develop them in the future.     

Identity in a World of Scarcity： The Book of Eli

This paper examines the construction of identity in Hugue＇s brothers movie, The Book of Eli setting in an America post-apocalyptic world destroyed by nuclear war and environmental disasters. Economic relations in this world without time or history and without production of goods and commodities, are based on ancient practices such as barter. The goods are exchanged for goods according to the need and the currency lost its meaning before the supreme usefulness. Essential items to human life like water now have a very high value due to its complete scarcity. Eli （played by Denzel Washington） toured the United States for 30 years westward circling the wasteland leading the only existing copy of the King James version of the Bible. Then he reaches the town, which is under the control of Carnegie, the villain, whose ambition is to have the holy Bible in order to exercise power. In this world full of shortages, power belongs to the old that has the memory of the past. Texts of Giddens, Beck, Lash, Benveniste, and Marx compose the theoretical apparatus that allow understanding how to reconstruct the identity in a world in crisis, and no shortage of complete story without memory card with the movement of goods excluding currency.     

A model of deep ecotourism development and its empirical study

Ecotourism requires the harmony of all factors involved in tourism system for a multilateral benefit. Based on such cognition, a concept of deep ecotourism development is put forward which includes two connotations： on the one hand, it should give prominence to the display of the eco-culture of the tourist destination and tourists＇ eco-experience, in which way the development behavior on the tourist destination and the tourists＇ behavior will be regulated; on the other hand, it implies the deep harmony among tourist entrepreneurs and tourists, the local governments and the local residents, as well as tourist activities and the ecological environment in the tourism development for the multilateral benefit of every element involved and sustainable tourism development. The common sense is that the degrees in a certain tourism destination will differ and that consequently four levels of ecotourism are divided - very shallow ecotourism, shallow ecotourism, deep ecotourism and very deep ecotourism. To move shallow ecotourism toward deep one, two models of ＂four subjects and two wings＂ and ＂connecting the two wings＂ of deep ecotourism development system are introduced to make ecotourism industry favorable to the display of eco-culture and the sustainable development of the destination community. With the two models, a case study of ecotourism development in Louguantai National Forest Park was made as a demonstration. The ultimate purpose is to build an ideal new Shangri-La.     

A study of economic development in Tibet of China based on the ecological economic mode

The purpose of this paper is to study the issues on keeping the continuous development of Tibetan economy and the relative stability of its ecosystem. Hence, in order to achieve the object, the study analyzes the status quo of economic development in Tibet and the problems of resource exploitation. It especially discusses frailty of Tibetan eco-environment, and evaluates the contradictions between the traditional economic developing mode and the safety of plateau＇s ecosystem. It concludes that there is an inevitable clash between the development of Tibetan economy and the safety of plateau＇s eco-system; this problem cannot be avoided by any decision maker, Therefore, the character of Tibetan econvironment and the requirement of its economic development strategy determine that ecological economy developing mode is the only choice for Tibet. This paper suggests that it should be compensated by the national government to assure that Tibetan economy can keep a higher developing speed. In accordance with the feature of plateau eco-economy system and demand of Tibetan economic development, this paper also suggests several methods to apply the ecoeconomy developing strategy of Tibet.     

Relationship between ethnic landscape and environment in the Nujiang River basin of Yunnan Province, China

Each nationality has formed unique ethnic culture in the long history. Ethnic culture is spatially reflected byethnic distribution. The distribution of nationalities is influenced by ethnic history, culture, society and religion, alsoaffected by regional physical setting. This paper analyzes the relationship between ethnic distribution pattern and naturalsetting with contrast analytical method. The digital elevation model （DEM） is established on basis of contour map on ascale of 1：250,000 in the Nujiang River basin, Yunnan Province by ArcGIS, a Geographic Information System （GIS）software. Based on DEM, the spatial analysis and statistical function of GIS, the landscape patterns of populationdistribution of the selected minorities is described, and 4 sub-regions are divided in the Nujiang River basin of YunnanProvince while the features and disparity of landscape pattern and its forming mechanism are discussed, along withhistorical and archaeological data. The conclusions are as follow： （1） The ethnic distribution is mosaic in the matrix ofother racial distribution, and have a distinct spatial correlation. （2） For the difference in cultivation between differentnationalities, certain nationality lived in the area suitable for production mode of its own and coincident with appropriategeographical setting. （3） The spatial distribution of settlement spots of the minorities is controlled by the convenience ofwater supply. The landscape pattern of ethnic distribution is closely relative to natural environment.