A Spanish Approach

Book Reviewed in this Article
José Luis Fernández Fernández (1994) Etica para empresarios y directivos .     

经济学在中国的全英浸入式教学探讨

文章采用经济学原理中的需求/供给观点,阐述了市场的需求方对经济学全英浸入式教学(ELIPIE)的迫切需要及学术界的相关理论支持;描述了市场的供给方对开展ELIPIE所需的硬件与软件状况;从理论上探讨如何教的问题,根据中国的教学情况,对Hansen的"精通方法论"(ProficiencyApproach)进行修改,并提出新的五点"鞭策论"(AGOAD Approach);最后讨论了Walstad的"评估组合法"(Portfolio Approach)在教学效果评估中的应用及其在中国的实践意义.     

商战中的"不等式"

市场竞争的实践表明,世界上没有一成不变的定式,市场竞争的变量之间并非是完全对应的关系.加入WTO后面对全球化竞争日趋激烈的新形势,国内企业就应当克服传统思维的影响,破除陈规,创新发展.尤其要注意以下六个方面的"不等式".     

基于透视的视频增强法

描述了一种新的基于射影空间的视频增强方法,通过图像间对极几何约束以及基础矩阵关系,实现三维图形对象和视频叠加。该方法采用了Pinhole像机模型和射影几何约束条件方便地实现虚拟物体的重投影,而且不需要像机的标定参数和环境对象的3D位置,克服了仿射空间近似所带来的视觉误差和使用限制。     

公益的央企式路径

7月12日,首届中国公益慈善项目交流展示会在深圳举行。这一目前全国最大规模的国家级、综合性公益项目集中展示平台,此次汇聚了包括企业、公益慈善组织、基金会、科研机构等在内的544家组织参会,覆盖31个省（区、市）和港澳台地区。从形式到内容,从展示到互动,为期3天的展会,成为公益界的一次思想分享盛宴。被认为在公益界并不算活跃的央企,在与众多民企的同台展现中,以用心布展所呈现的鲜明理念和特色实践,独树一帜,始终吸引着不少人的关注。     

试论EVA估价法

EVA不仅是近年来国外比较流行的用于评价企业经营管理状况和管理水平的重要指标,而且还可以引入企业价值评估领域.本文论述了EVA估价法的基本原理,创建了相应的评估模型.EVA估价法与现行的企业自由现金流量折现法相比较,具有与企业价值相关联又便于对价值实效进行计算考核的双重优点.     

信息的哲学思考

信息是事物确定性的表征。信息是事物的存在形式之一,是一切事物的基本属性。没有没有信息的事物,也没有没有事物的信息。信息具有共享性、准确性、可传输性和时间性等重要特征。     

市场营销渠道管理的途径分析

构建完善的市场营销渠道管理体系,是企业战略性发展的重要支撑。现代企业市场营销渠道中存在理念落后、渠道单一及缺乏协同的问题。新时期市场营销渠道管理途径的构建应着眼于创新理念、完善体系、提高水平三个方面,以深化企业的战略性发展,适应多元化的市场经济环境。     

多总线结构MHAL路由方法

在分析传统调制解调级硬件抽象层（Modem Hardware Abstract Layer,MHAL）路由方法局限性的基础上,提出了一种多总线结构MHAL路由方法，并详细介绍了该方法的设计实现及验证。基于多总线结构MHAL路由方法在不违反软件通信结构规范的前提下，解决了传统方法不能解决的处理器间多总线路由、处理器多端口路由以及数据包路由转发问题。该技术已在某大型软件无线电系统中得到应用。     

The Piecemeal Approach to Comparative Advertising

When attempting to portray the attractiveness of a brand vis-à-vis its competitors, an ad may make global claims about superiority or specific claims about one or more attributes. A special case of latter is the piecemeal ad in which the advertised brand is compared to a competitor on one attribute, a different competitor on a second attribute, another competitor on a third attribute, and so on. The present research demonstrates the effectiveness of this technique and explores the parameters of its influence. We find that piecemeal messages are persuasive because they make seemingly strong claims in a believable manner. Consumer skepticism appears to arise only when conditions for scrutiny are very favorable.     

A Nonstandard Approach to Option Pricing

Nonstandard probability theory and stochastic analysis, as developed by Loeb, Anderson, and Keisler, has the attractive feature that it allows one to exploit combinatorial aspects of a well-understood discrete theory in a continuous setting. We illustrate this with an example taken from financial economics: a nonstandard construction of the well-known Black-Scholes option pricing model allows us to view the resulting object at the same time as both (the hyperfinite version of) the binomial Cox-Ross-Rubinstein model (that is, a hyperfinite geometric random walk) and the continuous model introduced by Black and Scholes (a geometric Brownian motion). Nonstandard methods provide a means of moving freely back and forth between the discrete and continuous points of view. This enables us to give an elementary derivation of the Black-Scholes option pricing formula from the corresponding formula for the binomial model. We also devise an intuitive but rigorous method for constructing self-financing hedge portfolios for various contingent claims, again using the explicit constructions available in the hyperfinite binomial model, to give the portfolio appropriate to the Black-Scholes model. Thus, nonstandard analysis provides a rigorous basis for the economists' intuitive notion that the Black-Scholes model contains a built-in version of the Cox-Ross-Rubinstein model.     

A Network-based Approach on Opportunity Recognition

This paper argues that individuals differ in terms of their perception of opportunities because of the differences between the networks they are embedded in. We focus on two aspects of individuals embeddedness in networks, that is, (1) individuals belonging to residential areas that are more or less likely to be characterized by network cohesion, and (2) individuals differential access to network contacts based on the level of human capital they hold. Our analyses show that the nature of ones residential area influences the perception of entrepreneurial opportunities. Further, we find a positive effect for education, i.e., people with a higher educational level are more likely to perceive entrepreneurial opportunities compared to those with a lower educational level.     

A Constructivist Approach to Business Ethics

A recurrent challenge in applied ethics concerns the development of principles that are both suitably general to cover various cases and sufficiently exact to guide behavior in particular instances. In business ethics, two central approaches—stockholder and stakeholder—often fail by one or the other requirement. The author argues that the failure is precipitated by their reliance upon “universal” theory, which views the justification of principles as both independent of their context of application and universally appropriate to all contexts. The author develops a contextual interpretation of “constructivism” as an alternative approach, and argues that this alternative meets the above challenge.     

三元结构下的国别法两国贸易顺差——投入表法

在二元结构下,国别法贸易顺差等于国际收支的经常项目。本文利用投入产出表中的投入表法构造了一个三元结构下国别法贸易顺差核算模型,其主要目的是研究在三元结构下国别法双边贸易顺差与双边国际收支经常项目的异同。研究的主要结论为:在三元结构下,二者将会有显著的不同。这意味着对我国这样一个世界上最主要的外国直接投资接受国来说,在用国别法研究双边贸易时,简单套用二元结构下的BEA法会产生较大的误差。     

A Marxist Approach to Business Ethics

This paper contains a philosophical explication of some of the essentials of a Marxist approach to business ethics. A Marxist approach is construed as a moral critique of capitalism. This paper hopes to lay the groundwork for a more detailed analysis of Karl Marx's critique of capitalist economies.     

An Approach to Optimizing Cable Services

No abstract available for this article.     

消费者交易行为的实物期权方法分析

消费者交易成本的大小决定了其参与市场的程度,运用实物期权的基本思想与方法,描述了消费者交易行为的实物期权特征,解释了其原因,构建了在市场竞争和信息不对称基础上的消费者单位交易成本的数学模型,并推导出了具体公式,进而分析了几种特殊状况下的消费者交易行为和策略,理论分析结果均与实际相符合。     

A Convention-based Approach to Agent Communication Languages

This article aims to provide foundations for a new approach to Agent Communication Languages (ACLs). First, we present the theory of signalling acts. In contrast to current approaches to communication, this account is neither intention-based nor commitment-based, but convention-based. Next, we explore ways of embedding that theory within an account of conversation. We move here from an account of the basic types of communicative act (the statics of communication) to an account of their role in sequences of exchanges in communicative interaction (the dynamics of communication). Finally, we apply the framework to the analysis of conversational protocols such as the English auction protocol. We propose to give a compact expression of conversation protocols by means of a formula of the object-language. We also use this kind of representation to provide the basis for a procedure for keeping a record of the conventional effects achieved in a conversation. A corresponding axiomatic presentation is given, and shown to be sound and complete with respect to our proposed semantics. This paper is a revised and considerably extended version of Jones and Parent (2004). Some of the material included herein appeared in the document ‚A Logical Framework’, written by Andrew J. I. Jones, an unpublished chapter that formed part of the deliverables from the project ALFEBIITE (to which reference is made in the concluding acknowledgements).