Sense-making and management in business networks — some observations, considerations, and a research agenda

Business networks are complex webs of interdependent exchange relationships within which companies and individual managers operate. They consist of manifold actors, complex interactions, as well as organizational structures and resource transformation processes. Business managers cannot just capitulate vis-à-vis this complexity. Making sense of complex business networks helps managers to understand their own position, as well as their available options for change. Similarly, research in the area of sense-making and management in business networks may help us understand how managers cope with the contextual complexity in business networks, and how managers construct the forms in which this complexity appears. This paper identifies six major research themes that need to be taken up in the future with regard to sense-making and management in business networks, and discusses some methodological issues to advance our knowledge in this area.     

Mobilizing crisis management networks — Entrepreneurial behavior in turbulent contexts

Severe socio-economic issues that threaten peace, life or wellbeing of humans in specific regions of the world cannot be solved by any single actor. Wide networks of political, business, governmental, non-profit and humanitarian organizations are to be involved to change existing practices. Despite conflicting interests and competing behavior, involved organizations need to act collectively to initiate the change of commonly accepted practices, i.e. institutions. This is the space in the present study for examining network mobilization as a collective means to change institutions. Our aim is to answer the question: How are networks mobilized in crisis management to initiate institutional change processes in socio-economically turbulent contexts? We provide a framework of network mobilization for institutional change built on the IMP rooted network mobilization research and institutional entrepreneurship discussion. The framework is reflected upon by means of insights from an interview-based case study with representatives of governmental and non-governmental organizations involved in worldwide humanitarian peace-building. We identify, firstly, incentivizing, reticent and adaptational behaviors of network mobilizers to utilize legitimacy and relationship sediments as mobilization enablers. Secondly, these behaviors help network mobilizers to overcome actor visibility and unpredictability as mobilization obstacles in turbulent contexts.     

Demand chain alignment competence — delivering value through product life cycle management

This paper endorses demand chain alignment as a competence that supports effective product life cycle (PLC) management. Demand chain alignment integrates the demand creation (historic domain of marketing) and demand fulfilment processes (domain of supply chain management), to develop and to deliver products that convey superior customer value while deploying resources efficiently. So far, the relationship between demand chain alignment and PLC management has only been addressed from an operations and demand/supply chain perspective, but not from a marketing perspective. Three research propositions, on the relationship between both concepts, are derived from a literature review and applied to a case study from a global player in the tobacco industry. The findings do not support the current view that the product life cycle is a market-oriented classification variable for demand chain strategies. Instead, demand chain alignment needs to link customer needs-based segments with the supply chain. Moreover, PLC management and demand chain alignment have a mutually reinforcing relationship, in which PLC management can facilitate the competence development, ensures a dynamic perspective and, at the same time, benefits from aligned demand creation and fulfilment processes. Based on the findings, a model integrating demand chain alignment and PLC management is proposed.     

Critical realism and constructivism in strategy research: toward a synthesis

We agree with Kwan and Tsang (2001) that critical realism represents an important point of epistemological departure from mainstream realism, and that it has the potential to inform strategy research. To that end, Kwan and Tsang's argument for a critical realist perspective is valid. There however exist substantial nontrivial differences between constructivism and critical realism. While critical realism contests some of the default assumptions of empiricism and realism which treat social systems as closed systems, it is still predicated upon an inherent order of things that is graspable by research. Constructivism instead focuses on the manner in which researchers constitute theories in the act of describing them. This important distinction makes constructivism far more of a departure from empiricism than critical realism, and therefore it has a different set of implications for strategy research. Copyright © 2001 John Wiley & Sons, Ltd.     

Misused and missed use — Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing

Since qualitative research methods have always found strong representation within sociology it is warranted to look at the sociological discussion in order to challenge and enrich qualitative research in industrial marketing. With this mission in mind, we discuss two sociological concepts that constitute influential schools within the German-speaking sociology of language community: Grounded Theory and Objective Hermeneutics. The analysis of their suitability for research in industrial marketing along several dimensions shows that while both methods target the reconstruction of meaning, they pursue different paths. Grounded Theory strives to discover higher-ranked social patterns, while Objective Hermeneutics is concerned with universal motives underlying a specific interaction.     

物业管理问题浅析

物业管理是现阶段房地产发展的重要内容之一，本就现阶段物业问题产生的根源，物业标准物业立法等方面进行分析。     

Designing and implementing the software factory — a case study from telecommunications

The paper reports the actions taken by a large Swedish information technology business to repair defects in the production of system software. Typical problems were late delivery, poor maintainability, lack of documentation. The approach taken to remove the defects consisted in introducing into software production the time- and specification-oriented culture of the factory.
Software writing had usually been delegated to more or less autonomous individuals inside R&D, with the result that expertize was often unrecorded, residing in those individuals' brains, procedures were poorly documented, cross-fertilization with other projects was minimal and lead times were long. The authors identify three reasons for this situation: management ignorance of how the design process operates; professional exclusiveness of design staff; reluctance of managers to exercise supervision over a design engineer's daily tasks.
The solution was to differentiate and rationally define jobs within the design function, set up a flat managerial structure overseeing a group of integrated teams each consisting of a senior system designer plus a junior designer leading four semi-skilled technicians, introduce a well-defined work-flow organization, make use of quality circles, install review procedures, undertake leadership and interpersonal skill training, and take measures to ensure effective communication in all directions.
The new approach has partly been successfully operated for several years. The paper concludes with a discussion of some of the positive and negative lessons which have been learnt during the implementation.     

Multinational management strategy and ASEAN regional development

This paper reports the findings of a cross-sectional survey of 128 senior managers of multinational corporations in Singapore. Specifically an attempt was made to link the development of ASEAN regionalism to the nature of MNC management, and the strategic posture of the MNC in the ASEAN region. Based on the work of Nye (1971) the study was designed to investigate the extent to which perceptions of the viability of ASEAN were associated to corporate strategic action. The results suggested that the origin of the manager (international expatriate, ASEAN expatriate and local) is statistically associated with technical product decrease, merger growth and market/product decrease strategies. There was no support for the notion that this was due to positive perceptions of ASEAN regionalism.     

Realism and constructivism in strategy research: a critical realist response to Mir and Watson

Mir and Watson (2000) advocate that constructivism has the potential to inform strategy research. In their discussions, they compare constructivism with realism, and highlight certain alleged strengths of the former over the latter. Although their paper provides some insights, their version of constructivism is problematic and their understanding of realism is inaccurate. In this note we clarify some key issues concerning constructivism and realism. Moreover, we argue that Mir and Watson's insights can be accommodated within a critical realist framework. Copyright © 2001 John Wiley & Sons, Ltd.     

R&D collaboration as a global competitive tactic —Biotechnology and the ethical pharmaceutical industry

Abstract
In a technology driven industry, emergence of a new technology can trigger changes in the associated market structure and in the nature of competitive forces – changes herein defined as an industry paradigm shift. Biotechnology has precipitated such a paradigm shift in the ethical pharmaceutical industry, and one consequence is a proliferation of R&D collaborations. However, this paradigm shift is occurring at the same time that global competition is intensifying, and biotechnology R&D collaboration has become a tool in the geopolitical strategies of the major industrial nations. Government intervention to promote such collaborations can have deleterious long-term effects, as described earlier for the semiconductor industry. These effects are posed again for biotechnology and the ethical pharmaceutical industry, in the hopes of provoking a dialogue among concerned parties. These issues must be addressed soon, if the competitive position of this industry –as well as governments and universities – is not to be compromised.     

Assessment of statistical power in contemporary strategy research

The concept of statistical power was reviewed, and the power of 44 recently published empirical studies in strategic management was analyzed. Using small, medium, and large estimates of effect size, standardized 0.05 α, and assuming nondirectional nulls, the mean power figures were 0.23, 0.59, and 0.83 for the three levels, respectively. These results were generally similar to findings in other social sciences and were considered particularly important for strategic management research, given the correlational nature of many strategic management investigations and the complexity and evolving stage of the field which make small effect size more likely. Ways to improve statistical power in strategic management research were discussed.     

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

The present study investigates the interplay between brand stability and customers' response toward the brand in an industrial buying context. Based on an information economic perspective, the authors develop a conceptual framework that incorporates perceived brand stability, risk reduction, brand loyalty, and customers' willingness to pay a price premium. This framework is empirically tested based on a survey with one hundred and forty nine key informants from business units within the food industry. In order to analyze the proposed relationships, the authors employ structural equation modeling. The present research contributes to a deeper understanding of the role of brands in business-to-business contexts by highlighting the signaling effects of brands in an industrial buying context. Second, the present research empirically demonstrates that brand stability is a key factor to (1) reduce perceived risk, (2) build brand loyalty, and in turn (3) achieve a price premium.     

Top management team conflict and entrepreneurial strategy making in China

How does top management team (TMT) conflict influence entrepreneurial strategy making of new ventures? With a sample of new ventures in China’s technology industries, this study examines the conditions under which TMT cognitive conflict and affective conflict are associated with entrepreneurial strategy making. We found that cognitive conflict among TMT members had a positive relationship with entrepreneurial strategy making. Further, the positive relationship between cognitive conflict and entrepreneurial strategy making was moderated by dysfunctional competition and team deftness.     

Resource management in software as a service using the knapsack problem model

This paper proposes a resource allocation model for “Software as a Service” systems that maximizes the service provider's revenues and the resource utilization under a heavy load. Employing the elasticity of virtualized infrastructures, the proposed model dictates that system resources must be fully exploited by incoming jobs, even if they do not satisfy their requirements completely. This yields a higher Service Level Agreement violation probability, which is mitigated by the assignment of more resources when these become available. The problem is deduced to the Fractional Knapsack problem and the heuristic solution is implemented in the frame of a SOA environment.     

Measuring and testing change in strategic management research

This paper reviews some critical issues associated with measuring and testing change and then reports on how strategy researchers have addressed those matters. We first discuss three key methodological requirements: reliability assumptions of change variables, correlations between the change variable and its initial measure, and selection of unbiased measurement alternatives. Next, we present data from a content analysis of 126 change studies which suggest that strategy researchers tend not to recognize those requirements. Indeed, the typical approach used to measure and test change (as a simple difference between two measures of the same variable) is usually inappropriate and could lead to inaccurate findings and flawed conclusions. We conclude by offering suggestions for how change can be studied more rigorously. Copyright © 2002 John Wiley & Sons, Ltd.     

石油企业境外投资战略与经营策略体系的构建与实施

石油企业面临的海外投资环境极其复杂,不确定性极大,特别是近年来国际油价持续低位运行,海外开展业务的难度不断加大.为有效应对复杂环境,提高海外项目战略研究水平和项目经营的科学决策能力,中国石油天然气勘探开发公司整合内外部资源,做好顶层设计,构建闭环的“4步”战略研究体系,开展战略指导下的全覆盖经营策略研究,从而有效提升了海外投资战略与经营策略研究水平,大幅提升了海外业务应对低油价、管控风险的能力.     

Potential problem analysis: A systematic approach to problem prediction and contingency planning—an aid to the smooth exploitation of research

Scientists and technologists have always attempted to predict ‘what is likely to go wrong’ with a particular project. At URL Colworth/Welwyn we now have some 24 years’ experience in a semi-formalized system of problem prediction. The paper describes the system, explains its worth and shows where and when it should be used as well as explaining the consequences of its use. A theoretical justification of some of the assumptions used in the system is also attempted.