The Development of a Process for Evaluating Marketing Sponsorships

Despite the increasing resources being allocated from marketing budgets to sponsorship, effective evaluation is relatively rare, and sponsorship evaluation methods are often proprietary in nature. This paper reports on a research project designed to develop a process model for evaluating sponsorships. An initial version was conceived from agency theory, the evaluation literature, and sponsorship writings. This draft was then assessed by sponsorship experts during a series of 14 in‐depth interviews. Based on these analyses, a final version of the process model was proposed. The revised version was then adopted to evaluate—as a demonstrative example—a specific sponsorship. Results of this case and recommendations for future research and practice in sponsorship evaluation are presented. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

绩效管理实践之关键问题探析

在绩效管理实践中,往往有一些需要强调的关键因素不能在组织内部得到充分的关注和实施,从而使得绩效管理不能发挥其应有的效用,这些问题主要有绩效管理是否与组织战略、目标和文化相匹配,绩效考核是否得到组织上下的全面参与和不折不扣的执行,绩效考核结果是否得到正确合理的使用,以及绩效考核系统是否能持续改进等。     

From grobal management to glocal management: Latin American perspectives as a counter‐dominant management epistemology

Management is known as a global phenomenon. However, its “global” façade tends to mean that management knowledge and practices are usually created and developed in Western countries—mainly the United States—to be transferred supposedly problem‐free to other locations. This paper discusses how management has spread globally via Americanization, and is therefore a grobal phenomenon. From a Latin American perspective, this transfer can be problematic, especially as it tends to suppress locally developed knowledge and experiences. In denaturalizing grobal management, we propose glocal management as an alternative to the current Anglo‐centric view of the field, and believe this new view can take into account hybridism and local realities. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.     

Theory for an age of crisis: seeing money as an organizational process

The worldwide financial crisis and the need to understand the conditions leading up to it and the associated responses highlight the importance of money in organizations. Yet, money is undertheorized in management theory and considered uninteresting or “inert” (Mitchel & Mickel, 1999 ). In contrast, related social sciences and organizational practices provide rich insights into the socially contingent and expressive qualities of money. This paper proposes a new multidimensional framework for analyzing money as a social construct and suggests how it can be used to theorize and research the collapse of financial markets and the Great Recession. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

Service with a smile: A source of emotional exhaustion or performance incentive in call‐centre employees

This study examines the relationships between emotional labour (surface acting, deep acting, and natural expression of positive emotions) and emotional exhaustion and service performance among 215 call centre employees. Of the hypotheses concerning the relation between the three emotional regulation strategies to emotional exhaustion and to service performance, only natural expression of positive emotion is significantly related to both consequences. Results also suggest that neuroticism moderates the link between deep acting and emotional exhaustion: employees with low levels of neuroticism seem more emotionally exhausted when they use deep acting. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

Funding conditions for aid effectiveness: A mixed blessing for the sustainable development of host‐country‐national employees

This paper explores whether—and how—aid effectiveness funding conditions impact the human resource development of host‐country national (HCN) employees. To investigate this relationship, I conducted a phenomenological study with 31 participants from three international nongovernmental organizations (INGOs). Results suggest that the pressure toward funds accountability brings mixed blessings: From a staffing perspective, more HCNs are being hired instead of expatriates, building local capacity. However, vital training and performance review functions are cast as inefficient overheads. The paper concludes with a conceptual framework, practical strategies for INGOs and donor governments, and directions for larger scale empirical research. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

Akbar's multiculturalism: lessons for diversity management in the 21st century

This paper challenges the hegemony of US‐centric perspectives in the diversity management literature by explaining how non‐Western histories and cultures may provide alternative contexts for understanding and managing diversity. In pursuit of this, the paper describes how Muslim ruler Jalaluddin Muhammad Akbar conceptualized multiculturalism in 16th century India, and how his principles of sulh‐i‐kul, rah‐i‐aql, and rawa‐i‐rozi may be adopted to develop a sociopolitical environment conducive to managing cultural diversity in organizations, an environment currently lacking even in the majority of democratic countries in the world today. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.     

Consequences of the halloween nightmare: analysis of investorsõ response to an overnight tax legislation change in the canadian income trust sector

On October 31, 2006, the Canadian federal government announced increased taxation of income trusts, beginning in 2011. Using discounted cash flow analysis, we investigated timing of the market adjustment. Energy, utility, and business trust prices dropped by predicted amounts, indicating a rational market response. Following the announcement, however, affected sectors reacted differently: Energy and utility trusts were more likely to merge within their sectors while business trusts became private equity targets. The income trust case is a classic example of a natural event, and our results underscore the efficiency of Canadian capital markets. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.     

Processes underlying the development and evolution of salespersonsõ job satisfaction/dissatisfaction: a conceptual framework

A conceptual framework of salesperson satisfaction/dissatisfaction is presented and is used to develop several research propositions. Drawing from organizational behaviour and sales management research, the model incorporates various theories of motivation and emphasizes the role of intervening variables thought to be especially important in the context of sales occupations. Finally, the model draws attention to the dynamic nature of the relationships between salespersons' efforts, performance, intrinsic and extrinsic rewards, and job satisfaction/dissatisfaction. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

The Use of Governance Indexes in the Governance‐Performance Relationship Literature: International Evidence

The objective of this study is threefold. First, we present a review of the international studies that have investigated the link between firm‐level governance scores and performance. To our knowledge, this study is the first to provide a comprehensive review of this recent and growing literature. Second, we discuss potential methodological shortcomings of using governance indexes. Third, we propose directions for future research. Overall, a clear positive relation is found between governance ratings and performance in Europe and in emerging economies, whereas studies conducted in the US and Canada have generated mixed evidence. The empirical problems related to measurement, substitution between governance arrangements, endogeneity, and optimization across governance choices are discussed. Solutions are proposed to alleviate these concerns. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.     

Target‐Setting,Pay for Performance,and Quality Improvement: A Case Study of Ontario Hospitals’ Quality‐Improvement Plans

This study examines whether difficult targets and quality indicators in executives' pay‐for‐performance (P4P) plans affect performance. The impact of target‐setting and P4P plans on quality improvement in the public sector is unclear. The Ontario government initiated the Quality Improvement Plan (QIP), which requires hospitals to set targets for quality indicators annually and link executive pay to target achievement since 2011. Analyzing Health Quality Ontario's database and hospitals' 2012–2013 QIPs, this study shows greater quality improvement in hospitals with difficult targets than hospitals with easy targets or without assigned targets; however, the positive impact disappears for high‐performance hospitals relative to their peers. We find no significant effect of the use of quality indicators in executives' P4P plans on quality improvement. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

Business‐to‐Business Branding: A Review and Assessment of the Impact of Non‐Attribute‐Based Brand Beliefs on Buyer's Attitudinal Loyalty

Business‐to‐business branding has received increasing attention from researchers in the last few years. Nonetheless, there is no agreement on the relative contribution of a brand versus an offering's functional attributes to the industrial buyer's preferences. Drawing on models from the business‐to‐consumer context, this paper demonstrates that non‐attribute‒based brand beliefs are predictors of hedonic outcomes as measured by industrial buyers' attitudinal loyalty, while attribute‐based brand beliefs are not. Moreover, the moderating role of the buyer's level of knowledge for the value‐generating process is identified, suggesting that the impact of non‐attribute‒based brand beliefs on attitudinal loyalty is greater for buyers with a low level of knowledge. Copyright © 2012 ASAC. Published by John Wiley & Sons, Ltd.     

Pop‐management literature: popular business press and management culture in Brazil

As in other emerging countries, the 1990s in Brazil were characterized by profound economic changes. The business press reflected and influenced this process. Newspapers and magazines grew and assumed an important role, disseminating values associated with neoliberalism and managerialism. In this paper, we aim to contribute to the understanding of the content produced by this media and how the readership reacts to this content. To accomplish these objectives, we used the method of fantasy theme analysis (Bormann, 1972) to analyze four business magazines, and we discuss how Brazilian culture mediates the assimilation of foreign ideas and managerial expertise. Our study also helps to understand how the pop‐management literature, disseminated by the business press, echoes and reinforces managerialism and management culture. Copyright © 2008 ASAC. Published by John Wiley & Sons, Ltd.     

The commercialization of academic outputs in the administrative sciences: A multiple‐case study in a university‐based business school

Technology transfer, and its focus on research commercialization, is gaining popularity in all academic fields as a way to better demonstrate universities' external impacts. We conducted a multiple case‐study of three commercialization projects in Organizational Development, Information Technology, and Marketing, which took place in a university business school. We explored to what extent the technology transfer model of commercializing academic outputs could apply in business schools. We also examined its potential value compared to other ways of sharing academic expertise. Although the technology transfer approach appears to work, the three projects exhibited crucial characteristics that markedly differ from traditional technology transfer. Compared to other forms of knowledge uses, what makes research commercialization so attractive is that it is readily observable and traceable. However, it raises some fundamental questions about knowledge production and its use. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

Examining Reactions to Workplace Diversity: The Role of Dissimilarity–Attraction in Teams

This paper examines existing theory for understanding diversity in teams and offers propositions consistent with a unique dissimilarity–attraction framework. Prior relational demography research is examined and collective findings are used to purport this new direction for the field. Given current organizational and societal norms that emphasize a shift to a more proactive approach to diversity and inclusion, dissimilarity itself is suggested to signal positive cues for social identification and initial attraction among team members. The analyses may offer new approaches for framing hypotheses in relational demography research. Practical implications for management hinge on the notion that an understanding of these processes can have real and substantial impacts on team dynamics and associated competitive advantage. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

Measuring Purchasing Groups Performance in the Health Care sector

For many decades, governments in Western countries have attempted to control health costs. One of the strategies used is through purchasing groups, since consolidated needs generate additional savings. Although various aspects of purchasing groups have been studied, performance measurement has been neglected; due to the lack of proper measures, tensions between the purchasing group and its members can't be addressed with more objective information. However, appropriate performance indicators are considered a prerequisite to successful collaboration. Using the in‐depth case of a Canadian purchasing group in the health care sector, this article suggests a set of performance indicators to measure results considering dimensions of the purchasing process and the interactions between the purchasing group and its members (who are also its customers). © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

How novel actors achieve a positive reputation: A case of prep schools with elite‐level hockey programs

How are novel organizations able to build a positive reputation while attempting to enter into a system with established organizations? To address this, we examined the field of elite‐level amateur hockey. Private Secondary Schools (PSS) are novel in that they offer a nontraditional pathway for players with respect to fielding elite‐level hockey teams. Findings from interviews with PSS with elite‐level hockey programs revealed that PSS highlight their Selection Processes, Player Development Practices, and the enhanced Player Experience in an effort to build a positive reputation. This study contributes to the literature on reputation by showing that novel organizations can build a reputation through highlighting the unique value they add. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.